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Nascom Feweb Appstore tips
ERIK WILLEMSE
@erikwillemse
erik.willemse@nascom.be
11 TIPS OM DIE
APP
TE MAKEN DIE
ELKE APPSTORE
PLATLEGT
PLATLEGGEN?
Nascom Feweb Appstore tips
500 000
approved apps


85 569 unique developers



37% of all apps are FREE
$3.64 is the average price for
PAID apps
TIP
8
      05/05/2011
TIP
8
      05/05/2011
app store top 30


betalend + gratis
app store top 30


games
Tip 1
MAAK EEN GAME
app store top 30


Angry Birds
MAART 2009                         (DEV START)


DEC 2009                  (LANCERING)


150.000 IN DE EERSTE WEEK

5 MILJOEN DOWNLOADS NA 8 MAANDEN

5 – 10 MENSEN



$25K BUDGET INSCHATTING
500 MILJOEN
DOWNLOADS
75 MILJOEN SPELERS
200 MILJOEN MINUTEN PER DAG

+50 MILJOEN EURO INKOMSTEN VOOR ROVIO
TIP 2
Maak Angry Birds
TIP   something fun and
        something like
         Angry Birds
8
                          05/05/2011
Nascom Feweb Appstore tips
TIP 3
Gebruik of ontwerp
fascinerende
karakters (IP)
Nascom Feweb Appstore tips
Nascom Feweb Appstore tips
TIP
4
MAAK EEN LEUK EN VERSLAVEND SPEL
(GAMEPLAY)
Nascom Feweb Appstore tips
Nascom Feweb Appstore tips
Nascom Feweb Appstore tips
Nascom Feweb Appstore tips
Nascom Feweb Appstore tips
TIP 5
Zorg dat het er
fantastisch uitziet
Nascom Feweb Appstore tips
Nascom Feweb Appstore tips
Nascom Feweb Appstore tips
Nascom Feweb Appstore tips
TIP




Gebruik de juiste (ontwikkel)-tools
NATIVE
APP
cocos2D als framework
chipmunk als physics engine

PERFORMANTIE!
TIP 7
Heb aandacht voor

GELUID en
MUZIEK!
PIET PIRAAT SPREEKT
app store top 30


free version
Tip 8
Steek geld en
moeite in
marketing
Zorg dat je een gratis versie
hebt met reclame.
DREMPELVERLAGEND
IN-APP PURCHASE
RECLAMEINKOMSTEN
TIP 9
Hou je
budget in
de gaten
TIP 10
Blijven proberen
(Angry Birds is 52ste spel van Rovio)
TIP




Wees creatief en origineel
Nascom Feweb Appstore tips
Nascom Feweb Appstore tips
www.nascom.be

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