This presentation describes the technological trends developed to help charities and fund raising organizations overcome the current challenges. The presentation also describes how LINKDev charity solution introduces a competitive advantage to charities by helping them stay current with technological advances

1. Charity Business Automation
Mohamed Shaaban| Systems Analyst
October 2012| mohamed.shaaban@linkdev.com

2. Agenda
 Introduction
 Challenges of Charity Foundations
 Introducing LINKDev’s Solution
 Success Story: Dar Alber Society
 Questions and Answers

3. Introduction
 For its beneficiaries’ sake, today's charity organization is facing
many challenges to stay successful. Efficient operations, outreach
and engagement with tech-savvy donors, and finding new
donation resources are just a few examples.
 However, the web is offering an unprecedented In December 2004,
opportunity to charities, helping them get closer the DEC* has broken
to what they are trying to achieve and identify the Guinness World
how to do it in the most cost-effective way. Record by raising
£10,676,836 of online
donations for Tsunami
 LINKDev’s solution introduces a competitive appeal – in 24 hours
advantage to charities by helping them stay
current with technological advances.
*The Disasters Emergency Committee in UK

4. Challenges of Charity Foundations

5. Attracting and Retaining Donors
  Find new ways to approach dono
Find new ways to approach donors
 Online presence  Social media
 Mobile access  RSS and Newsletters
 Electronic payment  E-mail and SMS
  Embrace new media techniques to interact with donor
Embrace new media techniques to interact with donors
 Donors want to know
 The Cause: the needs a charity is seeking to meet
 Impact Reporting: how donors’ giving has helped
 Transparency: how efficient the foundation is operating
 Communicate content that is timely, personalized,
appealing (e.g. video), and in a convenient channel

6. Ensuring Diversification of Resources
 Introduce public donations
 Create community fundraising campaigns that are
engaging, cost-effective, and truly digital
 Establish a charity e-shop to offer charity goods & gifts
 e.g. books
 Embrace virtual volunteers
 Mix offering their time, giving, activism, and influence
 Connect with them to utilize a full spectrum benefits –
from manual tasks to user generated content

7. Reducing Administrative Costs
 Reduce expensive print and publishing
 E.g. Project Catalogs and Philanthropy Brochures
 Also more environmentally friendly
 Optimize awareness sessions and press conferences
 Minimize staff traveling and accommodation costs
 Maintaining donor loyalty online is more likely to reduce
advertising budgets

8. Optimizing Work Processes
 Enable efficient and optimized business flows
 Ensure rapid, transparent fulfillment of donation requests
 Eliminate complex, cumbersome financial transactions
 Cut re-work by eliminating proneness to human error
 Eliminate duplication of data entry as well as data
validation efforts

9. Enhancing Access to Data
  Monitor performance of project contractors
Monitor performance of project contractors
 Ensure marketing messages are seen by your target
audience
 Build marketing strategies based on accurate, sufficient
data about target donors and beneficiaries
 Track large volumes of donations and inquiries
 Empower top, regional, and branch managers with
timely insights on
 Progress towards goals
 Reports and statistics

10. New media is a very high-reach, low-cost medium driven
by content. The great advantage for charities is that they
have a great story to tell
Joe Barrell
Head of Communications
It makes sense to continue investing in online fundraising
and testing what works, because if we invest only in the
traditional side, the charity will fall behind the times
Sharon Schofield
Deputy Director
The Brooke

11. We believe it’s about time for
the Arab world to catch up with global trends!
Introducing LINKDev’s Charity Solution

12. LINKDev’s Charity Solution
LINKDev’s Solution is a full-fledged charity suite that delivers
a measurable ROI to charities, by helping them find new ways
to generate donations and collaborate
with donors and partners in all corners
of the world, while maintaining a high
level of operations efficiency.

13. Introducing LINKDev’s Charity Solution
 LINKDev’s Solution delivers key advances for charities
in four primary pillars
Marketing
Establish a strong Grow and retain
online presence the donor base
Donations Donor
Operations
Deal with
Adopt a new
disconnected
channel of
environments
donation stream
that span across
& collaboration
locations

14. Establish a Strong Online Presence
Highlights
An appealing news feature to give the users a glimpse on the latest updates
without overloading their inbox with global e-mails

15. Establish a Strong Online Presence
Events
Provides an integrated view of the foundation events as well as fundraising
events, all in one, centralized calendar view

16. Establish a Strong Online Presence
Media Gallery
Displays the photos and videos related to the foundation; its activities and media
coverage, for visitors to navigate and share with everyone

17. Establish a Strong Online Presence
Polls
A very powerful method in collecting donors’ responses to a specific question
on the foundation portal

18. Grow and Retain the Donor Base
Online Donation

19. Grow and Retain the Donor Base
Support of Various Payment Methods

20. Grow and Retain the Donor Base
Electronic Contract Generation

21. Grow and Retain the Donor Base
Online Status Reporting

22. Optimize Work Processes
Automated Operations

23. Optimize Work Processes
Financial Integration

24. Optimize Work Processes
Enhanced Search Facilities

25. Optimize Work Processes
Scalability Features

26. Empower Foundation Partners
Centralized Workspaces

27. Empower Foundation Partners
Online Status Reporting

28. Success Story
Dar Alber Society

29. Success Story: Dar Alber Society
 About Dar Alber Society
 Ranked #1 for charity contribution in the Middle East in
2011
 Network expands to 30+ countries
 Financial transactions size 250,000,000 DHS
 More than 40,000 registered donor per year
 Manages 10,000+ construction projects yearly including
mosques, wells, projects for families in need
 Manages patronage of 60,000+ orphans, students,
families, and teachers in need across the globe

30. Dar Alber: Key Challenges
 Time-consuming, Inconsistent Processes
 No automatic approval processes to ensure accuracy, or
timely fulfillment of requests
 Isolated Internal Systems
 Large volume of requests and donations that are hard to
track and prone to human error
 Duplication of Effort
 Duplication of data entry and data validation efforts
resulting from submittal of incomplete forms
 Lack of Visibility and Control
 Inefficient external entities monitoring

31. Dar Alber: LINKDev’s Solution
Internet Portal Extranet Portal
Online presence Partners workspaces
Online donations Business process mgmt. Front
Donors workspaces
Reports and statistics
Projects status reporting
Increased visibility and control End
Internet Extranet Portal
Intranet Portal Process Automation
Online presence
Aids department Partners Workspaces
Employee workspaces
Back Online donations
Culture department Business process Mgmt
GreatPlains integration
Donors workspaces Projects Status Reporting
End Projects department
Reports and Statistics
Orphans department
Correspondence system
Increased visibility and control
Workflow design and mgmt.

32. Dar Alber: Successes (1 – 2)
 Time Optimization
 Processing time of a patronage request for an orphan
has been reduced from 15 to 2 days
 Dramatically reduced errors and delayed requests
 Increased accuracy of patronage reporting and status
update
 Increased legibility of forms has helped to facilitate orphan
throughput
 Reduced offline communication
 Project status reporting has been dramatically reduced
from 7 days to be prompt, immediate, and without delay
 Transfer notifications has been also automated to be
immediate and to include all essential details

33. Dar Alber: Successes (2 – 2)
 Cost Effectiveness
 Tangible cost savings have been achieved in:
 Traveling costs  Project catalogs
 Print and publishing  Official brochures
 Donations Growth
 Donations have been increased due to:
 Introduction of public donation online
 Broader reach to donors around the world
 In addition to enhanced tracking of receivables
e.g. from online payment or the intranet, and cascading
them in MS Dynamics GP

34. Questions and Answers