For busy people. Find out how to use the {(Discover x Credible) ^ Time} formula to accelerate your growth on LinkedIn. To enhance your discoverability: - Make sure every part of your LinkedIn profile is optimized for enhanced discoverability - Connect with the right audience and find collaborators to connect with To build your credibility: - Use owned content to establish yourself as an authority - Leverage other people's content to share your insights - "No Time" strategy to quickly build your credibility How To Enhance Your Discoverability + Build Your Credibility Quickly: - Use LinkedIn Native Videos - Use these 3 golden rules when making videos on LinkedIn

1. MULTIPLY YOUR REACH, ACCELERATE YOUR GROWTH
HOW TO USE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
TO GROW YOUR INFLUENCE

2. OVERVIEW
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
A QUICK
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
▪ Influence
▪ What is influence
▪ How to influence
▪ LinkedIn
▪ Why LinkedIn?
▪ 3 Key Elements of Growing Your
Influence
▪ Discoverability & Credibility
▪ Fast-Track Your Influence Growth

3. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
IS DEFINED AS:
INFLUENCE
The capacity of persons to be a
compelling force on or produce effects on
the actions, behavior, opinions, etc., of
others
Source: Dictionary.com

4. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
^ TIME
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
DISCOVERABLE
IS THE ABILITY TO BE
INFLUENCE
CREDIBLEX )(

5. LINKEDIN
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
HIGHEST ROI PLATFORM
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
▪ It’s not Facebook
▪ Not an online resume
▪ 50% of social traffic
▪ Only 3m share weekly
▪ 40m are decision-makers
▪ New native video

6. DISCOVERABLE
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
WHY YOU NEED TO BE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
”It doesn't matter how good your
company is, how good your products or
service are, how good your ideas are,
or how good your message is
if no one's listening”
~Michelle Bowden

7. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
Profile photo
▪ Professional
▪ Friendly
▪ Personality

8. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
Cover photo
▪ Relevant
▪ City/Country
▪ Professional

9. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
Headline
▪ What you do
▪ Who do you help
▪ USP

10. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
Summary
▪ Keywords
▪ NOT resume
▪ Pain-Benefits-USP

11. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
▪ Complete
▪ Logos
▪ Bullet points
Experience

12. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
Endorsement
▪ List your skills
▪ Ask for
recommendations
▪ Social proof

13. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
Ultimate
discoverability

14. CONNECTIONS
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
PRO TIP
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
“People frequently equate the
size of a LinkedIn network with
the scope of a person’s
influence.”
~Maria Dykstra
Quantity vs Quality
Connect with people to build
relationship and grow your
influence
Personalized Message
Always send a personalized
message when initiating a
connection request
Real-world relationships
Lasting relationships are made
via real-world relationships and
not just virtual ones

15. CREDIBLE
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
CAN I TRUST YOU?
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
“We are moving from
an economy based
on money capital to
a reputation capital economy.”
~Rachel Botsman

16. CREDIBILITY
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
THREE WAYS TO BUILD
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
1. Own content
2. Content of others
3. “No Time” Technique

17. OWN
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
CREDIBILITY
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
• Post: text, images, vids
• Articles
• “What kind of content
should I create?”

18. OTHERS
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
CREDIBILITY
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
▪ Connections
▪ Curated content
▪ “Where can I find useful
content to share?”

19. NO-TIME
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
CREDIBILITY
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
▪ Leave good comments

20. CREDIBILITY
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
RESOURCES FOR BUILDING
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
QUORA
A site where people ask
questions pertaining to your
industry or niche
BUZZSUMO
A site that allows you to find
out what content is popular
in your industry
OTHERS
• FB Groups and Twitter
• Amazon Kindle Store
• Udemy
Creation and curation of
content can be a daunting
task. But it doesn’t have
to be.
60-30-10

21. INFLUENCE
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
ROBERT CIALDINI
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
▪ Consistency
▪ Liking
▪ Authority
▪ Reciprocity
▪ Social proof
▪ Scarcity

22. TOGETHER
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BRINGING IT ALL
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
TIME
Bonus
Authority +
Liking +
Do you want to
fast-track?
CREDIBLE
Content
Consistency +
Authority +
Reciprocity +
Social proof
DISCOVER
Profile +
Connections
Liking +
Authority +
Reciprocity+
Social proof

23. VIDEOS
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
LINKEDIN NATIVE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞

24. VIDEOS
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
WHY USE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
“If a picture is worth a
thousand words, then a video
is worth a million”
~Troy Olson and Jeff Loquist
Consumption
20+ billion video views per day
across Facebook, Snapchat, and
YouTube
Production
Businesses are publishing an
average of 18 videos every
month
Decision-making
90% of users say that product
videos are helpful in the
decision process
Source: 2017 Video in Business Benchmark Report by Vidyard

25. COMMUNICATION
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
ELEMENTS OF
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
Sales
55% body language
7% spoken words
38% voice, tone
Source: Albert Mehrabian’s 7-38-55 Rule of Personal Communication

26. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
EVERYONE CAN CREATE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
VIDEOS
“Everyone owns a video device.
Which means the world is drowning
in video, and most of it sucks.”
~Steve Stockman, author of “How to Shoot Video that Doesn’t Suck”

27. USEFUL
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
ELEMENT #1
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
▪ People have options
▪ Solve a problem

28. HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
ELEMENT #2
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
STORY
Information tells;
story sells

29. PERSONABLE
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
If your audience feels you
can relate to them, they
are more likely to respond
to you.
ELEMENT #3

30. 3 GOLDEN RULES
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
OF LINKEDIN VIDEOS
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
ENGAGE
Either a prospect or
an ally
Social proof +
scarcity
Engage with other
people’s content
DEMONSTRATE
Solve business
problems
Authority +
Reciprocity
Share about your
own experiences
PROFESSIONAL
It is a professional
networking platform
Consistency +
Liking
Talk about
professional matters

31. PLAYBOOK
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
GET ALL MY BEST STRATEGIES
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
http://mel.to/ccexcel

32. NEXT LEVEL
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
TAKE IT TO THE
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
ACCELERATE
Accelerate Your
Growth
Everything in
“Power” +
1 video profile
$1,299
POWER
Power Up Your
Profile
Audit of profile +
Write-it-for-you +
3 Optimization
$899
STARTER
Build Up Your
Profile
Profile Templates +
Feedback
$299
http://mel.to/nlcc

33. CONTACT
HOW TO USE LINKEDIN TO GROW YOUR INFLUENCE
THANK YOU!
BEFINITY MEDIA | ALL RIGHTS RESERVED∞
http://mel.to/fbce
Cell: 911-200-32
Email: me@melvyn.me
LinkedIn: http://melvyn.live