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THEDARKSIDEW H A T D I G I T A L S T R A T E G I S T S C A N L E A R N F R O M
P O R N , C Y B E R W A R F A R E & T H E T E L E G R A P H
B Y O L I V E R W O O D S
D I G I T A L S T R A T E G I S T
@ O I W O O D S
I’MFROMHERE

NEWZEALAND,THELANDOFTHESHEEP
‘SHEEP IN MATUKITUKI VALLEY’ BY TOMAS SOBEK ON FLICKR
IWASHERESINGAPOREISINCREDIBLYAWESOME
PHOTO BY OLIVER WOODS ON FLICKR
PHOTO BY JOHN WOODS
ANDHEREIAM

ATTEMPTINGTOBEAMELBOURNEHIPSTER
C Y B E R W A R F A R E
P O R N S T A R S
T H E T E L E G R A P H
PHOTO FROM WIKIPEDIA
PORNOFTENGETSABADRAP
THEINDUSTRYOFTENGETSSLAMMEDBYTHEMEDIA,
ACADEMICS&POLITICIANS.
PORNUSERSASDEGENERATES
THOSESAMECRITICSPORTRAYPORNUSERSASATRAGICMINORITYWITH
DESPERATE,SWEATYPALMSWHOINDULGEINEXTENDEDLATENIGHT
IMAGEBOARDBINGES.
THEINTERNETMAP
NOTONLYISITABEAUTIFULVISUALISATION;ITALSOISAGREATDIGITAL
PLANNINGTOOLANDINTERNATIONALTAXONOMYOFTHEINTERNET.
CLICKHERE
TOSEEIT
FACEBOOK
9%
PORN
30%
EVERYTHING
ELSE
61%
http://www.inquisitr.com/217700/30-of-online-traffic-is-dedicated-to-porn/
PORNINVENTEDCONTENTSTRATEGY
CHECKOUTTHEDATEONTHEABOVEWIREDARTICLE.‘SHAREANDSNARE’IS
THEAPPROACHTHATEVERYBRANDIN2012TAKESWITHDIGITAL.
“These content distributors sniffed out niche
online audiences, feeding them custom
content. As they fed and fed off these
communities, they linked them to each other.
One sub-interest led to another. Less about
long tail; and more about long nose: sniff
out small audiences, get fed, aggregate and
feed them again.”
Mark Beeching
Worldwide Chief CSO for Digitas
PORNWINSINNOVATIONBATTLES
PORNWASANEARLYADOPTEROFVHSOVERBETA,BLURAYOVERHDDVD,
SOCIALCONTENTSTRATEGYINSTEADOFDRM...ANDEVENMURALPAINTING
ANDTHEPRINTINGPRESSTOO.
ANDPORNCONTINUESTOINNOVATE
ANYONEWORKINGINMARKETING&ADVERTISINGSHOULDDITCHTHEIR
MORALITYWHENITCOMESTODIGITALSTRATEGY-ANDSTARTIMITATING
T H E L O N G T A I L
SUPPLY MATCHES DEMAND - NO MATTER HOW NICHE
S H A R E & S N A R E
PORN WAS THE FIRST INDUSTRY TO USE CONTENT STRATEGY
I N N O V A T E O R D I E
PORN ADAPTS TO NEW TECHNOLOGIES & ENVIRONMENTS
AMERICAHELPED..

PRO-WESTERNIRANSETUPANUCLEAR
PROGRAM
THENIN1979..

IRANWENT‘ROGUE’PHOTO BY DAVID HOLT OF FORMER US EMBASSY IN TEHRAN ON FLICKR
ANDNOW..

IRAN’SGOVERNMENTISADVANCINGA
SERIOUSNUCLEARPROGRAM
IRANHASAMISSILEPROGRAMTOO..
ANDITISSHROUDEDINFEAR-MONGERINGHYPE,IT’SESTABLISHEDNORTH
KOREAHASBEENWORKINGWITHIRANONMISSILEDEVELOPMENT.
STUXNETISYESTERDAY’SNEWS
THEUNITEDSTATESANDITSALLIESAREFIGHTINGAFULLSCALECYBERWAR
AGAINSTIRANANDITSNUCLEARPROGRAMUSINGINNOVATIVESTRATEGY.
Z E R O D A Y = W I N
REVOLUTIONARY NEW EXPLOITS BEAT TRIED & TRUE ONES
M A S S T A R G E T I N G
STUXNET USED A WIDE SPREAD TO TARGET A TINY AUDIENCE
C Y B E R W A R I S H E R E
THE MACHINES WILL KILL US ALL
THETELEGRAPH..

ISNEARLYDEAD
MOSTPEOPLE..

CAN’TEVENSENDTHEMDUETO
SHUTDOWNSOFSERVICES
ONCEUPONATIME..

THINGSWEREVERYDIFFERENT.HERE’SSOVIET
LEADERLENINBEINGAGANGSTA&DICTATINGA
TELEGRAM
THETELEGRAPHWASAN‘INTERNET’
INLITERALSENSEOFANINTERNATIONALNETWORKTHATLINKEDTHEWORLD,
REVOLUTIONISINGSOCIETYTHROUGHIMMEDIATECOMMUNICATIONS.
WOMENMADEUPAROUND1/3...
OFLONDON’STELEGRAPHOPERATORSINTHELATE19THCENTURY.THEREWERE
SIMILARNUMBERSOFFEMALEHIGHTECHPIONEERSALLOVERTHEWORLD.
TELEGRAPHICROMANCE=LITGENRE
INTHELATE19THCENTURY.ITALSOCONTAINEDTHEFIRSTEVERREFERENCETO
HACKINGINAMERICANLITERATURE(WHOWASAWOMAN!).
FOR MORE INFORMATION ON THIS AWESOMENESS, CHECK OUT HTTP://WWW.UH.EDU/ENGINES/
EPI2635.HTM (WHICH IS WHERE THE IMAGES ARE FROM TOO - THANKS!)
HERE’SA
SALACIOUS
SAMPLE
REUTER=HIGHTECHSTARTUPGURU“HELATERDEVELOPEDAPROTOTYPENEWSSERVICEIN1849INWHICHHEUSEDELECTRIC
TELEGRAPHYANDCARRIERPIGEONS.THEREUTER’STELEGRAMCOMPANYWASLATER
LAUNCHED.THECOMPANYINITIALLYCOVEREDCOMMERCIALNEWS,SERVINGBANKS,
BROKERAGEHOUSESANDBUSINESSFIRMS”.
IMAGE&TEXTFROMWIKIPEDIA
- - - - - -
PEOPLE WILL FIND NEW WAYS TO HAVE SEX WHATEVER THE TECH
T H E N E T A I N ’ T N E W
WE CAN ALL STOP PRETENDING WE’RE CUTTING EDGE
W O M E N I N T E C H
HIGH TECH INDUSTRY WAS MORE FEMALE IN 1890’S THAN TODAY
BEFOREIFINISH,IJUSTWANT
TOSALUTESLIDESHARE’S
AWESOMENESS
MYVISUALCVHASBEENONEOFTHEMOST
USEFULJOBDISCOVERYTOOLSEVER.
ANDI’VEHADALOTOFFUNUSING
SLIDESHAREOVERTHEYEARS
THANKS!
FOLLOWMEONTWITTER
@oliverwoodssgnz

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