Sensor tower-q2-2021-data-digest

Q2 2021:

Store Intelligence
Data Digest
— 
Explore the Quarter’s Top Apps,
Games, Publishers, and More

© 2021 Sensor Tower Inc. - All Rights Reserved
Executive Summary:
Highlights
Worldwide app downloads totaled 35.9B in 2Q21,
a 4.8% year-over-year decrease from the
unusually high total of 37.7B in 2Q20 driven by
COVID-19. App Store downloads fell 13.3% to 7.9B,
while Google Play downloads dropped 2.1% to 28B.
Consumer spending in Niantic’s Pokémon GO
reached $5 billion in the five years since its July
2016 launch. It became just the eighth mobile game
ever to reach $5 billion in gross revenue since the
beginning of 2014.

TikTok was the top app by global downloads in Q2
2021, the fifth time in the past six quarters since
the beginning of 2020. It reached 200 million
quarterly installs for the first time since it was
removed from India’s app stores in Q2 2020.

The rollout of COVID-19 vaccines in the U.S.
helped the demand for gig work apps return
towards pre-pandemic levels. Uber provided
incentives for drivers to address diverging adoption
rates between its driver and consumer apps.
2

REQUEST DEMO
Sensor Tower’s Mobile Insights team compiled the download estimates
provided in this report using the Sensor Tower Store Intelligence platform.

● Figures cited in this report reflect App Store and Google Play
download estimates for January 1, 2014 through June 30, 2021.

● Download estimates presented are on a per-user basis, meaning that
only one download per Apple or Google account is counted towards
the total.

● Downloads of the same app by the same user to multiple devices,
updates, or re-installs of the same app by the same user are not
counted towards the total.

● Android app install estimates represent downloads from the Google
Play Store only. Sensor Tower does not provide download estimates
for third-party Android stores.
About This Data:
Methodology
Store Intelligence
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access to Store Intelligence insights
and the highly accurate data used to
build this report? See the fastest
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downloads or revenue.
3

Market Overview:

Q2 2021 Worldwide Download Growth
35.9 Billion

App Store + Google Play Downloads
7.9 Billion

App Store Downloads
28.0 Billion

Google Play Downloads
Worldwide App Store and
Google Play Downloads
0
5B
10B
15B
20B
25B
30B
35B
40B
Q2 2020 Q2 2021
35.9B
37.7B
-4.8%
Worldwide App Store
Downloads
0
5B
10B
15B
20B
25B
30B
35B
40B
Q2 2020 Q2 2021
7.9B
9.1B
-13.3%
Worldwide Google Play
Downloads
0
5B
10B
15B
20B
25B
30B
35B
40B
Q2 2020 Q2 2021
28.0B
28.6B
-2.1%
4

— 
Top Apps by Downloads in Q2 2021
Top Apps

TikTok from ByteDance was the top app by
global downloads in Q2 2021. It has held the
No. 1 spot in five out of the past six quarters, and
surpassed 200 million downloads for the first
time since it was removed from the app store in
India in 2Q20.

Facebook-published apps rounded out the
rest of the top five apps. Zoom also had a
strong quarter at No. 6, and it has ranked among
the top 10 apps each quarter since the start of
the pandemic in early 2020.

TikTok .
Facebook .
Instagram .
WhatsApp .
Messenger .
Zoom .
Snapchat .
Telegram .
CapCut .
Google Meet .
WhatsApp Business .
PicsArt .
YouTube .
Twitter .
Spotify .
Pinterest .
Kuaishou .
Netflix .
SHEIN .
InShot .
0 50M 100M 150M 200M 250M
App Store Google Play
Overall - Worldwide
Note Regarding Download Estimates

Our estimates include worldwide downloads for iPhone,
iPad, and Google Play for Apr. 1 through Jun. 30, 2021. Apple
apps and Google pre-installed apps are excluded. We report
unique installs only. Android estimates do not include third-
party stores. Figures represent aggregate installs of all app
versions, ex: Facebook and Facebook Lite.

Q2 Apps by Worldwide Downloads 6

TikTok .
YouTube .
Instagram .
WhatsApp .
Facebook .
CapCut .
Zoom .
Google Maps .
Messenger .
Gmail .
Google Chrome .
WeChat .
Telegram .
Google .
Netflix .
SHEIN .
National Anti-Fraud Center .
Taobao .
McDonald's .
Spotify .
0 10M 20M 30M 40M 50M 60M 70M
iPhone iPad
App Store - Worldwide

Our estimates include worldwide daily download totals for
iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple apps
are excluded. We report unique installs only (one download
per user). Figures represent aggregate installs of all app

TikTok was also the top app by App Store
downloads with 67 percent more downloads
than the No. 2 app, YouTube. ByteDance also
had another app, CapCut, among the top 10.

Google Maps had its best quarter on the App
Store since before the pandemic as travel
started to return in Q2 2021. It reached 25
million downloads in a quarter for just the
second time ever.

TikTok .
Facebook .
Instagram .
WhatsApp .
Messenger .
Snapchat .
Zoom .
Telegram .
Google Meet .
WhatsApp Business .
CapCut .
Josh .
PicsArt .
Kuaishou .
InShot .
Twitter .
Pinterest .
MX TakaTak .
PLAYit .
Spotify .
0 25M 50M 75M 100M 125M 150M
Google Play - Worldwide

Google Play for Apr. 1 through Jun. 30, 2021. We report unique
installs only (one download per User). Google preinstalled apps
are excluded. Android download estimates do not include
third-party stores. Figures represent aggregate installs of all
app versions, ex: Facebook and Facebook Lite.

Some top video conferencing apps saw
substantial quarter-over-quarter growth,
particularly in India as COVID-19 restrictions
increased there. Downloads for Zoom and
Google Meet increased 119 percent Q/Q in India,
though they were still well below the totals from
Q2-Q3 2020.

Photo and video editors also had a strong
quarter on Google Play. Some top apps
included CapCut, PicsArt, and InShot.

TikTok .
Facebook .
YouTube .
HBO Max .
Messenger .
Instagram .
Zoom .
Cash App .
Netflix .
WhatsApp .
Snapchat .
Amazon .
Disney+ .
SHEIN .
Robinhood .
DoorDash .
Hulu .
Spotify .
Coinbase .
CapCut .
0 2M 4M 6M 8M 10M 12M 14M 16M 18M
Overall - United States
Q2 Apps by U.S. Downloads


9
HBO Max continued to gain new users in the
U.S., ranking as the No. 4 app in the quarter
with an all-time high of nearly 11 million
downloads. After surpassing top streaming
apps like Netflix and Disney+ for the first time in
Q1 2021, it expanded the gap in Q2.

The high demand for cryptocurrency helped
Coinbase rank among the top 20 apps in the
U.S. for the first time in Q2 2021 with 6.2
million downloads.

TikTok .
YouTube .
HBO Max .
Facebook .
Messenger .
Instagram .
Gmail .
Google Maps .
Netflix .
Zoom .
Amazon .
Cash App .
Snapchat .
Disney+ .
WhatsApp .
Spotify .
Google .
Robinhood .
SHEIN .
Hulu .
0 2M 4M 6M 8M 10M 12M 14M
iPhone iPad
App Store - United States


10
TikTok and YouTube each surpassed 10
million U.S. installs on iOS in Q2 2021. Since
the start of 2020, Zoom has been the only other
app to reach that threshold.

Despite more businesses reopening in the
U.S. as COVID-19 vaccines became available,
Zoom still managed to return the top 10 apps
on the App Store. Zoom had ranked No. 3 in Q1
2021 and No. 1 in each of the three quarters
before that.

Facebook .
TikTok .
Messenger .
HBO Max .
Google Pay .
Zoom .
Crypto.com .
Cash App .
WhatsApp .
Instagram .
Tubi .
Snapchat .
PictureThis .
Disney+ .
PayPal .
DoorDash .
Coinbase .
SHEIN .
Venmo .
Shop .
0 1M 2M 3M 4M 5M
Google Play - United States


11
Facebook was the No. 1 app in the U.S. on
Google Play. It had its best quarter by U.S.
adoption since three years prior in Q2 2018.

Finance apps built on the gains in Q1 2021
when the category had four of the top 20
apps. Crypto.com had more than half of its all-
time downloads in Q2 2021, and only
PictureThis had more quarter-over-quarter
growth among non-game apps.

TikTok .
WhatsApp .
Instagram .
Telegram .
Facebook .
SHEIN .
Zoom .
Messenger .
Spotify .
CapCut .
Pinterest .
Snapchat .
Microsoft Teams .
McDonald's .
YouTube .
Binance .
Google Maps .
Discord .
AliExpress .
Netflix .
0 5M 10M 15M 20M 25M
Overall - Europe
Q2 Apps by European Downloads


12
TikTok was the top app by adoption in Europe
for the fourth consecutive quarter. Besides
TikTok, Zoom was the last app to rank No. 1 in
Q2 2020.

SHEIN, a top online shopping app focusing on
women’s clothing, had its best quarter in
Europe yet with 13.8 million downloads.
Europe accounted for nearly a third of SHEIN’s
downloads in Q2 2021.

WhatsApp .
TikTok .
Instagram .
YouTube .
Google Maps .
Telegram .
SHEIN .
Zoom .
Facebook .
Microsoft Teams .
Spotify .
Gmail .
Messenger .
Google .
Snapchat .
Netflix .
Pinterest .
Google Chrome .
McDonald's .
CapCut .
0 2M 4M 6M 8M 10M 12M
iPhone iPad
App Store - Europe


13
WhatsApp was the top app on the App Store in
Europe in Q2 2021, followed by TikTok and
Instagram. Top European markets for WhatsApp
included Russia, the U.K., and Turkey.

On the App Store, 15 of the top 20 apps by
European downloads were from United
States-based publishers. Google alone had five
apps among the top 20, and Facebook had
another four.

TikTok .
Telegram .
Facebook .
Instagram .
WhatsApp .
SHEIN .
QR & Barcode Scanner .
Messenger .
Zoom .
CapCut .
Pinterest .
Snapchat .
QR & Barcode Reader .
Spotify .
YouTube Kids .
McDonald's .
Zenly .
AliExpress .
Discord .
Wombo .
0 2M 4M 6M 8M 10M 12M 14M
Google Play - Europe


14
The top five apps were the same as the
previous quarter, with the exception of
Instagram replacing Zoom. TikTok was well
ahead of the rest with 13 million European new
installs on Google Play.

Zenly and Wombo were two new entrants to
the top 20 in Q2 2021. Zenly is a location
tracking app that gained popularity as COVID-19
restrictions loosened. Its installs more than
doubled quarter-over-quarter.

Facebook .
TikTok .
Instagram .
Zoom .
Snapchat .
Messenger .
WhatsApp .
Josh .
CapCut .
Google Meet .
Telegram .
MX TakaTak .
WhatsApp Business .
PLAYit .
Moj .
Snack Video .
Flipkart .
PicsArt .
Fast VPN Secure .
Truecaller .
0 10M 20M 30M 40M 50M 60M 70M 80M 90M
Overall - Asia
Q2 Apps by Asia Downloads


15
Facebook became the top app in Asia in Q2
2021, passing MX TakaTak and Instagram
compared to the prior quarter. Facebook,
TikTok, and Instagram each surpassed 80 million
downloads in the quarter, while Zoom ranked
No. 4 with 50 million downloads.

The influx of short video apps looking to
replace TikTok in India slowed in 2Q21. MX
TakaTak, Moj, and Josh had ranked among the
top 10 apps in Q1 2021. Of those, only Josh
returned to the top 10 in Q2 2021.

TikTok .
WeChat .
National Anti-Fraud Center .
Taobao .
CapCut .
PinDuoDuo .
QQ .
YouTube .
Alipay .
Instagram .
Zoom .
iQIYI .
Facebook .
Tencent Video .
McDonald's .
Baidu .
Traffic Management 12123 .
Little Red Book .
Google Chrome .
Messenger .
0 5M 10M 15M 20M 25M 30M 35M 40M
iPhone iPad
App Store - Asia


16
TikTok, known as Douyin in China, had nearly
twice as many downloads as the

No. 2 app, WeChat. China accounted for 72
percent of TikTok’s App Store downloads in Asia
in Q2 2021, followed by Vietnam.

The top apps were similar to last quarter, with
TikTok, WeChat, Taobao, and CapCut each
returning to the top five. China’s National Anti-
Fraud Center app from the Ministry of Public
Security was the lone new entrant to the top five
in 2Q21.

Facebook .
Instagram .
TikTok .
Snapchat .
Josh .
Zoom .
WhatsApp .
Messenger .
Google Meet .
MX TakaTak .
Telegram .
WhatsApp Business .
PLAYit .
Moj .
Snack Video .
Flipkart .
Fast VPN Secure .
Truecaller .
MX Player .
PicsArt .
0 10M 20M 30M 40M 50M 60M 70M 80M
Google Play - Asia


17
Facebook had the top two apps in Asia on
Google Play with Facebook and Instagram.
India accounted for 56 percent of Google Play
installs in Asia for the Facebook app, and nearly
70 percent of installs for Instagram.

TikTok moved up seven spots from Q1 2021 to
rank No. 3 in 2Q21 with 47 million installs in
Asia. This was despite it being banned in India,
by far the largest market for Google Play.

— 
Top Games by Downloads in Q2 2021
Top Games

Bridge Race .
Hair Challenge .
Garena Free Fire .
High Heels .
Ludo King .
Count Masters .
Subway Surfers .
Candy Crush Saga .
Roblox .
Going Balls .
Paper Fold .
My Talking Tom Friends .
8 Ball Pool .
Animal Transform .
PUBG Mobile .
Body Race .
Among Us .
Prison Escape .
Magic Tiles 3 .
Join Clash 3D .
0 10M 20M 30M 40M 50M 60M 70M 80M 90M
Overall - Worldwide
Q2 Games by Worldwide Downloads


19
Bridge Race from Supersonic Studios was the
most downloaded mobile game globally in Q2
2021 with nearly 90 million installs. Zynga had
two games among the top five with Hair
Challenge and High Heels.

Garena Free Fire ranked among the top five
mobile games by worldwide downloads for
the fifth consecutive quarter. Among Us was
the only other game to rank among the top five
in even three of these quarters.

Hair Challenge .
Bridge Race .
Project Makeover .
Count Masters .
PUBG Mobile .
Roblox .
Subway Surfers .
Paper Fold .
Call of Duty: Mobile .
Slice It All .
Among Us .
Honor of Kings .
Parking Jam 3D .
Mole's World .
Bounce and Collect .
High Heels .
Magic Tiles 3 .
Water Sort Puzzle .
Homescapes .
8 Ball Pool .
0 2M 4M 6M 8M 10M 12M 14M
iPhone iPad


20
On the App Store, Hair Challenge from Zynga-
owned Rollic Games was the top game by
downloads in Q2 2021. Bridge Race, Count
Masters, Paper Fold, and Slice It All were other
top Hypercasual games.

Tencent’s PUBG Mobile has been remarkably
consistent on the App Store, ranking as the
No. 5 or 6 app each of the past four quarters.
In Q2 2021, 39 percent of its App Store
downloads came from China, where it is
localized as Game for Peace.

Bridge Race .
Hair Challenge .
Garena Free Fire .
Ludo King .
High Heels .
Subway Surfers .
Count Masters .
Going Balls .
Candy Crush Saga .
Animal Transform .
Prison Escape .
WormsZone.io .
Body Race .
8 Ball Pool .
Join Clash 3D .
Paper Fold .
Stack Ball .
Carrom Pool .
My Talking Tom 2 .
0 10M 20M 30M 40M 50M 60M 70M 80M


21
Supersonic Studios had the No. 1 game on
Google Play for the second consecutive
quarter, with Bridge Race taking the top spot
in Q2 2021. Join Clash 3D, No. 16 this quarter,
was the top game in Q1 2021.

More than half of the top games were in the
Hypercasual genre. The Traversal subgenre of
Hypercasual was particularly popular last
quarter with seven of the top 20 titles, led by
Hair Challenge, High Heels, and Count Masters.

Bridge Race .
Hair Challenge .
Paper Fold .
Roblox .
Count Masters .
Project Makeover .
Slice It All .
Among Us .
High Heels .
Subway Surfers .
Magic Tiles 3 .
Parking Jam 3D .
Rob Master 3D .
Deep Clean Inc. 3D .
Jelly Dye .
Fat 2 Fit .
Catwalk Beauty .
Sword Play .
0 1M 2M 3M 4M 5M 6M 7M 8M
Q2 Games by U.S. Downloads


22
Hypercasual genre games were well
represented in the U.S. with 14 of the top 20
games. Four of the top five games in Q2 2021
were in the Hypercasual genre, with Roblox as
the lone exception.

Voodoo had three of the top 20 games,
including Slice It All and Bounce and Collect
among the top 10. Fat 2 Fit, Voodoo’s third
most-installed title in the quarter, ranked No. 18.

Hair Challenge .
Bridge Race .
Roblox .
Paper Fold .
Project Makeover .
Count Masters .
Slice It All .
Among Us .
Subway Surfers .
High Heels .
Parking Jam 3D .
Magic Tiles 3 .
Rob Master 3D .
Deep Clean Inc. 3D .
Like A Dino .
Fat 2 Fit .
Bingo Clash .
Water Sort Puzzle .
0 1M 2M 3M 4M 5M 6M
iPhone iPad


23
Roblox and Project Makeover have been
among the top five games on the U.S. App
Store for three consecutive quarters. No game
had more U.S. installs in the first half of 2021
than Project Makeover’s 11.3 million.

Among Us from InnerSloth remained popular
in the U.S., ranking as the No. 8 game with
nearly three million App Store downloads. Its
U.S. App Store downloads peaked at nearly 18
million in Q4 2020.

Bridge Race .
Hair Challenge .
Count Masters .
Fidget Toys 3D .
Paper Fold .
Slice It All .
Roblox .
High Heels .
Catwalk Beauty .
Animal Transform .
Jelly Dye .
Crash Bandicoot: On the Run .
DIY Makeup .
Among Us .
Smash Colors 3D .
Magic Tiles 3 .
Sword Play .
Fat 2 Fit .
Ball Run 2048 .
0 500K 1.0M 1.5M 2.0M 2.5M 3.0M 3.5M


24
Nine of the top 10 Google Play games in the
U.S. were from the Hypercasual genre. Roblox
was the only non-Hypercasual game among the
top 10.

Crash Bandicoot: On the Run followed up a
huge launch in the U.S. in March 2021 and
remained in the top 20 for Q2 2021. The King
title moved back four positions to rank No. 13.

Hair Challenge .
Bridge Race .
Count Masters .
Paper Fold .
Fidget Toys 3D .
Brawl Stars .
Going Balls .
Roblox .
Body Race .
Prison Escape .
High Heels .
Comics Bob .
DOP 2 .
Subway Surfers .
Among Us .
Geometry Dash .
Animal Transform .
PUBG Mobile .
Slice It All .
0 2M 4M 6M 8M 10M 12M 14M 16M
Overall - Europe
Q2 Games by European Downloads


25
Hair Challenge from Zynga, the No. 2 game
globally in Q2 2021, ranked as the top game in
Europe. Bridge Race from Supersonic Studios
and Count Masters from Tap2Play rounded out
the top three.

Top non-Hypercasual genre games in the
quarter included Brawl Stars, Roblox, and
PUBG Mobile. Three Arcade genre games also
ranked among the top 20, with Subway Surfers,
Among Us, and Geometry Dash.

Count Masters .
Hair Challenge .
Bridge Race .
Project Makeover .
Score Hero 2 .
Slice It All .
Roblox .
Subway Surfers .
Brawl Stars .
Paper Fold .
Water Sort Puzzle .
Like A Dino .
Parking Jam 3D .
Clash Royale .
Geometry Dash .
Soccer Super Star .
High Heels .
Among Us .
Homescapes .
0 1M 2M 3M 4M 5M
iPhone iPad
App Store - Europe


26
On the App Store, Count Masters was the top
game in Europe in Q2 2021. Its success in the
region was well-distributed across many
countries, led by the U.K. with 13% of installs,
France (13%), and Russia (10%).

Project Makeover, a Puzzle & Decorate theme
game from Magic Tavern, returned to the top
five for the third straight quarter. Its best
quarter was Q1 2021 when it had more than 5.5
million App Store installs in Europe.

Bridge Race .
Hair Challenge .
Count Masters .
Fidget Toys 3D .
Paper Fold .
Going Balls .
Body Race .
Brawl Stars .
Prison Escape .
Comics Bob .
Roblox .
Animal Transform .
DOP 2 .
DIY Makeup .
War of Rafts .
High Heels .
Phone Case DIY .
Sculpt People .
Muscle Rush .
0 2M 4M 6M 8M 10M 12M


27
The top three games on Google Play were the
same as on the App Store, but with Bridge
Race and Count Masters swapping spots as
the No. 1 and No. 3 titles in the ranking,
respectively. Hair Challenge ranked No. 2 on
both platforms.

Supersonic Studios had two of the top 10
games, with Going Balls joining the No. 1
game Bridge Race. Another Israel-based
publisher, Crazy Labs, had three games among
the top 20, as did SayGames.

Ludo King .
Bridge Race .
Hair Challenge .
Garena Free Fire .
Carrom Pool .
High Heels .
Candy Crush Saga .
Subway Surfers .
Bubble Shooter .
WormsZone.io .
Temple Run .
Subway Princess Runner .
Join Clash 3D .
8 Ball Pool .
Hill Climb Racing .
PUBG Mobile .
Temple Run 2 .
Going Balls .
My Talking Tom 2 .
0 10M 20M 30M 40M 50M
Overall - Asia
Q2 Games by Asia Downloads


28
Ludo King was the top game in Asia, driven by
its popularity in India. India accounted for
nearly 80 percent of Ludo King’s global
downloads in Q2 2021, followed by Indonesia
with 7 percent.

There was less turnover among the top games
in Asia compared to the U.S. and Europe. Six
of the top 10 games in Q1 2021 returned in 2Q21,
including Ludo King, Garena Free Fire, Candy
Crush Saga, Subway Surfers, Bubble Shooter,
and WormsZone.io.

Honor of Kings .
Mole's World .
PUBG Mobile .
One Piece: Blood Routes .
Anipop .
Project Makeover .
Ni No Kuni: Cross Worlds .
Subway Surfers .
Genshin Impact .
Uma Musume Pretty Derby .
Homescapes .
Plants vs Zombies 2 .
QQ Speed .
Hair Challenge .
Among Us .
My Restaurant .
Garena Free Fire .
Parking Jam 3D .
Count Masters .
0 1M 2M 3M 4M 5M 6M 7M 8M
iPhone iPad
App Store - Asia


29
While Honor of Kings was once again the No. 1
app , Mole’s World from Leiting competed
with some top Tencent titles on the App Store
in Asia. All of Mole’s World’s downloads were
from China.

One Piece: Blood Routes from ByteDance was
the No. 4 game. It launched in April 2021, and
reached 3.2 million App Store installs in the
quarter. Like Mole’s World, it was also only
available in China.

Ludo King .
Bridge Race .
Hair Challenge .
Carrom Pool .
Garena Free Fire .
High Heels .
Bubble Shooter .
Candy Crush Saga .
Subway Surfers .
WormsZone.io .
Temple Run .
Subway Princess Runner .
Join Clash 3D .
Hill Climb Racing .
8 Ball Pool .
Going Balls .
My Talking Tom 2 .
Real Bike Racing .
Temple Run 2 .
0 10M 20M 30M 40M 50M
Google Play - Asia


30
Ludo King reached more than 40 million
downloads on Google Play in Asia, up 50
percent quarter-over-quarter. It was Ludo
King’s second best quarter in the region to date
behind Q2 2020.

Asia had fewer Hypercasual genre games
among the top 20 on Google Play than the
U.S. and Europe, though most games were
still Casual category games. Garena Free Fire
and FPS Commando were the only Mid-Core
games among the top 20 in Q1 2021.

— 
Top Publishers by Downloads in Q2 2021
Top Publishers

Google .
Facebook .
AppLovin .
ByteDance .
Voodoo .
Supersonic Studios .
Azur Interactive .
Zynga .
Crazy Labs .
Outfit7 Limited .
Say Games .
Microsoft .
BabyBus .
Tencent .
OneSoft .
Miniclip .
Amazon .
Good Job Games .
Alibaba Group .
InShot .
0 100M 200M 300M 400M 500M 600M 700M 800M
Overall - Worldwide

Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Apr. 1 through Jun. 30, 2021.

Apple apps and Google pre-installed apps are excluded.

We report unique installs only. Android estimates do not

include third-party stores.
Q2 Publishers by Worldwide Downloads
32
Google and Facebook were once again the top
two publishers worldwide in Q2 2021. Google
had more than 700 million installs in the quarter,
while Facebook surpassed 600 million installs.

Many Hypercasual genre games publishers
ranked among the top 10, including AppLovin,
Voodoo, and Supersonic Studios. Zynga was
among the top 10 publishers for the first time in
Q2 2021, boosted by its entrance into the
Hypercasual genre.

Google .
Tencent .
Facebook .
ByteDance .
Voodoo .
Alibaba Group .
AppLovin .
Microsoft .
Zynga .
Amazon .
Crazy Labs .
NetEase .
Say Games .
Zoom .
Good Job Games .
Baidu .
Adobe .
Activision Blizzard .
Electronic Arts .
0 50M 100M 150M 200M 250M 300M
iPhone iPad


iPhone and iPad for Apr. 1 through Jun. 30, 2021. Apple

apps are excluded. We report unique installs only (one

download per User).
33
The top 10 publishers were the same as last
quarter, with only a few changes in their
order. Voodoo passed Alibaba Group and
Microsoft to enter the top five.

Two Israel-based games publishers,
Supersonic Studios and Crazy Labs, ranked
just outside the top 10 at No. 11 and 12,
respectively. These publishers also held these
same positions in Q1 2021.

Facebook .
Google .
AppLovin .
Azur Interactive .
Voodoo .
Crazy Labs .
Outfit7 Limited .
ByteDance .
Zynga .
BabyBus .
Say Games .
OneSoft .
Miniclip .
Microsoft .
Abishkking .
InShot .
Good Job Games .
Playgendary .
Amazon .
0 100M 200M 300M 400M 500M


Google Play for Apr. 1 through Jun. 30, 2021. We report

unique installs only (one download per User). Google
preinstalled apps are excluded. Android download estimates
do not include third-party stores.
34
Facebook and Google remained neck-and-
neck for the top spot on Google Play. Google
reached No. 1 for the first time in Q2 2020 before
Facebook regained the top spot in Q1 2021.

Supersonic Studios, publisher of the top game
on Google Play in Q2 2021, ranked among the
top five publishers for the first time. Its
installs have climbed steadily since Q1 2020
from less than 20 million that quarter to more
than 260 million in Q2 2021.

Google .
AppLovin .
Voodoo .
Facebook .
Zynga .
Amazon .
Crazy Labs .
Microsoft .
ByteDance .
Azur Interactive .
Say Games .
Good Job Games .
AT&T .
PayPal .
Disney .
Uber .
Alictus .
Electronic Arts .
0 10M 20M 30M 40M 50M 60M 70M 80M 90M 100M
Q2 Publishers by U.S. Downloads





35
The order among the top five publishers was
unchanged from Q1 2021. More than half of the
top 20 publishers are based in the U.S.,
including five of the top six.

ByteDance was the only publisher to enter the
top 10, achieving this ranking for the first
time since Q2 2020. The emergence of CapCut
as its clear No. 2 app in the U.S. behind TikTok
helped boost the publisher’s total this quarter.

Google .
Voodoo .
AppLovin .
Facebook .
Zynga .
Amazon .
Microsoft .
ByteDance .
Crazy Labs .
AT&T .
Good Job Games .
Say Games .
Disney .
Uber .
Alictus .
Electronic Arts .
PayPal .
Azur Interactive .
0 10M 20M 30M 40M 50M 60M 70M 80M
iPhone iPad





download per User).
36
Google’s U.S. downloads in Q2 2021 were
more than double the No. 2 publisher,
Voodoo. 71 percent of its U.S. installs were from
the App Store, with 29 percent coming from
Google Play.

ByteDance was the only non-games publisher
based outside of the U.S. to rank among the
top 20. Outside of Hypercasual genre, it has
been a challenge for internationally based
publishers to compete with U.S. based
publishers in the U.S. market.

Google .
AppLovin .
Voodoo .
Facebook .
Zynga .
Azur Interactive .
Crazy Labs .
Amazon .
Microsoft .
Say Games .
ByteDance .
OneSoft .
Good Job Games .
Miniclip .
Outfit7 Limited .
PayPal .
Playgendary .
Homa Games .
Amanotes .
0 5M 10M 15M 20M 25M 30M




37
The top five Google Play publishers were the
same as on the App Store (although in a
slightly different order). Voodoo, the

No. 2 publisher on the App Store, ranked

No. 3 on Google Play behind AppLovin.

More games publishers ranked among the top
20 on Google Play than on the App Store.
Seventy percent of the top 20 publishers on
Google Play focused primarily on games.

Google .
AppLovin .
Voodoo .
Facebook .
Azur Interactive .
Zynga .
Crazy Labs .
Say Games .
Microsoft .
Outfit7 Limited .
ByteDance .
OneSoft .
Yandex .
Abishkking .
Amazon .
Miniclip .
Good Job Games .
Playgendary .
InShot .
0 25M 50M 75M 100M 125M
Overall - Europe
Q2 Publishers by European Downloads





38
Google, AppLovin, and Voodoo have been the
top three publishers in Europe for each of the
past three quarters. AppLovin was the only one
of the three to see positive year-over-year
growth in Q2 2021 following the boost seen in
2020 due to COVID-19.

Half of the top 10 publishers in Europe are
headquartered in the U.S., led by Google,
AppLovin, and Facebook. Voodoo was the top
publisher based in Europe, ranking No. 3 overall
behind Google and AppLovin.

Google .
Facebook .
Microsoft .
Voodoo .
AppLovin .
Zynga .
ByteDance .
Amazon .
Yandex .
Crazy Labs .
Say Games .
Telegram .
Supercell .
Good Job Games .
Adobe .
Shein Group .
Miniclip .
Zoom .
Azur Interactive .
0 10M 20M 30M 40M 50M 60M
iPhone iPad
App Store - Europe





download per User).
39
Google was once again the No. 1 publisher on
the App Store in Europe with 57 million
downloads. This was the eighth consecutive
quarter where Google had at least 50 million
total app installs.

Yandex was the only publisher to move into
the top 10 this quarter. Its installs were up 25
percent from Q2 2020, with its navigation and
taxi apps aided by the recovery from COVID-19.

AppLovin .
Google .
Voodoo .
Azur Interactive .
Crazy Labs .
Zynga .
Say Games .
Facebook .
OneSoft .
Outfit7 Limited .
Abishkking .
Microsoft .
ByteDance .
Yandex .
Miniclip .
BabyBus .
Good Job Games .
Playgendary .
InShot .
0 10M 20M 30M 40M 50M 60M 70M 80M




40
AppLovin edged out Google to take the top
spot on Google Play. The bulk of AppLovin’s
installs were from its game studios including
Lion Studios, ZenLife Games, Magic Tavern,
Machine Zone, and Belka Games.

Games publishers were dominant on Google
Play, taking eight out of the top 10 spots.
Google and Facebook were the only non-game
publishers among the top 10.

Google .
Facebook .
Tencent .
ByteDance .
AppLovin .
BabyBus .
Azur Interactive .
Outfit7 Limited .
Voodoo .
Miniclip .
Alibaba Group .
Zynga .
Crazy Labs .
Say Games .
OneSoft .
MX Media .
Microsoft .
Snap .
InShot .
0 50M 100M 150M 200M 250M 300M 350M
Overall - Asia
Q2 Publishers by Asia Downloads





41
Google’s downloads climbed 6 percent
quarter-over-quarter in Asia, enough for it to
pass Facebook to take the top spot with 301
million downloads. Facebook was right behind
it with 296 million downloads.

While most of the top publishers had the
majority of their downloads from Google
Play, a few Chinese publishers were able to
find huge success on the App Store in China.
Tencent and ByteDance took the No. 3 and No. 4
spots, respectively.

Tencent .
ByteDance .
Google .
Alibaba Group .
Facebook .
NetEase .
Baidu .
Microsoft .
NAVER .
Ministry of Public Security .
Pinduoduo .
AppLovin .
Voodoo .
Sankuai Technology .
Zoom .
Kuaishou .
Beijing Jingdong .
Zynga .
bilibili .
iQIYI .
0 20M 40M 60M 80M 100M 120M 140M 160M
iPhone iPad
App Store - Asia





download per User).
42
Tencent was the top publisher on the App
Store in Asia with more than 140 million
downloads. ByteDance ranked second with
nearly 80 million installs, followed by Google.

Given that China accounts for more than half
of the App Store installs in Asia, it is not
surprising that many China-based publishers
ranked among the top 20 in Q2 2021. Twelve of
the top 20 publishers are from China, including
three of the top five.

Facebook .
Google .
AppLovin .
Azur Interactive .
BabyBus .
Outfit7 Limited .
Miniclip .
Voodoo .
Crazy Labs .
Zynga .
ByteDance .
Say Games .
OneSoft .
MX Media .
InShot .
Snap .
Reliance Jio .
Mohalla Tech .
Microsoft .
0 50M 100M 150M 200M 250M 300M
Google Play - Asia




43
While Facebook was the top publisher in Asia
for the second straight quarter, Google
narrowed the gap in Q2 2021. Google has only
had more installs than Facebook in a quarter
twice since the start of 2014 (in Q2 and Q3 2020).

Publishers among the top 20 are from 11
different countries. The U.S. had the most
publishers at six, followed by India with three
and Israel and China with two apiece.

— 
Top Categories by Downloads in Q2 2021
Top Categories

0
500M
1.0B
1.5B
2.0B
2.5B
3.0B
Games Photo & Video Utilities Entertainment Shopping
470M
529M
575M
577M
2.09B
547M
618M
549M
703M
2.69B
Q2 2020 Q2 2021
App Store




download per User).
Q2 Categories by Worldwide Downloads
-22.3%
-17.9% +4.7% -14.4%
-14.1%
45
While many top categories saw year-over-year
declines in installs, much of this was
explained by outsized performance in Q2
2020 at the start of the pandemic. Utilities was
the only category among the top five with
positive growth Y/Y.

Games was the only top category not to see
positive growth over 2Q19, with installs down
7 percent since that quarter and 22.3 percent
Y/Y. The slowdown for games was largely driven
by China.

0
2B
4B
6B
8B
10B
12B
14B
Game Tools Entertainment Social Finance
1.04B
1.31B
1.54B
2.30B
11.81B
835M
1.18B
1.44B
1.81B
12.35B
Q2 2020 Q2 2021
Google Play



do not include third-party stores. Figures represent aggregate
installs of all app versions, ex: Facebook and Facebook Lite.
Q2 Categories by Worldwide Downloads
-4.4%
+27.6%
+7.0%
+10.8%
+25.0%
46
Google Play installs have stayed close to the
level achieved after a huge baseline increase
in Q2 2020. Game installs only declined slightly
year-over-year, while the rest of the top five
categories saw positive Y/Y growth.

Top growing categories included Tools (27.6
percent Y/Y) and Finance (25 percent). Finance
was just the eighth largest category in Q2 2020
behind Communication, Video Players & Editors,
and Photography.

— 
Top Countries by Downloads in Q2 2021
Top Countries

India .
U.S. .
Brazil .
Indonesia .
Russia .
Mexico .
Turkey .
Vietnam .
Pakistan .
Philippines .
0 1B 2B 3B 4B 5B 6B 7B 8B
Overall




download per User).

As Google Play is not available in China, we have

excluded the country from this chart.
Q2 Countries by Downloads 48
India continued to be the largest market by
combined App Store and Google Play installs,
surpassing 7 billion downloads in a quarter
for the third time. After two quarters with
quarter-over-quarter decreases, India’s
downloads bounced back in Q2 2021 with a 9
percent Q/Q increase.

The top seven countries were the same as in
Q1 2021. The No. 8-10 countries reshuffled, with
Vietnam moving up one spot to No. 8 and
Pakistan up three to No. 9.

App Store




download per User).
Q2 Countries by Downloads
0
500M
1.0B
1.5B
2.0B
2.5B
 
 
U.S.
 
 
China
 
 
Japan
 
 
U.K.
 
 
Russia
253M
287M
438M
1.75B
1.86B
280M
365M
516M
2.06B
2.22B
Q2 2020 Q2 2021
-16.0%
-14.9%
-15.1%
-21.4%
-9.5%
49
Each of the top five iOS markets saw
downloads decline year-over-year in Q2 2021.
All of these countries saw a spike in installs the
previous year as consumers turned to their
phones to adjust to life during the pandemic.

As a result, each of these countries except for
China had positive download growth since Q2
2019. The U.S. had the highest growth over this
period at nearly 7 percent, followed by Japan at
6.3 percent.

0
1B
2B
3B
4B
5B
6B
7B
8B
 
 
India
 
 
Brazil
 
 
Indonesia
 
 
U.S.
 
 
Russia
1.09B
1.36B
1.79B
2.58B
7.23B
1.27B
1.53B
1.78B
2.72B
6.70B
Q2 2020 Q2 2021
Google Play



do not include third-party stores. Figures represent aggregate
installs of all app versions, ex: Facebook and Facebook Lite.
Q2 Countries by Downloads
+7.9%
-5.3%
+0.3%
-11.3%
-14.0%
50
Similar to the App Store, many countries also
saw a year-over-year download decrease on
Google Play. India was a notable exception with
nearly 8 percent Y/Y growth, perhaps partially
explained by new lockdowns in response to the
resurgence of the COVID-19 there.

Installs in India, Brazil, and Indonesia are still
up considerably compared to 2019. India’s
installs climbed by 2 billion between 2Q19 and
2Q21, while Brazil experienced growth of 36.8
percent over this period.

— 
Key Trends in Mobile
Stories of the Quarter





Stories of the Quarter:

Introduction
Stories of the Quarter 52
1. Gig Work Apps Return

Demand for rideshare apps in the U.S. began to return in Q2 2021,
and some apps struggled to add enough drivers to keep pace.

2. Pokémon GO Reaches $5 Billion

Pokémon GO surpassed $5 billion in worldwide revenue, five years
after its huge launch back in July 2016.

3. New Photo & Video Apps Emerge

Voilá AI Artist, Poparazzi, and CapCut were among the fastest
growing apps by adoption in the U.S.

REQUEST DEMO






1. Gig Work Apps Return
Gig Work Apps 53
The gig economy was disrupted by the pandemic. Rideshare use was down with
consumers staying home or opting for travel options that didn’t break their bubbles, while
demand for food delivery jumped in the first few months of the pandemic. As rideshare
began to bounce back in 2021, top apps have found that new drivers are adopting the
services at slower rates than consumers.

● In Q2 2021, Uber’s installs surpassed the total from Q1 2020 for the first time since
the start of the pandemic. Lyft’s downloads nearly reached their Q1 2020 level.

● Most top food delivery apps saw U.S. downloads decline after a huge spike in Q2
2020. Interestingly, these apps have continued to gain new users for their driver apps.

● For Uber and Lyft, driver adoption returned at a slower rate than consumer adoption,
leading to a driver shortage. These apps made a push to increase the number of drivers,
and higher downloads in May and June 2021 suggest that it is working.
REQUEST DEMO

Quarterly U.S. Rideshare Downloads 54
Demand for rideshare apps returned as the
U.S. vaccine rollout allowed loosened
COVID-19 restrictions. Uber’s U.S. downloads
surpassed their total from Q1 2020 for the first
time since the pandemic in Q2 2021, and Lyft
installs reached their pre-pandemic level.

Rideshare driver apps struggled to keep pace
with the the high adoption from their
consumer apps in early 2021. Driver installs
remained low until a recent spike in Q2 2021.

0
2M
4M
6M
8M
10M
Q
1
2
0
2
0
Q
2
2
0
2
0
Q
3
2
0
2
0
Q
4
2
0
2
0
Q
1
2
0
2
1
Q
2
2
0
2
1
0
500K
1.0M
1.5M
2.0M
2.5M
Q
1
2
0
2
0
Q
2
2
0
2
0
Q
3
2
0
2
0
Q
4
2
0
2
0
Q
1
2
0
2
1
Q
2
2
0
2
1
Uber Uber Driver
Lyft
Top U.S. Rideshare Apps Began to Return in Q2 2021
Quarterly U.S. downloads for Uber and Lyft consumer and driver apps
+6% +18%

iPad, and Google Play for Jan. 1, 2020 through Jun. 30,
2021. Apple apps and Google pre-installed apps are
excluded. We report unique installs only. Android
estimates do not include third-party stores.

Lyft Driver

0
1M
2M
3M
4M
5M
Q
1
2
0
2
0
Q
3
2
0
2
0
Q
1
2
0
2
1
0
2M
4M
6M
8M
10M
Q
1
2
0
2
0
Q
3
2
0
2
0
Q
1
2
0
2
1
0
1M
2M
3M
4M
Q
1
2
0
2
0
Q
3
2
0
2
0
Q
1
2
0
2
1
0
1M
2M
3M
4M
5M
Q
1
2
0
2
0
Q
3
2
0
2
0
Q
1
2
0
2
1
0
200K
400K
600K
Q
1
2
0
2
0
Q
3
2
0
2
0
Q
1
2
0
2
1
0
1M
2M
3M
4M
5M
Q
1
2
0
2
0
Q
3
2
0
2
0
Q
1
2
0
2
1
0
500K
1.0M
1.5M
2.0M
2.5M
Q
1
2
0
2
0
Q
3
2
0
2
0
Q
1
2
0
2
1
55
U.S. food delivery apps experienced a huge
adoption boost at the start of the pandemic,
especially for DoorDash, GrubHub, and
Instacart. These apps were unable to sustain
the gains into 2021.

Meanwhile, DoorDash Driver and GrubHub for
Drivers saw record high installs in Q2 2021.
This suggests that there is still demand for food
delivery drivers even as adoption for the
consumer apps has declined.



0
500K
1.0M
1.5M
2.0M
Q
1
2
0
2
0
Q
3
2
0
2
0
Q
1
2
0
2
1
DoorDash DoorDash Driver Uber Eats Uber Driver
Grubhub Grubhub for Drivers Instacart Instacart Shopper
Quarterly U.S. Food Delivery Downloads
Demand for Food Delivery Has Slowed After a Huge Q2 2020
Quarterly U.S. downloads for top food delivery consumer and driver apps

0%
25%
50%
75%
100%
125%
150%
J
a
n
-
2
0
F
e
b
-
2
0
M
a
r
-
2
0
A
p
r
-
2
0
M
a
y
-
2
0
J
u
n
-
2
0
J
u
l
-
2
0
A
u
g
-
2
0
S
e
p
-
2
0
O
c
t
-
2
0
N
o
v
-
2
0
D
e
c
-
2
0
J
a
n
-
2
1
F
e
b
-
2
1
M
a
r
-
2
1
A
p
r
-
2
1
M
a
y
-
2
1
J
u
n
-
2
1
Consumer Apps Driver Apps
Indexed U.S. Downloads Since 2020

iPad, and Google Play for Jan. 1, 2020 through Jun. 30, 2021.
Downloads were summed across the Uber and Lyft apps and
then indexed vs. the total from January 2020.

56
As vaccines became increasingly available in
the U.S., demand for rideshare apps began to
return to pre-pandemic levels. Driver app
adoption lagged behind that of the consumer-
facing apps, contributing to a driver shortage in
early 2020.

Uber used a $250 million stimulus to boost
driver pay in April 2021. It appears that the
incentive seems to be working, as Uber Driver
adoption spiked in the next two months.

Uber
Uber Driver
Consumer adoption
exceeded driver
adoption
Lyft Driver
Lyft
Low Adoption for Driver Apps Contributed to Driver Shortage
Monthly U.S. downloads for Uber and Lyft apps, indexed to January 2020

Pre-Pandemic  
(Jan-20)
Early Pandemic 
(Apr-20)
Start of 2021 
(Jan-21)
Early Recovery 
(Apr-21)
End of 1H21 
(Jun-21)
0% 25% 50% 75% 100%
18.1%
11.7%
10.0%
8.3%
14.0%
35.8%
40.4%
52.5%
67.5%
36.4%
46.1%
48.0%
37.4%
24.3%
49.6%
Uber Uber Eats Uber Driver
U.S. Download Market Share 57
By April 2021, driver app adoption was still
relatively low compared to consumer app
adoption. Uber Driver accounted for 11.7
percent of Uber’s total installs, down from 14
percent in January 2020. Lyft Driver’s share fell
by 1.7 percentage points over this period.

Facing a driver shortage, the rideshare apps
pushed to add new drivers in June 2021. Uber
Driver had more than 18 percent of the
company’s downloads that month, and Lyft
Driver also saw a higher share.


Pre-Pandemic  
(Jan-20)
Early Pandemic 
(Apr-20)
Start of 2021 
(Jan-21)
Early Recovery 
(Apr-21)
End of 1H21 
(Jun-21)
0% 25% 50% 75% 100%
14.1%
11.8%
12.9%
12.7%
13.5%
85.9%
88.2%
87.1%
87.3%
86.5%
Lyf Lyft Driver
Uber and Lyft Pushed to Add More Drivers in Q2 2021
Monthly U.S. download market share for Uber and Lyft apps





Pokémon GO 58
In a little less than five years since its launch in July 2016, Pokémon GO surpassed $5 billion in
global consumer spending across the App Store and Google Play.

● After Fate/Grand Order and PUBG Mobile surpassed $5 billion earlier this year,
Pokémon GO became the eighth game to hit this milestone. It ranks No. 4 by revenue
since its launch in July 2016.

● Pokémon GO has managed to keep pace with the global game market, seeing its
revenue grow at roughly the same rate. This is impressive longevity for a game that’s
been available for five years.

● Pokémon GO had a relatively diverse market, with no country contributing more than
40 percent of its revenue. It was only one of two game in the top 10 by revenue since its
launch to not have the majority of its revenue come from a single market.

2. Pokémon GO Reaches $5 Billion
REQUEST DEMO

59
By the end of 2016, only six games had reached
$1 billion (since the start of 2014). Sixty-four
games had surpassed $1 billion in all-time
revenue by 1H21, including eight games with
more than $5 billion.

Pokémon GO became the eighth game to
surpass $5 billion in revenue since 2014. Fate/
Grand Order and PUBG Mobile also reached this
threshold in 1H21.

0
10
20
30
40
50
60
70
2016 2017 2018 2019 2020 1H21
8
5
3
2
2
16
14
10
8
5
4
40
26
18
12
10
2
$1B-$2B $2B-$5B $5B+
10
Pokémon GO’s position
Cumulative Revenue Since 2014
Pokémon GO Became the Eighth Mobile Game to Reach $5B
Number of games with $1B in cumulative revenue since 2014 as of the end of each period
Note Regarding Revenue Estimates

Our estimates include worldwide revenue for iPhone, iPad,
and Google Play for Jan. 1, 2014 through Jun. 30, 2021. We
report gross revenue (including the cut for Apple or Google).
Android estimates do not include third-party stores.

Indexed Worldwide Revenue 60
Pokémon GO’s revenue growth has kept pace
with that from the mobile gaming market as a
whole since 2017, which is all the more
impressive given the influx of successful
launches during this period.

Pokémon GO has accounted for at least 1
percent of the mobile game market since the
start of 2017. It performed particularly well
during the pandemic, reaching about 1.9
percent market share in Q3 and Q4 2020.

Pokémon
GO’s
Revenue
Share
0%
0.5%
1%
1.5%
2%
2.5%
Indexed
Revenue
0%
50%
100%
150%
200%
250%
Q
1
2
0
1
7
Q
2
2
0
1
7
Q
3
2
0
1
7
Q
4
2
0
1
7
Q
1
2
0
1
8
Q
2
2
0
1
8
Q
3
2
0
1
8
Q
4
2
0
1
8
Q
1
2
0
1
9
Q
2
2
0
1
9
Q
3
2
0
1
9
Q
4
2
0
1
9
Q
1
2
0
2
0
Q
2
2
0
2
0
Q
3
2
0
2
0
Q
4
2
0
2
0
Q
1
2
0
2
1
Q
2
2
0
2
1
Pokémon GO All Games Pokémon GO's Share
All

Games

and Google Play for Jan. 1, 2017 through Jun. 30, 2021. We
Revenue is indexed vs. the total from Q1 2017. Android

Pokémon GO Has Kept Pace with the Game Market Since 2017
Worldwide quarterly revenue for Pokémon GO and all games, indexed to Q1 2017

王者荣耀
モンスターストライク
和平精英
Pokémon GO
Fate/Grand Order
Candy Crush Saga
梦幻⻄游
Clash of Clans
리니지M
Roblox
$0 $2B $4B $6B $8B $10B
$3B
$4.6B
$5.1B
$5.9B
$3.5B
$3.7B
$5B
$6.1B
$3.5B
$9.2B
Strategy RPG Shooter Geolocation AR Puzzle Simulation
Worldwide Revenue Since July 6, 2016 61
Pokémon GO ranks No. 4 by revenue since its
launch in 2016. It is the only top game to have
the U.S. as its largest market.

Honor of Kings leads the way with more than
$9 billion in revenue on the App Store and
Google Play since July 6, 2016. The game
accumulated nearly $8.8 billion on the App Store
in China alone

Honor of Kings

Tencent
Monster Strike

Mixi
PUBG Mobile

Tencent
Pokémon GO

Niantic
Fate/Grand Order

Sony
Candy Crush Saga

King
Fantasy Westward Journey

NetEase
Clash of Clans

Supercell
LineageM

NCSOFT
Roblox

Roblox

and Google Play for Jul. 6, 2016 through Jun. 30, 2021. We
Android estimates do not include third-party stores. PUBG
Mobile revenue includes China, where the game is called
Game for Peace.

Pokémon GO Has the Fourth Most Revenue Since Its Launch
Top games by worldwide revenue since Pokémon GO’s launch on July 6, 2016

王者荣耀
モンスターストライク
和平精英
Pokémon GO
Fate/Grand Order
Candy Crush Saga
梦幻⻄游
Clash of Clans
리니지M
Roblox
0% 25% 50% 75% 100%
34%
11%
43%
36%
3%
30%
26%
5%
87%
3%
4%
80%
32%
5%
99%
5%
99%
10%
55%
95%
64%
45%
61%
5%
37%
13%
U.S. China Japan South Korea Rest of World
Market Share by Country 62
Many top games received the vast majority of
their revenue from one country. Three games
had more than 50 percent of their revenue from
China. Meanwhile, two games had the majority
of their revenue from Japan, and another two
had a majority from the U.S.

Pokémon GO was a rare success across
multiple markets as it was one of just two
apps among the top 10 to not have a majority
of its revenue from one country. Supercell’s
Clash of Clans was the other.

Honor of Kings

Tencent
Monster Strike

Mixi
PUBG Mobile

Tencent
Pokémon GO

Niantic
Fate/Grand Order

Sony
Candy Crush Saga

King
Fantasy Westward Journey

NetEase
Clash of Clans

Supercell
LineageM

NCSOFT
Roblox

Roblox

and Google Play for Jul. 6, 2016 through Jun. 30, 2021. We
Android estimates do not include third-party stores.

A Rare Success in Multiple Markets
Country market share for tops games by worldwide revenue since July 6, 2016





Photo & Video Editors 63
Several Photo & Video apps became viral hits in 2021’s second quarter, including Voilá AI
Artist, Poparazzi, and CapCut.

● Four of the top 10 apps by quarter-over-quarter download growth were Photo &
Video apps. These included two recent releases (Voilá AI Artist and Poparazzi), one 2020
launch that’s steadily gained momentum (CapCut), and one app that’s been available for
several years (VSCO).

● Each of these four Photo & Video apps reached the top spot on the free U.S. iPhone
app chart, including Voilá AI Artist topping the chart for nine straight days. This
reveals how much of these apps’ success can be driven by catching a viral moment.

● The successful monetization for some top photo and video editing apps shows
potential for these apps that have rapidly expanded their user base.

3. New Photo & Video Editors Emerge
REQUEST DEMO

Voila
PictureThis
CapCut
HBO Max
Trust
GasBuddy
VSCO
Poparazzi
PrendeTV
Coinbase
0 1M 2M 3M 4M 5M
1.5M
1.7M
1.9M
1.9M
2.2M
4.1M
1.8M
1.8M
2.5M
4.5M
Photo & Video Other
U.S. Q/Q Download Growth 64
Four Photo & Video apps were among the top
10 apps by raw U.S. download growth in Q2
2021. Voilá AI Artist, released late in Q1 2021, led
the way with an increase of 4.5 million
downloads quarter-over-quarter.

Top growing apps included a mix of new
arrivals and more established apps. Poparazzi
was another successful launch in Q2 2021, while
VSCO adoption took off after launching eight
years prior.

Voilá AI Artist

Wemagine.ai
PictureThis

Glority Software
CapCut

ByteDance
HBO Max

AT&T
Trust

Binance
GasBuddy

GasBuddy
VSCO

Visual Supply Company
Poparazzi

TTYL
PrendeTV

Univision Interactive
Coinbase

Coinbase
NEW
+365% Q/Q
+68% Q/Q
+25% Q/Q
+612% Q/Q
+310% Q/Q
+198% Q/Q
NEW
+720% Q/Q
+32% Q/Q

Photo & Video Apps Saw Huge Install Growth in the U.S.
Top non-game apps by raw U.S. quarter-over-quarter download growth

Daily Top Free U.S. iPhone App 65
Early in 2021, well-established apps from
large companies frequently topped the U.S.
iPhone chart. HBO Max, TikTok, YouTube, and
Robinhood each reached No. 1 for four or more
days in a row.

A cluster of Photo & Video apps began to
reach No. 1 in late May, pointing to how these
apps can rely on a viral moment to propel
their adoption. Voilá AI Artist had the longest
consecutive stretch of days at No. 1 for any app
in the quarter at nine days.

Note Regarding Rankings Data

Data includes daily top free apps rankings for iPhone
apps in the U.S. between Apr. 1, 2021 and Jun. 30, 2021.
Apps are categorized by their primary category on the
U.S. App Store.
4
/
1
4
/
8
4
/
1
5
4
/
2
2
4
/
2
9
5
/
6
5
/
1
3
5
/
2
0
5
/
2
7
6
/
3
6
/
1
0
6
/
1
7
6
/
2
4
Entertainment Photo & Video Finance Travel Game
Daily Top Ranked Free U.S. iPhone Apps
0
5
10
15
TikTok HBO Max Robinhood Voilá Queen Bee YouTube Poparazzi Hair  
Challenge
Count  
Masters
GasBuddy
5
5
7
4
9
6
7
9
10
14
Number of Day Ranked No. 1 in the Quarter
Five Photo & Video Apps Topped the Charts Since Late May
Days ranked as the top free U.S iPhone app by downloads

Top U.S. Photo and Video Editors 66
High quarter-over-quarter growth propelled
CapCut, Voilá AI Artist, and VSCO to three of
the top four spots by U.S. downloads in Q1
2021. Since these apps are still growing their
user base, most have yet to reach the top 10 by
revenue as of Q2 2021.

The successful monetization for a number of
photo and video editors suggests potential for
some of these recently emerging apps in Q2
2021. Three apps surpassed $10 million in U.S.
revenue in Q2 2021, and another three reached
$5 million.

Note Regarding Download and Revenue Estimates

Our estimates include worldwide downloads and revenue
for iPhone, iPad, and Google Play for Apr. 1, 2021 through
Jun. 30, 2021. Revenue figures are gross revenue (including
the cut taken by Apple or Google). Android estimates do not

CapCut
Voilá AI Artist
Picsart
VSCO
FaceApp
Reface
InShot
Canva
PREQUEL
Splice
0 1M 2M 3M 4M 5M 6M 7M
1.6M
1.6M
1.9M
1.9M
2.1M
2.3M
2.8M
4.0M
4.5M
6.2M Facetune2
Canva
Picsart
Splice
VSCO
Video Star
Adobe Lightroom
FaceApp
PREQUEL
Reface
$0 $5.0M $10.0M $15.0M
$3.7M
$4.3M
$4.6M
$4.8M
$5.2M
$7.2M
$8.2M
$10.9M
$13.1M
$13.6M
Downloads Revenue
Photo and Video Editing is a Healthy Market in the U.S.
Top 10 U.S. photo and video editing apps by U.S. downloads and gross revenue in Q2 2021

Sensor Tower

Solutions
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Terms of Use
This report and all original content contained within
are wholly owned by Sensor Tower, Inc. © 2021.

Modification, republication, distribution, or other
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