Being a Customer Champion means always prioritizing the needs of our customers. It means continually re-examining our business to improve the customer experience on our platform, and to provide real, di­fferentiated value to both consumers and merchants. By making customer choice a priority, PayPal, is creating a significantly better experience to accelerate adoption and drive engagement. In this presentation, Dirk Pinamonti focuses on User Experience, Mobile Payment and Cross Border Trade and explain how PayPal can help you grow your business.

2. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Why do buyers and sellers prefer PayPal?
©2017 PayPal Inc. Confidential and proprietary.

3. 3
Mass Adoption
of Mobile Devices
Digitization
of Cash
Money is
changing

4. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
PayPal is more than just a checkout button.

5. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
200M
Active Global
Accounts
22%
PayPal’s business is
cross-border trade
200+
Global markets
428M
Number of
Braintree Cards
on File
Reach a growing & global base of members
31%*
eCommerce
MarketShare in Italy
* Politecnico di Milano / Netcomm
$102B
Mobile Payment
Volume 2016
$354B
Total Payment
Volume 2016

6. Our focus: User Experience, Mobile, Cross Border
©2017 PayPal Inc. Confidential and proprietary.

7. High Conversion
Sales Lift
Loyalty
PayPal One Touch
Speed
Convenience
Seamless Experience
PayPal.com/OneTouch
87,5%
Online conversion rate
50M
Consumers opted-in
Millions
of transactions being processed daily

8. One Touch
https://www.youtube.com/watch?v=qnDLl1MtU3w

9. 9
Braintree
is Powering the Mobile
Commerce Revolution
Focusing on the
payment experience
provided to the
customers

10. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
The payment landscape is
dramatically changing…
and the world is looking for a
trusted solution
In 2010, Mobile Was <1%
of PayPal transactions.
In 2016 it was 32,8%.
32,8%
More than
$231B
Cumulative Total Mobile
Payment Volume
(as of Q4 2016)
©2017 PayPal Inc. Confidential and proprietary.

11. Cross-Border Trade
Passport
A World of Knowledge at Your Fingertips
PayPal.it/Passport
Return Shipping
Refund
Return shipping's on us
x2$424B
Cross-border B2C
e-commerce will reach $424B by
2021*
CBT shoppers spend around
2x more with PayPal
than domestic only consumers
200M
PayPal active accounts
PayPal.it/Reso
*Forrester Research, Online Cross Border Retail Forecast, 2016 to 2021

13. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
#1
#2
#3
#4
Free shipping (46%)
Secure way to pay (44%)
Can find items that are hard to find
locally (40%)
Costs shown/payment possible in local
currency (35%)
Source: Ipsos PayPal Insights 2016
Q39. Which, if any, of the following would make you more likely to buy from a website in another country?
Base: EMEA Online shoppers in each country.
Free shipping and payment security are the top
factors that could drive more cross-border shopping
in EMEA
Top potential drivers for cross-border purchasing, among all EMEA online
shoppers surveyed* (% selecting each statement)
#5
Lower overall cost (36%)
*Results are among all consumers surveyed, not weighted for population size. Russia and Poland down-weighted to equivalent sample size
Top 5 Payment Methods for Cross-
Border Purchases (IT buyers)
(% use each method past 12 months)
74
31
27
26
9
PayPal
Visa
MasterCard
PostePay
bank transfer
Q44a_2 Which payment cards / methods have you used for online transactions / purchases
from websites in another country in the past 12 months? Base: Cross Border Shoppers (n =
231)

14. 14©2017 PayPal Inc. Confidential and proprietary.
Selling abroad : a cross-border focus on ITALY

15. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Selling abroad : a cross-border focus on ITALY

16. PayPal is #NewMoney
200M active accounts
Key advantages for international growth
Checkout faster with One Touch

18. Grazie