SlideShare uma empresa Scribd logo
1 de 18
Baixar para ler offline
Monetizing Your Mobile Traffic
Alexander Tsatkin
VP Mobile
Defining Mobile Traffic
Think Mobile
U.S. mobile ad revenue reached $3bn
H1 2013

By 2015: 78% of U.S. consumers will
own a mobile phone and one-half will
have smartphones

Average time spent with mobile
outpacing all other media at 141
minutes/day
Take Advantage of Mobile Shift
Over 17% of all Global web traffic
is now being accessed from mobile
Traditional ad units do not perform
as well as mobile ad units
Step 1: Mobilize your content

Step 2: Monetize your mobile
visitors
Mobilizing Your Mobile Content
Build Mobile Optimized Sites
•
•
•
•
•

Load times
File sizes
Navigation
Forms
Simplicity

Redirect users using JavaScript
code
Other Options
Responsive Design
Building Native Apps
- Saved on users phone
- Additional SEO through App
Store
- New app only ad units
Monetizing Your
Mobile Traffic
Which Advertisers Yield the
Best Results on Mobile?
Mobile Ad Network Options
Types of Traffic Networks
Ad Networks
Supply-Side Platforms
Mediation Layers
Affiliate Networks/DIY
Types of Ad Units
Banners
Interstitials
App

Promotions/Wall
Incentivized
Mobile Only
Payment Models
CPM – Cost per thousand impressions
CPC – Cost per click on creative ad unit
CPA – Cost per specific action as indicated
by advertiser
Think eCPM
eCPM is KING
Balance of pricing and fill rate
Finding the Right Monetization Partner
•
•
•
•

Goal
Brand-safe
Local or international?
Resources
How Matomy Can Help?
Monetizing Your Mobile Traffic
Contact Us
Facebook.com/MatomyMediaGrou
p
@matomygroup

Alex.t@matomy.com

www.matomy.com
Thank You

Mais conteúdo relacionado

Mais procurados

How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHubSpot
 
Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
 
Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group
Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing GroupMobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group
Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing GroupUrphoneguy SD
 
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...Fiksu
 
Mobile App Marketing Glossary
Mobile App Marketing GlossaryMobile App Marketing Glossary
Mobile App Marketing GlossaryJim Nichols
 
After The Download: Keeping Them Engaged Using 1:1 Marketing
After The Download: Keeping Them Engaged Using 1:1 MarketingAfter The Download: Keeping Them Engaged Using 1:1 Marketing
After The Download: Keeping Them Engaged Using 1:1 MarketingFollowAnalytics
 
Ad Fraud & App Retention Combat Strategies for 2020
Ad Fraud & App Retention Combat Strategies for 2020Ad Fraud & App Retention Combat Strategies for 2020
Ad Fraud & App Retention Combat Strategies for 2020MoEngage Inc.
 
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 WebinarThe Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 WebinarLocalytics
 
Cairo Cristal Academy - Amal Al Homosany, Carat Egypt
Cairo Cristal Academy - Amal Al Homosany, Carat EgyptCairo Cristal Academy - Amal Al Homosany, Carat Egypt
Cairo Cristal Academy - Amal Al Homosany, Carat EgyptCristal Events
 
The Future of Mobile Marketing: 20 Expert Predictions For 2015
The Future of Mobile Marketing: 20 Expert Predictions For 2015The Future of Mobile Marketing: 20 Expert Predictions For 2015
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
 
Introduction to Mobile Marketing - The complete tutorial
Introduction to Mobile Marketing - The complete tutorialIntroduction to Mobile Marketing - The complete tutorial
Introduction to Mobile Marketing - The complete tutorialHermes Romero
 
App Discovery in Context (GrowthStack 2016 Presentation)
App Discovery in Context (GrowthStack 2016 Presentation) App Discovery in Context (GrowthStack 2016 Presentation)
App Discovery in Context (GrowthStack 2016 Presentation) Button
 
Amplify Your Push Notification Delivery
Amplify Your Push Notification DeliveryAmplify Your Push Notification Delivery
Amplify Your Push Notification DeliveryMoEngage Inc.
 
All You Need To Know About Ad Network Mediation
All You Need To Know About Ad Network MediationAll You Need To Know About Ad Network Mediation
All You Need To Know About Ad Network MediationInMobi
 
20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_fMichael Thomas
 

Mais procurados (20)

How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile Marketing
 
Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!
 
Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group
Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing GroupMobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group
Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group
 
Appboy / Metro Case Study
Appboy / Metro Case StudyAppboy / Metro Case Study
Appboy / Metro Case Study
 
Appboy / Saucey Case Study
Appboy / Saucey Case StudyAppboy / Saucey Case Study
Appboy / Saucey Case Study
 
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Mobile App Marketing Glossary
Mobile App Marketing GlossaryMobile App Marketing Glossary
Mobile App Marketing Glossary
 
After The Download: Keeping Them Engaged Using 1:1 Marketing
After The Download: Keeping Them Engaged Using 1:1 MarketingAfter The Download: Keeping Them Engaged Using 1:1 Marketing
After The Download: Keeping Them Engaged Using 1:1 Marketing
 
Ad Fraud & App Retention Combat Strategies for 2020
Ad Fraud & App Retention Combat Strategies for 2020Ad Fraud & App Retention Combat Strategies for 2020
Ad Fraud & App Retention Combat Strategies for 2020
 
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 WebinarThe Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
 
Cairo Cristal Academy - Amal Al Homosany, Carat Egypt
Cairo Cristal Academy - Amal Al Homosany, Carat EgyptCairo Cristal Academy - Amal Al Homosany, Carat Egypt
Cairo Cristal Academy - Amal Al Homosany, Carat Egypt
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
The Future of Mobile Marketing: 20 Expert Predictions For 2015
The Future of Mobile Marketing: 20 Expert Predictions For 2015The Future of Mobile Marketing: 20 Expert Predictions For 2015
The Future of Mobile Marketing: 20 Expert Predictions For 2015
 
Introduction to Mobile Marketing - The complete tutorial
Introduction to Mobile Marketing - The complete tutorialIntroduction to Mobile Marketing - The complete tutorial
Introduction to Mobile Marketing - The complete tutorial
 
App Discovery in Context (GrowthStack 2016 Presentation)
App Discovery in Context (GrowthStack 2016 Presentation) App Discovery in Context (GrowthStack 2016 Presentation)
App Discovery in Context (GrowthStack 2016 Presentation)
 
Amplify Your Push Notification Delivery
Amplify Your Push Notification DeliveryAmplify Your Push Notification Delivery
Amplify Your Push Notification Delivery
 
All You Need To Know About Ad Network Mediation
All You Need To Know About Ad Network MediationAll You Need To Know About Ad Network Mediation
All You Need To Know About Ad Network Mediation
 
20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f
 
Empower Customer Engagement with Mobile Context
Empower Customer Engagement with Mobile ContextEmpower Customer Engagement with Mobile Context
Empower Customer Engagement with Mobile Context
 

Destaque

Customer Service Excellence Programme (Telephones)
Customer Service Excellence Programme (Telephones)Customer Service Excellence Programme (Telephones)
Customer Service Excellence Programme (Telephones)DavidGMontague
 
Word 2010 bordes y sombreado 2013
Word 2010 bordes y sombreado 2013Word 2010 bordes y sombreado 2013
Word 2010 bordes y sombreado 2013Yajaf
 
Cuestionario de bienvenida_3anos_
Cuestionario de bienvenida_3anos_Cuestionario de bienvenida_3anos_
Cuestionario de bienvenida_3anos_TrianaRodriguez22
 
縦書きでチャットをしよう!
縦書きでチャットをしよう!縦書きでチャットをしよう!
縦書きでチャットをしよう!Apollo Mager
 
同志人群与媒体
同志人群与媒体同志人群与媒体
同志人群与媒体lalacamp07
 
Daily Newsletter: 18th March, 2011
Daily Newsletter: 18th March, 2011Daily Newsletter: 18th March, 2011
Daily Newsletter: 18th March, 2011Fullerton Securities
 
Beyond Breakpoints: A Tour of Dynamic Analysis
Beyond Breakpoints: A Tour of Dynamic AnalysisBeyond Breakpoints: A Tour of Dynamic Analysis
Beyond Breakpoints: A Tour of Dynamic AnalysisC4Media
 
一人暮らし世帯にパンを食べてもらう施策
一人暮らし世帯にパンを食べてもらう施策一人暮らし世帯にパンを食べてもらう施策
一人暮らし世帯にパンを食べてもらう施策stucon
 
勞退新制說明 超完整版
勞退新制說明 超完整版勞退新制說明 超完整版
勞退新制說明 超完整版honan4108
 
12 estudos para guitarra
12 estudos para guitarra12 estudos para guitarra
12 estudos para guitarraguitfab
 
How to quickly spy on your competition
How to quickly spy on your competitionHow to quickly spy on your competition
How to quickly spy on your competitionSteve Williams
 
Websitet som leadmotor
Websitet som leadmotorWebsitet som leadmotor
Websitet som leadmotorNiels Kaldahl
 
Working With Allen Process
Working With Allen ProcessWorking With Allen Process
Working With Allen ProcessAllenComm
 
7 must read tips to simplify content marketing planning in 2015
7 must read tips to simplify content marketing planning in 2015 7 must read tips to simplify content marketing planning in 2015
7 must read tips to simplify content marketing planning in 2015 Nick Kellet
 
Digital marketing chapter 2
 Digital marketing chapter 2 Digital marketing chapter 2
Digital marketing chapter 2trinhlm111
 

Destaque (20)

Eid Gift Ideas for Women
Eid Gift Ideas for WomenEid Gift Ideas for Women
Eid Gift Ideas for Women
 
Customer Service Excellence Programme (Telephones)
Customer Service Excellence Programme (Telephones)Customer Service Excellence Programme (Telephones)
Customer Service Excellence Programme (Telephones)
 
Horario 1ª fase formativa
Horario   1ª fase formativaHorario   1ª fase formativa
Horario 1ª fase formativa
 
Word 2010 bordes y sombreado 2013
Word 2010 bordes y sombreado 2013Word 2010 bordes y sombreado 2013
Word 2010 bordes y sombreado 2013
 
Cuestionario de bienvenida_3anos_
Cuestionario de bienvenida_3anos_Cuestionario de bienvenida_3anos_
Cuestionario de bienvenida_3anos_
 
縦書きでチャットをしよう!
縦書きでチャットをしよう!縦書きでチャットをしよう!
縦書きでチャットをしよう!
 
同志人群与媒体
同志人群与媒体同志人群与媒体
同志人群与媒体
 
Daily Newsletter: 18th March, 2011
Daily Newsletter: 18th March, 2011Daily Newsletter: 18th March, 2011
Daily Newsletter: 18th March, 2011
 
201603291744
201603291744201603291744
201603291744
 
Beyond Breakpoints: A Tour of Dynamic Analysis
Beyond Breakpoints: A Tour of Dynamic AnalysisBeyond Breakpoints: A Tour of Dynamic Analysis
Beyond Breakpoints: A Tour of Dynamic Analysis
 
Horario 7º semestre
Horario   7º semestreHorario   7º semestre
Horario 7º semestre
 
一人暮らし世帯にパンを食べてもらう施策
一人暮らし世帯にパンを食べてもらう施策一人暮らし世帯にパンを食べてもらう施策
一人暮らし世帯にパンを食べてもらう施策
 
勞退新制說明 超完整版
勞退新制說明 超完整版勞退新制說明 超完整版
勞退新制說明 超完整版
 
12 estudos para guitarra
12 estudos para guitarra12 estudos para guitarra
12 estudos para guitarra
 
web basic 3
web basic 3web basic 3
web basic 3
 
How to quickly spy on your competition
How to quickly spy on your competitionHow to quickly spy on your competition
How to quickly spy on your competition
 
Websitet som leadmotor
Websitet som leadmotorWebsitet som leadmotor
Websitet som leadmotor
 
Working With Allen Process
Working With Allen ProcessWorking With Allen Process
Working With Allen Process
 
7 must read tips to simplify content marketing planning in 2015
7 must read tips to simplify content marketing planning in 2015 7 must read tips to simplify content marketing planning in 2015
7 must read tips to simplify content marketing planning in 2015
 
Digital marketing chapter 2
 Digital marketing chapter 2 Digital marketing chapter 2
Digital marketing chapter 2
 

Semelhante a Monetizing Your Mobile Traffic

Monetizing Your Mobile Traffic
Monetizing Your Mobile TrafficMonetizing Your Mobile Traffic
Monetizing Your Mobile TrafficMatomy
 
Case Study: “How to Monetize in Mobile"
Case Study: “How to Monetize in Mobile"Case Study: “How to Monetize in Mobile"
Case Study: “How to Monetize in Mobile"iMedia Connection
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMoses Kemibaro
 
Mobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your BusinessMobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your BusinessMobile Marketing Pro LLC
 
Reimagine Growth: Define your mobile acquisition strategy for today
Reimagine Growth: Define your mobile acquisition strategy for todayReimagine Growth: Define your mobile acquisition strategy for today
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
 
Mobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talonMobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talonDexter Morgan-ii
 
Cirology Mobile Marketing Made Easy
Cirology Mobile Marketing Made EasyCirology Mobile Marketing Made Easy
Cirology Mobile Marketing Made EasyCirology
 
Smart insights mobile marketing trends 2014
Smart insights mobile marketing trends 2014Smart insights mobile marketing trends 2014
Smart insights mobile marketing trends 2014Rob Thurner
 
2015 Mobile Strategies - SEO, Search, Display, HyperLocal Display, GeoFencing...
2015 Mobile Strategies - SEO, Search, Display, HyperLocal Display, GeoFencing...2015 Mobile Strategies - SEO, Search, Display, HyperLocal Display, GeoFencing...
2015 Mobile Strategies - SEO, Search, Display, HyperLocal Display, GeoFencing...Pierre M. Fiorini, Ph.D.
 
AdIQuity at Nitrodroid '13
AdIQuity at Nitrodroid '13AdIQuity at Nitrodroid '13
AdIQuity at Nitrodroid '13Adiquity
 
Mobile Social Marketing
Mobile Social MarketingMobile Social Marketing
Mobile Social MarketingIMC Institute
 
Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
 
2015 Mobile Advertising Seminar
2015 Mobile Advertising Seminar2015 Mobile Advertising Seminar
2015 Mobile Advertising SeminarBenjamin Page
 
Mobile Marketing Study and Recommendations
Mobile Marketing Study and RecommendationsMobile Marketing Study and Recommendations
Mobile Marketing Study and RecommendationsSandip Jalan
 
MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...
MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...
MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...New England Direct Marketing Association
 

Semelhante a Monetizing Your Mobile Traffic (20)

Monetizing Your Mobile Traffic
Monetizing Your Mobile TrafficMonetizing Your Mobile Traffic
Monetizing Your Mobile Traffic
 
Case Study: “How to Monetize in Mobile"
Case Study: “How to Monetize in Mobile"Case Study: “How to Monetize in Mobile"
Case Study: “How to Monetize in Mobile"
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In Africa
 
Mobile Marketing Strategy
Mobile Marketing StrategyMobile Marketing Strategy
Mobile Marketing Strategy
 
Mobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your BusinessMobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your Business
 
Reimagine Growth: Define your mobile acquisition strategy for today
Reimagine Growth: Define your mobile acquisition strategy for todayReimagine Growth: Define your mobile acquisition strategy for today
Reimagine Growth: Define your mobile acquisition strategy for today
 
Marketing Made Easy through Mobile in 2014 And Beyond
Marketing Made Easy through Mobile in 2014 And BeyondMarketing Made Easy through Mobile in 2014 And Beyond
Marketing Made Easy through Mobile in 2014 And Beyond
 
Mobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talonMobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talon
 
Cirology Mobile Marketing Made Easy
Cirology Mobile Marketing Made EasyCirology Mobile Marketing Made Easy
Cirology Mobile Marketing Made Easy
 
Mobile Ad Network 20101129 en
Mobile Ad Network 20101129 enMobile Ad Network 20101129 en
Mobile Ad Network 20101129 en
 
Coffee bean
Coffee beanCoffee bean
Coffee bean
 
Smart insights mobile marketing trends 2014
Smart insights mobile marketing trends 2014Smart insights mobile marketing trends 2014
Smart insights mobile marketing trends 2014
 
2015 Mobile Strategies - SEO, Search, Display, HyperLocal Display, GeoFencing...
2015 Mobile Strategies - SEO, Search, Display, HyperLocal Display, GeoFencing...2015 Mobile Strategies - SEO, Search, Display, HyperLocal Display, GeoFencing...
2015 Mobile Strategies - SEO, Search, Display, HyperLocal Display, GeoFencing...
 
Mobile App Vs Mobile Web
Mobile App Vs Mobile WebMobile App Vs Mobile Web
Mobile App Vs Mobile Web
 
AdIQuity at Nitrodroid '13
AdIQuity at Nitrodroid '13AdIQuity at Nitrodroid '13
AdIQuity at Nitrodroid '13
 
Mobile Social Marketing
Mobile Social MarketingMobile Social Marketing
Mobile Social Marketing
 
Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile
Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile
 
2015 Mobile Advertising Seminar
2015 Mobile Advertising Seminar2015 Mobile Advertising Seminar
2015 Mobile Advertising Seminar
 
Mobile Marketing Study and Recommendations
Mobile Marketing Study and RecommendationsMobile Marketing Study and Recommendations
Mobile Marketing Study and Recommendations
 
MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...
MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...
MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...
 

Mais de Matomy Media Group

Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?Matomy Media Group
 
Content Marketing 2.0: How Content Promotion Can REvitalize Your Brand
Content Marketing 2.0: How Content Promotion Can REvitalize Your BrandContent Marketing 2.0: How Content Promotion Can REvitalize Your Brand
Content Marketing 2.0: How Content Promotion Can REvitalize Your BrandMatomy Media Group
 
Maximizing Publisher Site Monetization
Maximizing Publisher Site MonetizationMaximizing Publisher Site Monetization
Maximizing Publisher Site MonetizationMatomy Media Group
 
How to Start in Mobile Marketing
How to Start in Mobile Marketing How to Start in Mobile Marketing
How to Start in Mobile Marketing Matomy Media Group
 
How to Design For Mobile: 10 Easy Steps You Can Do Now
How to Design For Mobile: 10 Easy Steps You Can Do NowHow to Design For Mobile: 10 Easy Steps You Can Do Now
How to Design For Mobile: 10 Easy Steps You Can Do NowMatomy Media Group
 
Ask the Performance Marketer with Mike Sisto
Ask the Performance Marketer with Mike SistoAsk the Performance Marketer with Mike Sisto
Ask the Performance Marketer with Mike SistoMatomy Media Group
 
MediaWhiz POV: Analyzing The Big Lead-Gen Trends
MediaWhiz POV: Analyzing The Big Lead-Gen TrendsMediaWhiz POV: Analyzing The Big Lead-Gen Trends
MediaWhiz POV: Analyzing The Big Lead-Gen TrendsMatomy Media Group
 
MediaWhiz POV: Content Marketing Like a Pro, Tactics and Techniques.
MediaWhiz POV: Content Marketing Like a Pro, Tactics and Techniques. MediaWhiz POV: Content Marketing Like a Pro, Tactics and Techniques.
MediaWhiz POV: Content Marketing Like a Pro, Tactics and Techniques. Matomy Media Group
 
SMX London: Understanding Facebook's Graph Search
SMX London: Understanding Facebook's Graph SearchSMX London: Understanding Facebook's Graph Search
SMX London: Understanding Facebook's Graph SearchMatomy Media Group
 
The CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingThe CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingMatomy Media Group
 
MediaWhiz POV: Content Marketing Like a Pro
MediaWhiz POV: Content Marketing Like a ProMediaWhiz POV: Content Marketing Like a Pro
MediaWhiz POV: Content Marketing Like a ProMatomy Media Group
 
MediaWhiz POV: Conversion Optimization for Lead-gen Paths
MediaWhiz POV: Conversion Optimization for Lead-gen PathsMediaWhiz POV: Conversion Optimization for Lead-gen Paths
MediaWhiz POV: Conversion Optimization for Lead-gen PathsMatomy Media Group
 

Mais de Matomy Media Group (14)

Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?
 
Content Marketing 2.0: How Content Promotion Can REvitalize Your Brand
Content Marketing 2.0: How Content Promotion Can REvitalize Your BrandContent Marketing 2.0: How Content Promotion Can REvitalize Your Brand
Content Marketing 2.0: How Content Promotion Can REvitalize Your Brand
 
Facebook Advertising in 2015
Facebook Advertising in 2015Facebook Advertising in 2015
Facebook Advertising in 2015
 
Maximizing Publisher Site Monetization
Maximizing Publisher Site MonetizationMaximizing Publisher Site Monetization
Maximizing Publisher Site Monetization
 
How to Start in Mobile Marketing
How to Start in Mobile Marketing How to Start in Mobile Marketing
How to Start in Mobile Marketing
 
How to Design For Mobile: 10 Easy Steps You Can Do Now
How to Design For Mobile: 10 Easy Steps You Can Do NowHow to Design For Mobile: 10 Easy Steps You Can Do Now
How to Design For Mobile: 10 Easy Steps You Can Do Now
 
Ask the Performance Marketer with Mike Sisto
Ask the Performance Marketer with Mike SistoAsk the Performance Marketer with Mike Sisto
Ask the Performance Marketer with Mike Sisto
 
MediaWhiz POV: Analyzing The Big Lead-Gen Trends
MediaWhiz POV: Analyzing The Big Lead-Gen TrendsMediaWhiz POV: Analyzing The Big Lead-Gen Trends
MediaWhiz POV: Analyzing The Big Lead-Gen Trends
 
MediaWhiz POV: Content Marketing Like a Pro, Tactics and Techniques.
MediaWhiz POV: Content Marketing Like a Pro, Tactics and Techniques. MediaWhiz POV: Content Marketing Like a Pro, Tactics and Techniques.
MediaWhiz POV: Content Marketing Like a Pro, Tactics and Techniques.
 
SMX London: Understanding Facebook's Graph Search
SMX London: Understanding Facebook's Graph SearchSMX London: Understanding Facebook's Graph Search
SMX London: Understanding Facebook's Graph Search
 
The CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingThe CMO's Guide to Performance Marketing
The CMO's Guide to Performance Marketing
 
MediaWhiz POV: Content Marketing Like a Pro
MediaWhiz POV: Content Marketing Like a ProMediaWhiz POV: Content Marketing Like a Pro
MediaWhiz POV: Content Marketing Like a Pro
 
MediaWhiz POV: Conversion Optimization for Lead-gen Paths
MediaWhiz POV: Conversion Optimization for Lead-gen PathsMediaWhiz POV: Conversion Optimization for Lead-gen Paths
MediaWhiz POV: Conversion Optimization for Lead-gen Paths
 
About MediaWhiz
About MediaWhizAbout MediaWhiz
About MediaWhiz
 

Último

Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...
Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...
Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...Newsroom8
 
Secrets for A Happy Relationship & Marriage.
Secrets for A Happy Relationship & Marriage.Secrets for A Happy Relationship & Marriage.
Secrets for A Happy Relationship & Marriage.Surajkurrey
 
Bridging Cultures: Antique Indian Doors with Mediterranean Arches
Bridging Cultures: Antique Indian Doors with Mediterranean ArchesBridging Cultures: Antique Indian Doors with Mediterranean Arches
Bridging Cultures: Antique Indian Doors with Mediterranean ArchesEra Chandok
 
The Heirloom Gown: A Tale of Love and Legacy
The Heirloom Gown: A Tale of Love and LegacyThe Heirloom Gown: A Tale of Love and Legacy
The Heirloom Gown: A Tale of Love and Legacyirumsohale
 
Alex Gurkin: Strategies for a Sustainable Tech Career
Alex Gurkin: Strategies for a Sustainable Tech CareerAlex Gurkin: Strategies for a Sustainable Tech Career
Alex Gurkin: Strategies for a Sustainable Tech CareerAlex Gurkin
 
Beyond Academics - Anibal Romero .pdf
Beyond Academics - Anibal Romero    .pdfBeyond Academics - Anibal Romero    .pdf
Beyond Academics - Anibal Romero .pdfroberttianibal
 
HVAC Replacement Process for Commercial Buildings Guide
HVAC Replacement Process for Commercial Buildings GuideHVAC Replacement Process for Commercial Buildings Guide
HVAC Replacement Process for Commercial Buildings Guideoutreachacdirect
 
Boys Wholesale Clothing Online | Port 213
Boys Wholesale Clothing Online | Port 213Boys Wholesale Clothing Online | Port 213
Boys Wholesale Clothing Online | Port 213Port 213
 

Último (8)

Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...
Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...
Oι πιο ευτυχισμένες και οι πιο δυστυχισμένες χώρες: Πρωτιά για τη Φινλανδία -...
 
Secrets for A Happy Relationship & Marriage.
Secrets for A Happy Relationship & Marriage.Secrets for A Happy Relationship & Marriage.
Secrets for A Happy Relationship & Marriage.
 
Bridging Cultures: Antique Indian Doors with Mediterranean Arches
Bridging Cultures: Antique Indian Doors with Mediterranean ArchesBridging Cultures: Antique Indian Doors with Mediterranean Arches
Bridging Cultures: Antique Indian Doors with Mediterranean Arches
 
The Heirloom Gown: A Tale of Love and Legacy
The Heirloom Gown: A Tale of Love and LegacyThe Heirloom Gown: A Tale of Love and Legacy
The Heirloom Gown: A Tale of Love and Legacy
 
Alex Gurkin: Strategies for a Sustainable Tech Career
Alex Gurkin: Strategies for a Sustainable Tech CareerAlex Gurkin: Strategies for a Sustainable Tech Career
Alex Gurkin: Strategies for a Sustainable Tech Career
 
Beyond Academics - Anibal Romero .pdf
Beyond Academics - Anibal Romero    .pdfBeyond Academics - Anibal Romero    .pdf
Beyond Academics - Anibal Romero .pdf
 
HVAC Replacement Process for Commercial Buildings Guide
HVAC Replacement Process for Commercial Buildings GuideHVAC Replacement Process for Commercial Buildings Guide
HVAC Replacement Process for Commercial Buildings Guide
 
Boys Wholesale Clothing Online | Port 213
Boys Wholesale Clothing Online | Port 213Boys Wholesale Clothing Online | Port 213
Boys Wholesale Clothing Online | Port 213
 

Monetizing Your Mobile Traffic

Notas do Editor

  1. Defining Mobile Traffic Visitors to your websites that are browsing using either a phone or tablet17% of all global Web traffic accessed from mobile (source: StatCounter)
  2. Some mobile facts: U.S. mobile ad revenue reached $3bn in first half of 2013Projected to reach $8bn annually by 2015By 2015: 78% of U.S. consumers will own a mobile phone and one-half will have smartphonesAverage time spent with mobile outpacing all other media at 141 minutes/day 
  3. Mobile refers to visitors to your websites that are browsing using either a phone or tablet. According to StatCounter over 17% of all Global web traffic is now being accessed from mobile. That number is expected to grow and depending on the content of your sites and properties might be even higher today.
  4. Step #1: Build mobile optimized siteFollow mobile best practicesKeep load times fastMinimize file size of images and other elementsMake your site easy to navigateMake sure your forms trigger keyboardsKeep it simple and in line  Step #2: Redirect usersInstall JS code on your site Make sure JS code recognizes the user based on the user agent info and redirects to your mobile optimized site
  5. Responsive design — Provides optimal viewing experienceEasy reading and navigation Minimum resizing, panning and scrollingWorks across wide range of devices (from mobile phones to desktop computer monitors) Building your own apps — iOS and Android dominate the marketplaceNative apps don’t have to be complicated Many DIY platformsNative app can just be a mirror of your site
  6. Issue: Non-mobile formatted ad units don’t get the same results for advertisers when viewed on non-mobile formatted pages
  7. Which Advertisers Yield Highest Results on Mobile?App Developers — Hundreds of app developers vying for traffic that only buy mobile inventoryPremium SMS — Content aggregation advertisers seek subscribers that can only subscribe via their phonesPay-per-Call — Savvy advertisers are creating pay-per-call offers that let site visitors dial them directly by clicking on ad unit
  8. Many, many mobile ad networksMost mobile ad networks offer more than one solutionYour goal: maximize total earnings for available inventory … or number of impressions you have
  9. Ad Network — Large media companies with branded and performance advertisers that aggregate publishers (Millenial, InMobi, Google)Supply-Side Platforms — Technology companies that link up to hundreds of media buyers who buy your inventory in real time (Smaato, Nexage, Mobclix)Mediation Platforms — Platforms that rotate various ad networks and SSPs and find the highest earning potential (Pubmatic, Rubicon)Affiliate Networks/DIY — Register as an affiliate and start promoting advertisers directly by inserting their products and services into your contentTypical model is rev-share of cost-per-action pricing (Matomy, Commission Junction, LinkShare, Neverblue)
  10. Banners — Traditional rectangular ad units on Web pages and appsPopular mobile ad units: 320x50 and 300x50 Interstitials — Ad units inserted between content Either overlays or appear at t start or conclusion of a certain activityApp Promotion/App Walls — Can be incorporated in app or mobile siteFeature popular apps or links to other sitesIncentivized — Reward users with points or other forms of payment for completing advertisers desired actions (e.g., download or registration)Mobile Only — Specific to native mobile app experience Include: dialogue, push notification, icon and more Typically installed using an SDK (code snippet embedded directly into your application)
  11. CPM (Cost-per-Thousand Impressions) — Many advertisers still choose to pay for eyeballsTypically branding campaigns CPC (Cost-per-Click) — Savvier advertisers pay for clicks to their offers and landing pagesTypically outperforms CPM ad units CPA (Cost-per-Action) — Some advertisers opt for this basic — but highly effective — pricing structure. Pay for a consumer action: call, registration or app install Ad network works to yield best results (actions)
  12. Think About Your eCPMPricing structures may seem overwhelmingFigure out which network yields best results by factoring in your eCPM (earning-per-thousand impressions)Some solutions offer high eCPMs but have very low fill rateDon’t have enough buyers for your traffic Much of your inventory will not be monetizedGoal: find the right mix for your inventory
  13. Is my goal to maximize my earnings from the site or to be as least intrusive to my visitors as possible? The more aggressive the ad placements, typically will result in higher earnings, however may lead to higher bounce ratesSites that have very “transient” content should utilize a more aggressive strategyHow brand safe is my content?Brand advertisers typically pay highest eCPM rates, however, they may have low fill ratePerformance advertisers can fill all your inventory if it backs out and pay the maximum that they canIs most of my inventory from the US or is there a lot of international traffic?Some ad networks have poor coverage in international marketsHow much resources, time do you have to deploy monetization’s strategies? You can DIY and use affiliate networks to maximize your earningsIf you’re tech savvy you can create native experiences and split test various monetization strategies.
  14. Work with publishers to help maximize their earnings from mobile inventoryMix of brand and performance advertisers Some of highest eCPM and fill rates in the industryEasy to use ad tags and simple to install SDK Monetize your mobile sites or applications quickly