Digital leaders in finland 2019 overview in english

Digital
Leaders in
Finland
2019
#digimenestyjät

The study is
an
outside-‐in
study on
the 2nd
wave of
digitalization
DIGITAL
&
OMNI-‐CHANNEL
CUSTOMER

EXPERIENCE
DIGITAL
MARKETING,
SALES
AND
CUSTOMER

SERVICE
New
digital
products

and
business
models
Digitalization
of
internal

processes
Digitalization
of
customer

interfaces
PROCESS
AUTOMATION
UTILIZATION
OF
OPERATIONAL
DATA

FOR
CONTINUOUS
IMPROVEMENT

OF
BUSINESS
PROCESSES
NEW
BUSINESS
MODELS
AND
DISRUPTION
OF

VALUE
CHAINS
NEW
DIGITAL
PRODUCTS
AND
SERVICES
NEW
ECOSYSTEMS
Suomen Digimenestyjät 2019 #digimenestyjät

3
E-‐Commerce
Evaluates ability to
sell in
digital channels.
Digital
Product
Experience
create interest and

assert.
Digital
maturity
of
the
companies
is
studied
in
six
dimensions
with

252
objective
criteria
Digital
Marketing
reach and
tempt
potential customers.
Powered
by OIKIO
E-‐CRM
maintain and
expand
customerships.
Mobile
exploit mobile
channels.
Social Media
Evaluates activity and
the wideness of

actions in
social media.

4
11/2013
magentaadvisory.com
SUOMENDIGIMENESTYJÄT2014—MAGENTAADVISORYNJULKAISU11/2014
Magenta Advisoryn julkaisu
11 / 2014
Suomen
Digimenestyjät
2014
11 / 2015
Suomen
Digimenestyjät
2015
12 / 2017
Suomen
Digimenestyjät
2017
Digital
Leaders Study evaluates companies across Europe
Industry
trends,
company development,

change in
digital focus areasIndustry
and
company comparison across Europe
593 companies
25 industries
8 countries
Finland Europe
54 companies
16 industries

44%
64%
79%
Digitalization
has
become
a
key
strategic
focus
for
Finnish

companies
Share
of
companies
which
state
digitalization
as
their
strategic
focus
area
2014 2016 2018

Digital
Leaders
Study 2019
Results

Finnish companies are lagging behind their international peers
2.

3.
1.

4. 5. 6. 7. 8.
Country
ranking

1.
– 5.
6.
– 10.
11.
– 15.
16.
– 20.
Industries
of
top
20

companies
Telecom
Retail
Consumer
products
European
top
20
companies
by
country
Finnish companies are lagging behind their international peers

9
Huolestuttavaa
on
etenkin

puutteelliset
kykymme
hankkia

uusia
asiakkaita
verkossa
E-‐Commerce
sell in
digital channels.
Digital
marketing
reach and
tempt
potential customers.
Only
5
of
top
50
companies are from Finland
Only
3
of
top
50
Mobile
exploit mobile
channels.
Only
6
of
top
50

10
Huolestuttavaa
on
etenkin

puutteelliset
kykymme
hankkia

uusia
asiakkaita
verkossa
Finnish
companies
need
to

improve
their
capabilities
to

acquire
customers
in
digital

channels

11
Finnish companies need to
improve their capabilities to
acquire customers in

digital channels
15
%
Up and
cross-‐
selling 24% 5 %Fast delivery 33
%
Finland EuropeFinland Europe
E-‐Commerce
sell in
digital
channels.
Possibility for
free
delivery and
return 28
% 51
% 37
%
Easy to
make an

account during the
purchase process
56
%
Finland Europe Finland Europe

12
E-‐CRM
maintain and
expand
customerships.
Digital
Product
Experience
create interest and
assert.
Finland
has 3rd

highest average
and
best company is
from Finland
Finland
has 2rd

highest average
and
2
best companies are from Finland

13
Finnish companies have
good capabilities of

engaging with customers

14
Finnish companies have good capabilities of
engaging with customers
90
%Videos on

websites
66% 62
%White
papers on

websites
43
%
90
%
Possibility to
join
loyalty
programs on
website 49
% 51
%
Usage of
live
chats
40
%
E-‐CRM
maintain and

expand customerships.
Digital
Product
Experience
create interest and

assert.
Finland EuropeFinland Europe
Finland Europe Finland Europe

15
Industry
rankings
in
Finland
Only
relatively
small
changes
occurred
in
industry
rankings
compared
to

last
year
0
1
2
3
4
5
2019 2018

Digital
Leaders Study 2019

Winners

1
2
3
”Veikkaus
got
full points from
search engine optimization.”

Veikkaus
VR
Lähitapiola

1
2
3
”Helsingin
Sanomat
got
best
points in
Finland
in
webpage
design,
and
has the best Digital

Product
Experience in
Europe.”
Helsingin Sanomat
Helen
OP

1
2
3
”Gigantti
has really simple
purchase process,
where the
whole check-‐out
can be seen on

a
single
page.”
Gigantti
Telia
Konecranes

1
2
3
”Telia
excels in
all sub-‐dimensions
of
E-‐CRM
and
provides the best E-‐
CRM
in
Europe
among the
research companies.”
Telia
DNA
OP

1
2
3
”OP
got
best
points
from
Mobile
in

Finland.
They
offer
a
broad
set
of

functionalities
in
mobile
apps
OP-‐
mobiili and
Pivo.
OP
DNA
Prisma

1
2
3
”Fazer
is
present in
all social
media
channels and
has engaging
content,
especially in
Instagram.”
Fazer
YLE
Valio

1
2
3
”Konecranes
excels especially in

Digital
Marketing,
E-‐Commerce

and
E-‐CRM
dimensions.”
Konecranes
KONE
NOKIA

Winner

1
2
3
”Telia
wins the title of
Finnish
Digital
Leader,
and
is
8th
in

European
wide ranking.”
Telia
Elisa
DNA

Antti Maunula
antti.maunula@bearingpoint.com
+358
44
3533
064
Get
in
contact
with
us,
we
are
happy
to
tell
you
more
about
the
study!

Juha
Mertanen
juha.mertanen@bearingpoint.com
+358
50
3798
113
Download full
report
(in
Finnish): digitalleaders.bearingpoint.com/Finland
More
content
in
English:
bearingpoint.fi/blog

Digital leaders in finland 2019 overview in english

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