Rachel Mann, Dir., Offline Retail, MM.LaFleur, Karen Voelker, Global Lead, Customer Innovation Network, Accenture, Ashley Sandall, Dir., Strategic Partnerships, Council of Fashion Designers of America

1. Tour of innovative stores: Delivering with purpose
Tuesday, January 16 12:30pm–1:15pm
Rachel Mann
Dir., Offline Retail
MM.LaFleur
Ashley Sandall
Dir., Strategic Partnerships
Council of Fashion Designers of
America (CFDA)
Karen Voelker
Global Lead, Customer
Innovation Network
Accenture
NRF 2018: Retail’s Big Show | January 14-16

2. Copyright © 2018 Accenture. All Rights Reserved.
Consumerexpectationsarechanging
WAKE UP
AND SMELL
THE COFFEE

3. Copyright © 2018 Accenture. All Rights Reserved.
THE MOST VALUABLE
COMMODITY TO THE
CONSUMER IS TIME
PEOPLE WANT A GUIDE
Consumers want more expertise
PEOPLE VALUE THEIR TIME
Digital Detox
MOMENTS MATTER
Spending money on experiences

4. Copyright © 2018 Accenture. All Rights Reserved.
LIQUIDEXPECTATIONSACROSSINDUSTRIES
CONVENIENCECOMMUNITY CUSTOMIZATIONCURATION TRANSPARENT

5. Copyright © 2018 Accenture. All Rights Reserved.
STORE POP-UPTHE
HOME
SHOW
ROOM
MOBILE
BRANDSARENOW INTEGRATED
INTOHOW THECONSUMERLIVES
WEARABLETEXT CAMERA
WEB
SOCIAL
TALK
IOT
AUTOMATED
RETAIL
AD
DISPLAY PUBLIC
TRANSPORT
AR/VR
INTELLIGENT
AGENT
SMART
CAR

6. YESTERDAY
Buying economic quantities from
manufacturers and selling them efficiently to
consumers
BRANDSMUSTADAPT
TO CHANGINGCONSUMERBEHAVIORS
TODAY
Buying something they desire from
someone they trust in the moment

7. Copyright © 2018 Accenture. All Rights Reserved.
WHAT IS PURPOSE?

8. Copyright © 2018 Accenture. All Rights Reserved.
A bold affirmation of a company’s reason
for being in business.
It conveys what the organization stands for in historical,
ethical, emotional and practical terms.
And if done well, builds trust over time.

9. Copyright © 2018 Accenture. All Rights Reserved.
DOESPURPOSEMATTER?
THELOVE
INDEX
Study of Retail Moments
GALLUPSTUDYON
PURPOSE
Large Scale Study of Brand
Purpose
CONSUMER
VALIDATION
Expression of Retail
Purpose

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WE FOUND THAT…

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CFDA Retail Lab at
Cadillac House

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CFDA
House

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CFDA
House

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CFDA
House

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CFDA
House

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CFDA
House

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DRAFT
CFDA
Shop-in-Shop at
Fred Segal

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CFDA
House

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CFDA
House

28. Why are we
here?——
We believe that: when
women succeed in the
workplace, the world
becomes a better place.

29. Our role is to help women harness
the power of self-presentation by:
Giving them a seamless,
stylist-facilitated shopping
experience
Offering them
compelling content
Connecting them to a
community of like-minded
professional women

30. Seamless, stylist-facilitated shopping experience

31. MM is redefining the
traditional brick-and-
mortar experience——
Our goal: to make
this the most
productive,
personalized, and stress-
free shopping experience
of your life.

32. How ItWorks
Arrive to a curated closet. Get the goods.Work with your stylist.

33. Chicago
showroom

41. New York
Showrooms
——
SOHO
611 Broadway, Suite401
BRYANT PARK
130 W 42nd St, 22ndFloor

42. COACH HOUSE
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COACH HOUSE

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lululemon

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b8ta NYC

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INNISFREE

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57. AE STUDIO
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AE STUDIO

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WHOLE FOODS
MARKET

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EVERLANE

65. EVERLANE
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69. THANK YOU!