SlideShare uma empresa Scribd logo
1 de 89
Mobile Trends and Innovations 
Upgrade your insight 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Marta Rauch 
@martarauch 
#QConSF 
November 3, 2014
Safe Harbor Statement 
The following is intended to outline our general product direction. It is intended for 
information purposes only, and may not be incorporated into any contract. It is not a 
commitment to deliver any material, code, or functionality, and should not be relied upon 
in making purchasing decisions. The development, release, and timing of any features or 
functionality described for Oracle’s products remains at the sole discretion of Oracle. 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
2
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Oracle Apps Lab 
https://www.youtube.com/watch?v=Ta3hKaEUnek
Get ready for the 
future of mobile! 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Key mobile trends 
Wearables 
Internet of Things 
Location, geofencing, beacons 
Augmented reality 
Sensors, biometrics, voice 
REST APIs 
http://www.slideshare.net/MartaRauch
Listen for your top takeaways 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Mobile Trends and Innovations 
Wearables 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Mobile 2.0 
http://www.informationweek.com/mobile/mobile-business/hows-your-enterprise-wearables-strategy/a/d-id/1316342 
https://www.forrester.com/North+American+Consumer+Technographics+Consumer+Technology+Survey+2014/-/E-SUS2564 
https://www.apple.com/watch/apple-watch-sport /
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Explosive growth 
Wearables market 
$10M in 2014 
$300M in 2018 
(Business Insider) 
In 2014, 27% of developers surveyed plan to 
create apps for wearables 
(Strategy Analytics) 
http://www.appliedtechnotopia.com/post/69869304265/an-infographic-look-at-apps- 
for-wearable-tech-in
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Sample wearable apps 
Some of my Glassware 
On my Moto 360 smartwatch
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
https://www.google.com/glass/start/what-it-does/ 
http://moto360.motorola.com/
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
https://www.google.com/glass/start/what-it-does/ 
Be active, stay connected
Be more awesome, hands free 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | https://www.google.com/glass/start/what-it-does/
Follow recipes hands free 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://www.kitchme.com/googleglass
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
https://www.google.com/glass/start/what-it-does/ 
Get hands free cooking assistance
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Paint your room 
http://colorsnapglass.com/registered/#/features
“I am a New Yorker, a law student, a quadriplegic… With Glass, 
paralysis doesn't have to be paralyzing.” - Alex Blaszczuk 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
https://www.youtube.com/watch?feature=player_ 
embedded&v=P8GVKqGruOQ 
http://alexbtrust.org/ 
Help for 
650 million 
people with 
disabilities 
http://www.un.org/disabilities/convention/facts.shtml
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
http://getwatchmetalk.com/ 
www.engadget.com/2013/08/02/dapper-vision-openglass/ 
Identify objects, get live captions 
Live captions for the hearing impaired, 
translation for movie watchers and travelers 
Identify objects for visually impaired
bits.blogs.nytimes.com/2013/08/16/google-tries-to-make-google-glass-look-fashionable/ 
http://www.marieclaire.com/blog/nina-garcia-google-glass 
http://mashable.com/2013/08/15/vogue-google-glass/ 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Make a fashion 
statement
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
http://rgrosssz.wordpress.com/2013/06/20/ok-glass-pass- 
me-the-scalpel-please-googleglass-during-surgery/ 
Train medical school 
students
https://www.fidelitylabs.com/content/fidelity-market-monitor-for-glass 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Monitor the market
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Oracle Apps Lab 
http://theappslab.com/
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm- 
for-kscope-13/ 
https://www.youtube.com/watch?v=Ta3hKaEUnek 
Engage customers
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://panelpicker.sxsw.com/vote/21626 
Enhance your 
performance 
at work
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
UX for wearables 
Wearables Must Read: 
Wearables User Experience 
Heuristics for the Enterprise 
by Ultan O’Broin 
http://www.slideshare.net/uvox/user-experience-heuristics- 
for-wearables-in-the-enterprise
UX and content for wearable tech 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Useful
UX and content for wearable tech 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Useful 
Timely
UX and content for wearable tech 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Useful 
Timely 
Unobtrusive
UX and content for wearable tech 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Useful 
Timely 
Unobtrusive 
Relevant
UX and content for wearable tech 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Useful 
Timely 
Unobtrusive 
Relevant 
Concise
UX and content for wearable tech 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Useful 
Timely 
Unobtrusive 
Relevant 
Concise 
Straightforward
UX and content for wearable tech 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Useful 
Timely 
Unobtrusive 
Relevant 
Concise 
Straightforward 
Visual
UX and content for wearable tech 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Useful 
Timely 
Unobtrusive 
Relevant 
Concise 
Straightforward 
Visual 
Adaptable
UX and content for wearable tech 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Useful 
Timely 
Unobtrusive 
Relevant 
Concise 
Straightforward 
Visual 
Adaptable 
Accessible
Mobile Trends and Innovations 
Internet of 
Things (IoT) 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Hockey stick growth 
Units by 2020 
26B Gartner 
50B Cisco 
200B Intel 
212B IDC 
Market growth 
$8.9T by 2020 IDC 
$14.4T by 2022 Cisco 
http://www.forbes.com/sites/jacobmorgan/2014/10/30/everythi 
ng-you-need-to-know-about-the-internet-of-things/
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Connected 
http://blogs.hbr.org/2014/10/the-sectors-where-the-internet-of-things-really-matters/ 
wearables 
cars 
homes 
cities 
industrial internet 
Opportunities 
Real-time 
Optimization 
Customization 
Forecasting 
http://www.geappliances.com/connected-home-smart-appliances/
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Control your Mercedes 
http://www.mbusa.com/mercedes/mbrace 
http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Interact with your Tesla 
http://translogic.aolautos.com/2013/07/02/google-glass-app- 
gives-tesla-model-s-owners-a-wearable-way-to-co/ 
https://play.google.com/store/apps/details?id=com.teslamotors.tesla&hl=en
Control the Internet of Things (IoT) 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
http://glassappz.com/apps/glass-nest/ 
http://glassappz.com/apps/revolv/ 
http://revolv.com/revolv-google-glass-the-future-of-home-automation/ 
https://www.ecobee.com/ 
http://yourhome.honeywell.com/home/Products/Accessories/Total 
+Connect+Comfort+Services/Total+Connect+Comfort+Services.htm
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Control drones 
https://flynixie.com/ 
http://spectrum.ieee.org/automaton/robotics/aerial-robots/ 
cyphy-works-pocket-flyer-drone 
Nixie wearable unfolds to create a quadcopter that flies, 
takes photos or video, then comes back to you 
Pocket Flyer fits in your pocket, 
unfolds to take 2 hours of aerial video
Mobile Trends and Innovations 
Location 
Geofencing 
Beacons 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Location and geofencing 
Apple patent 
for accessory control 
using geofencing 
http://www.patentlyapple.com/patently-apple/2014/10/apple-granted- 
44-patents-today-covering-vehicle-geo-fencing-an-idevice-e-reader-mode- 
a-spiral-glass-staircase-more.html
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Uber geofencing at LAX 
https://www.uber.com/ 
http://www.bsminfo.com/doc/uber-provides-a-lesson-in-geofencing-fleets-0001 
Optimizes 
Traffic 
Dispatches 
Management 
Routes 
Accountability 
Productivity 
Fleet 
Service
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Indoor location 
Beacons use Bluetooth 
low-energy (BLE) wireless 
http://www.wired.com/2014/09/app-opens-new-frontier-app-design-indoor-locations/ 
https://www.youtube.com/watch?v=wtBERi7Lf3c 
https://www.youtube.com/watch?v=wtBERi7Lf3c
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Contextual awareness 
https://www.youtube.com/watch?v=JrRS8qRYXCQ 
Wireless sensors 
broadcast 
radio signals 
that your 
smartphone 
can interpret
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Nearables 
Microlocation 
http://www-03.ibm.com/press/us/en/pressrelease/43310.wss 
http://ibmresearchnews.blogspot.com/2012/06/your-personal-shopping-assistant. 
html
Mobile Trends and Innovations 
Augmented 
Reality 
AR 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
What is augmented reality? 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
"AR is an enhanced view of 
a real-world environment. 
It uses technology to 
supplement the user’s 
normal view with 
additional content that 
enhances the experience." 
- Marta Rauch 
http://www.pbs.org/mediashift/2013/06/how-newspapers-make- 
augmented-reality-sexy-profitable/ 
The Language of Content Strategy by Scott Abel and Rahel Bailie 
O’Reilly Media http://oreilly.com/
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
AR for wearables 
http://www.psfk.com/2013/10/google-glass-running-app.html 
http://www.crunchwear.com/tomtom-releases-smartwatch-aimed-golfers/ 
http://www.crunchwear.com/glassy-pro-one-smartwatch-surfer-dudes-dudettes/ 
Golf 
Surfing 
Running
864M phones AR enabled in 2014 
103M cars AR enabled by 2020 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
AR is everywhere 
http://camicusdotorg.wordpress.com/2013/06/01/augmented-reality-car-repair-a-google-glass-app/ 
http://www.semico.com/content/augmented-reality-envision-more-intelligent-world 
http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db
By the end of 2016, revenue of $600 billion 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
AR is big money 
http://www.semico.com/content/augmented-reality-envision-more-intelligent-world 
http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db 
http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/ 
http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup
AR is influencing many fields 
Medical 
Manufacturing 
Repair 
Automotive 
Mobile 
Translation 
Navigation 
Aviation 
Construction, advertising, publishing, television, tourism, military, gaming… 
http://en.wikipedia.org/wiki/Augmented_reality 
http://venturebeat.com/2013/08/22/augmented-reality-gives-surgeons-a-virtual-look-at-real-world- 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
organs-during-operations/
AR can treat phobias like fear of spiders 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
http://www.bbc.com/news/technology-27186022 
https://www.youtube.com/watch?v=vaF4alLlC-E 
https://itunes.apple.com/us/app/phobia-free/id627935349?mt=8
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
http://www.autoblog.com/2013/08/13/2015-audi-a3-augmented-reality-app- 
owners-manual-video/ 
AR is replacing manuals
Use AR to repair your car 
Copyright © 2014, Oracle and/or its affiliates. http://www.bitrebels.com/technology/augmented-reality-car-repair-app/ Marta Rauch @martara Aulcl hri g h "tCs orensteernvte dS.t r |a tegy for Augmented Reality and Wearable Technology" Copyright 2014.
Volkswagen’s MARTA service guide 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
http://www.youtube.com/watch?feature=player_embedded&v=4LE_IocFnL0 
http://www.motorauthority.com/news/1087330_volkswagen-xl1-gets-augmented- 
reality-ipad-repair-app-video
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
AR printer setup 
and repair guides 
https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8 
http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/
Get real-time information – Google Now 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
https://blogs.oracle.com/databaseinsider/entry/ 
experience_oracle_database_12c_with 
Oracle 
augmented 
reality 
app
Mobile Trends and Innovations 
Sensors 
Biometrics 
Voice 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Shipments 
doubling 
in 2014 
466 million units 
to ship in 2019 
The demand for sensors is growing 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Nearly 600% 
growth in 2014 
Typical wearable 
will have 4 sensors 
in 2019 
http://digitimes.com/news/a20141021PR204.html
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
https://moto360.motorola.com/
Flyfit, waterproof ankle wearable for fitness, cycling, swimming 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Track fitness 
https://www.kickstarter.com/projects/522669502/flyfit-unique-ankle-tracker-for-fitness-cycling-an
Intel Make it Wearable $500,000 competition 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
https://makeit.intel.com/ 
https://makeit.intel.com/finalists
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Blocks – choose your sensor 
https://makeit.intel.com/ 
http://www.chooseblocks.com/#overview
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
NOKIA Sensing X Challenge 
$2.25 M 
Competition 
http://sensing.xprize.org/about/overview
Mobile biosensors predict diabetes, heart disease 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
https://www.nokiasensingxchallengevoting.org/base/nokiasen 
singxchalleng?region_id=us-en&content_id=53&tab_id=3 
MIT Media Lab 
eyeMITRA
Google’s wearable device will detect cancer earlier 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Google X 
http://www.bbc.com/news/technology-29802581 
http://gizmodo.com/google-x-wants-to-track-cancer-with-nanoparticles- 
and-w-1651874772 
http://www.slate.com/blogs/future_tense/2014/10/28/google_ 
x_nanoparticles_project_a_pill_to_detect_cancer_and_heart 
_disease.html
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Do a mobile voice search 
55% teens 
41% adults 
http://googleblog.blogspot.com/2014/10/omg-mobile-voice-survey-reveals- 
teens.html
Oracle Voice User Experience 
Technical considerations 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Voice to text 
Natural language processing, NLP 
Understanding users’ context 
UX design insights 
Clear UI 
Short interactions 
Most frequent tasks 
Natural speech 
Personality 
https://blogs.oracle.com/usableapps/entry/designing_the_oracle_voice_user 
https://www.youtube.com/watch?v=65VXoqVIXuY
Mobile Trends and Innovations 
REST APIs 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
APIs are growing quickly 
http://www.programmableweb.com/api-research 72
Finance and Enterprise are the fastest growing API categories 
http://www.programmableweb.com/api-research 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
73
90% of new APIs are REST APIs 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Oracle Confidential – Internal/Restricted/Highly Restricted 74 
http://blog.soa.com/raml-birth-api-description-language-fit-enterprise/
REST = REpresentation State Transfer 
An architecture for client-server web communication 
Growing rapidly, industry standard 
Fast, scalable, reliable 
Great for mobile, analytics, SEO 
Web Technologies, APIs, SOAP, REST - 2014 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
75
Cloud UA for modern REST APIs – UX mockup 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
76 
Responsive design for tablets and smartphones 
UX mockup from Oracle OpenWorld 2014
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Go mobile with REST APIs 
http://www.oracle.com/us/corporate/oracle-openworld-news/thomas-kurian-keynote/ 
index.html
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://medianetwork.oracle.com/video/player/3630043914001 
Tablet and mobile apps 
https://itunes.apple.com/us/app/oracle-enterprise-performance/id845082117 
https://play.google.com/store/apps/details?id=oracle.epm.mobile.OracleEPM&hl=en
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Responsive design 
http://www.oracle.com/webfolder/ux/middleware/alta/index.html 
https://developers.google.com/web/fundamentals/layouts/rwd-fundamentals/ 
http://alistapart.com/topic/responsive-design
Mobile Trends and Innovations 
Selected 
Resources 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Gartner’s Hype Cycle for Emerging Technology, 2014 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
http://www.gartner.com/newsroom/id/2819918
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Selected Resources 
Marta’s presentations, publications 
Marta’s SlideShare, http://www.slideshare.net/MartaRauch 
Marta’s Pinterest boards on mobile, wearables, geofencing, and augmented reality, http://pinterest.com/martarauch/ 
Marta Rauch, Wearable Technology and Google Glass – Why It Matters 
Mobile and Wearable Trends 
Oracle Apps Lab innovations, https://www.youtube.com/watch?v=Ta3hKaEUnek 
Gartner’s Hype Cycle for Emerging Technologies, 2014 http://www.gartner.com/newsroom/id/2819918 
Mary Meeker, Internet Trends 2014, http://www.kpcb.com/internet-trends 
Misha Vaughn, Will You Be wearing Your Enterprise Data? https://blogs.oracle.com/VOX/entry/will_you_be_wearing_your 
Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13, http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm-for-kscope-13/ 
Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/ 
Noel Portugal, Augmented Reality Translation and Wearables: Sit Up and Take Notice, http://www.multilingualblog.com/augmented-reality-translation-and-wearables-sit-up-and-take-notice/ 
Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626 
Joe Welinske, Developing User Assistance for Mobile Apps 
Internet of Things Everything You Need to Know about the Internet of Things, The Sectors Where the Internet of Things Matters 
Location, Beacons http://www.wired.com/2014/09/app-opens-new-frontier-app-design-indoor-locations 
Augmented Reality 
Scott Abel & Rahel Bailie, The Language of Content Strategy (includes Marta Rauch's augmented reality topic) 
Experience Oracle Database 12c with the Oracle App's Augmented Reality Scanner, https://blogs.oracle.com/databaseinsider/entry/experience_oracle_database_12c_with 
Sensors, Voice Nokia Sensing X Prize, Designing the Oracle Voice UX https://blogs.oracle.com/usableapps/entry/designing_the_oracle_voice_user 
REST APIs, responsive design Programmable Web, Google's Responsive Web Design Basics, A List Apart
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Key mobile trends 
Wearables 
Internet of Things 
Location, geofencing, beacons 
Augmented reality 
Sensors, biometrics, voice 
REST APIs 
Get ready for the 
future of mobile! 
http://www.slideshare.net/MartaRauch
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Share a top takeaway
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
Thank you! 
• @martarauch 
• Marta Rauch 
• +Marta Rauch 
• Marta Rauch 
• Marta Rauch 
Connect 
with me 
http://www.slideshare.net/MartaRauch
About the Speaker @martarauch 
Marta Rauch works in a development team at Oracle, where she architects and leads mobile, 
cloud, and REST API projects. She participates in internal design jams and developer 
challenges for beacons, IoT, augmented reality, and wearable technology. 
Marta advocates for mobile usability, and provides UX and beta feedback for mobile apps and 
wearable tech. Google invited her to be one of the first Google Glass Explorers. 
A frequent presenter for conferences and webinars, Marta has published articles for IEEE, HCII, 
Springer, STC, and CIDM. She contributed information to Developing User Assistance for Mobile Apps, 
by Joe Welinske. Her augmented reality topic appears in The Language of Content Strategy by Scott 
Abel and Rahel Bailie. 
Marta is an STC Associate Fellow, a member of the Nominating Committee, and VP of the 
Silicon Valley chapter. She earned a certificate from the University of California Extension and 
graduated from Stanford University. 
Find Marta’s slides on SlideShare: http://www.slideshare.net/MartaRauch 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement 
The preceding is intended to outline our general product direction. It is intended for 
information purposes only, and may not be incorporated into any contract. It is not a 
commitment to deliver any material, code, or functionality, and should not be relied upon 
in making purchasing decisions. The development, release, and timing of any features or 
functionality described for Oracle’s products remains at the sole discretion of Oracle. 
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 
87
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 88
Mobile Trends and Innovations

Mais conteúdo relacionado

Destaque

Insight Presentation: "What Wearables Mean For Marketers"
Insight Presentation: "What Wearables Mean For Marketers"Insight Presentation: "What Wearables Mean For Marketers"
Insight Presentation: "What Wearables Mean For Marketers"iMedia Connection
 
Catalogo claudia 09 2014
Catalogo claudia 09 2014Catalogo claudia 09 2014
Catalogo claudia 09 2014Guishe Vega
 
5 avances tegnologicos que marcaran tendencia en 2014
5 avances tegnologicos que marcaran tendencia en 20145 avances tegnologicos que marcaran tendencia en 2014
5 avances tegnologicos que marcaran tendencia en 2014Nico D-bla K
 
BI-System with OData and SharePoint Online App (SharePoint Konferenz ppEDV Er...
BI-System with OData and SharePoint Online App (SharePoint Konferenz ppEDV Er...BI-System with OData and SharePoint Online App (SharePoint Konferenz ppEDV Er...
BI-System with OData and SharePoint Online App (SharePoint Konferenz ppEDV Er...atwork
 
Banco Galicia (Caso) - Victoria Pertiné [IAB Forum Uruguay - 2013]
Banco Galicia (Caso) - Victoria Pertiné [IAB Forum Uruguay - 2013]Banco Galicia (Caso) - Victoria Pertiné [IAB Forum Uruguay - 2013]
Banco Galicia (Caso) - Victoria Pertiné [IAB Forum Uruguay - 2013]IAB uruguay
 
Test Automation Framework Online Training by QuontraSolutions
Test Automation Framework Online Training by QuontraSolutionsTest Automation Framework Online Training by QuontraSolutions
Test Automation Framework Online Training by QuontraSolutionsQuontra Solutions
 
ProfitBricks Cloud Computing IaaS An Introduction
ProfitBricks Cloud Computing IaaS An IntroductionProfitBricks Cloud Computing IaaS An Introduction
ProfitBricks Cloud Computing IaaS An IntroductionProfitBricks
 
The tech. behind RoboBlastPlanet
The tech. behind RoboBlastPlanetThe tech. behind RoboBlastPlanet
The tech. behind RoboBlastPlanetJavier Abud
 
BRAPPS: Beacons e as possibilidades para o marketing one-to-one - Léo Gmeiner
BRAPPS: Beacons e as possibilidades para o marketing one-to-one - Léo GmeinerBRAPPS: Beacons e as possibilidades para o marketing one-to-one - Léo Gmeiner
BRAPPS: Beacons e as possibilidades para o marketing one-to-one - Léo GmeinerBrapps Brasil
 
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015TrendWatching
 
Beacons In Hotels
Beacons In HotelsBeacons In Hotels
Beacons In Hotelsencircle.io
 
K2016: Foaming Simulation of Elastoflex® E PU Systems
K2016: Foaming Simulation of Elastoflex® E PU SystemsK2016: Foaming Simulation of Elastoflex® E PU Systems
K2016: Foaming Simulation of Elastoflex® E PU SystemsBASF
 
What can I do with Estimote Beacons?
What can I do with Estimote Beacons?What can I do with Estimote Beacons?
What can I do with Estimote Beacons?Estimote
 
Imagining a World with Beacons
Imagining a World with Beacons Imagining a World with Beacons
Imagining a World with Beacons Self-employed
 
How to start with Estimote Beacons?
How to start with Estimote Beacons?How to start with Estimote Beacons?
How to start with Estimote Beacons?Estimote
 
Estimote Beacons
Estimote BeaconsEstimote Beacons
Estimote BeaconsEstimote
 
FinTech in Israel - 2016 overview by Avi Zeevi at Carmel Ventures
FinTech in Israel - 2016 overview by Avi Zeevi at Carmel VenturesFinTech in Israel - 2016 overview by Avi Zeevi at Carmel Ventures
FinTech in Israel - 2016 overview by Avi Zeevi at Carmel VenturesViola Group
 

Destaque (20)

Insight Presentation: "What Wearables Mean For Marketers"
Insight Presentation: "What Wearables Mean For Marketers"Insight Presentation: "What Wearables Mean For Marketers"
Insight Presentation: "What Wearables Mean For Marketers"
 
Catalogo claudia 09 2014
Catalogo claudia 09 2014Catalogo claudia 09 2014
Catalogo claudia 09 2014
 
5 avances tegnologicos que marcaran tendencia en 2014
5 avances tegnologicos que marcaran tendencia en 20145 avances tegnologicos que marcaran tendencia en 2014
5 avances tegnologicos que marcaran tendencia en 2014
 
Kold Fusion, Tesla, Torsion Felter, Skalar Bølger, »Gratis« Energi.. = Alle J...
Kold Fusion, Tesla, Torsion Felter, Skalar Bølger, »Gratis« Energi.. = Alle J...Kold Fusion, Tesla, Torsion Felter, Skalar Bølger, »Gratis« Energi.. = Alle J...
Kold Fusion, Tesla, Torsion Felter, Skalar Bølger, »Gratis« Energi.. = Alle J...
 
Buscadores
BuscadoresBuscadores
Buscadores
 
BI-System with OData and SharePoint Online App (SharePoint Konferenz ppEDV Er...
BI-System with OData and SharePoint Online App (SharePoint Konferenz ppEDV Er...BI-System with OData and SharePoint Online App (SharePoint Konferenz ppEDV Er...
BI-System with OData and SharePoint Online App (SharePoint Konferenz ppEDV Er...
 
Banco Galicia (Caso) - Victoria Pertiné [IAB Forum Uruguay - 2013]
Banco Galicia (Caso) - Victoria Pertiné [IAB Forum Uruguay - 2013]Banco Galicia (Caso) - Victoria Pertiné [IAB Forum Uruguay - 2013]
Banco Galicia (Caso) - Victoria Pertiné [IAB Forum Uruguay - 2013]
 
Test Automation Framework Online Training by QuontraSolutions
Test Automation Framework Online Training by QuontraSolutionsTest Automation Framework Online Training by QuontraSolutions
Test Automation Framework Online Training by QuontraSolutions
 
ProfitBricks Cloud Computing IaaS An Introduction
ProfitBricks Cloud Computing IaaS An IntroductionProfitBricks Cloud Computing IaaS An Introduction
ProfitBricks Cloud Computing IaaS An Introduction
 
The tech. behind RoboBlastPlanet
The tech. behind RoboBlastPlanetThe tech. behind RoboBlastPlanet
The tech. behind RoboBlastPlanet
 
Golf Ville (Fortaleza Brasile)
Golf Ville (Fortaleza Brasile)Golf Ville (Fortaleza Brasile)
Golf Ville (Fortaleza Brasile)
 
BRAPPS: Beacons e as possibilidades para o marketing one-to-one - Léo Gmeiner
BRAPPS: Beacons e as possibilidades para o marketing one-to-one - Léo GmeinerBRAPPS: Beacons e as possibilidades para o marketing one-to-one - Léo Gmeiner
BRAPPS: Beacons e as possibilidades para o marketing one-to-one - Léo Gmeiner
 
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
 
Beacons In Hotels
Beacons In HotelsBeacons In Hotels
Beacons In Hotels
 
K2016: Foaming Simulation of Elastoflex® E PU Systems
K2016: Foaming Simulation of Elastoflex® E PU SystemsK2016: Foaming Simulation of Elastoflex® E PU Systems
K2016: Foaming Simulation of Elastoflex® E PU Systems
 
What can I do with Estimote Beacons?
What can I do with Estimote Beacons?What can I do with Estimote Beacons?
What can I do with Estimote Beacons?
 
Imagining a World with Beacons
Imagining a World with Beacons Imagining a World with Beacons
Imagining a World with Beacons
 
How to start with Estimote Beacons?
How to start with Estimote Beacons?How to start with Estimote Beacons?
How to start with Estimote Beacons?
 
Estimote Beacons
Estimote BeaconsEstimote Beacons
Estimote Beacons
 
FinTech in Israel - 2016 overview by Avi Zeevi at Carmel Ventures
FinTech in Israel - 2016 overview by Avi Zeevi at Carmel VenturesFinTech in Israel - 2016 overview by Avi Zeevi at Carmel Ventures
FinTech in Israel - 2016 overview by Avi Zeevi at Carmel Ventures
 

Semelhante a Mobile Trends and Innovations

Tweet for Beer - Beertap Powered by Java Goes IoT, Cloud, and JavaFX
Tweet for Beer - Beertap Powered by Java Goes IoT, Cloud, and JavaFXTweet for Beer - Beertap Powered by Java Goes IoT, Cloud, and JavaFX
Tweet for Beer - Beertap Powered by Java Goes IoT, Cloud, and JavaFXBruno Borges
 
Mobile Mumbo Jumbo - Demystifying the World of Enterprise Mobility with Oracle
Mobile Mumbo Jumbo - Demystifying the World of Enterprise Mobility with OracleMobile Mumbo Jumbo - Demystifying the World of Enterprise Mobility with Oracle
Mobile Mumbo Jumbo - Demystifying the World of Enterprise Mobility with OracleChris Muir
 
Securing Corporate Applications and Data on Personal Devices
Securing Corporate Applications and Data on Personal DevicesSecuring Corporate Applications and Data on Personal Devices
Securing Corporate Applications and Data on Personal DevicesArtur Alves
 
3° Sessione Oracle - CRUI: Mobile&Conversational Interface
3° Sessione Oracle - CRUI: Mobile&Conversational Interface3° Sessione Oracle - CRUI: Mobile&Conversational Interface
3° Sessione Oracle - CRUI: Mobile&Conversational InterfaceJürgen Ambrosi
 
Tweet4Beer - Beertap powered by Java goes IoT and JavaFX
Tweet4Beer - Beertap powered by Java goes IoT and JavaFXTweet4Beer - Beertap powered by Java goes IoT and JavaFX
Tweet4Beer - Beertap powered by Java goes IoT and JavaFXBruno Borges
 
La importancia del dato en la estrategia de marketing digital
La importancia del dato en la estrategia de marketing digitalLa importancia del dato en la estrategia de marketing digital
La importancia del dato en la estrategia de marketing digitalAdigital
 
Cómo terminar tu Planeación Financiera antes de las 6PM
Cómo terminar tu Planeación Financiera antes de las 6PMCómo terminar tu Planeación Financiera antes de las 6PM
Cómo terminar tu Planeación Financiera antes de las 6PMOracleOfficeOfFinance
 
Developing Mobile Applications for iOS and Android the Oracle way
Developing Mobile Applications for iOS and Android the Oracle wayDeveloping Mobile Applications for iOS and Android the Oracle way
Developing Mobile Applications for iOS and Android the Oracle wayToronto-Oracle-Users-Group
 
Chicago EPM Day-Excellence in Consolidations with HFM
Chicago EPM Day-Excellence in Consolidations with HFMChicago EPM Day-Excellence in Consolidations with HFM
Chicago EPM Day-Excellence in Consolidations with HFMAlithya
 
2 Guide MySQL Cloud Service Provisioning.
2 Guide MySQL Cloud Service Provisioning.2 Guide MySQL Cloud Service Provisioning.
2 Guide MySQL Cloud Service Provisioning.Virve Kettunen
 
3 Guide MySQL Cloud Service Database Access
3 Guide MySQL Cloud Service Database Access 3 Guide MySQL Cloud Service Database Access
3 Guide MySQL Cloud Service Database Access Virve Kettunen
 
Let's Talk Mobile
Let's Talk MobileLet's Talk Mobile
Let's Talk MobileChris Muir
 
Internet of Things for Retailers
Internet of Things for RetailersInternet of Things for Retailers
Internet of Things for RetailersInfor
 
The Mobile Enterprise in Action: Managing Business Processes from Your Mobile...
The Mobile Enterprise in Action: Managing Business Processes from Your Mobile...The Mobile Enterprise in Action: Managing Business Processes from Your Mobile...
The Mobile Enterprise in Action: Managing Business Processes from Your Mobile...Steven Davelaar
 
Securing Mobile Device Access
Securing Mobile Device AccessSecuring Mobile Device Access
Securing Mobile Device AccessArtur Alves
 
Oracle Cloud café sur les mobile apps 10 mars
Oracle Cloud café sur les mobile apps 10 marsOracle Cloud café sur les mobile apps 10 mars
Oracle Cloud café sur les mobile apps 10 marsSorathaya Sirimanotham
 

Semelhante a Mobile Trends and Innovations (20)

Tweet for Beer - Beertap Powered by Java Goes IoT, Cloud, and JavaFX
Tweet for Beer - Beertap Powered by Java Goes IoT, Cloud, and JavaFXTweet for Beer - Beertap Powered by Java Goes IoT, Cloud, and JavaFX
Tweet for Beer - Beertap Powered by Java Goes IoT, Cloud, and JavaFX
 
Mobile Mumbo Jumbo - Demystifying the World of Enterprise Mobility with Oracle
Mobile Mumbo Jumbo - Demystifying the World of Enterprise Mobility with OracleMobile Mumbo Jumbo - Demystifying the World of Enterprise Mobility with Oracle
Mobile Mumbo Jumbo - Demystifying the World of Enterprise Mobility with Oracle
 
Securing Corporate Applications and Data on Personal Devices
Securing Corporate Applications and Data on Personal DevicesSecuring Corporate Applications and Data on Personal Devices
Securing Corporate Applications and Data on Personal Devices
 
3° Sessione Oracle - CRUI: Mobile&Conversational Interface
3° Sessione Oracle - CRUI: Mobile&Conversational Interface3° Sessione Oracle - CRUI: Mobile&Conversational Interface
3° Sessione Oracle - CRUI: Mobile&Conversational Interface
 
Tweet4Beer - Beertap powered by Java goes IoT and JavaFX
Tweet4Beer - Beertap powered by Java goes IoT and JavaFXTweet4Beer - Beertap powered by Java goes IoT and JavaFX
Tweet4Beer - Beertap powered by Java goes IoT and JavaFX
 
La importancia del dato en la estrategia de marketing digital
La importancia del dato en la estrategia de marketing digitalLa importancia del dato en la estrategia de marketing digital
La importancia del dato en la estrategia de marketing digital
 
Cómo terminar tu Planeación Financiera antes de las 6PM
Cómo terminar tu Planeación Financiera antes de las 6PMCómo terminar tu Planeación Financiera antes de las 6PM
Cómo terminar tu Planeación Financiera antes de las 6PM
 
Reconsidering applications 10-90-90, AMIS UX Event
Reconsidering applications 10-90-90, AMIS UX EventReconsidering applications 10-90-90, AMIS UX Event
Reconsidering applications 10-90-90, AMIS UX Event
 
Developing Mobile Applications for iOS and Android the Oracle way
Developing Mobile Applications for iOS and Android the Oracle wayDeveloping Mobile Applications for iOS and Android the Oracle way
Developing Mobile Applications for iOS and Android the Oracle way
 
Chicago EPM Day-Excellence in Consolidations with HFM
Chicago EPM Day-Excellence in Consolidations with HFMChicago EPM Day-Excellence in Consolidations with HFM
Chicago EPM Day-Excellence in Consolidations with HFM
 
2 Guide MySQL Cloud Service Provisioning.
2 Guide MySQL Cloud Service Provisioning.2 Guide MySQL Cloud Service Provisioning.
2 Guide MySQL Cloud Service Provisioning.
 
3 Guide MySQL Cloud Service Database Access
3 Guide MySQL Cloud Service Database Access 3 Guide MySQL Cloud Service Database Access
3 Guide MySQL Cloud Service Database Access
 
Let's Talk Mobile
Let's Talk MobileLet's Talk Mobile
Let's Talk Mobile
 
Upc jornadas tic 2015 final
Upc jornadas tic 2015 finalUpc jornadas tic 2015 final
Upc jornadas tic 2015 final
 
Internet of Things for Retailers
Internet of Things for RetailersInternet of Things for Retailers
Internet of Things for Retailers
 
Oracle Mobile Cloud Service
Oracle Mobile Cloud ServiceOracle Mobile Cloud Service
Oracle Mobile Cloud Service
 
Reconsidering applications: 10:90:90
Reconsidering applications: 10:90:90Reconsidering applications: 10:90:90
Reconsidering applications: 10:90:90
 
The Mobile Enterprise in Action: Managing Business Processes from Your Mobile...
The Mobile Enterprise in Action: Managing Business Processes from Your Mobile...The Mobile Enterprise in Action: Managing Business Processes from Your Mobile...
The Mobile Enterprise in Action: Managing Business Processes from Your Mobile...
 
Securing Mobile Device Access
Securing Mobile Device AccessSecuring Mobile Device Access
Securing Mobile Device Access
 
Oracle Cloud café sur les mobile apps 10 mars
Oracle Cloud café sur les mobile apps 10 marsOracle Cloud café sur les mobile apps 10 mars
Oracle Cloud café sur les mobile apps 10 mars
 

Mais de Marta Rauch

Boost Your Content Strategy for REST APIs
Boost Your Content Strategy for REST APIsBoost Your Content Strategy for REST APIs
Boost Your Content Strategy for REST APIsMarta Rauch
 
REST API Doc Best Practices
REST API Doc Best PracticesREST API Doc Best Practices
REST API Doc Best PracticesMarta Rauch
 
Google Glass and Augmented Reality - tools for your content strategy tool kit
Google Glass and Augmented Reality - tools for your content strategy tool kitGoogle Glass and Augmented Reality - tools for your content strategy tool kit
Google Glass and Augmented Reality - tools for your content strategy tool kitMarta Rauch
 
Wearables and Google Glass
Wearables and Google GlassWearables and Google Glass
Wearables and Google GlassMarta Rauch
 
Augmented Reality and Google Glass
Augmented Reality and Google GlassAugmented Reality and Google Glass
Augmented Reality and Google GlassMarta Rauch
 
Google Glass is Here! What's Real, What's Hype, and What's Just Cool
 Google Glass is Here! What's Real, What's Hype, and What's Just Cool Google Glass is Here! What's Real, What's Hype, and What's Just Cool
Google Glass is Here! What's Real, What's Hype, and What's Just CoolMarta Rauch
 
Using a Gamification Framework to Start Your Own Gamification Project
Using a Gamification Framework to Start Your Own Gamification ProjectUsing a Gamification Framework to Start Your Own Gamification Project
Using a Gamification Framework to Start Your Own Gamification ProjectMarta Rauch
 
Augmented Reality and Google Glass
Augmented Reality and Google GlassAugmented Reality and Google Glass
Augmented Reality and Google GlassMarta Rauch
 
Game On: Creating User Assistance for Gamified Products
Game On: Creating User Assistance for Gamified ProductsGame On: Creating User Assistance for Gamified Products
Game On: Creating User Assistance for Gamified ProductsMarta Rauch
 
Gamification is Here: Build a Winning Plan!
Gamification is Here: Build a Winning Plan!Gamification is Here: Build a Winning Plan!
Gamification is Here: Build a Winning Plan!Marta Rauch
 
Enterprise Gamification
Enterprise GamificationEnterprise Gamification
Enterprise GamificationMarta Rauch
 
Mobile Usability Guidelines to Implement Now
Mobile Usability Guidelines to Implement NowMobile Usability Guidelines to Implement Now
Mobile Usability Guidelines to Implement NowMarta Rauch
 
Innovations in User Assistance
Innovations in User AssistanceInnovations in User Assistance
Innovations in User AssistanceMarta Rauch
 
12 Key Mobile Usability Guidelines to Implement Now
12 Key Mobile Usability Guidelines to Implement Now12 Key Mobile Usability Guidelines to Implement Now
12 Key Mobile Usability Guidelines to Implement NowMarta Rauch
 
Rauch Lava Con Mobile Usability 2011
Rauch Lava Con Mobile Usability 2011Rauch Lava Con Mobile Usability 2011
Rauch Lava Con Mobile Usability 2011Marta Rauch
 
7 Key Mobile Usability Guidelines to Implement Now, LavaCon 2011, Marta Rauch
7 Key Mobile Usability Guidelines to Implement Now, LavaCon 2011, Marta Rauch7 Key Mobile Usability Guidelines to Implement Now, LavaCon 2011, Marta Rauch
7 Key Mobile Usability Guidelines to Implement Now, LavaCon 2011, Marta RauchMarta Rauch
 

Mais de Marta Rauch (16)

Boost Your Content Strategy for REST APIs
Boost Your Content Strategy for REST APIsBoost Your Content Strategy for REST APIs
Boost Your Content Strategy for REST APIs
 
REST API Doc Best Practices
REST API Doc Best PracticesREST API Doc Best Practices
REST API Doc Best Practices
 
Google Glass and Augmented Reality - tools for your content strategy tool kit
Google Glass and Augmented Reality - tools for your content strategy tool kitGoogle Glass and Augmented Reality - tools for your content strategy tool kit
Google Glass and Augmented Reality - tools for your content strategy tool kit
 
Wearables and Google Glass
Wearables and Google GlassWearables and Google Glass
Wearables and Google Glass
 
Augmented Reality and Google Glass
Augmented Reality and Google GlassAugmented Reality and Google Glass
Augmented Reality and Google Glass
 
Google Glass is Here! What's Real, What's Hype, and What's Just Cool
 Google Glass is Here! What's Real, What's Hype, and What's Just Cool Google Glass is Here! What's Real, What's Hype, and What's Just Cool
Google Glass is Here! What's Real, What's Hype, and What's Just Cool
 
Using a Gamification Framework to Start Your Own Gamification Project
Using a Gamification Framework to Start Your Own Gamification ProjectUsing a Gamification Framework to Start Your Own Gamification Project
Using a Gamification Framework to Start Your Own Gamification Project
 
Augmented Reality and Google Glass
Augmented Reality and Google GlassAugmented Reality and Google Glass
Augmented Reality and Google Glass
 
Game On: Creating User Assistance for Gamified Products
Game On: Creating User Assistance for Gamified ProductsGame On: Creating User Assistance for Gamified Products
Game On: Creating User Assistance for Gamified Products
 
Gamification is Here: Build a Winning Plan!
Gamification is Here: Build a Winning Plan!Gamification is Here: Build a Winning Plan!
Gamification is Here: Build a Winning Plan!
 
Enterprise Gamification
Enterprise GamificationEnterprise Gamification
Enterprise Gamification
 
Mobile Usability Guidelines to Implement Now
Mobile Usability Guidelines to Implement NowMobile Usability Guidelines to Implement Now
Mobile Usability Guidelines to Implement Now
 
Innovations in User Assistance
Innovations in User AssistanceInnovations in User Assistance
Innovations in User Assistance
 
12 Key Mobile Usability Guidelines to Implement Now
12 Key Mobile Usability Guidelines to Implement Now12 Key Mobile Usability Guidelines to Implement Now
12 Key Mobile Usability Guidelines to Implement Now
 
Rauch Lava Con Mobile Usability 2011
Rauch Lava Con Mobile Usability 2011Rauch Lava Con Mobile Usability 2011
Rauch Lava Con Mobile Usability 2011
 
7 Key Mobile Usability Guidelines to Implement Now, LavaCon 2011, Marta Rauch
7 Key Mobile Usability Guidelines to Implement Now, LavaCon 2011, Marta Rauch7 Key Mobile Usability Guidelines to Implement Now, LavaCon 2011, Marta Rauch
7 Key Mobile Usability Guidelines to Implement Now, LavaCon 2011, Marta Rauch
 

Mobile Trends and Innovations

  • 1. Mobile Trends and Innovations Upgrade your insight Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Marta Rauch @martarauch #QConSF November 3, 2014
  • 2. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 2
  • 3. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Apps Lab https://www.youtube.com/watch?v=Ta3hKaEUnek
  • 4. Get ready for the future of mobile! Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Key mobile trends Wearables Internet of Things Location, geofencing, beacons Augmented reality Sensors, biometrics, voice REST APIs http://www.slideshare.net/MartaRauch
  • 5. Listen for your top takeaways Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
  • 6. Mobile Trends and Innovations Wearables Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
  • 7. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Mobile 2.0 http://www.informationweek.com/mobile/mobile-business/hows-your-enterprise-wearables-strategy/a/d-id/1316342 https://www.forrester.com/North+American+Consumer+Technographics+Consumer+Technology+Survey+2014/-/E-SUS2564 https://www.apple.com/watch/apple-watch-sport /
  • 8. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Explosive growth Wearables market $10M in 2014 $300M in 2018 (Business Insider) In 2014, 27% of developers surveyed plan to create apps for wearables (Strategy Analytics) http://www.appliedtechnotopia.com/post/69869304265/an-infographic-look-at-apps- for-wearable-tech-in
  • 9. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Sample wearable apps Some of my Glassware On my Moto 360 smartwatch
  • 10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | https://www.google.com/glass/start/what-it-does/ http://moto360.motorola.com/
  • 11. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | https://www.google.com/glass/start/what-it-does/ Be active, stay connected
  • 12. Be more awesome, hands free Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | https://www.google.com/glass/start/what-it-does/
  • 13. Follow recipes hands free Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://www.kitchme.com/googleglass
  • 14. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | https://www.google.com/glass/start/what-it-does/ Get hands free cooking assistance
  • 15. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Paint your room http://colorsnapglass.com/registered/#/features
  • 16. “I am a New Yorker, a law student, a quadriplegic… With Glass, paralysis doesn't have to be paralyzing.” - Alex Blaszczuk Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | https://www.youtube.com/watch?feature=player_ embedded&v=P8GVKqGruOQ http://alexbtrust.org/ Help for 650 million people with disabilities http://www.un.org/disabilities/convention/facts.shtml
  • 17. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://getwatchmetalk.com/ www.engadget.com/2013/08/02/dapper-vision-openglass/ Identify objects, get live captions Live captions for the hearing impaired, translation for movie watchers and travelers Identify objects for visually impaired
  • 19. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://rgrosssz.wordpress.com/2013/06/20/ok-glass-pass- me-the-scalpel-please-googleglass-during-surgery/ Train medical school students
  • 20. https://www.fidelitylabs.com/content/fidelity-market-monitor-for-glass Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Monitor the market
  • 21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Apps Lab http://theappslab.com/
  • 22. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm- for-kscope-13/ https://www.youtube.com/watch?v=Ta3hKaEUnek Engage customers
  • 23. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://panelpicker.sxsw.com/vote/21626 Enhance your performance at work
  • 24. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | UX for wearables Wearables Must Read: Wearables User Experience Heuristics for the Enterprise by Ultan O’Broin http://www.slideshare.net/uvox/user-experience-heuristics- for-wearables-in-the-enterprise
  • 25. UX and content for wearable tech Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Useful
  • 26. UX and content for wearable tech Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Useful Timely
  • 27. UX and content for wearable tech Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Useful Timely Unobtrusive
  • 28. UX and content for wearable tech Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Useful Timely Unobtrusive Relevant
  • 29. UX and content for wearable tech Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Useful Timely Unobtrusive Relevant Concise
  • 30. UX and content for wearable tech Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Useful Timely Unobtrusive Relevant Concise Straightforward
  • 31. UX and content for wearable tech Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Useful Timely Unobtrusive Relevant Concise Straightforward Visual
  • 32. UX and content for wearable tech Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Useful Timely Unobtrusive Relevant Concise Straightforward Visual Adaptable
  • 33. UX and content for wearable tech Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Useful Timely Unobtrusive Relevant Concise Straightforward Visual Adaptable Accessible
  • 34. Mobile Trends and Innovations Internet of Things (IoT) Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
  • 35. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Hockey stick growth Units by 2020 26B Gartner 50B Cisco 200B Intel 212B IDC Market growth $8.9T by 2020 IDC $14.4T by 2022 Cisco http://www.forbes.com/sites/jacobmorgan/2014/10/30/everythi ng-you-need-to-know-about-the-internet-of-things/
  • 36. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Connected http://blogs.hbr.org/2014/10/the-sectors-where-the-internet-of-things-really-matters/ wearables cars homes cities industrial internet Opportunities Real-time Optimization Customization Forecasting http://www.geappliances.com/connected-home-smart-appliances/
  • 37. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Control your Mercedes http://www.mbusa.com/mercedes/mbrace http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/
  • 38. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Interact with your Tesla http://translogic.aolautos.com/2013/07/02/google-glass-app- gives-tesla-model-s-owners-a-wearable-way-to-co/ https://play.google.com/store/apps/details?id=com.teslamotors.tesla&hl=en
  • 39. Control the Internet of Things (IoT) Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://glassappz.com/apps/glass-nest/ http://glassappz.com/apps/revolv/ http://revolv.com/revolv-google-glass-the-future-of-home-automation/ https://www.ecobee.com/ http://yourhome.honeywell.com/home/Products/Accessories/Total +Connect+Comfort+Services/Total+Connect+Comfort+Services.htm
  • 40. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Control drones https://flynixie.com/ http://spectrum.ieee.org/automaton/robotics/aerial-robots/ cyphy-works-pocket-flyer-drone Nixie wearable unfolds to create a quadcopter that flies, takes photos or video, then comes back to you Pocket Flyer fits in your pocket, unfolds to take 2 hours of aerial video
  • 41. Mobile Trends and Innovations Location Geofencing Beacons Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
  • 42. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Location and geofencing Apple patent for accessory control using geofencing http://www.patentlyapple.com/patently-apple/2014/10/apple-granted- 44-patents-today-covering-vehicle-geo-fencing-an-idevice-e-reader-mode- a-spiral-glass-staircase-more.html
  • 43. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Uber geofencing at LAX https://www.uber.com/ http://www.bsminfo.com/doc/uber-provides-a-lesson-in-geofencing-fleets-0001 Optimizes Traffic Dispatches Management Routes Accountability Productivity Fleet Service
  • 44. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Indoor location Beacons use Bluetooth low-energy (BLE) wireless http://www.wired.com/2014/09/app-opens-new-frontier-app-design-indoor-locations/ https://www.youtube.com/watch?v=wtBERi7Lf3c https://www.youtube.com/watch?v=wtBERi7Lf3c
  • 45. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Contextual awareness https://www.youtube.com/watch?v=JrRS8qRYXCQ Wireless sensors broadcast radio signals that your smartphone can interpret
  • 46. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Nearables Microlocation http://www-03.ibm.com/press/us/en/pressrelease/43310.wss http://ibmresearchnews.blogspot.com/2012/06/your-personal-shopping-assistant. html
  • 47. Mobile Trends and Innovations Augmented Reality AR Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
  • 48. What is augmented reality? Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | "AR is an enhanced view of a real-world environment. It uses technology to supplement the user’s normal view with additional content that enhances the experience." - Marta Rauch http://www.pbs.org/mediashift/2013/06/how-newspapers-make- augmented-reality-sexy-profitable/ The Language of Content Strategy by Scott Abel and Rahel Bailie O’Reilly Media http://oreilly.com/
  • 49. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | AR for wearables http://www.psfk.com/2013/10/google-glass-running-app.html http://www.crunchwear.com/tomtom-releases-smartwatch-aimed-golfers/ http://www.crunchwear.com/glassy-pro-one-smartwatch-surfer-dudes-dudettes/ Golf Surfing Running
  • 50. 864M phones AR enabled in 2014 103M cars AR enabled by 2020 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | AR is everywhere http://camicusdotorg.wordpress.com/2013/06/01/augmented-reality-car-repair-a-google-glass-app/ http://www.semico.com/content/augmented-reality-envision-more-intelligent-world http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db
  • 51. By the end of 2016, revenue of $600 billion Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | AR is big money http://www.semico.com/content/augmented-reality-envision-more-intelligent-world http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/ http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup
  • 52. AR is influencing many fields Medical Manufacturing Repair Automotive Mobile Translation Navigation Aviation Construction, advertising, publishing, television, tourism, military, gaming… http://en.wikipedia.org/wiki/Augmented_reality http://venturebeat.com/2013/08/22/augmented-reality-gives-surgeons-a-virtual-look-at-real-world- Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | organs-during-operations/
  • 53. AR can treat phobias like fear of spiders Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://www.bbc.com/news/technology-27186022 https://www.youtube.com/watch?v=vaF4alLlC-E https://itunes.apple.com/us/app/phobia-free/id627935349?mt=8
  • 54. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://www.autoblog.com/2013/08/13/2015-audi-a3-augmented-reality-app- owners-manual-video/ AR is replacing manuals
  • 55. Use AR to repair your car Copyright © 2014, Oracle and/or its affiliates. http://www.bitrebels.com/technology/augmented-reality-car-repair-app/ Marta Rauch @martara Aulcl hri g h "tCs orensteernvte dS.t r |a tegy for Augmented Reality and Wearable Technology" Copyright 2014.
  • 56. Volkswagen’s MARTA service guide Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://www.youtube.com/watch?feature=player_embedded&v=4LE_IocFnL0 http://www.motorauthority.com/news/1087330_volkswagen-xl1-gets-augmented- reality-ipad-repair-app-video
  • 57. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | AR printer setup and repair guides https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8 http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/
  • 58. Get real-time information – Google Now Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
  • 59. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | https://blogs.oracle.com/databaseinsider/entry/ experience_oracle_database_12c_with Oracle augmented reality app
  • 60. Mobile Trends and Innovations Sensors Biometrics Voice Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
  • 61. Shipments doubling in 2014 466 million units to ship in 2019 The demand for sensors is growing Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Nearly 600% growth in 2014 Typical wearable will have 4 sensors in 2019 http://digitimes.com/news/a20141021PR204.html
  • 62. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | https://moto360.motorola.com/
  • 63. Flyfit, waterproof ankle wearable for fitness, cycling, swimming Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Track fitness https://www.kickstarter.com/projects/522669502/flyfit-unique-ankle-tracker-for-fitness-cycling-an
  • 64. Intel Make it Wearable $500,000 competition Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | https://makeit.intel.com/ https://makeit.intel.com/finalists
  • 65. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Blocks – choose your sensor https://makeit.intel.com/ http://www.chooseblocks.com/#overview
  • 66. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | NOKIA Sensing X Challenge $2.25 M Competition http://sensing.xprize.org/about/overview
  • 67. Mobile biosensors predict diabetes, heart disease Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | https://www.nokiasensingxchallengevoting.org/base/nokiasen singxchalleng?region_id=us-en&content_id=53&tab_id=3 MIT Media Lab eyeMITRA
  • 68. Google’s wearable device will detect cancer earlier Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Google X http://www.bbc.com/news/technology-29802581 http://gizmodo.com/google-x-wants-to-track-cancer-with-nanoparticles- and-w-1651874772 http://www.slate.com/blogs/future_tense/2014/10/28/google_ x_nanoparticles_project_a_pill_to_detect_cancer_and_heart _disease.html
  • 69. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Do a mobile voice search 55% teens 41% adults http://googleblog.blogspot.com/2014/10/omg-mobile-voice-survey-reveals- teens.html
  • 70. Oracle Voice User Experience Technical considerations Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Voice to text Natural language processing, NLP Understanding users’ context UX design insights Clear UI Short interactions Most frequent tasks Natural speech Personality https://blogs.oracle.com/usableapps/entry/designing_the_oracle_voice_user https://www.youtube.com/watch?v=65VXoqVIXuY
  • 71. Mobile Trends and Innovations REST APIs Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
  • 72. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | APIs are growing quickly http://www.programmableweb.com/api-research 72
  • 73. Finance and Enterprise are the fastest growing API categories http://www.programmableweb.com/api-research Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 73
  • 74. 90% of new APIs are REST APIs Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 74 http://blog.soa.com/raml-birth-api-description-language-fit-enterprise/
  • 75. REST = REpresentation State Transfer An architecture for client-server web communication Growing rapidly, industry standard Fast, scalable, reliable Great for mobile, analytics, SEO Web Technologies, APIs, SOAP, REST - 2014 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 75
  • 76. Cloud UA for modern REST APIs – UX mockup Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 76 Responsive design for tablets and smartphones UX mockup from Oracle OpenWorld 2014
  • 77. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Go mobile with REST APIs http://www.oracle.com/us/corporate/oracle-openworld-news/thomas-kurian-keynote/ index.html
  • 78. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://medianetwork.oracle.com/video/player/3630043914001 Tablet and mobile apps https://itunes.apple.com/us/app/oracle-enterprise-performance/id845082117 https://play.google.com/store/apps/details?id=oracle.epm.mobile.OracleEPM&hl=en
  • 79. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Responsive design http://www.oracle.com/webfolder/ux/middleware/alta/index.html https://developers.google.com/web/fundamentals/layouts/rwd-fundamentals/ http://alistapart.com/topic/responsive-design
  • 80. Mobile Trends and Innovations Selected Resources Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
  • 81. Gartner’s Hype Cycle for Emerging Technology, 2014 Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | http://www.gartner.com/newsroom/id/2819918
  • 82. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Selected Resources Marta’s presentations, publications Marta’s SlideShare, http://www.slideshare.net/MartaRauch Marta’s Pinterest boards on mobile, wearables, geofencing, and augmented reality, http://pinterest.com/martarauch/ Marta Rauch, Wearable Technology and Google Glass – Why It Matters Mobile and Wearable Trends Oracle Apps Lab innovations, https://www.youtube.com/watch?v=Ta3hKaEUnek Gartner’s Hype Cycle for Emerging Technologies, 2014 http://www.gartner.com/newsroom/id/2819918 Mary Meeker, Internet Trends 2014, http://www.kpcb.com/internet-trends Misha Vaughn, Will You Be wearing Your Enterprise Data? https://blogs.oracle.com/VOX/entry/will_you_be_wearing_your Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13, http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm-for-kscope-13/ Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/ Noel Portugal, Augmented Reality Translation and Wearables: Sit Up and Take Notice, http://www.multilingualblog.com/augmented-reality-translation-and-wearables-sit-up-and-take-notice/ Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626 Joe Welinske, Developing User Assistance for Mobile Apps Internet of Things Everything You Need to Know about the Internet of Things, The Sectors Where the Internet of Things Matters Location, Beacons http://www.wired.com/2014/09/app-opens-new-frontier-app-design-indoor-locations Augmented Reality Scott Abel & Rahel Bailie, The Language of Content Strategy (includes Marta Rauch's augmented reality topic) Experience Oracle Database 12c with the Oracle App's Augmented Reality Scanner, https://blogs.oracle.com/databaseinsider/entry/experience_oracle_database_12c_with Sensors, Voice Nokia Sensing X Prize, Designing the Oracle Voice UX https://blogs.oracle.com/usableapps/entry/designing_the_oracle_voice_user REST APIs, responsive design Programmable Web, Google's Responsive Web Design Basics, A List Apart
  • 83. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Key mobile trends Wearables Internet of Things Location, geofencing, beacons Augmented reality Sensors, biometrics, voice REST APIs Get ready for the future of mobile! http://www.slideshare.net/MartaRauch
  • 84. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Share a top takeaway
  • 85. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Thank you! • @martarauch • Marta Rauch • +Marta Rauch • Marta Rauch • Marta Rauch Connect with me http://www.slideshare.net/MartaRauch
  • 86. About the Speaker @martarauch Marta Rauch works in a development team at Oracle, where she architects and leads mobile, cloud, and REST API projects. She participates in internal design jams and developer challenges for beacons, IoT, augmented reality, and wearable technology. Marta advocates for mobile usability, and provides UX and beta feedback for mobile apps and wearable tech. Google invited her to be one of the first Google Glass Explorers. A frequent presenter for conferences and webinars, Marta has published articles for IEEE, HCII, Springer, STC, and CIDM. She contributed information to Developing User Assistance for Mobile Apps, by Joe Welinske. Her augmented reality topic appears in The Language of Content Strategy by Scott Abel and Rahel Bailie. Marta is an STC Associate Fellow, a member of the Nominating Committee, and VP of the Silicon Valley chapter. She earned a certificate from the University of California Extension and graduated from Stanford University. Find Marta’s slides on SlideShare: http://www.slideshare.net/MartaRauch Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
  • 87. Safe Harbor Statement The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 87
  • 88. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 88