Unlocking Passive Income: The Power of Affiliate Marketing
10 no test cro wins
1. 10 no test CRO wins
MATT WOODS
Erudite Agency
@
EruditeAgency
2. Hi, I’m Matt,
CRO Consultant
at Erudite”
Matt Woods
CRO Consultant and
Web developer
Matt started in corporate
software, but quickly moved
to commercial facing product
management, and now works on
optimising client sites and
building better product.
@EruditeAgency #BrightonSEO
3. Checkout Tips
Site Wide Tips
On Page tips
1
.
2
.
3
.
I’m Going to
Cover…
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4. B R I G H T O N S E O J U L Y 2 0 2 1
On Page Tips
01
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12. The content above the fold
should entice the user to the
next content block. As long
as they are interested they
will keep scrolling.
Your Goal.
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16. There are many
actions the user
can take when
landing on the
page
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17. My landing
page must send
users wherever
they want to
go!
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18.
19. 38% of users
will leave if
their next
action isn’t
clear
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The Clickaway Pound
20. Users should know why you are
asking something of them
right away, and be able to
complete the task if no
further information is
required.
Your Goal.
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77. For every
second in delay
conversion can
decrease 20%
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Google
78. Serve images in latest format and correct size
Defer 3rd party scripts to after page load
Remove CSS and JavaScript bloat
@EruditeAgency #BrightonSEO