15. Portals Are Not Your Friend
• “Haven’t they done us a favor?”
– They optimize OUR data (SEO)
– We pay them for the service
• For now, yes, but…
– Price of leads will rise
– Quality will fall
– ROI 0%
– Already happened in Mortgage, Insurance, Travel,
Education and Auto, to name a few.
18. Why Social Fits the 80-20 Rule
• Networking, 24/7, automated
• Markets within your sphere of influence
• Builds brands (Just ask Coca-Cola)
• Not shifting sand
• You own it (you’ve gone from lead buyer to
lead generator)
• Sustainable
• **Oh yeah, and it’s free**
19. Social Media IS the marketing plan
Sherry Chris
President and CEO
Better Homes and Gardens Real Estate LLC
Speaking at RealTech, Las Vegas 2014
20. The Catch
• The buy-in is not money, it’s content
• Pictures, video, articles, pithy thoughts,
helpful answers, brilliant insights.
• This stuff is work
• Who has time for this?
22. Infrastructure
• Facebook – Because everyone is there
• Twitter – Because you are mobile
• Google+ - Because it’s going to BIG
• YouTube – Because it’s the #2 search engine
• Blog (WordPress or Blogger) – Because with it,
you can rule all the other sites.
24. The Social Media Wagon Wheel
• Hub: Your Blog
• Around the rim: Social Media sites
• Leads flows back to the Blog
• Everything also flows OUT from the blog
28. Remember Your Website?
• Social media is now a traffic source
• Blog links back to your website
– Lead capture
– CRM
– IDX feed
– Static
• Content goes out, leads come into the blog,
and then flow downhill to the website.
29. Branding
• Cover art musts:
– Slogan
– Contact information
– Logo
– Headshot
31. Keep cover images the same
• Facebook
• Google+
• YouTube
• Twitter
• WordPress
32. Content
• 80 percent about “them”
• 20 percent about “you”
• Be a Giver
• Have Fun
• Share
• Acknowledge
• Know the etiquette
33. The Wagon Wheel at Work
• Each new listing is announced in a blog post and shared to all
social sites with a link to the listing pages (Time: 5 mins)
• Each listing gets “dripped” with a twice-monthly post in the
blog that is shared to all social sites. (Time 5 mins)
• Price Reductions, Just Sold, Open House (Time 5 mins)
• Tweet Open House at Start and Finish (Time: <5 mins)
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41. Video
• Tempting to skip… don’t
• $5 and 5 minutes to do a slideshow video
– Animoto: www.animoto.com
– Onvedeo: www.onvedeo.com
• Post on your YouTube channel
• Do not remove
42. Now You’re Special
• Social Media listing presentation should
include:
– Blog site
– All social networks
– YouTube Channel
– Website
– Listing pages for a sample listing (what I can do for
you!)