Kim Kardashian was scheduled to speak at Cannes Lions but her appearance was underwhelming. The author notes that many young people attended hoping to see her but she did not do or say much of substance. Earlier speakers addressed how marketing often fails to reach women with messages of compassion and independence. The author also summarizes lessons learned from game show theory about creating engaging narratives and storytelling that can be applied to advertising. Finally, the author shares leadership advice from advertising legend Keith Reinhard about having a dream, passion, persistence, and curiosity to succeed both personally and in leading others.