A Presentation on Franchise Model of A Burger Food Chain

2. ABOUT FRANCHISING
A CONTINUING RELATIONSHIP IN WHICH A FRANCHISOR PROVIDES A LICENSED
PRIVILEGE TO THE FRANCHISEE TO DO BUSINESS AND OFFERS ASSISTANCE IN
ORGANIZING, TRAINING, MERCHANDISING, MARKETING AND MANAGING IN
RETURN FOR A MONETARY CONSIDERATION. FRANCHISING IS A FORM OF
BUSINESS BY WHICH THE OWNER (FRANCHISOR) OF A PRODUCT, SERVICE OR
METHOD OBTAINS DISTRIBUTION THROUGH AFFILIATED DEALERS
(FRANCHISEES). .

3. WHY INDIA ?
• A report produced by research and markets say that Indian fast food market is expected
to grow at a CAGR of 18% by 2020 due to changing consumer behaviour and demography.
• Fast food market in India is expected to be worth us$ 27.57 billion by 2020.
• About 10% of the fast food market in India is organized. NOVONOUS estimates that the
organized fast food market in India is expected to grow at a CAGR of 27% by 2020.
• Vegetarian fast food constitutes of around 45% of the whole fast food market in India and
is expected to grow at a CAGR of 18% by 2020.
• According to the report, global fast food market was valued at over USD 539.63 billion in
2016, is expected to reach above USD 690.80 billion in 2022 and is anticipated to grow at
a CAGR of slightly above 4.20% between 2017 and 2022.

4. FACTORS TO CONSIDER WHILE
OPENING A FAST FOOD RESTAURANT
•Market study and business plan
•Selection of Location
•Product and services related decisions
•Staff & Proper Equipments
•Marketing

5. PRODUCTS OF SMASHBURGER
• Burgers – Veg. & Non-
Veg.
• Fresh Salads
• Grill Sandwiches
• Fries & Sides
• Hand-Spun Shakes
• Create your own
Smash Burger
• Kids Special

6. CUSTOMER ATTRACTION STRATEGY
• Economical pricing
• Healthier options
• Scent marketing
• People friendly mascot
• Seasonal Offers
• Free toys for kids
• Gift Cards and Discount promos
• Smash club and app

8. PRESENTED BY
MADHAV KHANDELWAL
&
SURYA BHADHUR KUMAL