Welcome to my Personal Brand Exploration, my name is Matty Amorté, I am a Creative Entertainment Entrepreneur.

1. PERSONAL BRAND
EXPLORATION
Matty Amorte
Project & Portfolio I:
Week 1
July 1st , 2023

2. IDENTITY
My name is Matty Amorte, I was born in
Knoxville, Tennessee at the University of
Tennessee Hospital. I began my education
and career in music and entertainment at a
young age. One of the most notable
internships I had when I was a teenager
was being a shadowing disc jockey for 94.3
Extreme Radio and an independently
touring musician in a band at the ages of
16-21 years old. Currently, I am in college
for Entertainment Business pursuing and
aspiring to obtain 2 degrees and a
certification from Full Sail University.

3. PROFESSION
Potential Job Titles:
• Chief Operating Officer (COO)
• Chief Diversity Officer (CDO)
• Chief Product Officer (CPO)
BRAND ARCHETYPE – I have a knack for
identifying talents and skills with people and
navigating them towards connections with other
likeminded individuals to create groups or teams
that are motivated towards a common goal; I can
assist them to go to the next step or level in
they want to do. My gift or talent is being able to
make dreams come to life for others and being a
magician archetype states that I have the ability
and aptitude to do so. I have the capacity to be a
visionary and inventor; I often find myself lost in
deep thought about creating new and innovative
ideas that can be used in music and
entertainment.
(Kaye Putnam, 2023)
Chief Executive for Entertainment Business
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Outreach Plan:
• I applied for a position and took multiple assessments that
challenged my knowledge and IQ called a Neural Aptitude
Assessment to be able to be hired for a position with the company.
• I followed, added and messaged Glenda on LinkedIN and through
Crossover’s platform through their website.
• I plsn to follow up with Glenda after I have passed my aptitude
test. There are required certifications for my training for the
position that I will have to take by next year. (Linkedin, 2023)
PROFILE
PICTURE
Human Resources
Manager
Roy Kim
Outreach Plan:
• I’ve applied for the Tour Project Manager Position and have sent
an email for an Informational Interview about the positions
available at Live Nation that would best suit my skills sets..
• I added Roy Kim on Linked in and have sent him a message to
connect and speak about positions that are available.
• After I receive a reply from Roy Kim, I will send him a follow up
e-mail regarding our set time for an interview. (Livenation,
2023)
PROFILE
PICTURE
Roy Kim
Recruiting Manager at Live
Nation
Jacob Walker
Outreach Plan:
• I plan to apply for a few positions with AEG presents as I have
worked for them in the past in west palm beach. I plan to send
Jacob a follow on Linked in and a direct message.
• I plan to send Jacob a email to set up an informational interview
to review positions that are available and get more information
about positions that are needed in their company and to learn
more about who AEG is and what they do in the industry.
• I plan to send him emails and messages on Monday next week
while applying for positions that interest me. (LinkedIn, 2023)
PROFILE
PICTURE
Jacob Walker
Senior Talent Acquisition
Manager
Glenda Bel

5. GOALS
Short Term: (Immediately After Graduation, 2025)
 The Goal that I want to achieve after graduation would be to immediately start my own clothing
brand and be hired by a company as a manager in the entertainment industry.
KPI to measure progress towards reaching goal. I project that I will take a short break after school
graduation about 1 month. Within the next two months after graduation, it should be around July
2025 that I start seriously diving into my job searches and pulling out all my contacts that I’ve
networked over the years.
Mid Term: 2033
 The specific goal that I want to achieve in my five to ten years after graduation is working in a high paced and
diverse sector of the music industry and go on tour while managing my own smaller scale companies as an
executive.
 KPI
Measure: 10 years industry experience as a business executive
 Target:
 Data Source: CRM system/Finance
 Reporting Frequency: Monthly
*. Owner: CEO (MYSELF)
 Due Date: July 2033

to measure progress towards reaching goal. The time frame that I think is most reasonable is
of 2036 as I will have connected with many people and found a job that I can grow my skill sets
July 2036
Long Term: 2043
 I plan to own a few companies within the music industry and be an executive of my own brand.
 KPI to measure progress towards reaching goal. Owning my own clothing brand, real estate, venue,
and production company under my personal LLC by fall of 2043. I have already started designing
15-20year business plan, to be able to present it to investors and loan officers to get adequate
funding to kick start my brand.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
People Management
SOFT
HARD
Expert
Business Finance Adept
Lighting Design Adept
Audio Engineering Adept
Business Marketing
SOFT
HARD
Novice
Software Knowledge Novice
Project Management Adept
Data Analysis Novice

7. I help Artists and Individuals reach new
heights by helping them visualize their
dreams and assist in making them a reality.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Welcome to Rockville Miusic Festival
Counterpoint Music Festival
Sounds of the Underground Tour
Firestone Live Nightclub
Vans Warped Tour Music Festival
Roxy/Gilt Nightclub
High Society Hookah Lounge Venue
Education:
•Entertainment Business, B.S., Full Sail University (Exp.2025)
Leadership Roles:
• I worked as a stage manager for a few music
festivals and venues.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Yashika Kalra
Industry Experience: Brand
Designer | Visual Artist | NFTs
and Web3
Education:
• Education experience goes here
Leadership Experience:
• 5 years Leadership experience as a visual artist
and brand designer
Skills and Proficiencies:
• Brand Design • Graphic Design • Adobe Illustrator
• Adobe Photoshop • Digital Art
Matty Amorte
Overall Online Presence:
• Semi-professional headshot, banner image was
customized, a few published articles, could not
find reference to social media other than LinkedIn,
their LinkedIn URL is not customized. Average
55/100
HEADSHOT HEADSHOT
Industry Experience:
• 15 years in Music Industry
Education:
• Music and Entertainment Business
Full Sail University, 2025
• Leadership Experience:
Stage Manager
• Production Crew Manager
• Skills and Proficiencies: Skill 1 Artist Performer- X
endorsements
• Skill 2 Musician- X endorsements
• Skill 3 Stage Manager- X endorsements
• Overall Online Presence: 74 connections,
Customized banner, Headshot was not
professionally taken, Profile has very little
information, 2 published articles, not active on
social media, LinkedIn URL is customized.
• Grade: Average, 30 out of 100

10. COMPETITION
Jamal Gordon
Noteworthy Experience:
• Charting billboard artist
• CEO
Matty Amorte
HEADSHOT HEADSHOT
Industry Experience:
• 15 years working in Music
Education:
• Entertainment Business
Skills and Proficiencies:
• Artist Performer- X endorsements
• Vocal Coach- X endorsements
• Choreographer- X endorsements
Overall Online Presence:
• Numerous connections, banner customized, headshot
professionally taken, their profile has no biography in
their about me sections, they have a few published
articles online, they are very active on social media,
their LinkedIn URL is customized, Superior 75 out of
100
Industry Experience:
• 15 years experience working in Music
Education:
• Entertainment Business
Leadership Experience:
• Stage Manager
• Production Crew Manager
Skills and Proficiencies:
• Skill 1 Artist Performer- X endorsements
• Skill 2 Musician- X endorsements
• Skill 3 Stage Manager- X endorsements
Overall Online Presence:
• 74 connections, Customized banner, Headshot was not
professionally taken, Profile has very little information, 2
published articles, not active on social media, LinkedIn
URL is customized.
• Grade: Average, 30 out of 100

11. BRAND POSITION
For [The Heavy Metal sector of the Music Industry] who [Needs
Better Payouts from streaming services and event ticketing, I
provide a resource that will streamline revenue to underpaid
artists and eliminate fees, price-gouging, and scalping from
taking a cut from artist’s payouts. Streaming services and
ticketing services have been taking too much money out of
artist’s pockets.
“MATTY AMORTE"

12. Brand Positioning
IMPACT
Are you looking to
make a powerful impact
in the entertainment
industry?
As a creative
professional, it’s crucial
to establish an
emotional connection
with those who are
seeking talent that can
captivate and move
audiences. By aligning
with their emotional
connection, I become a
force of inspiration and
undeniable talent.
AUTHENTICITY
Imagine a scenario that
evokes a genuine
emotional response
from you audience.
My understanding of
needs and desires of
management in the
entertainment industry
can tailor and resonate
your objectives and
goals in projects you
want to achieve. This
connection allows me to
stand out among other
applicants and make me
an obvious choice.
EXPERTISE
When I align with the
emotional connection of
hiring managers, clients,
and audiences. I become
a catalyst for their vision.
My passion, talent, and
ability to leave a lasting
impression will become
undeniable. Take a leap
and join me in creating a
future where your vision
and my talent comes to
life and merges with the
emotional needs of those
in the entertainment
industry.

13. NETWORKING &
MARKETING
Industry Events & Organizations
• Welcome to Rockville- IATSE 631/115
‣ 05/09-05/29/2023
• Electric Daisy Carnival- James Thomas Productions
‣ 11/4-11/5/2016
• Sunset Music Festival- IATSE 631
‣ 06/2023
Digital Marketing
• Primary Content: I would create content based on the niche that I am wanting to
make designs for which caters to the alternative subculture. The content I will put out will
feature meme’s on social media platforms meant to engage the crowd and raise an emotional
connection within my audience that my brand can monetize. I plan to feature video content
and interactive content for the audience to feel like they apart of my brand’s culture that we
are establishing while giving the audience a say in the direction of the designs we put out by
posting polls based on votes from the audience.
• Primary Tools: I will use Hootsuite or something very similar to post across all
platforms of social media and other form of websites where third party promotion is allowed,
• Website: I do believe that I may have to create more than one portfolio to keeps things
simple but If I do choose to extend my pages on the one I created in this class, I plan to pay
for SEO and advertisement when I launch my brand and start working in the industry again as
an entrepreneur this will assist me in creating more relevance, diversity, and purity as I work
in numerous different facet in regard to music and entertainment so the services that I provide
will assist me in diversity.
Picture of You
Goes Here

14. PROFESSIONAL DEVELOPMENT
Mentor
• I will be actively seeking out a COO, CPO, CEO, or Executive
Director to intern under. I am sure their lifestyle is very busy as
they between $350,000-$800,000 a year. I’m sure their lifestyle
is stressful and fast-paced and high volume having to problem
solve and be resourceful all of the time. July 2027. PARTNERSHIP
Formal Education
• Entertainment Business Bachelors of Science (2025),
Business Intelligence Masters (2027), Graphic Design Bachelor’s
(2029)
Technical Skills
• 10 years in product management in an entrepreneurial environment with a
proven track record of success – (Crossover, July 2023) A strong technical
background with an ability to understand and discuss data structures, -
(Crossover, July 2023)
• Learning AWS, GPT, and other generative Ai program software. -
(Crossover, July 2023)
Soft Skills
• Critical Analysis-Crossover, July,2023
• Be engaged and fully involved in the creative and intellectual process of a brand-
Crossover, July,2023 Specific task to address a technical

15. Matty Amorte
You know Ticket scalping has been taking money from artists, promoters, and venues? Well, what I have done is create a platform where
you can setup analytics for each ticket as they are purchased, they are digitally tracked with a foot-print that is anonymous and if the
tickets are scalped, they can only be resold on the platform otherwise the ticket will be null and void. In fact, I have been working on this
idea along side an existing company called zipliner or better known as ZPLNR.
Picture of You
Goes Here

16. REFERENCES
RSM (September 8th, 2023) The talent gap is striking at the heart of the
middle market organizations.
https://rsmus.com/insights/services/managed-services/whats-
driving-the-middle-market-talent-gap.html?cmpid=ppc:0822-
research-report-whats-driving-the-talent-
gap:bb01&gad=1&gclid=Cj0KCQjwnf-kBhCnARIsAFlg492-
PEgBIUbvoJjpYpMnZTdoavP-
bdONtd0vNkmJWsKcn9Lc6Hqv538aAgvyEALw_wcB
Crossover (n.d. 2023) Remote Executive Leadership Jobs.,
https://www.crossover.com/job-roles/executive-leadership
Live Nation (n.d.) LN/Concerts, -
Production Settlement Manager,
https://livenation.wd1.myworkdayjobs.com/en-
US/LNExternalSite/job/LN-Concerts--Production-Settlement-
Manager_JR-55207
DuckDuckGo (June 31st, 2023) -
Product Management Remote.,
https://www.linkedin.com/jobs/search/?currentJobId=3647676942&d
istance=25&geoId=104937023&keywords=chief%20product%20officer
Anna Shepelenko (September 26th, 2018)
Andy Tryba’s remote work and labor market prospects.,
https://mind.ua/en/publications/20188957-obamas-adviser-on-the-
future-of-work-dont-even-think-about-it-technical-education-first-
and-t
Onet Online (n.d. 2023) Chief Executives.,
https://www.onetonline.org/link/summary/11-1011.00’
Kaye Putnam (n.d. 2023) The Magician Archetype
https://www.kayeputnam.com/brand-archetype-magician/
ZPLNR (n.d) private ticketing.
https://www.zplnr.com/