Shoppers want experiences, not products on shelves!

In-store immersion
With B&O and Oh Land
A customer story by Virsabi

Bang & Olufsen – Virsabi – Virtual reality in business 2
This story is about an in-store VR experience
produced by Virsabi for Bang & Olufsen.
Read on to find out how the consumer
electronics company gained attention and
attracted more customers with VR immersion.

The issues facing retail
Shoppertainment
The virtues of virtual reality
Oh Land + B&O
The experience
Virtual reality in business
Contents
4
10
18
23
29
48
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The issues facing retail

Brick and mortar stores are
fighting a war. A war for traffic,
attention and relevance.
5Bang & Olufsen – Virsabi – Virtual reality in business

It’s not easy to captivate
consumers and entice them
into your store in our digital
age.

And today’s consumers
are experts at finding
the best price.

Brands must generate
interest in their products
with other parameters.

“Shoppers want experiences,
not products on shelves.”

10
Shoppertainment
Bang & Olufsen – Virsabi – Virtual reality in business

11
Shoppertainment is what customers want. They
aren’t interested in just perusing shelves for
products.

12
They want a more engaging retail experience that
is entertaining and rewarding in itself.

13
How do you bring the B&O
brand experience into stores?

14
We don’t just make headphones.
We don’t just design speakers.
We’re not simply in the business of electronics.
We’re in the business of goosebumps.
Extract form the B&O brand manifesto

16
So let’s bring the joy of a live concert
into the B&O stores!

17
The virtues of virtual reality

18
VR is the new, more immersive medium for learning,
communicating, engineering and entertaining.
But it’s not enough to have this new technology -
it’s about using it in a way that adds value and
provides the audience with a great experience.

In-store VR immersion is a
proven method for activating
consumers.
B&O PLAY – Virsabi – Virtual reality in business 19

It brings a multi-sensory event
into the product environment,
captivating visitors
and generating buzz.

When you give customers
a unique experience,
they will remember you.
B&O PLAY – Virsabi – Virtual reality in business 21

22
Oh Land + B&O

23
Virsabi produced an in-store, VR experience
for B&O featuring Oh Land.

24
Oh Land is a Danish
creative sensation.
Virsabi invited her to help
create the unique music
experience.

25
B&O is a brand
that delivers high-
quality
music experiences.

“Along with creating a unique
experience, Oh Land’s new
song Sunlight is a world
premiere!”
Marianne Bentsen, Channel Marketing Manager
at Bang & Olufsen

27
The goal – Attract more customers and
seduce them with an emotional, present and
unique audio-visual experience.

28
The experience

29
As shoppers step into
B&O stores, they
become intrigued by a
stylish VR pod.

30
The VR pod brings you into the studio with a 360°
music video from 'Oh Land’.

31
Customers sit in a custom-designed chair with
advanced acoustic properties.

33
The experience was produced by Virsabi, and
recorded live in Vibe Factory Recording Studio in
Copenhagen.

35
Video was recorded using
an 8K 360° camcorder

36
And audio was captured with
an ambisonic microphone.

37
Why is ambisonic sound important for a virtual
concert?

You only experience sound
from left to right with ordinary
stereo sound.

An ambisonic recording
makes 3D sound possible, so
you feel like you are there in
the moment.

40
And don’t forget that customers use the product in
the form of high-quality BEOPLAY H6 headphones.

41
Light-weight materialsHigh-quality sound Designed to look good
BEOPLAY H6

42
And finally, the VR headset provides the wow factor.

43
Google
Daydream
View

44
Daydream immerses you
in incredible adventures
with virtual reality.

45
All of this tech and know-how comes together to …

… create a unique
experience!

47
Virtual reality in business

“Stores have to be
more than warehouses
with friendly service.”
48
Michael Harboe, Strategic Advisor and CEO of Virsabi

49
”We’ve created a unique virtual
experience in a physical store. After the
show, customers build an emotional
preference for B&O.”
Michael Harboe, Strategic Advisor and CEO of Virsabi

50
Virsabi is virtual reality
in business
We deliver engaging virtual, augmented & mixed reality
experiences to inspired businesses.

51
And here are some of the things we do
Strategy & tactics
Coding & development
Creative productions
Ideation workshops
In-store experiences
3D design & animation
Business case development
Hosting & hardware
360° video & photo
Immersive storytelling
Performance analytics
Experience design

52
We are passionate people who are inspired by
technology, innovation and creativity.
Mikael Jaeger Jensen, Creative Director
Erik Sikström, Sound Designer
Berit Verndrup, Strategic Advisor
Adrián Glassel, 3D Designer
Helena Musiat, Communications
Alan Andersen, Software Engineer
István Farkas, Experience Developer
Nina van Veldhuizen, 3D Artist
Michael Harboe, Strategic Advisor & CEO
Jens Lauritsen, Chief Product Officer
Borger Borgersen, Strategic Advisor
Tim Kofoed, Software Developer
Mia Bjergegaard, Creative Director
Dario Cianciarulo, Geo Specialist
Susanne R. Herman, Strategic Advisor

If you’re reading this,
then you’ve nearly
completed the
journey
Time to get in touch.
www.virsabi.com

Shoppers want experiences, not products on shelves!

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Shoppers want experiences, not products on shelves!