4 Questions About Amazon.com that Every Marketer Should Ask By Sean Muzzy, CEO, NA, Neo@Ogilvy via Ogilvydo Click here for more about Continuous Commerce™: http://bit.ly/1gKiRXv

1. by
SEAN
MUZZY
THE MEGA-RETAILER
IS NOT ONLY SELLING,
IT’S ALSO BECOME CONSUMERS’
FAVORITE SEARCH ENGINE.
ARE YOU PREPARED TO
MAKE THE MOST OF IT?
Customers aren’t just buying on Amazon—they’re also searching for reviews on the site and “showrooming,” too (viewing a product in store while looking for deals online). Meanwhile, IBM recently reported
that 17% of Cyber Monday transactions occurred through a mobile device—a 55% spike over last year.
Here’s what marketers and sellers should be asking themselves in the face of all this.
WN
ZON O
AMA
ED
ON
is.
S E N CE
RE
ne else
, someo
S MY P
?
n
I
WED
Amazo
BORRO g your products on te products
OR
llin
ima
rd legit
e not se
ct .
If you’r
er towa
onsum
ing effe
wroom
e your c
e sho
Guid
e on th
apitaliz
a nd c
UT MY
?
N ABO CUSTOMERS
intent,
AR
u m e rs '
I LE
ns
TIAL
CAN
ur
your co
s of yo
POTEN
WHAT
tion on
ND
rma
review
e
info
NT A
nd. Min
alth of
CURRE
comme
e a we
to re
ws ar
an .
ie
ty
uc
n's rev
opensi
hat yo
a nd pr
Amazo
earn w
to l
nce
experie
od u c t s
or 's pr
usage
tit
compe
wn and
o
I CI N G
C T MY
N IMPA
PR
EGY?
STRAT
es
alleng
ctly ch
ire
it.
price d
gy.
r toolk
OW DO
to you
ce and
r strate
H
y
ien
you
deliver
onven
s into
el of c
enient
tor thi
d
onv
fac
n's mo
cing—
, a nd c
Amazo
ations
tail pri
l re
end
ha n n e
comm
omnic
ing, re
TO
heck
MAZON RODUCTS?
price c
Add
I USE A
YP
AZO
E S AM
D
SHOUL SE OR SELL M
ertising
I
nd adv
T
ia a
ness.
ADVER
its med
ta busi
e da
ge
oved
r
a
ly in th
as imp
o lever
.
ow firm
azon h
, look t
Am
groups
site
d is n
on the
affinity
ties, an
g
li
t
t sellin
capabi
t targe
u’re no
ms tha
yo
gra
Even if
un pro
ds or r
ta
produc
fN
erica, o
rth Am
cer, No
tive Offi
f Execu
the Chie
uzzy is
Sean M
ilv
eo@Og
y.
ContinuousCommerce.ogilvydo.com