Cindy Krum Krum Cindy "What SEOs Need To Know About Progressive Web Apps" SMX West 2017
1. #SMX #22A1 @Suzzicks
What
SEOs
Need To
Know
About
PWAs
(Progressive
Web Apps)
What
SEOs
Need To
Know
About
PWAs
(Progressive
Web Apps) Cindy Krum
MobileMoxie
Cindy Krum
MobileMoxie
5. #SMX #22A1 @Suzzicks
US Time Spent in App VS Web
Mobile Web
14%
Apps
86%
A Couple
Other Apps
20%
Top 3
Apps
80%66% of All
Digital
Purchases
Happen Here
Facebook
YouTube
Facebook Messenger
6. #SMX #22A1 @Suzzicks
US Time Spent in App VS Web
Mobile Web
14%
Apps
86%
A Couple
Other Apps
20%
Top 3
Apps
80%66% of All
Digital
Purchases
Happen Here
Facebook
YouTube
Facebook Messenger
10. #SMX #22A1 @Suzzicks
Words for Web Apps:
Single Page
App (SPA)
Web App
HTML5 App
Dynamic
Website JavaScript
Web App
11. #SMX #22A1 @Suzzicks
Progressive
Web Apps
(PWA’s)
Is Basically
Native App
Online
Choices
About
Address
Bar
No Install
Required
Enables
Home
Screen
Icon
Offline
Content
Works
Web Works on
All Devices –
Most Browsers
Enables
Push
Messaging
& Deep
Linking
Custom
Splash
Screen
Adapts to Slow
Connections
Fast
Because
of Service
Workers
13. #SMX #22A1 @Suzzicks
Users Apparently Love PWAs
3x
More Time
Spent on
Site
70%
Higher
Conversion
Rate
(For those
who Add to
Home
Screen)
40%
Higher
Engagement
Rate
3x
Less Data
Necessary to
Render the
Website
24. #SMX #22A1 @Suzzicks
Loading the Website
Twice Triggers an
‘Add to Home Screen’
Dialogue
PWA Icon is
Customizable &
Looks Just Like a
Native App Icon
25. #SMX #22A1 @Suzzicks
While Loading, it Shows a
Customizable
Splash Screen
PWA’s Can Open Outside
of a Browser Window
in it’s Own Window
44. #SMX #22A1 @Suzzicks
How Do We Index The World
Without URLs?
Firebase Dynamic
Links are links that
work the way you
want, on multiple
platforms, and
whether or not your
app is already
installed.
With Dynamic Links,
your users get the
best available
experience for the
platform they open
your link on.
Jan 25, 2017
So How
will
Things
Get
Indexed?