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COMMUNICATION AND 
YOUR CAREER 
: Textbook 
Technical Communication – A Reader-“ 
Centered Approach”, 4th Edition by Paul 
V. Anderson, McGraw-Hill
COMMUNICATION AND YOUR CAREER 
Your communication skills will be critical to your 
success 
Writing at work differs from writing at school 
At work, writing is an action 
The main advice about this book – 
THINK CONSTANTLY ABOUT YOUR READERS 
How people read 
Two strategies to keep in mind: 
1. Talk With Your Readers 
2. Use a reader-centered writing process
TECHNICALCOMMUNICATION 
1. Impersonal, objective 
2. Descriptive, denotative 
3. Conveys one meaning 
only; i.e. allows only one 
interpretation 
POETIC COMMUNICATION 
1. Personal, subjective 
2. Expressive, 
connotative 
3. “Ambiguous"; i.e. 
allows different 
interpretations;
If we contrast poetic communication with technical • 
communication, certain features of TC can easily be 
. noted 
:Passage • 
,Tender-handed touch a nettle 
,And it stings you for your pains 
,Grasp it like a man of mettle 
.And it soft as silk remains 
,So it is with human natures 
,Treat them gently, they rebel 
,But be as rough as nutmeg graters 
.And the rogues obey you well
To Sum Up - Technical communication 
Is the product of a writer/speaker who ffuullllyy . 1 
;uunnddeerrssttaannddss the subject 
Focuses on the ssuubbjjeecctt, not the writer/speaker.2 
;Conveys oonnee mmeeaanniinngg only.3 
Is tailored to the specific nneeeeddss ooff aann . 4 
;;aauuddiieennccee 
Is at the lleevveell ooff tteecchhnniiccaalliittyy that will be . 5 
;understood by the specified audience 
.Is eeffffiicciieenntt and rreeaaddaabbllee. 6
Your Communication Skills Will Be Critical 
To Your Success 
Communication is one of the most valuable 
subjects you will study in UCSI. 
Much of your time at work will be spent writing 
and speaking 
Your ability to write and speak effectively will 
be a major factor your employer considers 
when evaluating performance.
Writing at Work Differs than Writing at School 
Writing at work differs from writing at school in the following ways: 
1) Purpose 
- As a student you write for educational purposes 
- On the job you write for practical purposes 
2) Audience 
- As a student you write for mainly one person – your instructor 
-At work, you often write a communication that addresses a 
wide variety of readers
3) Types of Communication 
- As a student you write lab reports, term papers, assignments 
- On the job you create a wide variety of communications: 
memos, business letters, instructions, project proposals, 
progress reports 
4) Visual Dimension 
5) Writing Process 
- Collaboration - Reviews 
- Document Families - Deadlines
At Work Writing is an Action 
When you write at work, you act. 
You exert your power to achieve a specific result, 
to change things from the way they are now to the 
way you want them to be.
The Main Advice About this Book 
The main advice of this book is: 
when writing, think constantly about your readers. 
The reason for this is that following this advice focuses 
your attention on the ways you want to help and influence 
your readers – for what really matters when you write is 
how your readers respond.
How People Read 
1) Readers Construct Meaning 
2) Reader’s Responses are Shaped by the Situation 
3) Readers React Moment by Moment
Two Strategies for Keeping Your Readers in Mind 
1) Use a Reader-Centred Writing Process 
The strategy of a reader-centered writing process is to 
keep your reader primarily in mind during each of 
these activities: 
Activities of Writing 
· Defining your objectives 
· Planning your communication 
· Drafting your communication 
· Evaluating your draft 
· Revising your draft based on the results of your evaluation
Two Strategies for Keeping Your Readers in Mind 
((cont’d 
2) Talk with your readers. 
There is no better way to keep your readers in mind 
through the writing process than to discuss your 
communication with them as you create it. An ideal 
you set for yourself is to achieve continuous reader 
involvement, in which you speak with your readers 
at every step in writing.
Figure 1.1 
Marty's "Talk" with Her Reader 
Marty, a young engineer, was writing instructions for calibrating an Instrument for testing 
the strength of metal rods. One of her original instructions read like this: 
15. Check the reading on Gauge E. 
Marty then imagined how a typical user of her instructions would react after reading that 
instruction. She saw the reader look up and ask, "What should the reading be?" So Marty 
told the reader to look for the correct reading in the Table of Values. 
Marty then imagined that when the reader looked at the Table of Values, the reader 
discovered that the value on Gauge E was incorrect. The reader then asked. "What do I do 
now?" So Marty revised again. In the end, her instruction read as follows. 
15. Check the reading on Gauge E to see if it corresponds with the appropriate 
value listed in the Table of Values (see Appendix IV, page 38). 
· If the value is incorrect, follow the procedures for correcting Inbalances (page 28) 
· If the value is correct, proceed to Step 16
Some Reader-Centred Strategies 
You Can Begin Using Now
Help your Readers Find Information Quickly 
 State your main points up front, including your 
recommendations and conclusions 
In all other parts, state the information that is most 
important to your readers before presenting the less 
important information. 
Use headings. Print them in bold to make them easy to 
spot. 
Use topic sentences 
Use lists 
Eliminate irrelevant information that can hide what 
matters to your readers.
•Tell your readers how your information is relevant to them. 
Explain Relevance to Your Readers 
· In the first sentence or paragraph, explicitly tell your readers 
how your communication relates to their goals and interests. 
· Wherever you state facts, also explain their significance from 
your readers' perspective.
Make Your Writing Easy to Read 
· Trim away unnecessary words. For example, use 
" now" instead of "at this point in time," and use 'because" 
instead of "due to the fact that." 
· Use the active voice, rather than the passive. 
Thus, instead of writing, "The tests were completed by 
our department," write, "Our department completed the tests." 
· Put the action in verbs rather than in other parts 
of speech. For example, write, "We conclude" rather than 
"We reached the conclusion."

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Communication & Your Career

  • 1. COMMUNICATION AND YOUR CAREER : Textbook Technical Communication – A Reader-“ Centered Approach”, 4th Edition by Paul V. Anderson, McGraw-Hill
  • 2. COMMUNICATION AND YOUR CAREER Your communication skills will be critical to your success Writing at work differs from writing at school At work, writing is an action The main advice about this book – THINK CONSTANTLY ABOUT YOUR READERS How people read Two strategies to keep in mind: 1. Talk With Your Readers 2. Use a reader-centered writing process
  • 3. TECHNICALCOMMUNICATION 1. Impersonal, objective 2. Descriptive, denotative 3. Conveys one meaning only; i.e. allows only one interpretation POETIC COMMUNICATION 1. Personal, subjective 2. Expressive, connotative 3. “Ambiguous"; i.e. allows different interpretations;
  • 4. If we contrast poetic communication with technical • communication, certain features of TC can easily be . noted :Passage • ,Tender-handed touch a nettle ,And it stings you for your pains ,Grasp it like a man of mettle .And it soft as silk remains ,So it is with human natures ,Treat them gently, they rebel ,But be as rough as nutmeg graters .And the rogues obey you well
  • 5. To Sum Up - Technical communication Is the product of a writer/speaker who ffuullllyy . 1 ;uunnddeerrssttaannddss the subject Focuses on the ssuubbjjeecctt, not the writer/speaker.2 ;Conveys oonnee mmeeaanniinngg only.3 Is tailored to the specific nneeeeddss ooff aann . 4 ;;aauuddiieennccee Is at the lleevveell ooff tteecchhnniiccaalliittyy that will be . 5 ;understood by the specified audience .Is eeffffiicciieenntt and rreeaaddaabbllee. 6
  • 6. Your Communication Skills Will Be Critical To Your Success Communication is one of the most valuable subjects you will study in UCSI. Much of your time at work will be spent writing and speaking Your ability to write and speak effectively will be a major factor your employer considers when evaluating performance.
  • 7. Writing at Work Differs than Writing at School Writing at work differs from writing at school in the following ways: 1) Purpose - As a student you write for educational purposes - On the job you write for practical purposes 2) Audience - As a student you write for mainly one person – your instructor -At work, you often write a communication that addresses a wide variety of readers
  • 8. 3) Types of Communication - As a student you write lab reports, term papers, assignments - On the job you create a wide variety of communications: memos, business letters, instructions, project proposals, progress reports 4) Visual Dimension 5) Writing Process - Collaboration - Reviews - Document Families - Deadlines
  • 9. At Work Writing is an Action When you write at work, you act. You exert your power to achieve a specific result, to change things from the way they are now to the way you want them to be.
  • 10. The Main Advice About this Book The main advice of this book is: when writing, think constantly about your readers. The reason for this is that following this advice focuses your attention on the ways you want to help and influence your readers – for what really matters when you write is how your readers respond.
  • 11. How People Read 1) Readers Construct Meaning 2) Reader’s Responses are Shaped by the Situation 3) Readers React Moment by Moment
  • 12. Two Strategies for Keeping Your Readers in Mind 1) Use a Reader-Centred Writing Process The strategy of a reader-centered writing process is to keep your reader primarily in mind during each of these activities: Activities of Writing · Defining your objectives · Planning your communication · Drafting your communication · Evaluating your draft · Revising your draft based on the results of your evaluation
  • 13. Two Strategies for Keeping Your Readers in Mind ((cont’d 2) Talk with your readers. There is no better way to keep your readers in mind through the writing process than to discuss your communication with them as you create it. An ideal you set for yourself is to achieve continuous reader involvement, in which you speak with your readers at every step in writing.
  • 14. Figure 1.1 Marty's "Talk" with Her Reader Marty, a young engineer, was writing instructions for calibrating an Instrument for testing the strength of metal rods. One of her original instructions read like this: 15. Check the reading on Gauge E. Marty then imagined how a typical user of her instructions would react after reading that instruction. She saw the reader look up and ask, "What should the reading be?" So Marty told the reader to look for the correct reading in the Table of Values. Marty then imagined that when the reader looked at the Table of Values, the reader discovered that the value on Gauge E was incorrect. The reader then asked. "What do I do now?" So Marty revised again. In the end, her instruction read as follows. 15. Check the reading on Gauge E to see if it corresponds with the appropriate value listed in the Table of Values (see Appendix IV, page 38). · If the value is incorrect, follow the procedures for correcting Inbalances (page 28) · If the value is correct, proceed to Step 16
  • 15. Some Reader-Centred Strategies You Can Begin Using Now
  • 16. Help your Readers Find Information Quickly  State your main points up front, including your recommendations and conclusions In all other parts, state the information that is most important to your readers before presenting the less important information. Use headings. Print them in bold to make them easy to spot. Use topic sentences Use lists Eliminate irrelevant information that can hide what matters to your readers.
  • 17. •Tell your readers how your information is relevant to them. Explain Relevance to Your Readers · In the first sentence or paragraph, explicitly tell your readers how your communication relates to their goals and interests. · Wherever you state facts, also explain their significance from your readers' perspective.
  • 18. Make Your Writing Easy to Read · Trim away unnecessary words. For example, use " now" instead of "at this point in time," and use 'because" instead of "due to the fact that." · Use the active voice, rather than the passive. Thus, instead of writing, "The tests were completed by our department," write, "Our department completed the tests." · Put the action in verbs rather than in other parts of speech. For example, write, "We conclude" rather than "We reached the conclusion."

Notas do Editor

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