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THEDARKSIDEW H A T D I G I T A L S T R A T E G I S T S C A N L E A R N F R O M
P O R N , C Y B E R W A R F A R E & T H E T...
I’MFROMHERE

NEWZEALAND,THELANDOFTHESHEEP
‘SHEEP IN MATUKITUKI VALLEY’ BY TOMAS SOBEK ON FLICKR
IWASHERESINGAPOREISINCREDIBLYAWESOME
PHOTO BY OLIVER WOODS ON FLICKR
PHOTO BY JOHN WOODS
ANDHEREIAM

ATTEMPTINGTOBEAMELBOURNEHIPSTER
C Y B E R W A R F A R E
P O R N S T A R S
T H E T E L E G R A P H
PHOTO FROM WIKIPEDIA
PORNOFTENGETSABADRAP
THEINDUSTRYOFTENGETSSLAMMEDBYTHEMEDIA,
ACADEMICS&POLITICIANS.
PORNUSERSASDEGENERATES
THOSESAMECRITICSPORTRAYPORNUSERSASATRAGICMINORITYWITH
DESPERATE,SWEATYPALMSWHOINDULGEINEXTENDEDLATE...
THEINTERNETMAP
NOTONLYISITABEAUTIFULVISUALISATION;ITALSOISAGREATDIGITAL
PLANNINGTOOLANDINTERNATIONALTAXONOMYOFTHEINTERNET....
FACEBOOK
9%
PORN
30%
EVERYTHING
ELSE
61%
http://www.inquisitr.com/217700/30-of-online-traffic-is-dedicated-to-porn/
PORNINVENTEDCONTENTSTRATEGY
CHECKOUTTHEDATEONTHEABOVEWIREDARTICLE.‘SHAREANDSNARE’IS
THEAPPROACHTHATEVERYBRANDIN2012TAKESWI...
“These content distributors sniffed out niche
online audiences, feeding them custom
content. As they fed and fed off these...
PORNWINSINNOVATIONBATTLES
PORNWASANEARLYADOPTEROFVHSOVERBETA,BLURAYOVERHDDVD,
SOCIALCONTENTSTRATEGYINSTEADOFDRM...ANDEVENM...
ANDPORNCONTINUESTOINNOVATE
ANYONEWORKINGINMARKETING&ADVERTISINGSHOULDDITCHTHEIR
MORALITYWHENITCOMESTODIGITALSTRATEGY-ANDST...
T H E L O N G T A I L
SUPPLY MATCHES DEMAND - NO MATTER HOW NICHE
S H A R E & S N A R E
PORN WAS THE FIRST INDUSTRY TO USE...
AMERICAHELPED..

PRO-WESTERNIRANSETUPANUCLEAR
PROGRAM
THENIN1979..

IRANWENT‘ROGUE’PHOTO BY DAVID HOLT OF FORMER US EMBASSY IN TEHRAN ON FLICKR
ANDNOW..

IRAN’SGOVERNMENTISADVANCINGA
SERIOUSNUCLEARPROGRAM
IRANHASAMISSILEPROGRAMTOO..
ANDITISSHROUDEDINFEAR-MONGERINGHYPE,IT’SESTABLISHEDNORTH
KOREAHASBEENWORKINGWITHIRANONMISSILED...
STUXNETISYESTERDAY’SNEWS
THEUNITEDSTATESANDITSALLIESAREFIGHTINGAFULLSCALECYBERWAR
AGAINSTIRANANDITSNUCLEARPROGRAMUSINGINNO...
Z E R O D A Y = W I N
REVOLUTIONARY NEW EXPLOITS BEAT TRIED & TRUE ONES
M A S S T A R G E T I N G
STUXNET USED A WIDE SPRE...
THETELEGRAPH..

ISNEARLYDEAD
MOSTPEOPLE..

CAN’TEVENSENDTHEMDUETO
SHUTDOWNSOFSERVICES
ONCEUPONATIME..

THINGSWEREVERYDIFFERENT.HERE’SSOVIET
LEADERLENINBEINGAGANGSTA&DICTATINGA
TELEGRAM
THETELEGRAPHWASAN‘INTERNET’
INLITERALSENSEOFANINTERNATIONALNETWORKTHATLINKEDTHEWORLD,
REVOLUTIONISINGSOCIETYTHROUGHIMMEDIA...
WOMENMADEUPAROUND1/3...
OFLONDON’STELEGRAPHOPERATORSINTHELATE19THCENTURY.THEREWERE
SIMILARNUMBERSOFFEMALEHIGHTECHPIONEERSA...
TELEGRAPHICROMANCE=LITGENRE
INTHELATE19THCENTURY.ITALSOCONTAINEDTHEFIRSTEVERREFERENCETO
HACKINGINAMERICANLITERATURE(WHOWAS...
HERE’SA
SALACIOUS
SAMPLE
REUTER=HIGHTECHSTARTUPGURU“HELATERDEVELOPEDAPROTOTYPENEWSSERVICEIN1849INWHICHHEUSEDELECTRIC
TELEGRAPHYANDCARRIERPIGEONS.TH...
- - - - - -
PEOPLE WILL FIND NEW WAYS TO HAVE SEX WHATEVER THE TECH
T H E N E T A I N ’ T N E W
WE CAN ALL STOP PRETENDING...
BEFOREIFINISH,IJUSTWANT
TOSALUTESLIDESHARE’S
AWESOMENESS
MYVISUALCVHASBEENONEOFTHEMOST
USEFULJOBDISCOVERYTOOLSEVER.
ANDI’V...
THANKS!
FOLLOWMEONTWITTER
@oliverwoodssgnz
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The Dark Side Of Digital Strategy: Cyberwarfare, Porn & Telegraphs [SFW]

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An entertaining presentation on what digital strategists can learn from US cyberwarfare, the porn industry's content strategy, and 19th century telegraph hacking. Safe for work!

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The Dark Side Of Digital Strategy: Cyberwarfare, Porn & Telegraphs [SFW]

  1. THEDARKSIDEW H A T D I G I T A L S T R A T E G I S T S C A N L E A R N F R O M P O R N , C Y B E R W A R F A R E & T H E T E L E G R A P H B Y O L I V E R W O O D S D I G I T A L S T R A T E G I S T @ O I W O O D S
  2. I’MFROMHERE
 NEWZEALAND,THELANDOFTHESHEEP ‘SHEEP IN MATUKITUKI VALLEY’ BY TOMAS SOBEK ON FLICKR
  3. IWASHERESINGAPOREISINCREDIBLYAWESOME PHOTO BY OLIVER WOODS ON FLICKR
  4. PHOTO BY JOHN WOODS ANDHEREIAM
 ATTEMPTINGTOBEAMELBOURNEHIPSTER
  5. C Y B E R W A R F A R E P O R N S T A R S T H E T E L E G R A P H
  6. PHOTO FROM WIKIPEDIA PORNOFTENGETSABADRAP
THEINDUSTRYOFTENGETSSLAMMEDBYTHEMEDIA, ACADEMICS&POLITICIANS.
  7. PORNUSERSASDEGENERATES
THOSESAMECRITICSPORTRAYPORNUSERSASATRAGICMINORITYWITH DESPERATE,SWEATYPALMSWHOINDULGEINEXTENDEDLATENIGHT IMAGEBOARDBINGES.
  8. THEINTERNETMAP
NOTONLYISITABEAUTIFULVISUALISATION;ITALSOISAGREATDIGITAL PLANNINGTOOLANDINTERNATIONALTAXONOMYOFTHEINTERNET. CLICKHERE TOSEEIT
  9. FACEBOOK 9% PORN 30% EVERYTHING ELSE 61% http://www.inquisitr.com/217700/30-of-online-traffic-is-dedicated-to-porn/
  10. PORNINVENTEDCONTENTSTRATEGY
CHECKOUTTHEDATEONTHEABOVEWIREDARTICLE.‘SHAREANDSNARE’IS THEAPPROACHTHATEVERYBRANDIN2012TAKESWITHDIGITAL.
  11. “These content distributors sniffed out niche online audiences, feeding them custom content. As they fed and fed off these communities, they linked them to each other. One sub-interest led to another. Less about long tail; and more about long nose: sniff out small audiences, get fed, aggregate and feed them again.”
Mark Beeching Worldwide Chief CSO for Digitas
  12. PORNWINSINNOVATIONBATTLES
PORNWASANEARLYADOPTEROFVHSOVERBETA,BLURAYOVERHDDVD, SOCIALCONTENTSTRATEGYINSTEADOFDRM...ANDEVENMURALPAINTING ANDTHEPRINTINGPRESSTOO.
  13. ANDPORNCONTINUESTOINNOVATE ANYONEWORKINGINMARKETING&ADVERTISINGSHOULDDITCHTHEIR MORALITYWHENITCOMESTODIGITALSTRATEGY-ANDSTARTIMITATING
  14. T H E L O N G T A I L SUPPLY MATCHES DEMAND - NO MATTER HOW NICHE S H A R E & S N A R E PORN WAS THE FIRST INDUSTRY TO USE CONTENT STRATEGY I N N O V A T E O R D I E PORN ADAPTS TO NEW TECHNOLOGIES & ENVIRONMENTS
  15. AMERICAHELPED..
 PRO-WESTERNIRANSETUPANUCLEAR PROGRAM
  16. THENIN1979..
 IRANWENT‘ROGUE’PHOTO BY DAVID HOLT OF FORMER US EMBASSY IN TEHRAN ON FLICKR
  17. ANDNOW..
 IRAN’SGOVERNMENTISADVANCINGA SERIOUSNUCLEARPROGRAM
  18. IRANHASAMISSILEPROGRAMTOO.. ANDITISSHROUDEDINFEAR-MONGERINGHYPE,IT’SESTABLISHEDNORTH KOREAHASBEENWORKINGWITHIRANONMISSILEDEVELOPMENT.
  19. STUXNETISYESTERDAY’SNEWS THEUNITEDSTATESANDITSALLIESAREFIGHTINGAFULLSCALECYBERWAR AGAINSTIRANANDITSNUCLEARPROGRAMUSINGINNOVATIVESTRATEGY.
  20. Z E R O D A Y = W I N REVOLUTIONARY NEW EXPLOITS BEAT TRIED & TRUE ONES M A S S T A R G E T I N G STUXNET USED A WIDE SPREAD TO TARGET A TINY AUDIENCE C Y B E R W A R I S H E R E THE MACHINES WILL KILL US ALL
  21. THETELEGRAPH..
 ISNEARLYDEAD
  22. MOSTPEOPLE..
 CAN’TEVENSENDTHEMDUETO SHUTDOWNSOFSERVICES
  23. ONCEUPONATIME..
 THINGSWEREVERYDIFFERENT.HERE’SSOVIET LEADERLENINBEINGAGANGSTA&DICTATINGA TELEGRAM
  24. THETELEGRAPHWASAN‘INTERNET’ INLITERALSENSEOFANINTERNATIONALNETWORKTHATLINKEDTHEWORLD, REVOLUTIONISINGSOCIETYTHROUGHIMMEDIATECOMMUNICATIONS.
  25. WOMENMADEUPAROUND1/3... OFLONDON’STELEGRAPHOPERATORSINTHELATE19THCENTURY.THEREWERE SIMILARNUMBERSOFFEMALEHIGHTECHPIONEERSALLOVERTHEWORLD.
  26. TELEGRAPHICROMANCE=LITGENRE INTHELATE19THCENTURY.ITALSOCONTAINEDTHEFIRSTEVERREFERENCETO HACKINGINAMERICANLITERATURE(WHOWASAWOMAN!). FOR MORE INFORMATION ON THIS AWESOMENESS, CHECK OUT HTTP://WWW.UH.EDU/ENGINES/ EPI2635.HTM (WHICH IS WHERE THE IMAGES ARE FROM TOO - THANKS!)
  27. HERE’SA SALACIOUS SAMPLE
  28. REUTER=HIGHTECHSTARTUPGURU“HELATERDEVELOPEDAPROTOTYPENEWSSERVICEIN1849INWHICHHEUSEDELECTRIC TELEGRAPHYANDCARRIERPIGEONS.THEREUTER’STELEGRAMCOMPANYWASLATER LAUNCHED.THECOMPANYINITIALLYCOVEREDCOMMERCIALNEWS,SERVINGBANKS, BROKERAGEHOUSESANDBUSINESSFIRMS”. IMAGE&TEXTFROMWIKIPEDIA
  29. - - - - - - PEOPLE WILL FIND NEW WAYS TO HAVE SEX WHATEVER THE TECH T H E N E T A I N ’ T N E W WE CAN ALL STOP PRETENDING WE’RE CUTTING EDGE W O M E N I N T E C H HIGH TECH INDUSTRY WAS MORE FEMALE IN 1890’S THAN TODAY
  30. BEFOREIFINISH,IJUSTWANT TOSALUTESLIDESHARE’S AWESOMENESS MYVISUALCVHASBEENONEOFTHEMOST USEFULJOBDISCOVERYTOOLSEVER. ANDI’VEHADALOTOFFUNUSING SLIDESHAREOVERTHEYEARS
  31. THANKS! FOLLOWMEONTWITTER @oliverwoodssgnz
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An entertaining presentation on what digital strategists can learn from US cyberwarfare, the porn industry's content strategy, and 19th century telegraph hacking. Safe for work!

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