The starter GROWTH HACKING sourcebook by Marko Pajic. Growth hacking is about running smart experiments to drive growth within your business. Marketing is about experimentation to move growth as well,

1. e periments
IMPORTANCE AND DOCUMENTATION

2. “

3. TRADITION VS GROWTH
◎Traditional marketing is focused on
driving brand awareness.
◎Growth hacking differs from traditional
marketing by creating a company-wide
culture of experimentation.
◎Product first, marketing later?
LOL? Seriously?!

4. That guy...

5. Growth hacking actually
works to bridge that gap
between MARKETING
and PRODUCT by
fulfilling the promise in
the marketplace that a
product creates.
Ooohh..That is one beautiful bridge!
Growth accelerates
when the team starts to
EXPERIMENT.

6. „But, experiments SUCK HARD dude! “ - Marketing
Well... If you’re not
running the
experiments, you’re
probably not
growing!
Here’s the thing:
You just don’t know
how people are going
to react to changes in
the product, and so
you must TEST your
assumptions.
Experimentation
means finding and
actually MEASURING
what your customers
love.

7. SUCK ON THAT MARKETING! – GROWTH HACKING
MIC DROP

8. How many experiments?
Just start
somewhere,
anywhere.
It’s harder to go
from no experiments
to even three per
week. It’s much
easier to tweak bad
experiments into
good.

9. Want big
impact?
Use big image.

10. TO DO LIST
1. BRAINSTORM
2. PRIORITIZE
3. TEST
4. IMPLEMENT
5. ANALIZE
6. SYSTEMIZE

12. HOLY F***, they have massive growth!
Wt
WTF
DA F***
I should gone to the college...
horse s***
well well well
„ my face is above the water“ tralala

13. Watch OUT, here comes the BORING part...

14. DOCUMENTATION

15. STARTER PACK
https://goo.gl/QnXABx

16. NOT BAD PACK
http://www.pipefy.com/

17. The Advance Pack (Quora style) https://goo.gl/aVplCE

18. Thanks!
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My SnapC: mrpajic aka. Don Markonee.