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IronSource - NOAH14 London

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Business Platforms - Presentation by Omer Kaplan, Deputy CEO of IronSource at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.

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IronSource - NOAH14 London

  1. 1. DISTRIBUTIONATSCALE OmerKaplan DeputyCEO,ironSource ironSource
  2. 2. IT’SGREATTO BEHERE OmerKaplan DeputyCEO,ironSource omer@ironsrc.com ironSource
  3. 3. ironSource ironSource Turning great apps into scalable businesses by developing technologies for app discovery, distribution & monetization
  4. 4. ironSource 72BSOFTWARE FOCUSED AD VIEWS IN 2013 5MDAILY APP INSTALLS 750+ADVERTISERS 300+PUBLISHERS ESTABHLISHED EMPLOYEES R&D EMPLOYEES 70K+APP DEVELOPERS 2010 490 250 OFFICES TLV/SF/BEIJING COMPANYOVERVIEW
  5. 5. ironSource ALITTLEHISTORY
  6. 6. ironSource IRONSOURCETODAY
  7. 7. ironSource DIGITALDISTRIBUTIONSCALEPOTENTIAL UNIQUETARGETINGDATA(UTD) PROGRAMMATICMEDIABUY (RTB/NON-RTB) DIRECTSUPPLY DISTRIBUTION SCALEPOTENTIAL
  8. 8. 217MMONTHLY ACTIVE USERS 70K+PARTNER APPS ironSource DIRECTSUPPLY-MOBILECORE HELLO FOOD 13:37 Tap, choose, and enjoy your yummy meal from many restaurants in your neighbourhood with hellofood. Your one-stop food delivery service for all WHERE’STHE NEARESTPIZZA PLACE? Farm Heroes Saga Recommended App Of The Day (332,458) Try It Now From the makers of the hit game Candy Crush Saga, comes Farm Heroes Saga!
  9. 9. ironSource PROGRAMMATICMEDIABUY-MEDIACORE
  10. 10. ironSource USERPROFILINGDATA User profiling based on cross device app analysis
  11. 11. ironSource USERPROFILINGDATA TIMOTHYSPURLING Photo Credit: Markus Schwarze/Flickr FROM LONDON, UNITED KINGDOM DESIGNER LIKES TO TRAVEL USES APPLE MACBOOK & IPHONE APPS INSTALLED ON MOBILE APPS INSTALLED ON DESKTOP PROFILE
  12. 12. PROFILE ironSource USERPROFILINGDATA JULIEANDREW FROM ORLANDO, UNITED STATES AVID CASUAL GAMER USES AN ANDROID Photo Credit: Markus Schwarze/Flickr APPS INSTALLED ON MOBILE
  13. 13. ironSource USERPROFILINGDATA PAULOMIRO APPS INSTALLED ON MOBILE FROM BARCELONA, SPAIN PROFFESIONAL PHOTOGRAPHER HEAVY GAMER USES AN ANDROID PROFILE APPS INSTALLED ON DESKTOP Photo Credit: Markus Schwarze/Flickr
  14. 14. THANKYOU FORLISTENINING OmerKaplan DeputyCEO,ironSource omer@ironsrc.com ironSource

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