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XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Matrix vs. Pokemon Go: The Battle for the Hollodeck
VRDC 2017 San Francisco September 22, 2017 @NicoleLazzaro
© 2017 XEOPlay, Inc. Confidential and Proprietary All Rights Reserved XEODesign© 2017 XEODesign, Inc. All Rights Reserved
How Emotion Drives Play
Advanced the art of game design
@NicoleLazzaro
Inspired Millions of Developers
“Every designer should learn 
to read this language.” 
Will Wright, Designer of The Sims
The 4 Keys to Fun
DRAFT
Globally Recognized Expert on Emotion and Play 25 Years
XEODesign© 2017 XEODesign, Inc. Confidential and Proprietary
iOS App Store: http://bitly.com/TiltWorld
Trailer: https://www.youtube.com/watch?v=sCWmy0T73d4
16K
Tilt World planted trees
© 2017 XEODesign, Inc. All Rights Reserved
Follow the White Rabbit
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
This is a
Design Talk
MR
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
About the
Future
MR
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Narrative "
Spaces
0
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Give Me 
the Feels
© 2017 XEODesign, Inc. All Rights Reserved
For More than 15 Minutes
© 2017 XEODesign, Inc. All Rights Reserved
How I Want MR to Feel
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Narrative
spaces create 
a series of
emotions
def
XEODesign© 2017 XEODesign, Inc. Confidential and Proprietary
The 4 Keys
Each emotion has a function
Interaction design leverages
each to create more
compelling experiences
•  Curiosity > explore
•  Frustration > goal
•  Amusement > social bond
•  Satisfaction > value
Free Download 4K2F.com
XEODesign© 2017 XEODesign, Inc. Confidential and Proprietary
Easy Fun Micro Loop
Hard Fun Main Loop
People Fun Social
Engagement Loop
Serious Fun Meta Loop
The 4 Keys to Fun Increases Engagement
The 4 Keys to FunUse the 4 Keys to Fun: Best selling games allow players to move between different kinds of play.
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Matrix vs
Pokemon Go
To create the most
emotion what’s the
right approach for
emotional MR
games of the
future?
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Mixed Reality
Road Map
Progression of
experiences more
important than of
technologies

Augmented
Reality
Virtual 
Reality
Mixed 
Reality
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Virtual Reality
Pulls the fictional
world around the
player
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
World is
MR’s Genre
1
© 2017 XEODesign, Inc. All Rights Reserved
World is MR’s Genre
World
Interaction
is the Game
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Narrative
Spaces
Mousetrap Board
Game Milton
Bradley vs. 
Mousetrap Play by
Agatha Christie
© 2017 XEODesign, Inc. All Rights Reserved
VR Need Environments that Tell the Story: Elementary Dear Data
XEODesign© 2017 XEODesign, Inc. All Rights Reserved

Depth Map
Is the Gameplay
2
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
4 Crayons
VR
VR Design is More Architecture than Film
© 2017 XEODesign, Inc. All Rights Reserved
Depth Map World
© 2017 XEODesign, Inc. All Rights Reserved
VR Objects & Depth
© 2017 XEODesign, Inc. All Rights Reserved
Make it Feel
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
World
Progress is
The Story
3
© 2017 XEODesign, Inc. All Rights Reserved
Story is Progress
© 2017 XEOPlay, Inc. Confidential and Proprietary All Rights Reserved XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Objects
Fun
Immersive
Interaction
Real
World FriendsNPCs
Story
Shared Goal
Goal for MR Progression Systems
© 2017 XEODesign, Inc. All Rights Reserved
Changes to World Tell the Story
© 2017 XEODesign, Inc. All Rights Reserved
Changes to World Alter Understanding of Who We Are
© 2017 XEODesign, Inc. All Rights Reserved
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Augmented
Reality
Fictional overlays or
items separate from
but positioned in
the real world.

Today they tend to
be windows or
objects separate
from the real world
but locked in space
and viewable from
multiple angles.
© 2017 XEODesign, Inc. All Rights Reserved
AR Narrative Spaces
© 2017 XEODesign, Inc. All Rights Reserved
Pokemon Go
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Game Boards
There’s more to AR
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Portals
There’s more to AR
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Don’t Play While
Driving
Actually this is
where AR get’s
interesting when
virtual characters
respond to real
world terrain and
events.
© 2017 XEODesign, Inc. All Rights Reserved
AR Narrative Spaces
© 2017 XEOPlay, Inc. Confidential and Proprietary All Rights Reserved XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Terrain Frame
Events
Flexible
Player
Event Frame and Terrain Triad for AR Narrative Spaces
© 2017 XEODesign, Inc. All Rights Reserved
Narrative AR Overlays
XEODesign© 2017 XEODesign, Inc. Confidential and Proprietary
AR Narrative
Spaces
Require Unique AI
© 2017 XEOPlay, Inc. Confidential and Proprietary All Rights Reserved XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Player
Augmentation
Feed Story Engine
Voice
Touch
Object
Recognition
NPC
Interaction
AI for Responsive Narrative Spaces
© 2017 XEODesign, Inc. All Rights Reserved
AR World Building
© 2017 XEODesign, Inc. All Rights Reserved
AR AI Powered World Mappings
© 2017 XEODesign, Inc. All Rights Reserved
Real Objects Play a Role
© 2017 XEODesign, Inc. All Rights Reserved
Object Narrative
© 2017 XEODesign, Inc. All Rights Reserved
AI Respond to Real World
© 2017 XEODesign, Inc. All Rights Reserved
Woman in Red Dress AR
© 2017 XEODesign, Inc. All Rights Reserved
Woman in Red Dress AR
© 2017 XEODesign, Inc. All Rights Reserved
With Dynamically Constructed Consequences from Story Engine
© 2017 XEODesign, Inc. All Rights Reserved
… and zombies
© 2017 XEODesign, Inc. All Rights Reserved
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
MR
When we get there
the real and the
virtual are fully
mixed
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
© 2017 XEODesign, Inc. All Rights Reserved
DIY Murder Mystery Dinner Party
© 2017 XEODesign, Inc. All Rights Reserved
Feel Like Game of Thrones Need Something to Do
© 2017 XEODesign, Inc. All Rights Reserved
AI to Hide the Body
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Explorable
NPCs
4
© 2017 XEODesign, Inc. All Rights Reserved
Exploreable NPC Interaction
© 2017 XEODesign, Inc. All Rights Reserved
Non Player Characters
© 2017 XEODesign, Inc. All Rights Reserved
Narrative NPC Depth Through Moral Choice
They give you
choices
© 2017 XEODesign, Inc. All Rights Reserved
Narrative NPC Cause You to Question Who They are in the World
© 2017 XEODesign, Inc. All Rights Reserved
Narrative NPC Let You Bring Your Friends
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Narrative
Player
Customization
5
© 2017 XEODesign, Inc. All Rights Reserved
More than Thematic Immersion
© 2017 XEODesign, Inc. All Rights Reserved
Room for the Player (Richard Dansky)
© 2017 XEODesign, Inc. All Rights Reserved
Narrative Player Character Fun and Expressive
© 2017 XEODesign, Inc. All Rights Reserved
Rustle of Silk
© 2017 XEOPlay, Inc. Confidential and Proprietary All Rights Reserved XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Or Just Be Someone Else! Mindshow
© 2017 XEODesign, Inc. All Rights Reserved
I am Batman
© 2017 XEODesign, Inc. All Rights Reserved
Character Customizations Mean Something to the Story
© 2017 XEODesign, Inc. All Rights Reserved
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
True MR
How do we know
we’re close?
MR
© 2017 XEODesign, Inc. All Rights Reserved
True MR When a Real Sparrow Invites You to Tea
© 2017 XEODesign, Inc. All Rights Reserved
True MR: When You Can Eat Scones and Drink Earl Gray Hot
© 2017 XEODesign, Inc. All Rights Reserved
True MR: When an NPC Picks Your Pocket
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
Designing Narrative Spaces
1.  World is MR’s Genre
2.  Depth Map is the Game
3.  World Progress is Story
4.  Explorable NPCs
5.  Narrative Player
Customization
MR
© 2017 XEODesign, Inc. All Rights Reserved
How Will You Make Your Narrative Spaces Feel?
© 2017 XEODesign, Inc. All Rights Reserved
The End?
XEODesign© 2017 XEODesign, Inc. All Rights Reserved
@NicoleLazzaro
Nlazz@xeodesign.com
XEODesign.com Free Download
4K2F.com
*
WTF?Where’s the Fun?
Follow the
White Rabbit
Narrative Spacesfor MR
Tilt World

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