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Churches want to reach
more people with an
important message. But
so many of their methods
are no longer effective.
Postcards, Flyers, and
Yelling on Social Media
don’t really work.
But there’s a better way
to get noticed.
Businesses have been
using it for a while…
It’s proven 

and effective…
If you want to build
awareness, try
advertising. But if you
want to inspire action,
use content.
Content marketing focuses
on creating and distributing
valuable, relevant, and
consistent content to attract
and retain a ...
Valuable,
Relevant
Content
A Clearly
Defined
Audience
Earn the
Right to
Invite
THINK ABOUT IT…
These are the
people you’re
...
Why Churches DON’T Use
Content Marketing
I KNOW IT SOUNDS WIERD…
Some churches 

don’t know how 

to use content marketing. 



I agree…It sounds like something
for corporations.
Most churches don’t want to
spam people.
Also true…which is why you’re 

NOT going to do that.
A lot of churches are already busy
with existing programs and
outreach methods.
How are they working? 

Could they work be...
Why Your Church SHOULD use
Content Marketing
It’s cheaper than your
current strategy.
Postcards, banners and ads are
expensive and often don’t work.
It’s more effective than your
current strategy.
If something works better, it’s
good stewardship to try it.
It’s scalable and repeatable.
Once you figure out this system,
you can use it time and time
again.
It’s a digital form of outreach.
The term “content marketing”
might not resonate, but it’s really
just a modern form of ou...
Five Steps to Creating Content
That Serves Your Community
CREATE A
GIVEAWAY
1
Instead of blasting people with
information, create something of
value they actually want.
You may not need to 

start from scratch!


Repurpose existing content.
Make it shorter and sharable.
GOOD NEWS!
Put your giveaway in an
easy-to-download format
like an eBook, checklist or
a short video.
Ask yourself, “What do
people in our community
want to know or do?”
Here are some ideas…
EBOOK: I’m Brand New 

In Town
PDF: Ten Affordable 

Date Nights
VIDEO: Helping Kids Become
Teenagers
Download a whole list of
giveaway ideas for free.
MAKE A
WEBPAGE
2
Not a website with menus
and pages and options…a
one-page website called
a LANDING PAGE.
Great landing pages usually don’t
have a navigation menu.
!
!
Great landing pages have a strong
headline to grab attention.
!
You can use an image or video to
create interest.
!
Focus all of your words on
describing the benefits.
!
Great landing pages have a clear
and compelling call to action.
Landing Pages are about
ONE THING. Make one to
describe and “sell” your
free giveaway.
WRITE SOME
EMAILS
3
Once people ask for your
giveaway, you have
permission and
opportunity to have a
conversation.
You can use a
free tool like
MailChimp to
automatically
deliver a series
of time-delayed
emails.
Here are the five emails
you should write and
automatically deliver to
those who ask for your
giveaway.
#1 - Here’s the free thing you
asked for…
#2 - Here’s some more help on
the the same topic…
#3 - Can I ask you a question
...
#4 - Here’s some more help
and a little hint…
#5 - I’d like to invite you to 

do this…
Then…you can send relevant
“one-off...
Learn more about this
strategy in our free
eBook.
PROMOTE

WEBPAGE
4
Once you’ve got a
giveaway, an
autoresponder and a
landing page, your
system is all set. But…
It’s time to get as many
people as possible to
LOOK AT that landing
page.
Tip #1: Put your 

call to action everywhere.
!
Here’s a tasteful popup
banner on a website.
Tip #2: Ask your church 

to share.
Tip #3: Run targeted ads
on the channel of your choice.
!
Here’s a good
looking Facebook
mobile ad from
Ramit Sethi. If
you do it right,
you can “buy”
clicks for just a
few penni...
I ran this ad for
one of my
giveaways and
got 1500 clicks
for $150.
MEASURE
RESULTS
5
The reason content
marketing works is you can
measure real-time results
and track activity. It’s based
on fact, not feelin...
!
These are the stats for some of my
giveaways. I measure the
conversion rate (how well the page
is working)
Conversion
Rate of
Landing
Page
Open Rate
of Emails
Click Rate
of Emails
THREE NUMBERS TO TRACK
Learn more about this
strategy in our free
eBook.
Content Marketing for Churches: A Getting Started Guide
Content Marketing for Churches: A Getting Started Guide
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Content Marketing for Churches: A Getting Started Guide Slide 1 Content Marketing for Churches: A Getting Started Guide Slide 2 Content Marketing for Churches: A Getting Started Guide Slide 3 Content Marketing for Churches: A Getting Started Guide Slide 4 Content Marketing for Churches: A Getting Started Guide Slide 5 Content Marketing for Churches: A Getting Started Guide Slide 6 Content Marketing for Churches: A Getting Started Guide Slide 7 Content Marketing for Churches: A Getting Started Guide Slide 8 Content Marketing for Churches: A Getting Started Guide Slide 9 Content Marketing for Churches: A Getting Started Guide Slide 10 Content Marketing for Churches: A Getting Started Guide Slide 11 Content Marketing for Churches: A Getting Started Guide Slide 12 Content Marketing for Churches: A Getting Started Guide Slide 13 Content Marketing for Churches: A Getting Started Guide Slide 14 Content Marketing for Churches: A Getting Started Guide Slide 15 Content Marketing for Churches: A Getting Started Guide Slide 16 Content Marketing for Churches: A Getting Started Guide Slide 17 Content Marketing for Churches: A Getting Started Guide Slide 18 Content Marketing for Churches: A Getting Started Guide Slide 19 Content Marketing for Churches: A Getting Started Guide Slide 20 Content Marketing for Churches: A Getting Started Guide Slide 21 Content Marketing for Churches: A Getting Started Guide Slide 22 Content Marketing for Churches: A Getting Started Guide Slide 23 Content Marketing for Churches: A Getting Started Guide Slide 24 Content Marketing for Churches: A Getting Started Guide Slide 25 Content Marketing for Churches: A Getting Started Guide Slide 26 Content Marketing for Churches: A Getting Started Guide Slide 27 Content Marketing for Churches: A Getting Started Guide Slide 28 Content Marketing for Churches: A Getting Started Guide Slide 29 Content Marketing for Churches: A Getting Started Guide Slide 30 Content Marketing for Churches: A Getting Started Guide Slide 31 Content Marketing for Churches: A Getting Started Guide Slide 32 Content Marketing for Churches: A Getting Started Guide Slide 33 Content Marketing for Churches: A Getting Started Guide Slide 34 Content Marketing for Churches: A Getting Started Guide Slide 35 Content Marketing for Churches: A Getting Started Guide Slide 36 Content Marketing for Churches: A Getting Started Guide Slide 37 Content Marketing for Churches: A Getting Started Guide Slide 38 Content Marketing for Churches: A Getting Started Guide Slide 39 Content Marketing for Churches: A Getting Started Guide Slide 40 Content Marketing for Churches: A Getting Started Guide Slide 41 Content Marketing for Churches: A Getting Started Guide Slide 42 Content Marketing for Churches: A Getting Started Guide Slide 43 Content Marketing for Churches: A Getting Started Guide Slide 44 Content Marketing for Churches: A Getting Started Guide Slide 45 Content Marketing for Churches: A Getting Started Guide Slide 46 Content Marketing for Churches: A Getting Started Guide Slide 47 Content Marketing for Churches: A Getting Started Guide Slide 48 Content Marketing for Churches: A Getting Started Guide Slide 49 Content Marketing for Churches: A Getting Started Guide Slide 50 Content Marketing for Churches: A Getting Started Guide Slide 51 Content Marketing for Churches: A Getting Started Guide Slide 52 Content Marketing for Churches: A Getting Started Guide Slide 53 Content Marketing for Churches: A Getting Started Guide Slide 54 Content Marketing for Churches: A Getting Started Guide Slide 55
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Content Marketing for Churches: A Getting Started Guide

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Churches certainly want to get noticed in their community and share an important message. But traditional adversing like direct mail and shouting on social media might not be the best strategy.

There's a better way.

Businesses and non-profits have been using it for years, but it's relatively unknown to churches. It's called Content Marketing.

This presentation will walk you through five steps to creating a content marketing system in your church so you can build influence, create conversations and get noticed in a busy world.

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Content Marketing for Churches: A Getting Started Guide

  1. 1. Churches want to reach more people with an important message. But so many of their methods are no longer effective.
  2. 2. Postcards, Flyers, and Yelling on Social Media don’t really work. But there’s a better way to get noticed.
  3. 3. Businesses have been using it for a while…
  4. 4. It’s proven 
 and effective…
  5. 5. If you want to build awareness, try advertising. But if you want to inspire action, use content.
  6. 6. Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. HERE’S THE DEFINITION OF 
 CONTENT MARKETING…
  7. 7. Valuable, Relevant Content A Clearly Defined Audience Earn the Right to Invite THINK ABOUT IT… These are the people you’re trying to reach. You’ve already got this! This is what you want them to do.
  8. 8. Why Churches DON’T Use Content Marketing I KNOW IT SOUNDS WIERD…
  9. 9. Some churches 
 don’t know how 
 to use content marketing. 
 
 I agree…It sounds like something for corporations.
  10. 10. Most churches don’t want to spam people. Also true…which is why you’re 
 NOT going to do that.
  11. 11. A lot of churches are already busy with existing programs and outreach methods. How are they working? 
 Could they work better?
  12. 12. Why Your Church SHOULD use Content Marketing
  13. 13. It’s cheaper than your current strategy. Postcards, banners and ads are expensive and often don’t work.
  14. 14. It’s more effective than your current strategy. If something works better, it’s good stewardship to try it.
  15. 15. It’s scalable and repeatable. Once you figure out this system, you can use it time and time again.
  16. 16. It’s a digital form of outreach. The term “content marketing” might not resonate, but it’s really just a modern form of outreach.
  17. 17. Five Steps to Creating Content That Serves Your Community
  18. 18. CREATE A GIVEAWAY 1
  19. 19. Instead of blasting people with information, create something of value they actually want.
  20. 20. You may not need to 
 start from scratch! 
 Repurpose existing content. Make it shorter and sharable. GOOD NEWS!
  21. 21. Put your giveaway in an easy-to-download format like an eBook, checklist or a short video.
  22. 22. Ask yourself, “What do people in our community want to know or do?” Here are some ideas…
  23. 23. EBOOK: I’m Brand New 
 In Town PDF: Ten Affordable 
 Date Nights VIDEO: Helping Kids Become Teenagers
  24. 24. Download a whole list of giveaway ideas for free.
  25. 25. MAKE A WEBPAGE 2
  26. 26. Not a website with menus and pages and options…a one-page website called a LANDING PAGE.
  27. 27. Great landing pages usually don’t have a navigation menu. !
  28. 28. ! Great landing pages have a strong headline to grab attention.
  29. 29. ! You can use an image or video to create interest.
  30. 30. ! Focus all of your words on describing the benefits.
  31. 31. ! Great landing pages have a clear and compelling call to action.
  32. 32. Landing Pages are about ONE THING. Make one to describe and “sell” your free giveaway.
  33. 33. WRITE SOME EMAILS 3
  34. 34. Once people ask for your giveaway, you have permission and opportunity to have a conversation.
  35. 35. You can use a free tool like MailChimp to automatically deliver a series of time-delayed emails.
  36. 36. Here are the five emails you should write and automatically deliver to those who ask for your giveaway.
  37. 37. #1 - Here’s the free thing you asked for… #2 - Here’s some more help on the the same topic… #3 - Can I ask you a question about the topic…
  38. 38. #4 - Here’s some more help and a little hint… #5 - I’d like to invite you to 
 do this… Then…you can send relevant “one-off” emails…
  39. 39. Learn more about this strategy in our free eBook.
  40. 40. PROMOTE
 WEBPAGE 4
  41. 41. Once you’ve got a giveaway, an autoresponder and a landing page, your system is all set. But…
  42. 42. It’s time to get as many people as possible to LOOK AT that landing page.
  43. 43. Tip #1: Put your 
 call to action everywhere.
  44. 44. ! Here’s a tasteful popup banner on a website.
  45. 45. Tip #2: Ask your church 
 to share.
  46. 46. Tip #3: Run targeted ads on the channel of your choice.
  47. 47. ! Here’s a good looking Facebook mobile ad from Ramit Sethi. If you do it right, you can “buy” clicks for just a few pennies.
  48. 48. I ran this ad for one of my giveaways and got 1500 clicks for $150.
  49. 49. MEASURE RESULTS 5
  50. 50. The reason content marketing works is you can measure real-time results and track activity. It’s based on fact, not feeling.
  51. 51. ! These are the stats for some of my giveaways. I measure the conversion rate (how well the page is working)
  52. 52. Conversion Rate of Landing Page Open Rate of Emails Click Rate of Emails THREE NUMBERS TO TRACK
  53. 53. Learn more about this strategy in our free eBook.
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    Feb. 7, 2020
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    May. 23, 2019
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    Dec. 1, 2018
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    Aug. 12, 2018
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Churches certainly want to get noticed in their community and share an important message. But traditional adversing like direct mail and shouting on social media might not be the best strategy. There's a better way. Businesses and non-profits have been using it for years, but it's relatively unknown to churches. It's called Content Marketing. This presentation will walk you through five steps to creating a content marketing system in your church so you can build influence, create conversations and get noticed in a busy world.

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