Gamification of ePublishing by Rauch and Brown-Hoekstra

Gamifying eBook Publishing

Kit Brown-Hoekstra

Marta Rauch

@kitcomgenesis
@martarauch

Intelligent Content 2013
Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Audience Poll
Have you worked on a gamification project?
Are you an eBook publisher?
What is one goal you have for this workshop?


Our Game Plan:

• What is gamification?
• Gamification Framework
• Group exercise: Gamifying eBook Publishing
• Resources
• Awesome prize! Key Takeaway:
Gamification can boost
engagement and profits
for ePublishing!
Tip! Details are in our slides
posted on SlideShare:
http://www.slideshare.net/MartaRauch


What is Gamification?


A simple definition:

Game techniques
..
…in non-game situations
…to motivate people and
drive behavior.


Game Techniques Used In Gamification
 Dynamics – motivate behavior
Scenario, rules, progression

 Mechanics – help achieve goals
Teams, competitions, rewards, feedback

 Components – track progress
Quests, points, levels, badges, collections

Badgeville http://badgeville.com/


Gamification is Growing Rapidly
By 2014, over 70% of companies
will have at least one
It’s time for
gamified product
ePublishing to
get in the
By 2015, over 50% will game!
gamify innovation

A company that gamifies
marketing & customer retention
will be as important as
eBay, Facebook, or Amazon
Source: Gartner Press Release Egham, UK, April12, 2011:
http://www.gartner.com/it/page.jsp?id=1629214


It’s Big Money!
Market: from $100M in 2011 to over $2.8B in 2016

Growth: from 155% in 2011 to 197% in 2012

47% focus on user engagement

Source: M2: http://www.m2research.com/gamification.htm


It Engages Millennials
Gen Y have 10,000 hours of gaming by age 21

The 10,000-Hour Rule – Outliers by Malcolm Gladwell

Gen Y are 25% of the US workforce
In 2014, they will be 36%,
and in 2020, 46%

“Maximizing Millennials” UNC Kenan-Flagler Business School
Jane McGonigal: Gaming Can Make A Better World
http://www.youtube.com/watch?v=dE1DuBesGYM

How Can It Help ePublishing?
 Increase customer engagement
 Motivate participation
 Influence behavior
 Drive adoption, learning, loyalty
 Improve quality of service
 Increase efficiency
 Reduce time, costs
 Drive profits
Bunchball http://www.bunchball.com/products


Gamification Framework



Courtesy Kevin Werbach, For The Win: How Game
Thinking Can Revolutionize Your Business


Step #1

Define
business
objectives


Step #2

Describe
your
players


Step #3
Delineate
target
behaviors


Step #4

Devise
activity loops


Step #5

Don't
forget
the fun


Step #6

Deploy
appropriate
tools



 Define business objectives
 Describe your players
 Delineate target behaviors
 Devise activity loops
 Don't forget the fun
 Deploy appropriate
tools

Courtesy Kevin Werbach, For The Win: How Game
Thinking Can Revolutionize Your Business


Resources
for Learning More


Highly Recommended
Gamification, taught by Kevin Werbach of the Wharton School
via Coursera: https://www.coursera.org/course/gamification

Excellent,
online,
no cost


Selected Resources
• Kevin Werbach, Dan Hunter: For The Win: How Game Thinking
Can Revolutionize Your Business
• Gamification course taught by Kevin Werbach of the Wharton School through Coursera
• Gartner Press Release, Egham, UK, April12, 2011, M2 Research
• Gabe Zichermann, Gamification by Design: Implementing Game Mechanics in Web and
Mobile Apps, Game-Based Marketing: Inspire Customer Loyalty through Rewards,
Challenges, and Contests, The Gamification Revolution: How Leaders Leverage Game
Mechanics to Crush the Competition (Coming Soon)
• Gamification Co: http://www.gamification.co/
• Gsummit: http://gsummit.com/
• ThinkingWorlds.com, GameSalad.com
• Jane McGonigal, Games Can Make A Better World, Reality is Broken
• Karl Kapp, The Gamification of Learning and Instruction: Game-Based Methods and
Strategies for Training and Education
• Cheryl Lockett Zubak, Simulations, Games, & Engaged Learning, STC IDL SIG newsletter
• Marta Rauch, article on Gamification is Here: Build a Winning Plan
• Marta Rauch, presentation on Gamification is Here: Build a Winning Plan


Key Takeaways

• Gamification can be an effective business tool
• Use the Gamification Framework
• Gamify eBook Publishing to increase
engagement and motivation
• Resources Key Takeaway:
Gamification can
enhance engagement
Tip! Details are in our slides and profits for
posted on SlideShare: ePublishing!
http://www.slideshare.net/MartaRauch


Prize

Tweet this!
For The Win by @kwerb –
awesome prize! #ICC2013
@wharton

Excellent
resource!

For The Win:
How Game Thinking Can
Revolutionize Your Business
by Kevin Werbach, Dan Hunter
http://wdp.wharton.upenn.edu/books/for-the-win/

Marta Rauch @martarauch Cindy Church @vizcue Gail Chappell "Jumpstart Your Mobile Project" ICC2013 Copyright 2013.

Kit Brown-Hoekstra
@kitcomgenesis
Marta Rauch Connect
@martarauch with us!

Marta's upcoming gamification events:
• STC Summit 2013
• IEEE IPCC 2013
• ACM HCII 2013
Kit: STC Summit 2013

Gamification of ePublishing by Rauch and Brown-Hoekstra

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Gamification of ePublishing by Rauch and Brown-Hoekstra