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www.scout24.com




Growth beyond classifieds

London | Nov. 7th 2012 | Dr. Martin Enderle | Marc Stilke




www.scout24.com
Scout24 Group - at a glance



•       More than 13m1 unique users each                                           •   Since 2004 owned by
        month in Europe                                                                Deutsche Telekom

•       Unique brand concept with up to                                            •   1,200 employees in Munich,
        97% aided brand awareness²                                                     Berlin and in international offices

•       Leading marketplaces with an                                               •   Diverse team with excellent
        estimated € 100bn transaction                                                  digital business expertise
        volume
                                                                                   •   International footprint:
•       Constant innovations in mobile                                                 22 countries
        and social media – group-wide
        more than 9.75m app
        downloads³


Leading
market positions                            No.1            No.1   No.1   No.1
                                                DE           EU    DACH    CH




                                                                                                                   Operated externally




          Local companies          Language versions
                                                                                Dr. Martin Enderle | Marc Stilke
    1   AGOF 2012      2    Target Group    3   Sep. 2012
Strategic directions of Scout24 group


   A                          B


       Deeper Value Chain         Core Business
                                  Consolidation




   C                          D

       Emerging Markets &
                                  New Business
          Adjacent Geo



                                                           Page 3
                                   Dr. Martin Enderle | Marc Stilke
AutoScout24
Deepening the value chain

           Customer touch points                        Car service market (DE)

      Private customers come to                     Inspection /
                                                                        every 10 – 25K km
                                                    oil service
   AutoScout24 to buy or sell a car…
                                                    General             every 2 years
                                                    inspection
                                                    Serpentine belt every 40 – 60K km
                                                    replacement

          Germans buy/sell a car                                        40,000 garages
            every 5.6 years*…                       Market size
                                                                        EUR 30bn/year**



     Entering the car service market generates new business by structuring a
  fragmented billion-€ market, so generating significant new customer touch
                       points and deepening the AutoScout24 value chain.


*Source: Focus online, Oct. 2012                                                      Page 4
** including service / wear parts / overhauling               Dr. Martin Enderle | Marc Stilke
AutoScout24
Car service portal


                       Biggest independent car service portal in DE
                       Make service reservations online

                       Prices guaranteed + 1,800 garages compared
                       Compare specific service offers per make

                     = Creating a new market




                                                                   Page 5
                                           Dr. Martin Enderle | Marc Stilke
ImmobilienScout24
Mortgages go online – ImmobilienScout24 leads the way
Mortgage distribution channels 2005-20                                                                         Websites used to search for mortgages

                  POS                                    Agents / Advisors
                  Direct sales                           Bank‘s sales force                                                                                                                      50,8%
                  (Internet / Phone)                     Bank’s outlet


              3          1                     2                   3                    4                              Banks’
                                   8                                                                                                                                                             49,2%
                                                       12                   15                                        websites
            16

            10                    25                                                                                    Savings
                                                       30                              50%                               banks’                                          32,8%
                                                                            35                                         websites
                                  10
                                                       10
                                                                                                                      Interhyp                                       29,4%
                                                                            10
            70
                                  55                                                                                                                        22,0%
                                                       45
                                                                            36
                                                                                                                        News
                                                                                                                                                   14,7%
                                                                                                                      portals’
           2005                2010                  2015                 2020                                       websites

                                                                                                                       Dr. Klein                 13,0%
          Annual total volume of mortgages in
                 Germany: 180bn EUR
                                                                                                                                                                                 Page 6
                                                                                                                                             Dr. Martin Enderle | Marc Stilke

Source:    Prof. Dr. Fleischer (Munich University), W3B Survey (users that moved in the last 12 months and bought a house, flat or property and have informed themselves on the internet about
           mortgages / house financing), own analysis
ImmobilienScout24
   Mortgage products along the user’s journey
                                              Compare
User                                                                        Compare &
intent
      Nachfrager
              Collect information            vendors and
                                                                           select offers
                                            request offers

                                                   Vendor
IS24         Content         Calculator                                    Reverse auction
                                                 comparison
products
and
services




                            Interest rate
                                info


               App




                                                                                 Page 7
                                                         Dr. Martin Enderle | Marc Stilke
Strategic directions of the Scout24 group


   A                          B


       Deeper Value Chain         Core Business
                                  Consolidation




   C                          D

       Emerging Markets &
                                  New Business
          Adjacent Geo



                                                           Page 8
                                   Dr. Martin Enderle | Marc Stilke
ImmobilienScout24
Emerging Markets – ImmobilienScout24 goes Asia
    PropertyGuru facts                       Value add from
                                           ImmobilienScout24


●   Clear #1 in Singapore             ●     Financing growth
                                            (+100% in 2012)
●   Presence in Indonesia,
    Thailand, Malaysia                ●     Sharing best practice
                                            from 13 years of market
●   Huge growth                             leadership in Germany
    potential                                     B2B marketing
                                                  Pricing
●   Access to 340m people
    and a EUR 600m                                Online marketing
    annual real estate                            IT operations
    advertising market                ●     Building business
                                            along the value chain
●   6 additional
    countries through                 ●     Helping to mature
    partnerships                            the organization


                                                            Page 9
                                   Dr. Martin Enderle | Marc Stilke
www.scout24.com




Thank you very much!
Contact:
Dr. Martin Enderle           Marc Stilke
CEO                          CEO
Scout24 Holding              ImmobilienScout24
martin.enderle@scout24.com   marc.stilke@immobilienscout24.de




www.scout24.com
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Scout24 - NOAH12 London

  • 1. www.scout24.com Growth beyond classifieds London | Nov. 7th 2012 | Dr. Martin Enderle | Marc Stilke www.scout24.com
  • 2. Scout24 Group - at a glance • More than 13m1 unique users each • Since 2004 owned by month in Europe Deutsche Telekom • Unique brand concept with up to • 1,200 employees in Munich, 97% aided brand awareness² Berlin and in international offices • Leading marketplaces with an • Diverse team with excellent estimated € 100bn transaction digital business expertise volume • International footprint: • Constant innovations in mobile 22 countries and social media – group-wide more than 9.75m app downloads³ Leading market positions No.1 No.1 No.1 No.1 DE EU DACH CH Operated externally Local companies Language versions Dr. Martin Enderle | Marc Stilke 1 AGOF 2012 2 Target Group 3 Sep. 2012
  • 3. Strategic directions of Scout24 group A B Deeper Value Chain Core Business Consolidation C D Emerging Markets & New Business Adjacent Geo Page 3 Dr. Martin Enderle | Marc Stilke
  • 4. AutoScout24 Deepening the value chain Customer touch points Car service market (DE) Private customers come to Inspection / every 10 – 25K km oil service AutoScout24 to buy or sell a car… General every 2 years inspection Serpentine belt every 40 – 60K km replacement Germans buy/sell a car 40,000 garages every 5.6 years*… Market size EUR 30bn/year** Entering the car service market generates new business by structuring a fragmented billion-€ market, so generating significant new customer touch points and deepening the AutoScout24 value chain. *Source: Focus online, Oct. 2012 Page 4 ** including service / wear parts / overhauling Dr. Martin Enderle | Marc Stilke
  • 5. AutoScout24 Car service portal Biggest independent car service portal in DE Make service reservations online Prices guaranteed + 1,800 garages compared Compare specific service offers per make = Creating a new market Page 5 Dr. Martin Enderle | Marc Stilke
  • 6. ImmobilienScout24 Mortgages go online – ImmobilienScout24 leads the way Mortgage distribution channels 2005-20 Websites used to search for mortgages POS Agents / Advisors Direct sales Bank‘s sales force 50,8% (Internet / Phone) Bank’s outlet 3 1 2 3 4 Banks’ 8 49,2% 12 15 websites 16 10 25 Savings 30 50% banks’ 32,8% 35 websites 10 10 Interhyp 29,4% 10 70 55 22,0% 45 36 News 14,7% portals’ 2005 2010 2015 2020 websites Dr. Klein 13,0% Annual total volume of mortgages in Germany: 180bn EUR Page 6 Dr. Martin Enderle | Marc Stilke Source: Prof. Dr. Fleischer (Munich University), W3B Survey (users that moved in the last 12 months and bought a house, flat or property and have informed themselves on the internet about mortgages / house financing), own analysis
  • 7. ImmobilienScout24 Mortgage products along the user’s journey Compare User Compare & intent Nachfrager Collect information vendors and select offers request offers Vendor IS24 Content Calculator Reverse auction comparison products and services Interest rate info App Page 7 Dr. Martin Enderle | Marc Stilke
  • 8. Strategic directions of the Scout24 group A B Deeper Value Chain Core Business Consolidation C D Emerging Markets & New Business Adjacent Geo Page 8 Dr. Martin Enderle | Marc Stilke
  • 9. ImmobilienScout24 Emerging Markets – ImmobilienScout24 goes Asia PropertyGuru facts Value add from ImmobilienScout24 ● Clear #1 in Singapore ● Financing growth (+100% in 2012) ● Presence in Indonesia, Thailand, Malaysia ● Sharing best practice from 13 years of market ● Huge growth leadership in Germany potential B2B marketing Pricing ● Access to 340m people and a EUR 600m Online marketing annual real estate IT operations advertising market ● Building business along the value chain ● 6 additional countries through ● Helping to mature partnerships the organization Page 9 Dr. Martin Enderle | Marc Stilke
  • 10. www.scout24.com Thank you very much! Contact: Dr. Martin Enderle Marc Stilke CEO CEO Scout24 Holding ImmobilienScout24 martin.enderle@scout24.com marc.stilke@immobilienscout24.de www.scout24.com
  • 11. - w . a-o f ec. m w wn hc n r e o o en c - wt ro n ac n r c ti . m/o ho f e e tc e en - w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  • 12. - w . a-o f ec. m w wn hc n r e o o en c - wt ro n ac n r c ti . m/o ho f e e tc e en - w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en