Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Ironsource - NOAH12 London Slide 1
Ironsource - NOAH12 London Slide 2
Ironsource - NOAH12 London Slide 3

YouTube videos are no longer supported on SlideShare

View original on YouTube

Upcoming SlideShare
IronSource - NOAH14 London
IronSource - NOAH14 London
Loading in …3
×
1 of 14

Ironsource - NOAH12 London

3

Share

Champion League - Presentation by Tomer Bar-Zeev, Founder & CEO of Ironsource at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Ironsource - NOAH12 London

  1. 1. NOAH  Conference     November  6,  2012  
  2. 2. Introducing  ironSource   Applica'on  distribu'on  pla1orm  
  3. 3. 40%  of  installa'ons  fail  
  4. 4. Snapshot   Started   opera'ons  in   At  the  core  of  ironSource  is  InstallCore   2010   Based  in  Tel  Aviv,   Israel   79  employees   Privately-­‐held   company,  backed   by  Carmel  Ventures    
  5. 5. ironSource’s  innova'on   ●  We  develop  the  leading  download  &  distribu'on  soLware  pla1orm   ●  We  distribute  soLware  to  100s  of  millions  of  engaged  users     ●  We  promote  effec'vely  relevant  products  and  services  to  users     ●  We  con'nuously  improve  the  installa'on  of  soLware  and  applica'ons     ●  We  enable  our  customers  to  mone'ze  their  soLware  and  acquire  new  users   ●  We  leverage  integrated  installa'on  analy'cs  to  op'mize  all  our  processes  
  6. 6. Market  size  analysis   Desktop   Mobile   ●  Total  addressable  market  for  the  end  of   ●  Total  addressable  market  for  the  end  of   2011  valued  at  $8B/year   2011  valued  at  $1.6B/year   ●  Year  over  year  growth  of  8.5%   ●  Year  over  year  growth  of  over  100%   ●  Mone'za'on  of  free  soLware   downloads  comes  mostly  from  search   ●  Mone'za'on  for  free  mobile  apps   and  e-­‐commerce.   comes  mainly  from  in-­‐app  adver'sing   ●  ironSource’s  actual  market  share  on  the   and  search   desktop  is  about  2.5%   ●  Our  mobile  division  is  coming  out  of   ●  ironSource’s  market  share  is  growing  at   a  rate  of  about  84%  y/y   research  phase,  with  ini'al  tests   showing  great  poten'al  for  capturing  a   ●  Market  satura'on  on  desktop  is  not  a   substan'al  issue  at  the  moment,  with   considerable  share  of  the  free  app   user  acquisi'on  costs  being  the  only   market   barrier  to  growth   ❖ Internet  Ad  Revenues  Hit  $31  Billion  in  2011,  Historic  High  Up  22%  Over  2010  Record-­‐Breaking  Numbers     (h`p://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-­‐041812)    
  7. 7. Technology   Traffic     User     MoneNzaNon   BI  PlaSorm   AcquisiNon   Conversion   Engines   o  Serves  as  real-­‐'me  link  between  all   o  Automa'c media buying   o  Interoperability   o  Third  party  offers   systems   algorithms  and o  Configura'on  and  system   o  Technology  /  Algorithm   o  Massive  data  crunching  capabili'es   mechanism   management   fees   o  Big-­‐data  technologies  for  storage  and   o  Real-­‐'me  bidding  engine   o  Automated  A/B  tes'ng   o  Mul'ple  search  feeds   retrieval  of  irregular  sets   o  Affiliate  networks   o  Mul'-­‐threaded   o  Dynamic  API  engines   o  SoLware  revenue  sharing   o  Dynamic  decision  making   downloading  accelerator   o  Role  and  user  based  output  for   external  use  by  clients  
  8. 8. Business  model ●  SoTware  DistribuNon   ●  CPA  Model     ●  More  than  100M  monthly  installa'ons   ●  Search   Search     ●  Rev-­‐share  Model   30%   ●  2  direct  feeds  (Google  &  Infospace)   ●  More  than  8M  daily  searches     SoLware   Distribu'on     66%   Media   ●  Media   4%   ●  CPM  Model   ●  Over  15M  daily  impressions  
  9. 9. Working  with  industry  leaders  
  10. 10. Maximizing  our  soLware  apps     Our  in-­‐house   applica'ons  are   distributed  and   mone'zed  using   the  InstallCore   pla1orm   Our  apps  offer   clients  a  stream   of  relevant   distribu'on  and   mone'za'on   channels   …And  over  a  dozen  useful  generic  audio,  visual  and  u'lity  apps  
  11. 11. “SomeNmes  the  quesNons  are  complicated   And  the  answers  are  simple”     Dr.  Seuss       tomer@ironsrc.com  |  +972.54.3090080  
  12. 12. - w . a-o f ec. m w wn hc n r e o o en c - wt ro n ac n r c ti . m/o ho f e e tc e en - w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  13. 13. - w . a-o f ec. m w wn hc n r e o o en c - wt ro n ac n r c ti . m/o ho f e e tc e en - w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en

×