Digital Avatar - Awareness on Personal Branding, Digital Presence & Professional Network - PMI Chennai Chapter - PMSAC23

1. PMSAC23 Conference – PMI Chennai
Digital Avatar

2. Personal
Branding
Digital
Presence
Professional
Network

3. Personal Branding

4. When you meet first time?
or
before you even meet?
When do
people get their
first impression
of you?
?

5. Why personal branding is essential?
1. Create & establish a remarkable reputation
2. Build Trust & Relationships
3. Control perception
Its about crafting
& managing your
public image

6. The first steps to Personal Branding
• What do I want to be known for?
• What is my field of expertise?
• What do I stand for?
• Who is my target group?
• Where do I want to go?
First
Position
yourself

7. How to start with personal Branding?
Avatar Story Mantra

8. Secret of a good avatar Avatar

9. Professional Profile Picture Avatar

10. How to tell your Story? (Example1) Story

11. How to tell your Story? (Example2) Story

12. How to tell your Story? (Example3) Story

13. What is the difference?
Mantra

14. Professional Headline
Mantra

15. Strategies for a compelling Personal Brand
The key to successful
personal branding lies in
authenticity. People can
easily detect insincerity,
so it's crucial to be true
to yourself.
Visibility is paramount
when it comes to
establishing a robust
personal brand. Engage in
industry-related
conversations, share your
knowledge and expertise,
and network with fellow
professionals.
Once you define your
personal brand, ensure
consistency across all
platforms. Maintain a
consistent tone of voice,
visuals, and content on
your website, social
media and other online
profiles.
Its essential to keep it
active. Regularly update
your website, social
media, and other online
profiles with fresh and
relevant content.
Personal
Branding
Be Authentic Be Consistent Be Visible Be active

16. Digital Presence

17. Your Visibility
• Does your digital presence reflect who & what you are?
• Do you focus only on your job and building skills?
• Are you using your online visibility as a catalyst for
growth?
• Do you invest some time in building an online persona?
or being visible?
It might
differentiate
you from the
competition

18. Your Digital Profile Essentials

19. Starting a New Post?
Your Post should contain
CONTENT
Original
Content (If
copied, credit
the author)
IMAGES
Effective Non-
commercial
licensed
pictures (Obey
copyright law)
#
HASHTAGS
(categorize
content & for
wider reach)
REFERENCES
from an
article or
website
TAGGING
Tag Relevant
people &
groups (use @
symbol)

20. Know when to post
Timing
matters

21. Social Media Netiquette
Keep it
simple
Share
knowledge
do not sell
Respond
to all
questions
Always
name
sources &
references
Stay
relevant to
your target
audience
Only post
useful or
valuable
content
While posting
blog/article/post
in Social media…

22. Focus on Don’ts:
Never post / like/ share any
post related (for/ against) to
country / religion

23. Popular Professional Network

24. The power of your professional network
LinkedIn is an excellent
platform for developing
and strengthening your
professional brand

26. Useful Links related to LinkedIn
• https://www.linkedin.com/pulse/how-get-job-through-linkedin-complete-guide-
deep-kumar/
• https://www.socialchamp.io/blog/linkedin-best-practices/#post-daily
• https://www.linkedin.com/business/talent/blog/product-tips/linkedin-profile-
summaries-that-we-love-and-how-to-boost-your-own

27. Personal Branding
• Be Unique
• Be Consistent
• Be Creative
Digital Presence
• Be an ambassador
of your brand
• Be a part of digital
revolution
• Be digitally a
forward thinker
Professional
Network
• Be here to network
• Be ready to Excel
• Be an architect of
your professional
life

28. Best Wishes for your Digital Journey!
Thank you

29. Please visit other booths 👇
Head shot profile Photo
• Get a free high-resolution profile picture for your LinkedIn
Career++
• Career related Guidance
• Resume Template
• Certifications / Upskilling
• PMI Knowledge Sources / Links / projectmanagement.com / etc.
JOB Board
• Job Openings Information

30. Citation (for this presentation)
• https://www.linkedin.com/pulse/power-personal-branding-digital-age-rohit-tikoo
• https://www.slideshare.net/cPOEt/how-to-use-personal-branding-to-stand-out-72587334
• https://passport-photo.online/blog/linkedin-profile-photo-guidelines
• https://cultivatedculture.com/linkedin-headline/
• https://www.linkedin.com/business/talent/blog/product-tips/tips-for-taking-professional-
linkedin-profile-pictures
• https://femaleonezero.com/business/personal-branding-the-need-for-visibility
• https://mention.com/en/blog/personal-branding/
Note: This content is created purely for Knowledge
sharing and awareness, not for any commercial purposes.