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CONTINUOUS PRODUCT
IMPROVEMENT
Melissa Perri
@lissijean
ProdUX Labs
@lissijean#fastfeedback
Melissa Perri
ProdUX Labs
@lissijean
Continous Delivery
DeliveryContinous
@lissijean
Continous Delivery
Continous Integration
@lissijean
Continous Delivery
DeploymentContinous
@lissijean
Continous Product
Improvement?
@lissijean
It doesn’t matter
how well you build
an unwanted feature.
It will always be
unwanted.
@lissijean
@lissijean
Idea Product/Market fit
Iterating
We start off testing and iterating…
@lissijean
Idea Product/Market fit
Iterating Build
Build
Build
but we get stuck building and not validating.
@lissijean
The
Build Trap
@lissijean
@lissijean
pressure from higher up
arbitrary deadlines
“building is working” mentality
Building is the easy part.
Figuring out what to build is hard.
@lissijean
@lissijean
“
Improvement usually means
doing something that we have
never done before.
– Shigeo Shingo
The key to the Toyota
Way and what makes
Toyota stand out is not
any of the individual
elements… [but] having
all the elem...
@lissijean
@lissijean
By Hakan Forss
Company
Goal,
Product KPI,
Future state.
What are
users
doing now?
What’s the
first little
goal?
User Research,
Product
Ex...
Company
Goal,
Product KPI,
Future state.
What are
users
doing now?
What’s the
first little
goal?
User Research,
Product
Ex...
Retain customers
@lissijean
Convert freemium users
@lissijean
Increase engagement
@lissijean
Today Goal
@lissijean
@lissijean
Today Goal
WTF?!
OH YEAH!
@lissijean
Today Goal
@lissijean
@lissijean
DO NOT WANT
@lissijean
Goal
Sellers should be able to be self
sufficient in promoting their products
and running their business.
@lissijean
Target Condition
Sellers call office less than twice a week.
@lissijean
GOAL TARGET CONDITION
CURRENT
CONDITION
OBSTACLE STEP EXPECTED LEARNED
Sellers should be able to be self sufficient. Seller...
@lissijean
GOAL TARGET CONDITION
CURRENT
CONDITION
OBSTACLE STEP EXPECTED LEARNED
Sellers should be able to be self sufficient. Seller...
Where are
you now?
@lissijean
GOAL TARGET CONDITION
CURRENT
CONDITION
OBSTACLE STEP EXPECTED LEARNED
Sellers should be able to be self sufficient. Seller...
GOAL TARGET CONDITION
CURRENT
CONDITION
OBSTACLE STEP EXPECTED LEARNED
Sellers should be able to be self sufficient. Seller...
GOAL TARGET CONDITION
CURRENT
CONDITION
OBSTACLE STEP EXPECTED LEARNED
Sellers should be able to be self sufficient. Seller...
@lissijean
GOAL TARGET CONDITION
CURRENT
CONDITION
OBSTACLE STEP EXPECTED LEARNED
Sellers should be able to be self sufficient. Seller...
@lissijean
@lissijean
MVPSmallest amount of effort to learn.
@lissijean
@lissijean
The hard parts…
@lissijean
Getting buy in from team.
@lissijean
@lissijean
Coming up
with an
experiment.
@lissijean
@lissijean
Measuring.
@lissijean@lissijean#AgileOTB
@lissijean
Benefits…
@lissijean
Empower
your people.
@lissijean
@lissijean
Always
improving.
@lissijean
@lissijean
“
Are you too busy for improvement?
Frequently, I am rebuffed by people who say
they are too busy and have no time for suc...
Melissa Perri
melissa@produxlabs.com
produxlabs.com
melissaperri.com
@lissijean
Continuous Product Improvement
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The process of Continuous Improvement applied to Product Management.

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Continuous Product Improvement

  1. CONTINUOUS PRODUCT IMPROVEMENT Melissa Perri @lissijean ProdUX Labs
  2. @lissijean#fastfeedback Melissa Perri ProdUX Labs @lissijean
  3. Continous Delivery DeliveryContinous @lissijean
  4. Continous Delivery Continous Integration @lissijean
  5. Continous Delivery DeploymentContinous @lissijean
  6. Continous Product Improvement? @lissijean
  7. It doesn’t matter how well you build an unwanted feature. It will always be unwanted. @lissijean
  8. @lissijean Idea Product/Market fit Iterating We start off testing and iterating…
  9. @lissijean Idea Product/Market fit Iterating Build Build Build but we get stuck building and not validating.
  10. @lissijean The Build Trap @lissijean
  11. @lissijean pressure from higher up arbitrary deadlines “building is working” mentality
  12. Building is the easy part. Figuring out what to build is hard. @lissijean
  13. @lissijean “ Improvement usually means doing something that we have never done before. – Shigeo Shingo
  14. The key to the Toyota Way and what makes Toyota stand out is not any of the individual elements… [but] having all the elements together as a system. It must be practiced every day in a very consistent manner, not in spurts. -Taiichi Ohno “ @lissijean
  15. @lissijean
  16. @lissijean
  17. By Hakan Forss
  18. Company Goal, Product KPI, Future state. What are users doing now? What’s the first little goal? User Research, Product Experiments @lissijean
  19. Company Goal, Product KPI, Future state. What are users doing now? What’s the first little goal? User Research, Product Experiments Product Kata 1 2 3 4 Planning Experimenting A scientific, systematic way to build better products. @lissijean
  20. Retain customers @lissijean
  21. Convert freemium users @lissijean
  22. Increase engagement @lissijean
  23. Today Goal @lissijean
  24. @lissijean
  25. Today Goal WTF?! OH YEAH! @lissijean
  26. Today Goal @lissijean
  27. @lissijean
  28. DO NOT WANT @lissijean
  29. Goal Sellers should be able to be self sufficient in promoting their products and running their business. @lissijean
  30. Target Condition Sellers call office less than twice a week. @lissijean
  31. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. @lissijean
  32. @lissijean
  33. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. Sellers call office 7 times per week. We’re not sure why they are calling. Ask office staff why they are calling the most. We come away with a list of top reasons they call. They call for revenue, what they’re selling, (and see list for more) Sellers call office 7 times per week about 20 different things. We’re not sure which items they call about most frequently. Have staff measure the frequency of each type of call for 1 week. We come away knowing which items take up most time. They call mostly to learn revenue and get tweet links. @lissijean
  34. Where are you now? @lissijean
  35. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. Sellers call office 7 times per week. We’re not sure why they are calling. Ask office staff why they are calling the most. We come away with a list of top reasons they call. They call for revenue, what they’re selling, (and see list for more) Sellers call office 7 times per week about 20 different things. We’re not sure which items they call about most frequently. Have staff measure the frequency of each type of call for 1 week. We come away knowing which items take up most time. They call mostly to learn revenue and get tweet links. @lissijean
  36. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. Sellers call office 7 times per week. We’re not sure why they are calling. Ask office staff why they are calling the most. We come away with a list of top reasons they call. They call for revenue, what they’re selling, (and see list for more) Sellers call office 7 times per week about 20 different things. We’re not sure which items they call about most frequently. Have staff measure the frequency of each type of call for 1 week. We come away knowing which items take up most time. They call mostly to learn revenue and get tweet links. Sellers call office 7 times per week mostly about revenue and tweet links. Have sellers call less for revenue. The sellers will stop calling for revenue. They wanted an update more frequently than once a week. @lissijean Manually send sellers a weekly revenue email. See if they call for revenue that week.
  37. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call 5 times per week about revenue and tweet links. We need a faster way to calculate revenue. Create a spreadsheet to calculate revenue with daily sales. We can send out the revenue daily and sellers won’t call. Sellers were very happy with the report for now. Sellers call 3 times per week about tweet links.
  38. @lissijean
  39. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call 5 times per week about revenue and tweet links. We need a faster way to calculate revenue. Create a spreadsheet to calculate revenue with daily sales. We can send out the revenue daily and sellers won’t call. Sellers were very happy with the report for now. Sellers call 3 times per week about tweet links. Tweet links have unique codes generated on them Create a standardized share code for curators. Sellers will know their code and not ask for links. They still ask for links because forget link text. Sellers call 2 times per week about tweet links. Weird naming system doesn’t allow sellers to remember. Create a list of all the products for each seller and generate tweet links. Sellers will use this to tweet and not ask for links. They were happy with this and liked the one click. Sellers call 1 time per week about many different things. @lissijean
  40. @lissijean
  41. @lissijean MVPSmallest amount of effort to learn.
  42. @lissijean
  43. @lissijean The hard parts…
  44. @lissijean Getting buy in from team. @lissijean
  45. @lissijean Coming up with an experiment. @lissijean
  46. @lissijean Measuring.
  47. @lissijean@lissijean#AgileOTB
  48. @lissijean Benefits…
  49. @lissijean Empower your people. @lissijean
  50. @lissijean
  51. Always improving. @lissijean
  52. @lissijean
  53. “ Are you too busy for improvement? Frequently, I am rebuffed by people who say they are too busy and have no time for such activities. I make it a point to respond by telling people, look, you’ll stop being busy either when you die or when the company goes bankrupt. – Shigeo Shingo @lissijean
  54. Melissa Perri melissa@produxlabs.com produxlabs.com melissaperri.com @lissijean
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The process of Continuous Improvement applied to Product Management.

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