Writing for Mobile: Don't Shrink It, Rethink It, by Marta Rauch and Jenny Stout, presented at STC 2015. Exercises include prototyping content for mobile apps. Guidelines provided for usable content for mobile devices and wearable technology, including smartwatch apps for Android Wear and and Apple Watch #STC15 @martarauch
Jenny:
Think of it as establishing a relationship with your users. You want to be upbeat, positive, and establish trust.
For example, if you tell them to perform an action to get a result, deliver the expected result.