Keynote von Philipp Westermeyer "Marketing Strategies 2017/2018"

1. MARKETING
STRATEGIES
2017/2018

2. STRATEGIES
FOR GERMAN
MARKETING
COMPANIES

5. EVERYONE
Source: Imgur
IS ONLINE.

6. WHICH
USING
APPS
ARE YOU

7. Source: AppAnnie

9. 100%
AMERICAN
88%
AMERICAN
100%
CHINESE

10. WHAT DOES THAT
IMPLY FOR THE
GERMAN
ECONOMY
INTERNET

11. ERMAN NTERNET INDEG I X
Digital Core Business | B2C | valued > €1 Billion

18. GERMAN
COMPANIES

20. Source: Biesalsky & Company - The brands of Germany’s hidden champions
HIDDEN
CHAMPIONS

21. GERMAN
INTERNET

22. ARE YOU SAFE?

23. WHAT ARE WE
GOOD AT?

24. PERFORMANCE
MARKETING

25. 0
125
250
375
500
08.11
10.11
12.11
02.12
04.12
06.12
08.12
10.12
12.12
02.13
04.13
06.13
08.13
10.13
12.13
02.14
04.14
06.14
08.14
10.14
12.14
02.14
04.15
06.15
08.15
10.15
12.15
02.16
04.16
06.16
08.16
10.16
12.16
VS
Source: Sistrix

26. PERFORMANCE
MARKETING

27. LET’S
DECONSTRUCT
WHAT SUCCESSFUL
PRODUCTS AND
BRANDS DO
RIGHT.

28. PRODUCT
LET’S
DECONSTRUCT
WHAT SUCCESSFUL
PRODUCTS AND
BRANDS DO
RIGHT.

29. Goods or Services Marketing & Sales Payment & Fulfillment

30. Marketing & Sales
Goods or Services
Marketing & Sales
Payment & Fulfillment
Payment & FulfillmentGoods or Services

37. PRODUCT

38. IN GERMANY, ABOUT 2,000
COMPANIES ALREADY HAVE
A GREAT PRODUCT/
MARKET FIT.

40. #1 STORES

41. #2 EVENTS

42. #2 EVENTS
KARL MAY FESTSPIELE
#2 EVEN TS
KARL M AY FESTSPIELE

43. #3 EASY ACCESS
T R Y O N G U A R A N T E E
If you don’t like your first pair of underwear, we’ll send you
a different size, style, or issue you a refund.
No returns required.

44. #4 NICHE INFLUENCERS
Tawnya Sutherland
Secretary
Fynn Kliemann
Craftsman
Florian Neuschwander
Jogger

45. #5 PODCASTS

46. MARKETINGAMAZON#6