Part Four of my presentation series for the Inbound E-marketing class I teach at Carroll Community College. Key Topics: - Facebook - Twitter - Instagram - Google+ - Pinterest - LinkedIn

1. +
Inbound E-marketing:
Short-form Content Marketing
Mary Ann Davis| mdavis@carrollcc.edu
Carroll Community College | 2016

2. +
Short-form: Characteristics
 Consist of only a few sentences
 Message focuses on one topic
 Communicates useful information
 Requires less than a minute of viewer attention
 Tools typically include social networks
 Balance of original content with conversations & sharing
 Match voice with your audience & show personality – less
corporate like
 Use of contractions, abbreviations & sentence fragments
are acceptable

3. +
Facebook Best Practices: Content
 Opinions
 Answers to questions
 Trend analysis
 Warnings

4. +
Facebook Best Practices
 Include photos or videos – posted directly
to Facebook
 Engage with questions and Call to Actions (CTAs)
 Link to long-form content – making sure it provides value
 Make content shareable
 Advertise top performing content
 Join niche groups
 Add apps

5. +
Twitter Best Practices: Content
 Tips
 Warnings
 Directions
 Announcements
 Opinions
 Answers
 Solutions to problems
 Recommendations
 Clear up confusion

6. +
Twitter Best Practices
Make it Shareable
Use URL
Shorteners
Add Photos
Site Sources
Use Keywords

7. +
LinkedIn Best Practices
 Drive engagement with concise intros &
snappy headlines
 Include links & images
 Ask questions
 Apply targeting filters for content directed for
specific audiences
 Balance entertaining & inspirational posts
with informative and insightful updates
 Engage members though comments
 Advertise top performing content

8. +
Instagram Best Practices: Content
 Events
 Tips
 Demonstrations
 Inspires action

9. +
Instagram Best Practices
Add Photos &
Videos (60 sec.)
Use Keywords
Add Geotagging Engage with
Emojis
Tag People &
Organizations

10. +
Google+ Best Practices
 Use collections for mini-blog posts
 Include photos & videos
 Link to long-form content – making sure it
provides value
 Engage with questions & CTAs
 Join niche communities
 Use hashtags for visibility

11. +
Pinterest Best Practices: Content
 Images of how your product can be used
 Feature customer testimonials
 Share tips and expert information
 Post infographics
 Tell your company’s story in pictures
 Add tutorials
 Give a behind the scenes look into your
product/service

12. +
Pinterest Best Practices: Content
 Create boards that match & visualize your
audiences’ interests
 Include hovering pin buttons on your websites
 Use keywords for SEO
 Use rich pins to offer more details
 Link to other boards & websites

13. +
Other Short-form Tactics
 Include GIFs & infographics
 Add social media feed widgets to website(s)
 Join niche social networking sites

14. Mary Ann Davis
Digital Marketer & Strategist
Providing business with strategic marketing solutions,
focusing on digital marketing that compliments traditional
marketing, and teaching people how to use social media to
promote businesses.
about.me/mary_ann_davis
mary_ann_davis@outlook.com