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1.877.568.7477ONEUPWEB.COM INFO@ONEUPWEB.COM
isn't a simple matter of writing a few blog posts.
CONTENT MARKETING
Or letting it all ride on a short article.
It’s a
COMPLEXthought out strategy
backed by
RESEARCHthat identifies your customer segments.
AND IT’S A LOT
OF WORK.
It's important to remember that just
because you live and breathe this
stuff doesn't mean the rest of the
world does.
AGENCIES
*REMINDER TO
We as agency partners still have,
and will always have, an obligation to
educate our prospects and clients.
AGENCIES
*REMINDER TO
YOU, the mid-size marketer
ASYOU JOURNEY DOWNTHE PATH
TOWARDTHE INEVITABLE
TRYTHIS FIVE STEPAPPROACH
STEAL BUDGET
01
Not from the local convenience store
FROM ONE OFYOUR SO-SO
MARKETING CHANNELS
START SLOW
02
content marketing is a marathon
You can work with your agency on a
"DIPYOURTOE INTHEWATER"
approach that demonstrates effectiveness.
BE PATIENT
03
A slow entrée will take longer to show a positive effect.
Remember to
BENCHMARKbefore you start.
COMMIT
04
Once you see results
present up the ladder and state your case for larger budget
YOU HAVETO KEEP MOVING
FORWARD.
REPORT REGULARLY
05
Make sure your agency partner is accountable
and keeps you in the loop.
It's important your
STRATEGYALIGNS
and you learn along the way
but even more important that you can
EFFECTIVELYrelay the outcomes up the chain.
THERE YOU HAVE IT.
Content marketing, like the internet, is here to stay. It
may look different over time but it's not going away.
This approach will get you started and may even
save your job. Good luck! Now get out there!
twitter.com/oneupweb
1.877.568.7477
info@OneUpWeb.com
ONEUPWEB.COM
facebook.com/oneupweb
LET’S TALK
linkedin.com/company/oneupweb

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