Big Data and Loyalty Disruption
•
0 gostou•205 visualizações
La presentazione di Stephane Baizeau di Catalina alla XVI Edizione del Convegno Osservatorio Fedeltà "Loyalty Disruption: Emotion, Big Data & New Players", tenutosi venerdì 21 ottobre 2016.
Recomendados
Mais conteúdo relacionado
Destaque
Destaque (13)
Semelhante a Big Data and Loyalty Disruption
Semelhante a Big Data and Loyalty Disruption (20)
Mais de Osservatorio Fedeltà Università di Parma
Mais de Osservatorio Fedeltà Università di Parma (20)
Último
Último (20)
Big Data and Loyalty Disruption
- 1. Big Data Loyalty disruption Stephane Baizeau Senior Vice President Digital Catalina International XVI edizione del Convegno Osservatorio Fedeltà Università di Parma, 21 Ottobre 2016
- 3. Volume of data is doubling every 2 years ©2016 Catalina Confidential 3
- 4. We help retailers and brands to acquire, retain and maximize loyalty around the world ©2016 Catalina Confidential 4 250 Retailers 50 000 Stores 700 Brands
- 5. Source: which.co.uk Loyalty scheme are mainly transactional Loyalty Card Points per £1 in the supermarket What's a point worth in store? What do I save per £100 spent? How many points will I get from using the card on other services? Tesco Clubcard 1 1p £1 It depends, but 0.5 for Tesco fuel and 0.25 for credit card spend Sainsbury's Nectar 1 0.5p 50p It depends, but 1 per litre of fuel at Sainsbury's Morrisons Match& More 5 0.1 50p 10 for a litre of fuel at Morrisons petrol stations My Waitrose No points but rewards instead Rewards include free tea and coffee and money off when you buy newspapers n/a n/a ©2016 Catalina Confidential 5
- 6. Targeting is a major way to stimulate loyalty scheme Identify an eligible audience selected by behavior, for a specific media campaign based on a business need/objective. Jill Premium Shopper during the last year Lives close to the store Retailer Request: Please target shoppers who have decreased frequency in the last 3 months Selection Criteria: • Currently active across store • Total Audience in Target: 0.5MM Available Shoppers Selected Shoppers Targeting Request Shopper Selection Offer Delivery • Eligible shoppers receive the targeted offer • Distribution reporting and Control vs. control group analysis, showing incremental sales generated ©2016 Catalina Confidential 6
- 7. Digital is opening new opportunities ©2016 Catalina Confidential 7
- 8. Introduction of real-time personalization’s model Needs for flexible, continually adaptive models to predict consumer needs and match them with personalized offer contents ©2016 Catalina Confidential 8
- 9. Case1: Driving consumer to store ©2016 Catalina Confidential 9
- 10. Case 2: Engage consumer with the brand ©2016 Catalina Confidential 10
- 11. Case 3: Optimise ad’s efficiency ©2016 Catalina Confidential 11
- 12. BuyerVision Case 3: Optimise ad’s efficiency ©2016 Catalina Confidential 12
- 13. More data New type of data In real-time