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Mobile on the Move
Why your business needs a
mobile marketing strategy
More than 57%
of local smartphone
or tablet owners have
used the devices for
search in the past
30 days.
68%of
smartphone owners
use their phone at least
occasionally to follow
along with breaking
news events.
46%
of smartphone
owners say that their
smartphone is something
they “couldn’t live
without”
34%of cell
phone internet users go
online mostly using
their phones, and
not using another
device like a computer.
53%of
American adults
own a tablet.
64%of American adults now
own a smartphone, up
from 35% in 2011.
18%of local
smartphone searches
lead to a purchase
within a day
51%of
smartphone users
have discovered
a new company
or product when
conducting a search
Tablets and Smartphones make up 63%of
the total unique monthly visits to cleveland.com
• Mobile website optimization
• Mobile advertising on cleveland.com,
cleveland.com’s apps, and our network of
national websites
• Mobile audience targeting
• Mobile-friendly landing page creation
offers
Sources:
Adobe Omniture Site Catalyst,
September 2015, cleveland.com
Pew Internet Research Center
Google/Ipsos MediaCT/Purchases
Research: Understanding Consumers’
Local Search Behavior, May 2014
Scarborough Multimarket 2015 r1
Scarborough Cleveland 2015 r1
Google Insights

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Mobile on the Move

  • 1. Mobile on the Move Why your business needs a mobile marketing strategy More than 57% of local smartphone or tablet owners have used the devices for search in the past 30 days. 68%of smartphone owners use their phone at least occasionally to follow along with breaking news events. 46% of smartphone owners say that their smartphone is something they “couldn’t live without” 34%of cell phone internet users go online mostly using their phones, and not using another device like a computer. 53%of American adults own a tablet. 64%of American adults now own a smartphone, up from 35% in 2011. 18%of local smartphone searches lead to a purchase within a day 51%of smartphone users have discovered a new company or product when conducting a search Tablets and Smartphones make up 63%of the total unique monthly visits to cleveland.com • Mobile website optimization • Mobile advertising on cleveland.com, cleveland.com’s apps, and our network of national websites • Mobile audience targeting • Mobile-friendly landing page creation offers Sources: Adobe Omniture Site Catalyst, September 2015, cleveland.com Pew Internet Research Center Google/Ipsos MediaCT/Purchases Research: Understanding Consumers’ Local Search Behavior, May 2014 Scarborough Multimarket 2015 r1 Scarborough Cleveland 2015 r1 Google Insights