*DOWNLOAD FOR ANIMATIONS* Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. Unfortunately, many of us have sat through a countless number of these. So how can you ensure your presentation doesn’t result in your audience falling asleep in front of you? MAKE THEM VISUAL – 40% of people respond better to visual information than plain text. INCORPORATE HUMOR – “If you can get someone to laugh with you, they will be more willing to identify with you, listen to you. It parts the waters,” says professional comedy writer, Robert Orben. While there are many approaches one can take to incorporate these aspects into a presentation, there is one thing you can do to include both at once. That’s right, we’re talking about GIFs. Here, we’ve hand-selected our favorite GIFs and broken them down for you into different scenarios to ensure your presentation entertains, engages and resonates with your audience.

1. 39 Perfect GIFs For Your Next
Marketing Presentation

2. Bad presentations are painful.

3. For both the presenter and the audience
suffering through it, these can feel like
dying a slow death.

4. Unfortunately, many of us have sat through
a countless number of these.

5. So how can you ensure your presentation
doesn’t result in your audience falling asleep
in front of you?

6. Make them visual
40% of people respond better to visual information than plan text.
Source: NewsCred, 50 Stats You Need to Know About Content Marketing, 2013

7. Incorporate Humor
“If you can get someone to laugh with you, they will be
more willing to identify with you, listen to you. It parts the
waters.”
- Robert Orben -

8. While there are many approaches one can take
to incorporate these aspects into a presentation,
there is one thing you can do to include both at
once.

9. That’s right, we’re talking about GIFs.

10. The GIF, which stands for
“Graphic Interchange
Format,” is actually a
“TBT” in the computer
world.

11. It is a bitmap image format that was introduced by
CompuServe in 1987.

12. In non-computer speak, GIFs are essentially
short clips of moving images.

13. Remember this dancing
baby?

14. Remember this dancing
baby?
And this
dancing banana?

15. Remember this dancing
baby?
And this
dancing banana?
They were the original GIFs.

16. While their popularity declined throughout
the 90s, GIFs have seen a revival in the
past several years.

17. Why?

18. GIFs have the unique ability to capture short
clips of familiar emotions and moments, often
with a humorous bent.

19. “Typically a GIF is used as a visual analogy to a relevant topic. Feeling
overwhelmed? Here’s a cat being chased by a dozen puppies.”

20. “Typically a GIF is used as a visual analogy to a relevant topic. Feeling
overwhelmed? Here’s a cat being chased by a dozen puppies.”
“Part of the humor – and humor is almost always the reason for using a
GIF – is finding a visual analogy that is completely surprising but
relevant.”

21. Here, we’ve hand-selected our favorite GIFs
and broken them down for you into different
scenarios to ensure your presentation
entertains, engages and resonates with your
audience.

22. When you’re presenting some
confusing information…
Going over year-end financial reports? You’re bound
to get a few blank stares.

26. …or boring information
Financial reports aren’t the most riveting either…

30. When you’re drawing attention to a
problem…

35. …and then introducing your
innovating solution.

38. When you’re trying to motivate and
inspire your team…

40. …and now it’s time to celebrate.
It may not be appropriate to do a dance yourself, but a GIF
of someone else doing so is almost just as good.

44. When you’re announcing exiting news…

47. …or some sad news.

52. When you’re announcing
something unexpected.

55. When you’re speaking to information no one
wants to hear...

59. …and when you get to the good part everyone
has been waiting for.

62. When you’re announcing a huge
accomplishment.

66. When you’re asking for help.
Who can resist these faces?

69. Finally, when you thank you audience at
the end of your presentation.

72. Want to learn more?
Our team of strategists can help your brand build a
marketing growth engine. From ongoing support and
program management, to customized strategy sessions
and workshops, we’ll set your brand up for success.

73. NewsCred
is the most
comprehensive
content marketing
solution.

74. Get in touch!
STRATEGY@NEWSCRED.COM