SlideShare uma empresa Scribd logo
1 de 38
Baixar para ler offline
THIS IS GEN Z.
This is your Gen Z primer. It’s designed to
help you understand what defines the members
of this new generation: family life, entertainment,
education, and everything in between. At the core
of their world is technology. They’ve never known
a life without constant access to search engines,
social media, and texting.
These kids are more than just digital natives. In The
Gen Z Effect, Tom Koulopoulos and Dan Keldsen call
them “hyperconnected junkies whose expectations
will radically change the face of business forever.”
The authors go on: “For Gen Z, technology is
invisible; it’s just part of the way the world behaves
toward and interacts with them.” Persistent digital
access to global information has expanded their
perspectives, creating knowledgeable, worldly,
diverse, and status-quo-challenging stances on
everything from social issues to finances.
This means that change is coming. We must explore
new ways of connecting with this cohort. They have a
diversity of perspectives and voices, and a readiness
to contribute and make a difference. To that end,
throughout this piece, we offer some suggestions for
how to engage tomorrow’s college students.
Ready to dive in?
We’re tomorrow’s
college students.
We’re called
Generation Z.
Like all
generations,
we’re defined
by time.
Born 1996 and after
Silent Generation
(70–85 years old)
Gen X
(36–50 years old)
Gen Z
(5–19 years old)
Millennials
(20–35 years old)
Baby Boomers
(51–69 years old)
Where do
we fit in?
2015
Millennials
(current largest)
Gen Z
(on the rise)
77mil
Between
2015–2025
68mil
We’re young,
powerful,
and big.
We will
change
the world.
We believe it’s up to us.
Identity/Technology/Family Life/
Social Issues/Careers/Education/
Privacy and Safety/Health/
Entertainment/Finances/Outlook
Identity
“We’re gonna
be weird adults.”
We defy and resent conventional
labels that don’t fully capture who we
really are. There is no “one size fits
all” in our world. Because we don’t
just accept differences in others—
we celebrate them.
We’re more open
than you were.
We discuss and challenge
gender roles and sexual
identity openly.
We’re blended.
Since 2000, the multiracial
youth population
has increased by 50%.
Our perspective
is global.
Technology opens the
window to international
issues, values, and cultures.
The world is smaller,
and our views are bigger.
We have a greater
appreciation of differing
views and perspectives than
ever before in history.
—
Bottom Line
Talk to us based on our mindset, not our demographic. This means spending
time to understand us and what it takes to get—and keep—our interest.
Identity
Technology
Go to your room!
“You mean where my laptop,
iPad, and phone are? OK.”
Sure, Millennials are tech-
savvy, but we are the
first true digital natives.
Technology is just a fluid, organic part
of our daily lives. But, this doesn’t mean
we’re analog-phobes. We love our
“unplugged” time, despite FOMO
(fear of missing out).
We communicate
constantly.
Social media is the
#1 reason we use the
Internet, and we send
more than 100 texts a day.
Digital connections
with the world are
essential.
73% of us are connected within
an hour of waking up. We would
give up new clothes, our allowance,
or eating out, rather than give up
our phones, texting, or WiFi.
Our digital world
is noisy.
Our attention span is 8
seconds, and we multi-
task across five screens.
We want a personal
experience.
72% of us want to connect
to personalized content
across all devices.
—
Bottom Line
Connect the dots between digital and offline communications. Keep in mind that
things like responsive websites are just table stakes now. We want to be wowed.
Technology
Family Life
“You think I’m crazy? Wait
until you meet my family!”
The idea of a “traditional”
family structure is obsolete.
(Think: Modern Family is the
new norm.)
Our families are just more diverse—we have
single parents and multiple generations in our
homes. We also happen to be super close to
our parents and feel comfortable talking about
what was once taboo (thanks to TV programs
like Glee).
Family structures
are changing.
One-third of us live in a
single-parent household.
My family’s different,
deal with it.
Our families are more
diverse—ethnically, racially,
and religiously—than half
a generation ago.
Our grandparents
live with us.
Multigenerational
family households have
doubled since 1980.
We have strong
family values that
mirror our parents’.
88% of us are extremely close
to our parents and even refer
to them as our best friends.
—
Bottom Line
Our support system helps us make big decisions, so engage us and them. Connect
with our parents, guidance counselors, and friends, being mindful of the channels
and messages that appeal most to each group.
Family Life
Social Issues
“I act like I don’t care,
but I do more than
you think.”
On-demand access to
information (thanks,
interwebs) and a greater
diversity all around us has
expanded our worldview.
We grew up hearing about and talking
about matters like marriage equality and
global warming. We care about human
rights, our impact on the planet, and helping
change what we don’t like about the world.
We believe marriage
equality is a
fundamental right.
80% of us supported
legalizing it long before the
government actually did.
We support
sustainability and
renewable energy.
76% are concerned about
human impact on the planet.
We grew up watching
international news.
78% worry about world
hunger.
We care deeply
about our world.
77% believe that businesses
should make “doing good”
central to their mission.
—
Bottom Line
Invite us to be a part of something bigger than ourselves. We jump at the chance to
speak up or join a social cause.
Social Issues
Careers
“I want to do something
today that my future
self will thank me for.”
Careers
We may be young, but we’re already fiercely
entrepreneurial and future focused. And we’re
very realistic when it comes to working hard
for success. A lot of our parents lost jobs
during the recession, which makes us more
inclined to consider self-employment.
Ultimately, we want what
we do to mean something.
We’re influenced to
work hard and pursue
a career early.
55% of us feel pressured
by our parents to get early
professional experience.
We have more access
to mentorships and
training programs.
50% attend middle or high
schools that offer classes in
how to start and run a business.
We’re future focused,
but we’re ready to
start taking steps now.
77% are extremely
interested in volunteering to
gain work experience.
Many of our parents
lost longstanding jobs
during our childhood.
We question loyalty to any
given employer, and 74%
would rather work for ourselves.
—
Bottom Line
Show us the tangible things we can achieve together. Job-oriented challenges—
like real-life training or working directly with companies—should be woven into the
fabric of our educational experiences.
Education
“Homework.
Because 7 hours of school
wasn’t enough.”
Education
We just Google it.
85% of us do research online
and 33% watch lessons
online to educate ourselves.
We’re under
enormous pressure.
46% are more worried about
our GPA than having friends,
fitting in, being popular, or
staying healthy.
Yes, we’re
entrepreneurial. But
we want the degree.
Half of us will be university
educated, compared to
one-third of Millennials.
We’re far savvier than
you give us credit for.
64% consider earning an
advanced degree as one
of our life goals.
—
Bottom Line
Help us apply what we’re learning in real time. Don’t just teach us what to think—
teach us how to think and how to make an impact.
Even though we’re already
career-oriented, we want
a college degree first.
We recognize that a college education is
important, but we want a global education.
Our learning experiences are no longer
confined to school buildings or campuses.
They’re increasingly self-directed and digital.
Privacy and Safety
“We always make sure we
know where the exit door
is in movie theaters.”
We take privacy
into our own hands.
Only 18% of us share “a lot”
online, and 1 in 4 left
Facebook in 2014 for more
private and controllable
networks like Snapchat.
We’re becoming
more guarded.
42% of us are now sharing less
than we did two years ago.
Oversharing is
overrated.
81% of us think our peers
share too much online.
In fact, we’re worried
about both online and
offline safety.
Among students aged 12 to
18, there were 615,600 victims
of theft and 749,200 victims
of violence last year. More
than 25% of us nationwide are
the targets of bullying.
—
Bottom Line
We take an active role in securing our safety and privacy. Show us what you do to make
your campus a comfortable and safe experience. (Our parents will appreciate this too.)
Although we do feel
compelled to post
constantly on social media,
we’re also increasingly
sensitive to oversharing.
We need to have control over exactly what we
share, and when, where, and with whom. This
goes hand in hand with our general safety—
at school, in our communities, and in public
places. We need to know that our worlds‚
online and off, are safe spaces for us.
Privacy and Safety
Health
“I enjoy long, romantic
walks to the fridge.”
Health
We spend the
majority of our
allowance on food.
We get about $17 per
week in allowance, or
$44 billion a year total.
We grew up in a
health-crazed world.
Awareness of animal cruelty
means we’re more likely to
try a vegetarian diet, and
we’ve been influenced by
nutrition-promoting public
figures like Michelle Obama.
We spend more
because we make
healthier food choices.
58% of us are willing to pay
more for organic and natural
products, and sodas like Pepsi
and Coke are down 40% in
the last decade among the
older part of our bracket.
Yet we’re sedentary.
We spend more than 7½ hours
a day in front of a screen.
—
Bottom Line
The experience in your dining and fitness facilities needs to be awesome. We’re
not gonna lie: this is a huge evaluation point for us with colleges and universities.
We want to feel supported in our healthy decision-making.
Look, we like to eat.
But we’re becoming
more aware of issues like
obesity and animal cruelty.
Because of these factors, we’re more likely
to try healthy options like a vegetarian
lifestyle. We naturally identify with brands
that advocate for organic, locally sourced, and
farm-to-table methods, because they make us
feel good, nutritionally and emotionally.
Entertainment
“Finishing a good movie,
then having to face the
reality of my boring life.”
Misfit is the new
superhero.
We connect with characters
from Scott Pilgrim vs. the
World, Guardians of the
Galaxy, Glee, The Maze
Runner, The Hobbit, and
many more.
We gravitate
toward escapism.
We’re into gaming, television,
movies, books, music, role-
playing games, and more.
We’re drawn to
doomsday themes.
We like movies that show
youth rising above—
The Hunger Games,
Divergent, War of the
Worlds, World War Z, and
The Day After Tomorrow.
We escape the
world out of worry
or boredom, but
we believe in our
own power.
9 out of 10 of us feel
optimistic about our
own future.
—
Bottom Line
Our entertainment choices reflect our belief that an ordinary person can make a difference.
Allow us—the ordinary individuals—to play an active role in your storytelling.
When it comes to
entertainment, we’re
especially drawn to
underdog characters that
change the world against all
odds. An everyday person
overcoming adversity starts
to feel like our own lives.
(Lookin’ at you, Katniss.)
Entertainment
Finances
“It’s pretty annoying
that all the things
I want cost money.”
We feel the residual
emotional effects of
the recession.
65% of us worry about the
economy in general.
We’re in control of
our spending.
One-third of us have an app
for finance, budgeting, or
banking on our smartphone.
We grew up hearing
about college debt.
57% of us would rather
save money than spend it
immediately.
We’re concerned about
employability.
We need to know that our
investment in a four-year
degree will begin to pay off
immediately.
—
Bottom Line
We’re already working on being responsible with our money. So help us understand how
we’ll be better off by investing in our education.
Our biggest worry about
college is graduating with
tons of debt. So we’re
gonna grill you about the
long-term value of your
four-year degree.
Finances
Outlook
“What do you
stand for? Because
it matters to me.”
We’re sick of
manufactured
advertising.
$40 billion was spent
on advertising and
marketing in 2014.
We’re done with fake
everything, really.
Give us natural, organic,
and authentic; brands like
Zappos and Chipotle have
won our hearts.
We’re done with
fake people.
We speak out against
photoshopped models.
We are idealistic.
We believe it’s up to
us to make the world
a better place.
—
Bottom Line
For us, #nofilter says it all. We prize transparency and authenticity. So be real. Be
approachable. Have clear values that we can get behind, and then listen to what we
have to say.
Yes, we’re realistic and
cautious, but we’re also
optimistic about how we
can shape the future.
Older generations can learn a lot from us,
and they should take us more seriously. So
should brands. Carefully crafted marketing
messages may get our attention, but they
won’t necessarily win our loyalty.
Outlook
What do the next five
years look like?
The Next Five Years
Technology will
remain a dominant
force in education.
Crowd-sourced lesson plans,
information fluency, and
digital citizenship behavior.
Lectures and the one-size-fits-all
approach to learning are out. New norms
of appropriate, responsible behavior with
regard to technology use are in.
Increased scrutiny of student
data across social media,
digital browsing, and other
online touchpoints.
Top ed-tech companies boast that
they’re collecting millions of unique
data points on each child daily, and
there’s no end in sight.
Data in exchange for
ultra-personalized content
and experiences.
Students’ walls around privacy will
begin to crumble when they realize
the value of exchanging their online
behaviors for a more focused and
relevant experience.
Digital’s role in physical
environments and the
convergence of a truly
integrated experience.
Imagine campus tours and visitor’s
centers where devices and online
content can enhance the experience.
The evolution and adoption
of wearable technology.
Wearables can be important learning aids
in and out of the classroom. They could also
be a relevant part of the mobile campus
ecosystem to provide students with ready
access to campus information and services.
The Next Five Years
The Next Five Years
Population and enrollment will grow and diversify.
Both public and private institutions will
see an 8% increase in enrollment.
PUBLIC VS. PRIVATE RACE AND ETHNICITY
The West Coast and Southwest should see the
largest increases overall.
8%
27%
A growing number of college attendees
will be first-generation minority students.
Enrollment of
Hispanic U.S. residents
will increase
Over one-third of us
will be bilingual,
speaking Spanish
and English.
Minority students already
account for
nearly 40% of
high-school graduates.
By 2023, it will be about half.
Enrollment of
full-time students
will increase
12%
Enrollment of
18- to 24-year-olds
will increase
9%
Enrollment of
male students
will increase
9%
Enrollment of
female students
will increase
18%
The traditional student population will grow, but in new ways.
STATUS
This generation will
change our world—
for good.
Sources
“The Impact of Mobile Browsing
on the College Search Process,”
2013 E-Expectations Report.
Noel-Levitz, 2013.
“Attention Higher Ed Institutes:
This is How You Attract High
School Students.” Matthew
Tsang, My Loud Speaker: Insights
from Marketers, for Marketers,
July 2014.
“The Super Investigator:
Understanding Today’s
‘Always-On’ Prospective Student.
A Report on Prospective Students
and the College Decision Process,
Key Insights.” Lipman Hearne,
January 2013.
“Your Value Proposition: How
Prospective Students and
Parents Perceive Value and
Select Colleges.” Longmire and
Company, 2013.
“What Drives the Students’
Enrollment Decisions?”
Eduventures, April 2014.
“Workforce 2020, The
Looming Talent Crisis.”
Oxford Economics, 2014.
“Hey Higher Ed Marketers! Get To
Know The Parents.”
Lipman Hearne, 2014.
“Parent Involvement in College
Planning: High School Students
Want Parents to Be More
Involved in College Planning,”
College Board and Art & Science
Group, LLC, 2007.
“Innovation in Higher Education
Survey Toplines.”
Northeastern University, 2012.
“Gen Z Is Financially-Savvy,
with One Big Exception.”
April Dykman, Get Rich
Slowly, 2013.
“Generation Z Is Entrepreneurial,
Wants to Chart Its Own Future.”
Northeastern News, 2014.
“4 Steps to Social Recruiting
Millennials and Gen Z.” Amit
Chauhan, 2014.
“6 Steps to Making Your Brand
Cool to Gen Z on Social Media.”
Tim McMullen, 2014.
“8 Important Education Trends
in Generation Z.” Best Online
Colleges, 2011.
“Gen Z, Digital in Their DNA.”
JWTIntelligence, 2012.
“Gen Z, The First Generation of
the 21st Century Has Arrived!”
Sarah Sladek and Alyx Grabinger.
XYZ University, 2013.
“Get Ready for Generation Z:
They’re Smarter than Boomers,
and Way More Ambitious than
the Millennials.” Anne Kingston,
2014.
“Wake Up, A Strategic
Intelligence Report/Gen Z.”
Omelet, 2014.
“Generation Z: 2 Billion Rising.”
Brett Templeton and Garret
Cummings, Plural Thinking, 2014.
“The New Workplace Currency:
It’s Not Just Salary Anymore.”
Cisco, 2013.
“Marketing to Gen Z: Millenials
Move Aside as Brands Shift to
Focus to Under-18 Customers.”
Julia Glum, International Business
Times, 2015.
“Recruiting Gen Z: No More
Business As Usual.”
Eduventures, 2014.
“Generation Z Opts to Stash
Their Cash in Savings Rather than
Invest.” Ameritrade, 2014.
“The Brands Don’t Stand
a Chance: The Mobile Driven
Life of Gen Z’ers.” Justin
Ferrell, Digital Relativity, 2013.
“The 2018 Mindset List.”
Beloit College, 2014.
“The Surprising Thing Gen Z
Wants to Do With Its Money.”
Dan Kadlec, Money Magazine,
2014.
“The American Freshman:
Forty-Year Trends, 1966–2006.”
Cooperative Institutional
Research Program, Higher
Education Research Institute,
University of California, 2013.
“Marketing to the Generations:
4 Tips for Getting—and Keeping
—Gen Z’s Attention.” Emily Lange
Rodecker, Gremln, 2014.
“Undergraduate Teaching faculty:
The 2013-2014 HERI Faculty
Survey.” Higher Education
Research Institute, University
of California, 2014.
“Authenticity Is King Because
Branding Bores Everyone: Why
A Brand’s Audience Needs To
Experience Your Message.”
Jamie Monberg, Co Design
Magazine, 2011.
“Customers Demand These
2 Fundamental Aspects of
Authentic Brands.” Jim Joseph,
Entrepreneur Magazine, 2014.
“College Students Own an
Average of 7 Tech Devices.”
Marketing Charts, 2013.
“Pearson Student Mobile Device
Survey 2013: National Report,
College Students.” Harris
Interactive, 2014.
“Pearson Student Poll Mobile
Device Survey 2014: National
Report Students Grade 4–12.”
Harris Poll, 2014.
“Internet Live Stats.” Internet Live
Stats, 2015.
“2014 E-Expectations Report: The
Online Preferences of College-
Bound High School Seniors and
Their Parents.” Noel-Levitz, 2014.
“More Information Yields
More Learning and Sharing.”
Pew Research, 2014.
“Social Media In Higher Education:
A Literature Review and Research
Directions.” Davis, Deil-Amen,
Rios-Aguilar, and Gonzalez
Canche, The Center for the
Study of Higher Education at
the University of Arizona, 2011.
“How Teens Share Information
on Social Media.” Pew Research
Center, 2013.
Sources
“Social Media Update 2014.”
Maeve Duggan, Nicole B. Ellison,
Cliff Lampe, Amanda Lenhart,
and Mary Madden, Pew Research
Center, 2014.
“Reaching the Wired Generation:
How Social Media Is Changing
College Admission.” Nora Ganim
Barnes, National Association for
College Admission Counseling,
2009.
“Teens Fact Sheet.” Pew Research,
2013.
“Teens, Social Media, and Privacy,”
Maeve Duggan, Nicole B. Ellison,
Cliff Lampe, Amanda Lenhart,
and Mary Madden, Pew Research,
2013.
“2014–24 Projections of High
School Graduates by State and
Race/Ethnicity, Based Primarily
on Data from WICHE.”
Noel-Levitz, 2014.
“2014 National Freshman
Attitudes Report.”
Noel-Levitz, 2014.
“Projections of Education
Statistics to 2022.” National
Center for Education Statistics,
U.S. Department of Education,
2014.
“2014 College Senior Survey:
Institutional Profile and
Longitudinal Profile Reports,”
Higher Education Research
Institute, University of California,
2014.
“Global Learning: Defining,
Designing, and Demonstrating.”
Kevin Hovland, Association
of American Educators and
the Association of American
Colleges and Universities, 2014.
“Bringing the University Into
Focus: Annual Results 2014.”
National Survey of Student
Engagement, 2014.
“Current Population Reports:
Population Projections of the
United States by Age, Sex, Race,
and Hispanic Origin, 1995–2050.”
U.S. Department of Commerce,
Economics and Statistics
Administration, Bureau of the
Census, 1996.
“Same-Sex Marriage Support
Universal Among Entering
College Students.” Kevin Eagan.
Huffington Post, 2014.
“The Current State of U.S. Higher
Education: Top to Bottom.”
Frank Donohue,
Academics.com, 2010.
“The American Freshman:
National Norms 2013.”
Higher Education Research
Institute, University of
California, 2014.
“Education: The Rising Cost
of Not Going to College.”
Pew Research, 2014.
“The Increasing Impact of
Mobile Trends on College
Admissions in 2012.”
Cappex, 2012.
“Youth Risk Behavior Survey.”
Centers for Disease Control
and Prevention, 2013.
“Indicators of School Crime
and Safety.” National Center
for Education Statistics, 2013.
“A Digital Update, By the
Numbers.” ComScore, 2015.
“Diversity Explosion.”
William Frey, Brookings
Institution, 2014.
“The Gen Z Effect: The Six Forces
Shaping the Future of Business.”
Tom Koulopoulos and Dan
Keldsen, 2014.
“Teens, Young Adults Think
Peers Share Too Much Online.”
Camp Mobile and eMarketer,
2014.
“Why ‘Gen Z’ May Be More
Entrepreneurial Than ‘Gen Y.’”
Dan Schawbel, Entrepreneur,
2014.
“Debt-Averse Teens.”
Inside Higher Ed, 2014.
Building brands. With purpose.
1 800 962 1107
ologie.com

Mais conteúdo relacionado

Mais procurados

Gen-Z-in-the-New-Normal-PDF.pdf
Gen-Z-in-the-New-Normal-PDF.pdfGen-Z-in-the-New-Normal-PDF.pdf
Gen-Z-in-the-New-Normal-PDF.pdfNgocAnhLe57
 
Over 100 Eye Opening Stats About Generation Z
Over 100 Eye Opening Stats About Generation ZOver 100 Eye Opening Stats About Generation Z
Over 100 Eye Opening Stats About Generation ZGregg L. Witt
 
Meet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About MillennialsMeet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About MillennialsAnita Valerio
 
Universal Mccann International Social Media Research Wave 3
Universal Mccann International Social Media Research Wave 3Universal Mccann International Social Media Research Wave 3
Universal Mccann International Social Media Research Wave 3Michael Johnston
 
22 Insightful Statistics About What to Expect from Generation Z in the Workplace
22 Insightful Statistics About What to Expect from Generation Z in the Workplace22 Insightful Statistics About What to Expect from Generation Z in the Workplace
22 Insightful Statistics About What to Expect from Generation Z in the WorkplaceRyan Jenkins
 
IBM_B2Z_Report_Final_301222.pdf
IBM_B2Z_Report_Final_301222.pdfIBM_B2Z_Report_Final_301222.pdf
IBM_B2Z_Report_Final_301222.pdfLiam822006
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020Ogilvy Consulting
 
Everything Marketers Need to Know About Generation Z
Everything Marketers Need to Know About Generation ZEverything Marketers Need to Know About Generation Z
Everything Marketers Need to Know About Generation ZVision Critical
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of EverythingCharbel Zeaiter
 
Generation Z: The Future Workforce
Generation Z: The Future WorkforceGeneration Z: The Future Workforce
Generation Z: The Future WorkforceUniversum Global
 
The Gen Z Manifesto
The Gen Z ManifestoThe Gen Z Manifesto
The Gen Z ManifestoDan Keldsen
 
Gen Z: 2022 Trends, Analysis and Consumer Insights
Gen Z: 2022 Trends, Analysis and Consumer InsightsGen Z: 2022 Trends, Analysis and Consumer Insights
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
 
Gen Z 2025: The Final Generation
Gen Z 2025: The Final GenerationGen Z 2025: The Final Generation
Gen Z 2025: The Final Generationsparks & honey
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative TeamsWrike
 

Mais procurados (20)

Generation z
Generation zGeneration z
Generation z
 
Gen-Z-in-the-New-Normal-PDF.pdf
Gen-Z-in-the-New-Normal-PDF.pdfGen-Z-in-the-New-Normal-PDF.pdf
Gen-Z-in-the-New-Normal-PDF.pdf
 
Growing Up Gen Z
Growing Up Gen ZGrowing Up Gen Z
Growing Up Gen Z
 
Over 100 Eye Opening Stats About Generation Z
Over 100 Eye Opening Stats About Generation ZOver 100 Eye Opening Stats About Generation Z
Over 100 Eye Opening Stats About Generation Z
 
Meet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About MillennialsMeet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About Millennials
 
Universal Mccann International Social Media Research Wave 3
Universal Mccann International Social Media Research Wave 3Universal Mccann International Social Media Research Wave 3
Universal Mccann International Social Media Research Wave 3
 
Generation Z: It's Complicated
Generation Z: It's ComplicatedGeneration Z: It's Complicated
Generation Z: It's Complicated
 
22 Insightful Statistics About What to Expect from Generation Z in the Workplace
22 Insightful Statistics About What to Expect from Generation Z in the Workplace22 Insightful Statistics About What to Expect from Generation Z in the Workplace
22 Insightful Statistics About What to Expect from Generation Z in the Workplace
 
IBM_B2Z_Report_Final_301222.pdf
IBM_B2Z_Report_Final_301222.pdfIBM_B2Z_Report_Final_301222.pdf
IBM_B2Z_Report_Final_301222.pdf
 
Damn Good Advice
Damn Good AdviceDamn Good Advice
Damn Good Advice
 
The Future of Trade: Special Gaming Edition
The Future of Trade: Special Gaming Edition The Future of Trade: Special Gaming Edition
The Future of Trade: Special Gaming Edition
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
 
Everything Marketers Need to Know About Generation Z
Everything Marketers Need to Know About Generation ZEverything Marketers Need to Know About Generation Z
Everything Marketers Need to Know About Generation Z
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of Everything
 
Generation Z: The Future Workforce
Generation Z: The Future WorkforceGeneration Z: The Future Workforce
Generation Z: The Future Workforce
 
The Gen Z Manifesto
The Gen Z ManifestoThe Gen Z Manifesto
The Gen Z Manifesto
 
Gen Z: 2022 Trends, Analysis and Consumer Insights
Gen Z: 2022 Trends, Analysis and Consumer InsightsGen Z: 2022 Trends, Analysis and Consumer Insights
Gen Z: 2022 Trends, Analysis and Consumer Insights
 
Gen Z 2025: The Final Generation
Gen Z 2025: The Final GenerationGen Z 2025: The Final Generation
Gen Z 2025: The Final Generation
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams
 

Destaque

Generation Z and the Future of Technology
Generation Z and the Future of TechnologyGeneration Z and the Future of Technology
Generation Z and the Future of TechnologyPamela Pavliscak
 
Engaging and Cultivating Millennials & Gen Z
Engaging and Cultivating Millennials & Gen ZEngaging and Cultivating Millennials & Gen Z
Engaging and Cultivating Millennials & Gen ZOlogie
 
Who's up NXT? A cross-generational view on NextGen marketing
Who's up NXT? A cross-generational view on NextGen marketingWho's up NXT? A cross-generational view on NextGen marketing
Who's up NXT? A cross-generational view on NextGen marketingJoeri Van den Bergh
 
How Generation Z Differs from Millennials (and Some Similarities)
How Generation Z Differs from Millennials (and Some Similarities)How Generation Z Differs from Millennials (and Some Similarities)
How Generation Z Differs from Millennials (and Some Similarities)Ryan Jenkins
 
SME 5 Ways to Build Your Brand for Gen Z
SME 5 Ways to Build Your Brand for Gen ZSME 5 Ways to Build Your Brand for Gen Z
SME 5 Ways to Build Your Brand for Gen ZZach Kelly
 
12 Apps & Hacks to Level Up Your Next Presentation or Pitch
12 Apps & Hacks to Level Up Your Next Presentation or Pitch12 Apps & Hacks to Level Up Your Next Presentation or Pitch
12 Apps & Hacks to Level Up Your Next Presentation or PitchRyan Jenkins
 
Generation Z: Connecting with Today's Teens
Generation Z: Connecting with Today's TeensGeneration Z: Connecting with Today's Teens
Generation Z: Connecting with Today's TeensHeather Davis
 
6 Millennial Motivators: A Guide to What Motivates Millennials at Work
6 Millennial Motivators: A Guide to What Motivates Millennials at Work6 Millennial Motivators: A Guide to What Motivates Millennials at Work
6 Millennial Motivators: A Guide to What Motivates Millennials at WorkRyan Jenkins
 
Pro LinkedIn Tips for Pro Bloggers
Pro LinkedIn Tips for Pro BloggersPro LinkedIn Tips for Pro Bloggers
Pro LinkedIn Tips for Pro BloggersConnie Chan Wang
 
18 Statistics to Help Shape Your Millennial Training and Future Proof Your Or...
18 Statistics to Help Shape Your Millennial Training and Future Proof Your Or...18 Statistics to Help Shape Your Millennial Training and Future Proof Your Or...
18 Statistics to Help Shape Your Millennial Training and Future Proof Your Or...Ryan Jenkins
 
Recruiters Guide to Attract and Retain Millennials
Recruiters Guide to Attract and Retain MillennialsRecruiters Guide to Attract and Retain Millennials
Recruiters Guide to Attract and Retain MillennialsChris Bennett
 
Get to know your audience models: a planner's guide.
Get to know your audience models: a planner's guide.Get to know your audience models: a planner's guide.
Get to know your audience models: a planner's guide.digital balance
 
6 Ways To RePurpose List Type Blog Posts
6 Ways To RePurpose List Type Blog Posts6 Ways To RePurpose List Type Blog Posts
6 Ways To RePurpose List Type Blog PostsAndrea Beltrami
 
Cutting through the Clutter of the Fundraising Landscape
Cutting through the Clutter of the Fundraising LandscapeCutting through the Clutter of the Fundraising Landscape
Cutting through the Clutter of the Fundraising LandscapeOlogie
 
24 Easy Ways to Generate Content Ideas
24 Easy Ways to Generate Content Ideas24 Easy Ways to Generate Content Ideas
24 Easy Ways to Generate Content IdeasEugene Farber
 
Observing trends with the NxtGen at MRS Kids & Youth Research
Observing trends with the NxtGen at MRS Kids & Youth ResearchObserving trends with the NxtGen at MRS Kids & Youth Research
Observing trends with the NxtGen at MRS Kids & Youth ResearchInSites on Stage
 

Destaque (18)

Generation Z and the Future of Technology
Generation Z and the Future of TechnologyGeneration Z and the Future of Technology
Generation Z and the Future of Technology
 
Engaging and Cultivating Millennials & Gen Z
Engaging and Cultivating Millennials & Gen ZEngaging and Cultivating Millennials & Gen Z
Engaging and Cultivating Millennials & Gen Z
 
Who's up NXT? A cross-generational view on NextGen marketing
Who's up NXT? A cross-generational view on NextGen marketingWho's up NXT? A cross-generational view on NextGen marketing
Who's up NXT? A cross-generational view on NextGen marketing
 
How Generation Z Differs from Millennials (and Some Similarities)
How Generation Z Differs from Millennials (and Some Similarities)How Generation Z Differs from Millennials (and Some Similarities)
How Generation Z Differs from Millennials (and Some Similarities)
 
Millennials vs. Gen-X
Millennials vs. Gen-XMillennials vs. Gen-X
Millennials vs. Gen-X
 
SME 5 Ways to Build Your Brand for Gen Z
SME 5 Ways to Build Your Brand for Gen ZSME 5 Ways to Build Your Brand for Gen Z
SME 5 Ways to Build Your Brand for Gen Z
 
12 Apps & Hacks to Level Up Your Next Presentation or Pitch
12 Apps & Hacks to Level Up Your Next Presentation or Pitch12 Apps & Hacks to Level Up Your Next Presentation or Pitch
12 Apps & Hacks to Level Up Your Next Presentation or Pitch
 
Generation Z: Connecting with Today's Teens
Generation Z: Connecting with Today's TeensGeneration Z: Connecting with Today's Teens
Generation Z: Connecting with Today's Teens
 
6 Millennial Motivators: A Guide to What Motivates Millennials at Work
6 Millennial Motivators: A Guide to What Motivates Millennials at Work6 Millennial Motivators: A Guide to What Motivates Millennials at Work
6 Millennial Motivators: A Guide to What Motivates Millennials at Work
 
Pro LinkedIn Tips for Pro Bloggers
Pro LinkedIn Tips for Pro BloggersPro LinkedIn Tips for Pro Bloggers
Pro LinkedIn Tips for Pro Bloggers
 
18 Statistics to Help Shape Your Millennial Training and Future Proof Your Or...
18 Statistics to Help Shape Your Millennial Training and Future Proof Your Or...18 Statistics to Help Shape Your Millennial Training and Future Proof Your Or...
18 Statistics to Help Shape Your Millennial Training and Future Proof Your Or...
 
Recruiters Guide to Attract and Retain Millennials
Recruiters Guide to Attract and Retain MillennialsRecruiters Guide to Attract and Retain Millennials
Recruiters Guide to Attract and Retain Millennials
 
Get to know your audience models: a planner's guide.
Get to know your audience models: a planner's guide.Get to know your audience models: a planner's guide.
Get to know your audience models: a planner's guide.
 
6 Ways To RePurpose List Type Blog Posts
6 Ways To RePurpose List Type Blog Posts6 Ways To RePurpose List Type Blog Posts
6 Ways To RePurpose List Type Blog Posts
 
Cutting through the Clutter of the Fundraising Landscape
Cutting through the Clutter of the Fundraising LandscapeCutting through the Clutter of the Fundraising Landscape
Cutting through the Clutter of the Fundraising Landscape
 
Recruiting and Retaining Millennials
Recruiting and Retaining MillennialsRecruiting and Retaining Millennials
Recruiting and Retaining Millennials
 
24 Easy Ways to Generate Content Ideas
24 Easy Ways to Generate Content Ideas24 Easy Ways to Generate Content Ideas
24 Easy Ways to Generate Content Ideas
 
Observing trends with the NxtGen at MRS Kids & Youth Research
Observing trends with the NxtGen at MRS Kids & Youth ResearchObserving trends with the NxtGen at MRS Kids & Youth Research
Observing trends with the NxtGen at MRS Kids & Youth Research
 

Semelhante a Gen Z Digital-Book: A Primer For All Things Gen Z

Teenagers Of Teenagers
Teenagers Of TeenagersTeenagers Of Teenagers
Teenagers Of TeenagersChelsea Porter
 
Beginner's guide to surviving with social media crazed teens
Beginner's guide to surviving with social media crazed teensBeginner's guide to surviving with social media crazed teens
Beginner's guide to surviving with social media crazed teensAdam Kruszynski
 
The Death With Dignity Laws
The Death With Dignity LawsThe Death With Dignity Laws
The Death With Dignity LawsRebecca Evans
 
Tuning in-to-our-times
Tuning in-to-our-timesTuning in-to-our-times
Tuning in-to-our-timesMarianne Doczi
 
tuning-in-to-our-times
tuning-in-to-our-timestuning-in-to-our-times
tuning-in-to-our-timesMarianne Doczi
 
The Boomers Aging In America
The Boomers   Aging In AmericaThe Boomers   Aging In America
The Boomers Aging In AmericaDean Stenehjem
 
Parenting In A Media Driven World Slideshare
Parenting In A Media Driven World SlideshareParenting In A Media Driven World Slideshare
Parenting In A Media Driven World Slidesharechrisweber
 
Generational Diversity At The Workplace Essay
Generational Diversity At The Workplace EssayGenerational Diversity At The Workplace Essay
Generational Diversity At The Workplace EssayJanet Robinson
 
Teens And Teenagers
Teens And TeenagersTeens And Teenagers
Teens And TeenagersRachel Davis
 
Managing Multi Generation Workforce
Managing Multi Generation WorkforceManaging Multi Generation Workforce
Managing Multi Generation WorkforceDivya Watson
 

Semelhante a Gen Z Digital-Book: A Primer For All Things Gen Z (20)

Teenagers Of Teenagers
Teenagers Of TeenagersTeenagers Of Teenagers
Teenagers Of Teenagers
 
Generation-X Essay
Generation-X EssayGeneration-X Essay
Generation-X Essay
 
Beginner's guide to surviving with social media crazed teens
Beginner's guide to surviving with social media crazed teensBeginner's guide to surviving with social media crazed teens
Beginner's guide to surviving with social media crazed teens
 
Persuasive Speech Topics For Research Paper
Persuasive Speech Topics For Research PaperPersuasive Speech Topics For Research Paper
Persuasive Speech Topics For Research Paper
 
The Death With Dignity Laws
The Death With Dignity LawsThe Death With Dignity Laws
The Death With Dignity Laws
 
Tuning in-to-our-times
Tuning in-to-our-timesTuning in-to-our-times
Tuning in-to-our-times
 
tuning-in-to-our-times
tuning-in-to-our-timestuning-in-to-our-times
tuning-in-to-our-times
 
Millennial Overview
Millennial OverviewMillennial Overview
Millennial Overview
 
Present Day Teenagers Essay
Present Day Teenagers EssayPresent Day Teenagers Essay
Present Day Teenagers Essay
 
How Fear And Anxiety Affecting Youth Today
How Fear And Anxiety Affecting Youth TodayHow Fear And Anxiety Affecting Youth Today
How Fear And Anxiety Affecting Youth Today
 
Generation Gap Essay
Generation Gap EssayGeneration Gap Essay
Generation Gap Essay
 
The Boomers Aging In America
The Boomers   Aging In AmericaThe Boomers   Aging In America
The Boomers Aging In America
 
Parenting In A Media Driven World Slideshare
Parenting In A Media Driven World SlideshareParenting In A Media Driven World Slideshare
Parenting In A Media Driven World Slideshare
 
Generational Diversity At The Workplace Essay
Generational Diversity At The Workplace EssayGenerational Diversity At The Workplace Essay
Generational Diversity At The Workplace Essay
 
The Factors That Influence Family Life
The Factors That Influence Family LifeThe Factors That Influence Family Life
The Factors That Influence Family Life
 
Example Of An Outline Of An Essay
Example Of An Outline Of An EssayExample Of An Outline Of An Essay
Example Of An Outline Of An Essay
 
Teens And Teenagers
Teens And TeenagersTeens And Teenagers
Teens And Teenagers
 
Managing Multi Generation Workforce
Managing Multi Generation WorkforceManaging Multi Generation Workforce
Managing Multi Generation Workforce
 
Youth Apathy And Apathy
Youth Apathy And ApathyYouth Apathy And Apathy
Youth Apathy And Apathy
 
Agents And Stages Of Socialization
Agents And Stages Of SocializationAgents And Stages Of Socialization
Agents And Stages Of Socialization
 

Mais de Ologie

Predictions for what's next for the future of higher education
Predictions for what's next for the future of higher educationPredictions for what's next for the future of higher education
Predictions for what's next for the future of higher educationOlogie
 
7 Myths About Marketing
7 Myths About Marketing7 Myths About Marketing
7 Myths About MarketingOlogie
 
Building Purpose-Driven Brands
Building Purpose-Driven Brands Building Purpose-Driven Brands
Building Purpose-Driven Brands Ologie
 
The Northwestern Story
The Northwestern StoryThe Northwestern Story
The Northwestern StoryOlogie
 
The 5 Truths of Higher Ed Branding
The 5 Truths of Higher Ed Branding The 5 Truths of Higher Ed Branding
The 5 Truths of Higher Ed Branding Ologie
 
Gen Z: Stop Talking About and Start Engaging Them
Gen Z: Stop Talking About and Start Engaging ThemGen Z: Stop Talking About and Start Engaging Them
Gen Z: Stop Talking About and Start Engaging ThemOlogie
 
The 5 C's of College Choice
The 5 C's of College ChoiceThe 5 C's of College Choice
The 5 C's of College ChoiceOlogie
 
21st Century Communications
21st Century Communications21st Century Communications
21st Century CommunicationsOlogie
 
Brand vs. Campaign or Brand + Campaign ?
Brand vs. Campaign or Brand + Campaign ?Brand vs. Campaign or Brand + Campaign ?
Brand vs. Campaign or Brand + Campaign ?Ologie
 
Yes, You Can Draw!
Yes, You Can Draw!Yes, You Can Draw!
Yes, You Can Draw!Ologie
 
Mindset and Values
Mindset and ValuesMindset and Values
Mindset and ValuesOlogie
 
Aligning Employees with Change
Aligning Employees with ChangeAligning Employees with Change
Aligning Employees with ChangeOlogie
 
Ologie, Branding & Higher Ed
Ologie, Branding & Higher EdOlogie, Branding & Higher Ed
Ologie, Branding & Higher EdOlogie
 
Cause Marketing: Crafting a Story
Cause Marketing: Crafting a StoryCause Marketing: Crafting a Story
Cause Marketing: Crafting a StoryOlogie
 
MIssion to Position
MIssion to PositionMIssion to Position
MIssion to PositionOlogie
 
Marketing Transformation: A Case Study
Marketing Transformation: A Case StudyMarketing Transformation: A Case Study
Marketing Transformation: A Case StudyOlogie
 
Generations of Alumni: Why Focus on Generational Dynamics?
Generations of Alumni: Why Focus on Generational Dynamics?Generations of Alumni: Why Focus on Generational Dynamics?
Generations of Alumni: Why Focus on Generational Dynamics?Ologie
 
How to Tell Your Brand Story
How to Tell Your Brand StoryHow to Tell Your Brand Story
How to Tell Your Brand StoryOlogie
 
The Impact of Brand Building
The Impact of Brand BuildingThe Impact of Brand Building
The Impact of Brand BuildingOlogie
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningOlogie
 

Mais de Ologie (20)

Predictions for what's next for the future of higher education
Predictions for what's next for the future of higher educationPredictions for what's next for the future of higher education
Predictions for what's next for the future of higher education
 
7 Myths About Marketing
7 Myths About Marketing7 Myths About Marketing
7 Myths About Marketing
 
Building Purpose-Driven Brands
Building Purpose-Driven Brands Building Purpose-Driven Brands
Building Purpose-Driven Brands
 
The Northwestern Story
The Northwestern StoryThe Northwestern Story
The Northwestern Story
 
The 5 Truths of Higher Ed Branding
The 5 Truths of Higher Ed Branding The 5 Truths of Higher Ed Branding
The 5 Truths of Higher Ed Branding
 
Gen Z: Stop Talking About and Start Engaging Them
Gen Z: Stop Talking About and Start Engaging ThemGen Z: Stop Talking About and Start Engaging Them
Gen Z: Stop Talking About and Start Engaging Them
 
The 5 C's of College Choice
The 5 C's of College ChoiceThe 5 C's of College Choice
The 5 C's of College Choice
 
21st Century Communications
21st Century Communications21st Century Communications
21st Century Communications
 
Brand vs. Campaign or Brand + Campaign ?
Brand vs. Campaign or Brand + Campaign ?Brand vs. Campaign or Brand + Campaign ?
Brand vs. Campaign or Brand + Campaign ?
 
Yes, You Can Draw!
Yes, You Can Draw!Yes, You Can Draw!
Yes, You Can Draw!
 
Mindset and Values
Mindset and ValuesMindset and Values
Mindset and Values
 
Aligning Employees with Change
Aligning Employees with ChangeAligning Employees with Change
Aligning Employees with Change
 
Ologie, Branding & Higher Ed
Ologie, Branding & Higher EdOlogie, Branding & Higher Ed
Ologie, Branding & Higher Ed
 
Cause Marketing: Crafting a Story
Cause Marketing: Crafting a StoryCause Marketing: Crafting a Story
Cause Marketing: Crafting a Story
 
MIssion to Position
MIssion to PositionMIssion to Position
MIssion to Position
 
Marketing Transformation: A Case Study
Marketing Transformation: A Case StudyMarketing Transformation: A Case Study
Marketing Transformation: A Case Study
 
Generations of Alumni: Why Focus on Generational Dynamics?
Generations of Alumni: Why Focus on Generational Dynamics?Generations of Alumni: Why Focus on Generational Dynamics?
Generations of Alumni: Why Focus on Generational Dynamics?
 
How to Tell Your Brand Story
How to Tell Your Brand StoryHow to Tell Your Brand Story
How to Tell Your Brand Story
 
The Impact of Brand Building
The Impact of Brand BuildingThe Impact of Brand Building
The Impact of Brand Building
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 

Último

CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfMohonDas
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxvidhisharma994099
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTDR. SNEHA NAIR
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSyedNadeemGillANi
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 

Último (20)

Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdf
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINTARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
ARTICULAR DISC OF TEMPOROMANDIBULAR JOINT
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 

Gen Z Digital-Book: A Primer For All Things Gen Z

  • 2. This is your Gen Z primer. It’s designed to help you understand what defines the members of this new generation: family life, entertainment, education, and everything in between. At the core of their world is technology. They’ve never known a life without constant access to search engines, social media, and texting. These kids are more than just digital natives. In The Gen Z Effect, Tom Koulopoulos and Dan Keldsen call them “hyperconnected junkies whose expectations will radically change the face of business forever.” The authors go on: “For Gen Z, technology is invisible; it’s just part of the way the world behaves toward and interacts with them.” Persistent digital access to global information has expanded their perspectives, creating knowledgeable, worldly, diverse, and status-quo-challenging stances on everything from social issues to finances. This means that change is coming. We must explore new ways of connecting with this cohort. They have a diversity of perspectives and voices, and a readiness to contribute and make a difference. To that end, throughout this piece, we offer some suggestions for how to engage tomorrow’s college students. Ready to dive in?
  • 5. Like all generations, we’re defined by time. Born 1996 and after
  • 6. Silent Generation (70–85 years old) Gen X (36–50 years old) Gen Z (5–19 years old) Millennials (20–35 years old) Baby Boomers (51–69 years old) Where do we fit in? 2015
  • 7. Millennials (current largest) Gen Z (on the rise) 77mil Between 2015–2025 68mil We’re young, powerful, and big.
  • 8. We will change the world. We believe it’s up to us. Identity/Technology/Family Life/ Social Issues/Careers/Education/ Privacy and Safety/Health/ Entertainment/Finances/Outlook
  • 10. We defy and resent conventional labels that don’t fully capture who we really are. There is no “one size fits all” in our world. Because we don’t just accept differences in others— we celebrate them. We’re more open than you were. We discuss and challenge gender roles and sexual identity openly. We’re blended. Since 2000, the multiracial youth population has increased by 50%. Our perspective is global. Technology opens the window to international issues, values, and cultures. The world is smaller, and our views are bigger. We have a greater appreciation of differing views and perspectives than ever before in history. — Bottom Line Talk to us based on our mindset, not our demographic. This means spending time to understand us and what it takes to get—and keep—our interest. Identity
  • 11. Technology Go to your room! “You mean where my laptop, iPad, and phone are? OK.”
  • 12. Sure, Millennials are tech- savvy, but we are the first true digital natives. Technology is just a fluid, organic part of our daily lives. But, this doesn’t mean we’re analog-phobes. We love our “unplugged” time, despite FOMO (fear of missing out). We communicate constantly. Social media is the #1 reason we use the Internet, and we send more than 100 texts a day. Digital connections with the world are essential. 73% of us are connected within an hour of waking up. We would give up new clothes, our allowance, or eating out, rather than give up our phones, texting, or WiFi. Our digital world is noisy. Our attention span is 8 seconds, and we multi- task across five screens. We want a personal experience. 72% of us want to connect to personalized content across all devices. — Bottom Line Connect the dots between digital and offline communications. Keep in mind that things like responsive websites are just table stakes now. We want to be wowed. Technology
  • 13. Family Life “You think I’m crazy? Wait until you meet my family!”
  • 14. The idea of a “traditional” family structure is obsolete. (Think: Modern Family is the new norm.) Our families are just more diverse—we have single parents and multiple generations in our homes. We also happen to be super close to our parents and feel comfortable talking about what was once taboo (thanks to TV programs like Glee). Family structures are changing. One-third of us live in a single-parent household. My family’s different, deal with it. Our families are more diverse—ethnically, racially, and religiously—than half a generation ago. Our grandparents live with us. Multigenerational family households have doubled since 1980. We have strong family values that mirror our parents’. 88% of us are extremely close to our parents and even refer to them as our best friends. — Bottom Line Our support system helps us make big decisions, so engage us and them. Connect with our parents, guidance counselors, and friends, being mindful of the channels and messages that appeal most to each group. Family Life
  • 15. Social Issues “I act like I don’t care, but I do more than you think.”
  • 16. On-demand access to information (thanks, interwebs) and a greater diversity all around us has expanded our worldview. We grew up hearing about and talking about matters like marriage equality and global warming. We care about human rights, our impact on the planet, and helping change what we don’t like about the world. We believe marriage equality is a fundamental right. 80% of us supported legalizing it long before the government actually did. We support sustainability and renewable energy. 76% are concerned about human impact on the planet. We grew up watching international news. 78% worry about world hunger. We care deeply about our world. 77% believe that businesses should make “doing good” central to their mission. — Bottom Line Invite us to be a part of something bigger than ourselves. We jump at the chance to speak up or join a social cause. Social Issues
  • 17. Careers “I want to do something today that my future self will thank me for.”
  • 18. Careers We may be young, but we’re already fiercely entrepreneurial and future focused. And we’re very realistic when it comes to working hard for success. A lot of our parents lost jobs during the recession, which makes us more inclined to consider self-employment. Ultimately, we want what we do to mean something. We’re influenced to work hard and pursue a career early. 55% of us feel pressured by our parents to get early professional experience. We have more access to mentorships and training programs. 50% attend middle or high schools that offer classes in how to start and run a business. We’re future focused, but we’re ready to start taking steps now. 77% are extremely interested in volunteering to gain work experience. Many of our parents lost longstanding jobs during our childhood. We question loyalty to any given employer, and 74% would rather work for ourselves. — Bottom Line Show us the tangible things we can achieve together. Job-oriented challenges— like real-life training or working directly with companies—should be woven into the fabric of our educational experiences.
  • 19. Education “Homework. Because 7 hours of school wasn’t enough.”
  • 20. Education We just Google it. 85% of us do research online and 33% watch lessons online to educate ourselves. We’re under enormous pressure. 46% are more worried about our GPA than having friends, fitting in, being popular, or staying healthy. Yes, we’re entrepreneurial. But we want the degree. Half of us will be university educated, compared to one-third of Millennials. We’re far savvier than you give us credit for. 64% consider earning an advanced degree as one of our life goals. — Bottom Line Help us apply what we’re learning in real time. Don’t just teach us what to think— teach us how to think and how to make an impact. Even though we’re already career-oriented, we want a college degree first. We recognize that a college education is important, but we want a global education. Our learning experiences are no longer confined to school buildings or campuses. They’re increasingly self-directed and digital.
  • 21. Privacy and Safety “We always make sure we know where the exit door is in movie theaters.”
  • 22. We take privacy into our own hands. Only 18% of us share “a lot” online, and 1 in 4 left Facebook in 2014 for more private and controllable networks like Snapchat. We’re becoming more guarded. 42% of us are now sharing less than we did two years ago. Oversharing is overrated. 81% of us think our peers share too much online. In fact, we’re worried about both online and offline safety. Among students aged 12 to 18, there were 615,600 victims of theft and 749,200 victims of violence last year. More than 25% of us nationwide are the targets of bullying. — Bottom Line We take an active role in securing our safety and privacy. Show us what you do to make your campus a comfortable and safe experience. (Our parents will appreciate this too.) Although we do feel compelled to post constantly on social media, we’re also increasingly sensitive to oversharing. We need to have control over exactly what we share, and when, where, and with whom. This goes hand in hand with our general safety— at school, in our communities, and in public places. We need to know that our worlds‚ online and off, are safe spaces for us. Privacy and Safety
  • 23. Health “I enjoy long, romantic walks to the fridge.”
  • 24. Health We spend the majority of our allowance on food. We get about $17 per week in allowance, or $44 billion a year total. We grew up in a health-crazed world. Awareness of animal cruelty means we’re more likely to try a vegetarian diet, and we’ve been influenced by nutrition-promoting public figures like Michelle Obama. We spend more because we make healthier food choices. 58% of us are willing to pay more for organic and natural products, and sodas like Pepsi and Coke are down 40% in the last decade among the older part of our bracket. Yet we’re sedentary. We spend more than 7½ hours a day in front of a screen. — Bottom Line The experience in your dining and fitness facilities needs to be awesome. We’re not gonna lie: this is a huge evaluation point for us with colleges and universities. We want to feel supported in our healthy decision-making. Look, we like to eat. But we’re becoming more aware of issues like obesity and animal cruelty. Because of these factors, we’re more likely to try healthy options like a vegetarian lifestyle. We naturally identify with brands that advocate for organic, locally sourced, and farm-to-table methods, because they make us feel good, nutritionally and emotionally.
  • 25. Entertainment “Finishing a good movie, then having to face the reality of my boring life.”
  • 26. Misfit is the new superhero. We connect with characters from Scott Pilgrim vs. the World, Guardians of the Galaxy, Glee, The Maze Runner, The Hobbit, and many more. We gravitate toward escapism. We’re into gaming, television, movies, books, music, role- playing games, and more. We’re drawn to doomsday themes. We like movies that show youth rising above— The Hunger Games, Divergent, War of the Worlds, World War Z, and The Day After Tomorrow. We escape the world out of worry or boredom, but we believe in our own power. 9 out of 10 of us feel optimistic about our own future. — Bottom Line Our entertainment choices reflect our belief that an ordinary person can make a difference. Allow us—the ordinary individuals—to play an active role in your storytelling. When it comes to entertainment, we’re especially drawn to underdog characters that change the world against all odds. An everyday person overcoming adversity starts to feel like our own lives. (Lookin’ at you, Katniss.) Entertainment
  • 27. Finances “It’s pretty annoying that all the things I want cost money.”
  • 28. We feel the residual emotional effects of the recession. 65% of us worry about the economy in general. We’re in control of our spending. One-third of us have an app for finance, budgeting, or banking on our smartphone. We grew up hearing about college debt. 57% of us would rather save money than spend it immediately. We’re concerned about employability. We need to know that our investment in a four-year degree will begin to pay off immediately. — Bottom Line We’re already working on being responsible with our money. So help us understand how we’ll be better off by investing in our education. Our biggest worry about college is graduating with tons of debt. So we’re gonna grill you about the long-term value of your four-year degree. Finances
  • 29. Outlook “What do you stand for? Because it matters to me.”
  • 30. We’re sick of manufactured advertising. $40 billion was spent on advertising and marketing in 2014. We’re done with fake everything, really. Give us natural, organic, and authentic; brands like Zappos and Chipotle have won our hearts. We’re done with fake people. We speak out against photoshopped models. We are idealistic. We believe it’s up to us to make the world a better place. — Bottom Line For us, #nofilter says it all. We prize transparency and authenticity. So be real. Be approachable. Have clear values that we can get behind, and then listen to what we have to say. Yes, we’re realistic and cautious, but we’re also optimistic about how we can shape the future. Older generations can learn a lot from us, and they should take us more seriously. So should brands. Carefully crafted marketing messages may get our attention, but they won’t necessarily win our loyalty. Outlook
  • 31. What do the next five years look like?
  • 32. The Next Five Years Technology will remain a dominant force in education.
  • 33. Crowd-sourced lesson plans, information fluency, and digital citizenship behavior. Lectures and the one-size-fits-all approach to learning are out. New norms of appropriate, responsible behavior with regard to technology use are in. Increased scrutiny of student data across social media, digital browsing, and other online touchpoints. Top ed-tech companies boast that they’re collecting millions of unique data points on each child daily, and there’s no end in sight. Data in exchange for ultra-personalized content and experiences. Students’ walls around privacy will begin to crumble when they realize the value of exchanging their online behaviors for a more focused and relevant experience. Digital’s role in physical environments and the convergence of a truly integrated experience. Imagine campus tours and visitor’s centers where devices and online content can enhance the experience. The evolution and adoption of wearable technology. Wearables can be important learning aids in and out of the classroom. They could also be a relevant part of the mobile campus ecosystem to provide students with ready access to campus information and services. The Next Five Years
  • 34. The Next Five Years Population and enrollment will grow and diversify. Both public and private institutions will see an 8% increase in enrollment. PUBLIC VS. PRIVATE RACE AND ETHNICITY The West Coast and Southwest should see the largest increases overall. 8% 27% A growing number of college attendees will be first-generation minority students. Enrollment of Hispanic U.S. residents will increase Over one-third of us will be bilingual, speaking Spanish and English. Minority students already account for nearly 40% of high-school graduates. By 2023, it will be about half. Enrollment of full-time students will increase 12% Enrollment of 18- to 24-year-olds will increase 9% Enrollment of male students will increase 9% Enrollment of female students will increase 18% The traditional student population will grow, but in new ways. STATUS
  • 35. This generation will change our world— for good.
  • 36. Sources “The Impact of Mobile Browsing on the College Search Process,” 2013 E-Expectations Report. Noel-Levitz, 2013. “Attention Higher Ed Institutes: This is How You Attract High School Students.” Matthew Tsang, My Loud Speaker: Insights from Marketers, for Marketers, July 2014. “The Super Investigator: Understanding Today’s ‘Always-On’ Prospective Student. A Report on Prospective Students and the College Decision Process, Key Insights.” Lipman Hearne, January 2013. “Your Value Proposition: How Prospective Students and Parents Perceive Value and Select Colleges.” Longmire and Company, 2013. “What Drives the Students’ Enrollment Decisions?” Eduventures, April 2014. “Workforce 2020, The Looming Talent Crisis.” Oxford Economics, 2014. “Hey Higher Ed Marketers! Get To Know The Parents.” Lipman Hearne, 2014. “Parent Involvement in College Planning: High School Students Want Parents to Be More Involved in College Planning,” College Board and Art & Science Group, LLC, 2007. “Innovation in Higher Education Survey Toplines.” Northeastern University, 2012. “Gen Z Is Financially-Savvy, with One Big Exception.” April Dykman, Get Rich Slowly, 2013. “Generation Z Is Entrepreneurial, Wants to Chart Its Own Future.” Northeastern News, 2014. “4 Steps to Social Recruiting Millennials and Gen Z.” Amit Chauhan, 2014. “6 Steps to Making Your Brand Cool to Gen Z on Social Media.” Tim McMullen, 2014. “8 Important Education Trends in Generation Z.” Best Online Colleges, 2011. “Gen Z, Digital in Their DNA.” JWTIntelligence, 2012. “Gen Z, The First Generation of the 21st Century Has Arrived!” Sarah Sladek and Alyx Grabinger. XYZ University, 2013. “Get Ready for Generation Z: They’re Smarter than Boomers, and Way More Ambitious than the Millennials.” Anne Kingston, 2014. “Wake Up, A Strategic Intelligence Report/Gen Z.” Omelet, 2014. “Generation Z: 2 Billion Rising.” Brett Templeton and Garret Cummings, Plural Thinking, 2014. “The New Workplace Currency: It’s Not Just Salary Anymore.” Cisco, 2013. “Marketing to Gen Z: Millenials Move Aside as Brands Shift to Focus to Under-18 Customers.” Julia Glum, International Business Times, 2015. “Recruiting Gen Z: No More Business As Usual.” Eduventures, 2014. “Generation Z Opts to Stash Their Cash in Savings Rather than Invest.” Ameritrade, 2014. “The Brands Don’t Stand a Chance: The Mobile Driven Life of Gen Z’ers.” Justin Ferrell, Digital Relativity, 2013. “The 2018 Mindset List.” Beloit College, 2014. “The Surprising Thing Gen Z Wants to Do With Its Money.” Dan Kadlec, Money Magazine, 2014. “The American Freshman: Forty-Year Trends, 1966–2006.” Cooperative Institutional Research Program, Higher Education Research Institute, University of California, 2013. “Marketing to the Generations: 4 Tips for Getting—and Keeping —Gen Z’s Attention.” Emily Lange Rodecker, Gremln, 2014. “Undergraduate Teaching faculty: The 2013-2014 HERI Faculty Survey.” Higher Education Research Institute, University of California, 2014. “Authenticity Is King Because Branding Bores Everyone: Why A Brand’s Audience Needs To Experience Your Message.” Jamie Monberg, Co Design Magazine, 2011. “Customers Demand These 2 Fundamental Aspects of Authentic Brands.” Jim Joseph, Entrepreneur Magazine, 2014. “College Students Own an Average of 7 Tech Devices.” Marketing Charts, 2013. “Pearson Student Mobile Device Survey 2013: National Report, College Students.” Harris Interactive, 2014. “Pearson Student Poll Mobile Device Survey 2014: National Report Students Grade 4–12.” Harris Poll, 2014. “Internet Live Stats.” Internet Live Stats, 2015. “2014 E-Expectations Report: The Online Preferences of College- Bound High School Seniors and Their Parents.” Noel-Levitz, 2014. “More Information Yields More Learning and Sharing.” Pew Research, 2014. “Social Media In Higher Education: A Literature Review and Research Directions.” Davis, Deil-Amen, Rios-Aguilar, and Gonzalez Canche, The Center for the Study of Higher Education at the University of Arizona, 2011. “How Teens Share Information on Social Media.” Pew Research Center, 2013.
  • 37. Sources “Social Media Update 2014.” Maeve Duggan, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart, and Mary Madden, Pew Research Center, 2014. “Reaching the Wired Generation: How Social Media Is Changing College Admission.” Nora Ganim Barnes, National Association for College Admission Counseling, 2009. “Teens Fact Sheet.” Pew Research, 2013. “Teens, Social Media, and Privacy,” Maeve Duggan, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart, and Mary Madden, Pew Research, 2013. “2014–24 Projections of High School Graduates by State and Race/Ethnicity, Based Primarily on Data from WICHE.” Noel-Levitz, 2014. “2014 National Freshman Attitudes Report.” Noel-Levitz, 2014. “Projections of Education Statistics to 2022.” National Center for Education Statistics, U.S. Department of Education, 2014. “2014 College Senior Survey: Institutional Profile and Longitudinal Profile Reports,” Higher Education Research Institute, University of California, 2014. “Global Learning: Defining, Designing, and Demonstrating.” Kevin Hovland, Association of American Educators and the Association of American Colleges and Universities, 2014. “Bringing the University Into Focus: Annual Results 2014.” National Survey of Student Engagement, 2014. “Current Population Reports: Population Projections of the United States by Age, Sex, Race, and Hispanic Origin, 1995–2050.” U.S. Department of Commerce, Economics and Statistics Administration, Bureau of the Census, 1996. “Same-Sex Marriage Support Universal Among Entering College Students.” Kevin Eagan. Huffington Post, 2014. “The Current State of U.S. Higher Education: Top to Bottom.” Frank Donohue, Academics.com, 2010. “The American Freshman: National Norms 2013.” Higher Education Research Institute, University of California, 2014. “Education: The Rising Cost of Not Going to College.” Pew Research, 2014. “The Increasing Impact of Mobile Trends on College Admissions in 2012.” Cappex, 2012. “Youth Risk Behavior Survey.” Centers for Disease Control and Prevention, 2013. “Indicators of School Crime and Safety.” National Center for Education Statistics, 2013. “A Digital Update, By the Numbers.” ComScore, 2015. “Diversity Explosion.” William Frey, Brookings Institution, 2014. “The Gen Z Effect: The Six Forces Shaping the Future of Business.” Tom Koulopoulos and Dan Keldsen, 2014. “Teens, Young Adults Think Peers Share Too Much Online.” Camp Mobile and eMarketer, 2014. “Why ‘Gen Z’ May Be More Entrepreneurial Than ‘Gen Y.’” Dan Schawbel, Entrepreneur, 2014. “Debt-Averse Teens.” Inside Higher Ed, 2014.
  • 38. Building brands. With purpose. 1 800 962 1107 ologie.com