Google Glass and Augmented Reality - tools for your content strategy tool kit
1. Google Glass and Augmented
Reality - Tools for Your Content
Strategy Tool Kit
@martarauch
#STC14
Marta Rauch
2. • The market for wearable tech
• Google Glass apps and use cases
• The importance of augmented reality
• Content strategy
• Resources
Tip! Details are in my slides on SlideShare:
http://www.slideshare.net/MartaRauch
What We’ll Look At
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014
Adapt your content
strategy for
augmented reality
and wearable tech!
3. • Do you use any wearable technology,
like a Fitbit?
• Have you used an augmented reality app,
like the Ikea catalog?
Poll
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014
http://www.engadget.com/2013/08/06/ikeas-2014-catalog-app-augmented-reality/
https://www.youtube.com/watch?v=vDNzTasuYEwhttp://www.businessinsider.com/fitbit-force-review-2013-10
4. The Market for Wearable
Technology
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014
5. Explosive growth –
get your content ready
Market growth projection:
• $10 Million in 2014
• $300 Million in 2018
(Business Insider)
In 2014, 27% of developers surveyed
plan to create apps for wearable
technology
(Strategy Analytics)
http://www.appliedtechnotopia.com/post/69869304265/an
-infographic-look-at-apps-for-wearable-tech-in
Marta Rauch @martarauch "Google Glass and Augmented Reality:
Tools for Your Content Strategy Tool Kit" #STC201 Copyright 2014
6. Google Glass
apps and use cases
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
7. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
Glass UX
8. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
Glass Settings
9. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
Some of my Glassware…
10. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
Get traffic information
11. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
Post on social networks
12. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
Read texts, email
13. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014..
http://www.google.com/glass/start/what-it-does/
Translate your voice
14. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14
Copyright 2014.
Paint your room
http://colorsnapglass.com/registered/#/features
15. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy
Tool Kit" #STC14 Copyright 2014..
http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/
Interact with your Mercedes
16. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
http://translogic.aolautos.com/2013/07/02/google-glass-app-gives-
tesla-model-s-owners-a-wearable-way-to-co/
Interact with your Tesla
17. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014..
http://rgrosssz.wordpress.com/2013/06/20/ok-glass-pass-me-the-
scalpel-please-googleglass-during-surgery/
Train medical
school
students
18. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014..
www.engadget.com/2013/08/02/dapper-vision-openglass/
Identify objects
19. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14
Copyright 2014.
http://abcnews.go.com/Technology/google-glass-changing-
quadriplegics-life/story?id=19918986 http://alexbtrust.org/
“I am a New Yorker, a law student, a quadriplegic…
With Glass, paralysis doesn't have to be paralyzing.”
- Alex Blaszczuk
20. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014..
bits.blogs.nytimes.com/2013/08/16/google-tries-to-make-
google-glass-look-fashionable/
http://www.marieclaire.com/blog/nina-garcia-google-glass
http://mashable.com/2013/08/15/vogue-google-glass/
Make a
fashion
statement
21. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool
Kit" #STC14 Copyright 2014.
http://glass-apps.org/google-glass-application-list
http://glass-apps.org/voicebuyer-for-amazon-google-glass-app
Shop
22. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright Copyright 2014. http://www.kitchme.com/googleglass
Cook
23. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy
Tool Kit" #STC14 Copyright 2014.
Watch news
http://www.theverge.com/2013/5/20/4339446/google-glass-
apps-everything-you-can-do-right-now
24. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
http://glassappz.com/apps/glassfit/
http://glassappz.com/apps/camelbak-thirst/
http://news.cnet.com/8301-17938_105-57597301-1/camelbaks-
new-google-glass-app-aims-to-keep-you-hydrated/
Work out
25. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014
http://glass-apps.org/trulia-google-glass-app
Buy or sell a house
26. Enterprise Use Cases
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
27. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
http://panelpicker.sxsw.com/vote/21626
The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.
28. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
http://theappslab.com/2013/06/20/messing-around-with-glass-
and-fusion-crm-for-kscope-13/
Engage
customers
The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.
29. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
http://glassappz.com/apps/glass-nest/
http://glassappz.com/apps/revolv/
http://revolv.com/revolv-google-glass-the-future-of-home-automation/
Control the Internet of Things (IoT)
30. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
http://glass-apps.org/google-glass-application-list
Monitor Social Networks
31. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
http://glass-apps.org/google-glass-application-list
Be productive
32. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014. http://silicalabs.com/#product
Meet up
33. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
https://www.fidelitylabs.com/content/fidelity-
market-monitor-for-glass
Monitor the
market
34. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
http://glass-apps.org/google-glass-application-list
Track finances on all your devices
35. The importance of
Augmented Reality (AR)
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014
36. "AR is an enhanced view of
a real-world environment.
It uses technology to
supplement the user’s
normal view with
additional content that
enhances the experience."
- Marta Rauch
The Language of Content Strategy,
by Scott Abel and Rahel Bailie.
O’Reilly Media http://oreilly.com/
What is augmented reality?
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
http://www.pbs.org/mediashift/2013/06/how-
newspapers-make-augmented-reality-sexy-profitable/
37. Augmented reality apps are being developed
for Google Glass and other wearable technologies
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014
AR for Glass and wearable tech
http://www.psfk.com/2013/10/google-glass-running-app.html
http://techcrunch.com/2013/09/08/smartdrive-hack-creates-a-real-
hud-for-your-car-via-google-glass/
38. • 864 million phones AR enabled in 2014
• 103 million cars AR enabled by 2020
AR is everywhere
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
http://camicusdotorg.wordpress.com/2013/06/01/augme
nted-reality-car-repair-a-google-glass-app/
http://www.semico.com/content/augmented-reality-
envision-more-intelligent-world
http://na1.www.gartner.com/imagesrv/newsroom/images
/hype-cycle-pr.png;pv4a3db6f9c029a4db
39. By the end of 2016, revenue of $600 billion
It is big money
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
http://www.semico.com/content/augmented-reality-envision-more-intelligent-world
http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db
http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/
http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup
40. • Publishing
• Repair
• Automotive
• Mobile
• Translation
• Medical
• Education
• Advertising, manufacturing, navigation, television,
tourism, military, gaming, construction…
It's influencing many fields
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
http://en.wikipedia.org/wiki/Augmented_reality
http://venturebeat.com/2013/08/22/augmented-reality-gives-
surgeons-a-virtual-look-at-real-world-organs-during-operations/
41. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
http://www.autoblog.com/2013/08/13/2015-audi-a3-
augmented-reality-app-owners-manual-video/
AR is replacing manuals
42. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://www.bitrebels.com/technology/a
ugmented-reality-car-repair-app/
AR car repair
guide
43. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy
Tool Kit" #STC14 Copyright 2014.
http://www.youtube.com/watch?feature=player_embedded&v=4LE_IocFnL0
http://www.motorauthority.com/news/1087330_volkswagen-xl1-gets-
augmented-reality-ipad-repair-app-video
Volkswagen’s MARTA service guide
44. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8
http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/
AR printer setup
and repair manuals
45. Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit"
#STC14 Copyright 2014.
https://blogs.oracle.com/databaseinsider/entry/experience_oracle
_database_12c_with
Oracle’s
Augmented
Reality
app
46. Content Strategy
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
47. • Useful
Content for Wearable Tech
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
48. • Useful
• Timely
Content for Wearable Tech
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
49. • Useful
• Timely
• Unobtrusive
Content for wearable tech
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
50. • Useful
• Timely
• Unobtrusive
• Relevant
Content for wearable tech
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
51. • Useful
• Timely
• Unobtrusive
• Relevant
• Concise
Content for wearable tech
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
52. • Useful
• Timely
• Unobtrusive
• Relevant
• Concise
• Straightforward
Content for wearable tech
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
53. • Useful
• Timely
• Unobtrusive
• Relevant
• Concise
• Straightforward
• Visual
Content for wearable tech
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
54. • Useful
• Timely
• Unobtrusive
• Relevant
• Concise
• Straightforward
• Visual
• Adaptable
Content for wearable tech
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
55. • Useful
• Timely
• Unobtrusive
• Relevant
• Concise
• Straightforward
• Visual
• Adaptable
• Accessible
Content for wearable tech
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
56. Selected Resources
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
57. • Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch
• Marta Rauch, augmented reality and Google Glass Pinterest boards: http://pinterest.com/martarauch/
• Marta Rauch’s YouTube channel and Google Glass videos https://www.youtube.com/user/martarauch/videos
• Marta Rauch, Wearable Technology and Google Glass – Why It Matters
Google Glass
• Gartner’s Hype Cycle for Emerging Technologies, 2013 http://www.gartner.com/newsroom/id/2575515
• Google Glass, What It Does, http://www.google.com/glass/start/what-it-does/
Google Glass How To: Getting Started, http://www.youtube.com/watch?v=4EvNxWhskf8
Glass User Interface Guidelines, https://developers.google.com/glass/ui-guidelines
• Installable Glassware, http://glass-apps.org http://glassappz.com
• Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13, http://theappslab.com/2013/06/20/messing-
around-with-glass-and-fusion-crm-for-kscope-13/
• Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/
• Noel Portugal, Augmented Reality Translation and Wearables: Sit Up and Take Notice.
http://www.multilingualblog.com/augmented-reality-translation-and-wearables-sit-up-and-take-notice/
• Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626
• Misha Vaughn, Will You Be wearing Your Enterprise Data? https://blogs.oracle.com/VOX/entry/will_you_be_wearing_your
Augmented Reality
• Scott Abel & Rahel Bailie, The Language of Content Strategy (includes Marta Rauch's augmented reality topic)
• Mez Breeze, How Augmented Reality Will Change the Way We Live, http://thenextweb.com/insider/2012/08/25/how-augmented-
reality-will-change-way-live/
• Experience Oracle Database 12c with the Oracle App's Augmented Reality Scanner,
https://blogs.oracle.com/databaseinsider/entry/experience_oracle_database_12c_with
Selected Resources
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014
58. • The market for wearable tech
• Google Glass apps and use cases
• The importance of augmented reality
• Content strategy
• Resources
Tip! Details are in my slides on SlideShare:
http://www.slideshare.net/MartaRauch
What We Looked At
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
Adapt your content
strategy for
augmented reality
and wearable tech!
59. Catch me during a break
to try on Glass
yourself!
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
60. • @martarauch
• Marta Rauch
• +Marta Rauch
• Marta Rauch
• Marta Rauch
Connect
with me
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.
Thank You!
61. Marta Rauch was one of the first Google Glass Explorers in 2013,
and is looking at content strategy and use cases for enterprise.
A senior principal information developer at Oracle, Marta leads cloud
and mobile projects, and participates in initiatives for wearable tech and Glass.
Look for Marta’s article on Google Glass and wearable technology in the
April, 2014 STC Intercom.
Marta provided UX feedback for two AR apps for iPad and Android.
Her augmented reality topic is featured in The Language of Content Strategy,
by Rahel Bailie and Scott Abel, available from O’Reilly and Amazon.
An STC Associate Fellow, Marta is a frequent presenter for conferences and
webinars, and has published articles for IEEE, HCII, STC Intercom, and CIDM Best
Practices. She has received 15 STC awards for individual and team projects at the
regional and international level. She is a member of the STC Nominating Committee.
Marta holds a degree from Stanford University, a teaching credential, and a
certificate from UC Extension in Technical Communication.
About the Speaker
Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14
Copyright 2014.
The statements and opinions expressed here are the author’s own
and do not necessarily represent those of Oracle Corporation.