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MOSCOW 
= 4 IRELANDS 
SHANGHAI 
= POLAND + PORTUGAL 
PARIS 
= NORWAY + NEW ZEALAND 
SOURCE: Unleashing fashion growth city by city, McKinsey 2013 
McKinsey on Marketing & Sales 
+ 
NEW YORK 
= 3 DENMARKS 
+

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Cities at the center of fashion growth

  • 1. MOSCOW = 4 IRELANDS SHANGHAI = POLAND + PORTUGAL PARIS = NORWAY + NEW ZEALAND SOURCE: Unleashing fashion growth city by city, McKinsey 2013 McKinsey on Marketing & Sales + NEW YORK = 3 DENMARKS +