How to build and foster stronger consumer relationships through responsible and conscious retailing_ACCEO_BESTSELLER

2. “How to build and foster
stronger consumer relationships through
responsible and conscious retailing.”

3. Moderator:
Melanie Frank
Senior Marketing Advisor
ACCEO Retail-1
“How to build and foster stronger consumer
relationships through responsible and conscious
retailing.”
Guest Speaker:
Stephanie Bleau
Head of Marketing
and eCommerce
BESTSELLER,
North America
Panelist:
Michael Wexler
Director Global Sales
ACCEO Retail-1
Panelist:
Ian Holland
VP, Development
ACCEO Retail-1

5. In this session we will discuss:
• What is responsible and conscious retailing?
• The rise of conscious consumerism.
• Why retailers should care and how does it make good
business sense?
• How BESTSELLER is driving success with its “Fashion
Forward Strategy.”
• How can technology play a role supporting retailers in
their initiatives?

6. What is Responsible and Conscious
Retailing?
A Purpose-Driven Brand

7. Sustainability and profitability
are not mutually exclusive

8. Movements and Trends
“Change is coming
whether you like it
or not.”
- Greta Thunburg

9. The Rise of Conscious Retailing
Consumers are asking…
Where was
this product
made?
Are the materials
used safe for
people and the
environment?
Do the people who
make this product
work in fair and
safe conditions?
Which
communities will
benefit from this
sale?

10. Welcome to Conscious
Consumerism

11. How are generations influencing
the way we do business?

12. New generations of
consumers mean new
shopping habits

13. How are generations influencing
the way we do business?

14. Consumers EXPECT COMPANIES TO CARE ABOUT
THE ENVIRONMENT
In a recent study
Why should retailers care and how does
it make good business sense?
would switch brands with similar offering for a good cause
are willing to pay more for sustainable goods and services

15.  Understand Your Market
 Customer Centric
 Be Authentic – …walk the walk
 Be Transparent
 Commit
 Listen, Lead and Deliver
How can you build and foster stronger
relationships with consumers?

16. Rethinking sustainable practices
Introduce Experiment Re-think & Reduce
Revamp Connect

17. A prerequisite for ongoing
business success
Going green is smart!

19. Bringing Fashion FWD
until we are climate
positive, fair for all and
circular by design

21. OUR
APPROACH

22. OUR VISION: We will increase the use of more sustainable materials
year-on-year until all our products are circular by design.
Working towards 100%
more sustainable cotton
Turning waste
into polyester
Innovating for alternative
fibres and fabrics

23. We will continuously improve the environmental footprint of our products,
operations and supply chain until they are in line with the needs of our planet.
Taking action on
climate change
Renewable energy and
energy reduction goals
Water
stewardship
Incentivising sustainable
supply chain development

24. We will promote dignity, equality and safe working conditions for all people across
our value chain until fair incomes and respect for human rights are the norm.
Empowering
women’s livelihoods
Supporting industry-wide
negotiated wages

25. We will engage consumers and partner across the industry to develop
solutions until circularity and transparency is a mindset and consumers are
empowered to act sustainably.
Partnering across the
industry to deliver on
consumer demands
Reducing waste from
plastics and packaging
Engaging
transparently for
accountability

26. L E A R N I N G S
O N T H I S
J O U R N E Y

27. 1. Sustainability is at the core of your business
ECOLOGICALLY
RESPONSIBLE
=
BUSINESS
RESPONSIBLE

28. 2. You will be overwhelmed.

29. 3. Partnerships are key.

30. 4. Be brave.

31. 4. Involve every area of your organization
Employee-driven initiative
=
25 tons of recycled label-paper
VERO MODA International Women’s Day
=
4000 women with access to income and
business development opportunities

32. 5. Start
https://About.BESTSELLER.COM/sustainability

33. How can technology play a role
supporting retailers in their
initiatives?

34. Point of Sale
Digital Receipts
Product Trade-Ins
Donate Gift Card
Balances & Loyalty
Points
Commitment
Loyalty
Brand Advocates
Engage
Employees
Feel Good
Initiatives
Minimize
Waste

35. Intelligent Price and Promotions
Management
Overstock
Standing
Inventory
Product Returns
Reduce

36. Real-time inventory visibility and flexible fulfillment
Order Management
Increase Efficiency
Boost Profit Margins
Improve Customer
Satisfaction
Reduce
Costs

37. Optimize merchandise planning and purchasing
Business Intelligence
Product Demand
Consumer Buying Habits
Consumer Trends
Gain
Insight

38. Get closer to customers and understand their views and values
Customer Relationship Management
Engage & Personalize
Promote Initiatives
Encourage Involvement
Win
Trust

39. “Great things are done
by a series of small things
brought together.”
- Vincent Van Gogh

40.  Socially and environmentally responsible to people and the planet
 Win over conscious consumers and top talent
 Better brand recognition and reputation
 Cost efficiency and savings – reduction of waste and energy
 BUSINESS GROWTH - increase sales and customer loyalty
Sustainability Business Benefits

41.  Commitment = Opportunity
 Sustainability and profitability are not mutually exclusive
 Authenticity and transparency are key to brand loyalty
Actionable Takeaways from this session:

42. THANK YOU!
Let’s continue the conversation
Visit us at our booth 5565