How to increase customer engagement in audit and consulting services with infographics. Case of Baker Tilly Ukraine

1. Baker Tilly:
Baker Tilly Ukraine / B2B Infographics
How to increase customer engagement in audit and consulting services with infographics
Case of Baker Tilly Ukraine

2. WHY INFOGRAPHICS?
WIN CUSTOMER ATTENTION
In the age of information overload and constant fight for customer attention Infographics become excellent way to engage customers and support brand.
Here are few examples of Baker Tilly Ukraine campaign to promote its audit and consulting services.
DRIVE BRAND RECOGNITION
This campaign drive a lot of attention of prospects and customers and leads to strong brand recognition from Ukrainian media community.
Baker Tilly Ukraine / B2B Infographics

3. Baker Tilly Ukraine / B2B Infographics
GUIDE TO TRANSFER PRICING
click here for full version of this infographic
WHY IT WORKS:
a simple explanation for a complex topic;
created in a ‘for Dummies’ style, keeping information concise and clear;
easily understandable, not overloaded with facts and figures.
INFOGRAPHIC EXAMPLE №1
COMBINED AUDIENCE OF 20 000+ VISITORS

4. 230+ SHARES ON FACEBOOK!
Baker Tilly Ukraine / B2B Infographics
COUNTRY TRADE BALANCE
INFOGRAPHIC EXAMPLE №2
click here for full version of this infographic
WHY IT WORKS:
visually attractive content;
clear comparison of trade balance and economic relations with trade partners.
high engagement on Facebook: 230+ shares

5. Baker Tilly Ukraine / B2B Infographics
WHY IT WORKS:
well-structured, easily understandable content;
attractive, eye-catching design.
click here for full version of this infographic
SUSTAINABILITY
INFOGRAPHIC EXAMPLE №3

6. Baker Tilly Ukraine / B2B Infographics
GUIDE TO BAKER TILLY SERVICES
WHY IT WORKS:
a graphic explanation «How IFRS can improve your business»
step-by-step guide of benefits IFRS can deliver for business and it’s capitalization.
click here for full version of this infographic
INFOGRAPHIC EXAMPLE №4

7. Baker Tilly Ukraine / B2B Infographics
INDUSTRY OVERVIEW
WHY IT WORKS:
a comprehensive industry overview;
not overloaded with facts and figures;
attractive branded design
was used for promoting Industry Report.
Can be used as promo for an industry report
INFOGRAPHIC EXAMPLE №5
COAL INDUSTRY 2013
Output
click here for full version of this infographic

8. Baker Tilly Ukraine / B2B Infographics
GOVERNMENT BUDGET
WHY IT WORKS:
defines the most important and interesting lines of state budget ;
easily understandable;
attractive branded design.
INFOGRAPHIC EXAMPLE №6
UKRAINE GOVERNMENT BUDGET 2014
click here for full version of this infographic
COMBINED AUDIENCE OF 50 000+ VISITORS
400+ SHARES ON FACEBOOK!

9. TOP LEAD
51Vorovskogo St, office 2, Kyiv, Ukraine e-mail: marina.budnik@toplead.com.ua
Thank you!
Baker Tilly Ukraine / B2B Infographics