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Yerdle
The Future of Retail
is Circular
NRF Jan 2020
Recommerce is on the same
trajectory as eCommerce
Years
Recommerce
eCommerce
$51b
$24b
2018
2023
5 10
Sustainability Gen Z &
Millennials
New Models
37%
The future of
Recommerce is
Branded Recommerce.
Worn Wear has become synonymous with the
Patagonia brand, and is positioned to account for a
double-digit percentage of Patagonia’s overall
business.
The best jacket you can buy for the planet is one that already exists
13
COST OF
LOGISTICS
COST OF
PROCESSING
MATERIAL
VALUE RECYCLABLE
<
15
extract
product
waste
The Linear Economy
16
extract
Recycling
The Recycling Bend
different product
product
18
Upcycling Has Promotional Value
Stephen Colbert rocking Doritos Upcycled Jacket by TerraCycle.
TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766.
19
CASE STUDY: CLOSED LOOP APPLICATION
Side Wall
TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766.
23
Diaper
recycling in
Amsterdam
26
extract
Recycling
The Recycling Bend
different product
product
27
Closed Loop Recycling
RecyclingRecycled
same product
product
28
30
Closed Loop Recycling
RecyclingRecycled
same product
product
31
Reuse
product
32
Loop is a global platform that enables consumer
product companies and retailers to shift from a
disposable supply chain to a durable one.
WISDOM FROM THE PAST
Refillable durable packaging used
to be the norm.
When a package is considered an asset its
allocation per fill is the cost divided by the
number of uses it can bear. The more durable
the package the lower the cost per fill.
ASSET
THE CURRENT REALITY
Disposability is cheap and convenient.
COGS
When a package is considered a COGS (Cost of
Goods Sold) its cost is fully allocated per fill. The
cheaper the package the lower the cost per fill.
How do we solve the unintended consequences
of disposability while maintaining its virtues?
Loop fundamentally changes the ownership of packaging.
$0.10
Packaging cost
Increasing consumer delightCOGS to Brand Asset to Brand
Cost per use
$0.10
$3.00
$0.03
+ cost of
cleaning
1 use 100+ uses
Durability enables
reusability, design & new features.
How a closed-loop supply chain can create new opportunities
How a closed-loop supply chain can create new opportunities
How a closed-loop supply chain can create new opportunities
How a closed-loop supply chain can create new opportunities
How a closed-loop supply chain can create new opportunities
How a closed-loop supply chain can create new opportunities
How a closed-loop supply chain can create new opportunities
How a closed-loop supply chain can create new opportunities
How a closed-loop supply chain can create new opportunities
How a closed-loop supply chain can create new opportunities
How a closed-loop supply chain can create new opportunities
How a closed-loop supply chain can create new opportunities

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How a closed-loop supply chain can create new opportunities