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The Rise of Phablets

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Infographic from Carlisle & Gallagher Consulting Group depicting the convergence of mobile device size, tablet vs. smartphone, and the rise of the phablet in the U.S. market.

“If the current trend line continues, it’s reasonable to assume that the distinction between tablets and smartphones will quickly and completely disappear,” said Byl Cameron, Digital Practice Lead for CG. “The phablet market will impact businesses and consumers as the device screen size offered in a phablet device will enhance usability, customer satisfaction and business offerings.”

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The Rise of Phablets

  1. 1. The Rise of Phablets Consumer choices are leading to a blurred line between smartphones and tablets Will consumers move to a two-device life? How would the shift impact business and consumer markets? Business Advantages Consumer Advantages Sources Sales Opportunities Satisfaction Customer Experience Device Simplification Technology Simplification Money Saved Smartphones Samsung Apple LG The key to device simplification at work and at home @InspiredbyCG 2011 2012 2013 2014 9 8 7 6 5 4 Year of Release 0.7 inch difference in screen size between the largest smartphone and the smallest tablet In today’s market, there is only a 6.3 inch smartphone and 7 inch tablet What is a phablet? phab let a mobile device that incorporates characteristics of both a smartphone and a tablet, with a diagonal screen size between five and seven inches The big brands produce approximately 80% of the smartphones and tablets sold in the U.S., shaping the marketplace and options for consumers. Growth rate of phablet units shipped globally has tripled in the last year. The U.S. market seems poised to follow this global trend. Tablets Apple Amazon Samsung 47% increase in screen size of smartphones on the market from 2010 to 2014 28% decrease in screen size of tablets on the market from 2010 to 2014 1. EWeek, Apple, Amazon Lead Slowing U.S. Tablet Market, March 2014, http://www.eweek.com/mobile/apple-amazon-lead-slowing-u.s.-tablet-market.html#sthash. z51p97Ld.dpuf 2. CNET, Samsung still tops in US smartphone market; Apple takes second, August 2014, http://www.cnet.com/news/samsung-still-tops-in-the-us-smartphone-market- apple-takes-second/ 3. Apple, Apple Press Info, 2014, https://www.apple.com/pr/library/ 4. Find The Best, Research Smartphones, http://smartphones.findthebest.com/ 5. CNET, Phones, http://www.cnet.com/topics/phones/ 6. CNET, Tablets, http://www.cnet.com/topics/tablets/ 7. IDC, IDC Lowers Tablet Projections for 2014 as Phablet Shipments and Slower Refresh Rates Impact Shipment Growth, http://www.idc.com/getdoc. jsp?containerId=prUS24890514 8. Daze Info, Apple Inc. (APPL) Targeting Phablet Market While Chinese Smartphone Vendors Are Going Global, May 2014, http://www.dazeinfo.com/2014/05/13/apple-inc- aapl-targeting-phablet-market-chinese-smartphone-vendors-going-global/
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Infographic from Carlisle & Gallagher Consulting Group depicting the convergence of mobile device size, tablet vs. smartphone, and the rise of the phablet in the U.S. market. “If the current trend line continues, it’s reasonable to assume that the distinction between tablets and smartphones will quickly and completely disappear,” said Byl Cameron, Digital Practice Lead for CG. “The phablet market will impact businesses and consumers as the device screen size offered in a phablet device will enhance usability, customer satisfaction and business offerings.”

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