The document discusses Radio 2.0 and the Flumotion WebRadio 360 platform. It summarizes that Radio 2.0 listeners want easy access to content on any device, to feel involved in communication, and for high quality audio. Radio stations want to manage content easily, make all content available, adapt to listeners, and monetize content. The Flumotion WebRadio 360 platform aims to be a meeting place for radio stations and listeners by streamlining processes, providing 24/7 live and on-demand content, automating internal workflows, enabling social media integration, customizing experiences, and helping with audience measurement and monetization.
2. Radio 2.0
Listeners want:
• To find what they are looking for easily.
• Access to content live and on demand.
• To feel part of the communication: Express their opinion.
• Audio with high quality.
• Integration of content in their social networks.
• Listen to content at any time and from any place or device.
3. Radio 2.0
Radio stations want:
• Solutions for easy management of content.
• To make all their content available to their audience.
• To bring new services and experiences to the ever
changing internet listeners.
• To understand their listeners and adapt rapidly to their
preferences.
• Presence wherever their listeners are.
• Monetization of content.
8. Flumotion WebRadio 360
24 hour radio
• Live and pre-recorded content. Everything available to users 24 hours a day.
9. Flumotion WebRadio 360
Automation of internal processes
• The value of a radio station is dependent on the generation of content and not its
repetitive manipulation.
10. Flumotion WebRadio 360
Automation of internal processes
• The value of a radio station is dependent on the generation of content and not its
repetitive manipulation.
11. Flumotion WebRadio 360
Automation of internal processes
• The value of a radio station is dependent on the generation of content and not its
repetitive manipulation.
14. Flumotion WebRadio 360
See you on the web!
• Place a social network between the radio station and your audience and your
content will go much further.
15. Flumotion WebRadio 360
Listen to those who listen to you
• Providing listeners with interactive tools so they can express themselves and
enable us to better understand them and what they expect from us.
16. Flumotion WebRadio 360
Totally customized experiences
• Complete APIs to create an experience which is better adapted to each listener at
each moment.
17. Flumotion WebRadio 360
Totally customized experiences
• Complete APIs to create an experience which is better adapted to each listener at
each moment.
18. Flumotion WebRadio 360
Totally customized experiences
• Complete APIs to create an experience which is better adapted to each listener at
each moment.
20. Flumotion WebRadio 360
Regarding monetization...
• Nowadays many radio stations continue to base their advertising models
around a single pre-roll ad.
21.
22. Flumotion WebRadio 360
Regarding monetization...
• Innovative systems which enable you to multiply the impact of advertising and
segment audiences to improve the quality of that impact.
23. Flumotion WebRadio 360
Regarding monetization...
• Innovative systems which enable you to multiply the impact of advertising and
segment audiences to improve the quality of that impact.
25. Flumotion WebRadio 360
Regarding monetization...
• Innovative systems which enable you to multiply the impact of advertising and
segment audiences to improve the quality of that impact.
27. Flumotion WebRadio 360
Who is my audience and how do they reach me?
• Tools to determine in real time who your audience is and the paths they
follow to reach your content.
28. Flumotion WebRadio 360
The perfect solution for radio stations which are
committed to their brand, their listeners and the
monetization of their content.
29. Merci !
Olivier Quero
oquero@flumotion.com
World Trade Center, ed.
Norte, planta 2
08039 Barcelona
Ph. +34 620 849 618
www.flumotion.com
30.
31. Organisateurs
Xavier FILLIOL Nicolas MOULARD,
Directeur Editions de l’Octet Directeur ActuOnda
xavier@octet.tv moulard@actuonda.com