This document provides an overview of a presentation on the business aspects of app development. The presentation covers topics such as traditional professions vs emerging professions, conducting market research to understand customer needs and identify opportunities, and developing an app business model. The market research section discusses identifying customer pain points through surveys, feedback, and prototyping. Developing a business section notes choosing a business model like premium, freemium, or advertising supported and measuring key metrics like daily/monthly active users. The goal is to develop an app business rather than just an app product and understand how to keep and grow the customer base.

1. Awareness on
Business Aspects of
App developments
Presented by
Mahesh Amarasiri
Head of Strategic Planning
Etisalat Lanka (Pvt) Ltd

2. Introduction
 Traditional Professions vs Emerging
Professions
 Entrepreneur vs Apprenuer
 Application Development as a profession
 Technical Oriented Development Vs
Consumer Oriented Development
 Developing a Business

3. Program Outline
 Market Research
 Identification of customers needs
 Need Gap Analysis
 Identification of Pain points
 Basic Market Research
 Developing a Business
 Why Business ?
 Components of Business Case
 Q&A

4. Market Research

5. Why Market Research?
 Understanding the
customer
 Identify the gaps in the
existing products
 Pain points
 Identification of the trends
in the market
 Competitor Actions

6. Typical Questions?
 Who are my customers?
 Who are my potential customers?
 Where do they live?
 What are they doing
 Why are they buying product
 What alternatives do they have?

7. The process
 You can make it
simple or Complex
 Simple Market
Research
 Complex market
Research

8. Step 1 : Define the Problem
and /or Opportunity
 You are trying to launch a new product or
service. ( Opportunity)
 Awareness of your company and its products
or services is low. ( problem)
 The market is familiar with your company, but
still is not doing business with you. ( problem)
 Your company has a poor image and
reputation. (Problem)

9. Step 2 : Set Objectives/
Budgets and Timelines

10. Step 3 : Tools for Market
Research
 Online Surveys
 Friends
 Community
 Feed back on similar
Apps on Social
Media
 Reviews
 Prototyping ( intuito)
 Focus Groups

11. Pit falls in market research
 Generally customers cannot visualize what
they want until they see it
 the best product ideas are those people don't
recognize that they need
 No survey results would have told Google
that a search engine was necessary or
breakthrough!

12. Developing a Business

13. From App Development to App
Business
 Developing a App Vs
Developing a App Business
 What are you trying to
accomplish from the App
 Single Products or Multi
Products
 Create a plan that extends for
month or years

14. Choosing the Right Business
Model
 Premium Model
 Fee for Download
 High barriers to entry
 Fermium Model
 FOC Download App
 Upgrade option to premium
 Lowers Barriers to Entry
 Advertising
 App and the Content is Free
 Advertising Revenue

15. Build for the Users
 Understanding the
different user
engagement
 How the app will be
used
 When it will be used

16. Measure Performance
 Not just number of downloads
 Daily Active users
 Time spend on App
 Basic to Premium upgrades

17. Business Case Should answer
 What kind of Products are you planning to
sell?
 Why should people buy it?
 Who are my specific Users ?
 How are you going to keep and grow your
base?
 How will I get my app to the customer?
 How will I make money ?
 What resources do I need for this?

18. Develop a App Business…. Do
not develop a product….
Q & A Time