3. 2018 2019 2020 2021
40
30
20
10
0
DIGITAL
MARKETING
STRATEGY
ACTIVITIES AND
TRENDS FROM 2015
The growing and trustworthy
technology!!
4. ABOUT
DIGITAL
MARKETING
Digital Marketing comes under the
type of marketing that utilizes
internet and online based
technologies such as laptops,
mobile phones and other digital
media and platforms to promote
products and services with own
creativity and satisfy client’s
demands.
5. S e a r c h E n g i n e
O p t i m i z a t i o n
S o c i a l M e d i a
O p t i m i z a t i o n
C o n t e n t
M a r k e t i n g
P a y P e r C l i c k
W e b D e s i g n i n g
A f f i l i a t e
M a r k e t i n g
C O M P O N E N T S O F
D I G I T A L
M A R K E T I N G
6. SEO
SEARCH ENGINE
OPTIMIZATION
SEO targets unpaid traffic which is
natural and marketer doesn’t need to
pay for any ads on google
webpage. This is organic method, Unlike
direct or paid traffic. This unpaid traffic
generates from different kinds of
searches, image and video searches in
which marketer is supposed
to create the content with enough
quality to get the clicks on first sight.
7. S E O
O N - P A G E
S E O
O F F - P A G E
O n p a g e S E O i s
a b o u t c r e a t i n g
c o n t e n t t o
i m p r o v e r a n k i n g s .
T h i s i n v o l v e s
c o n s o l i d a t i n g
k e y w o r d s
i n t o y o u r p a g e s
a n d a c c o u n t s .
O f f - p a g e S E O i s
t h e o p t i m i z a t i o n
o c c u r r i n g o n
w e b s i t e i t s e l f
w h i c h a l s o
i n v o l v e s e a r n i n g
b a c k l i n k s .
8. SEO
TOOLS
G o o g l e
S e a r c h
C o n s o l e
G o o g l e
a d s
K e y w o r d
P l a n n e r
B a c k l i n k
A n a l y s i s
T o o l
9. SMM
SOCIAL MEDIA OPTIMIZATION
Most social media platforms
have built-in analytics tools to
track ranking and reviews
performances.
While using social media
marketing, companies can
allow customers and internet
users to post
reviews in comments which
can also be known as Earned-
Media.
11. NEIL PATEL DIGITAL
AMONG BEST COMPANIES IN
SMM STRATEGIES
Quality Work Varied
Offerings and
Services
Efficiency Good
Customer
Relations
Affordable
Rates
12. 60-70 45-60 30-45 25-30 16-25
50
40
30
20
10
0
Male Female
25
20
15
10
5
0
Rich Middle Below middle
25
20
15
10
5
0
OUR TARGET CLIENTS
WHO WE MARKET TO
BY GENDER
BY LIFESTYLE
BY AGE
13. WEB DESIGNING
Web Designing is profession and the other main component of Digital Marketing in which
marketer
designs a web page/website for his business or provide service to other business according
to his
customizations.
Web designing requires basic skill to fill out the website and that includes graphics, fonts,
colors,
layouts and content.
The design of the website with product awareness should be such that it puts a positive
force on customer’s mind that he ends up buying that product.
14. TYPES OF WEBSITES
DYNAMIC
WEBSITE
When the information
needs to be change at
different intervals
of time according to
dynamic trends, then
choose with dynamic
website.
E-COMMERCE
WEBSITE
Content which includes
sales of different
products comes under the
tag of e-
commerce websites.
STATIC WEBSITE
When the structure of
the website is fixed in
marketer’s mind and
content
doesn’t need to change
with time, then static
website remains the
best option to pick.
