21. TRACKING & ANALYZING TRENDING DATA
MANAGING EACH STEP OF THE INBOUND METHODOLOGY
COMBINING MULTIPLE TOOLS INTO ONE
22. FOUR STEPS TO START USING
INBOUND MARKETING
1. Define your ideal customer.
2. Define a strategy for creating high quality content to generate traffic
and convert visitors into leads.
3. Maintain a website that focuses on user experience, always ensuring
there is a way for the user to move forward in their buyer’s journey.
4. Set benchmarks for success and track your metrics, making
adjustments as needed.
23. WANT THE TOOLS
TO START USING
THE INBOUND
METHODOLOGY?
LEIGHTONINTERACTIVE.COM
24. SEE HOW YOU CAN IMPROVE YOUR
ONLINE PRESENCE FOR FREE
Data4Designs.com
• COMPETITOR COMPARISON
• HEAT MAPS
• USER RECORDINGS
• OVERALL WEBSITE PERFORMANCE
25.
26.
27. 2:00 – 2:45 PM Breakout Session
PSIGEN Software Inc.
Breakout Room: Delta 360 Club
“Eliminate Data Entry – with Document
Scanning, Data Capture and Extraction”
Chad Seefeld, VAR Business Development
Manager
MARCH NETWORKS
Breakout Room: Guest Locker Room
“Security is Just the Start with Intelligent
Video”
Net Payne, Chief Sales & Marketing Officer
FORTINET
Breakout Room: Main Field
“Stay Ahead of Threats with Advanced
Security Protection”
John Gleason, Systems Engineer
SINGLEWIRE
Breakout Room: Interview Room
“When Seconds Count: IP Paging and
Emergency Notification”
Pat Scheckel, Senior Vice President of
Marketing