CA Technologies Launches Industry First Mobility Management Cloud to Accelerate App Development, Manage Devices, Apps, Contents and Email. Management Cloud for Mobility is a first in class, modular, comprehensive portfolio that accelerates high-performance, trusted mobile application delivery that increases employee productivity and customer engagement, while lowering management costs. Today’s announcement highlights the Company’s new and enhanced cloud-based mobility solutions enabling Enterprise Mobility Management (EMM) and Mobile DevOps, both part of the Management Cloud for Mobility. The mobility portfolio announced today delivers on CA Technologies vision for liberating the mobile workforce of today (^expected to reach 1.3 billion by 2015) and managing and securing the ubiquitously connected tomorrow.

1. Enterprise Mobility: winning strategies
to get your organization ready for the
future
Luca Rossetti
February, 26th 2014
© 2014 CA. All rights reserved.
Sr Business Technology Architect

2. Power Of Mobility
B2E
B2C – B2B
B2M
Employees
Customers
Internet of Things
Higher
Productivity
Higher
Profits
Strategic
Advantage
Gartner have predicted the app economy will triple in size, to generate
revenues of $74.5 billion each year by 2016
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© 2014 CA. All rights reserved.

3. Drivers and challenges
Challenges continues
to increase
Increasing focus on
app management
50%
76%
39%
investment increase
in mobility in next 3
yrs
planning or
implementing
mobile apps
told that security
and privacy are
an obstacle to
implementing
mobility
1
3
Investments in mobility will
continue to rise
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© 2014 CA. All rights reserved.
39%
said mobile require
a redesign of their
security strategy
and policies
Security and privacy concerns
remain the #1 mobility challenge

4. Key Ingredients of an Enterprise Mobility Solution
Simplification
Enterprise suite
 End-to-end: architecting,
development, deployment, delivery,
support
 Strong focus: mobile applications
 Manages heterogeneity:
environments, deliveries, devices
 Visibility: end-to-end on security,
performance, assets, apps
 Preserve original and simple user
experience
Cloud first
 Modular: flexible adoption
 Adaptable: ability to integrate,
scalable, multi-tenant
4
Proven technology foundation
 Proven enterprise grade: secure,
high performance
 Forward-looking: framework for
future
© 2014 CA. All rights reserved.

5. B2E
Focus on Employees
B2C – B2B
Focus on Customers
and Partners
•
•
•
•
•
•
•
B2M
Focus on Machines
Rapidly plan, build, test ,
release, secure apps
Manage and secure APIs
Virtualize back-end
services
Unmanaged to managed
devices
Unmanaged to managed
applications
Any content, Any device,
Any where
Secure native eMail
•
•
•
•
5
© 2014 CA. All rights reserved.
Test against different
devices and OS flavours
Manage performance
(apps, network)
Secure
transactions
Manage and
visualize things

6. Announcing
“CA Management
Cloud for Mobility”
The FIRST mobility
management cloud
for enterprises
(Feb 24, 2014)
Comprehensively Built
for Mobility Today,
for IoT Tomorrow
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© 2014 CA. All rights reserved.

7. An Enterprise Suite for Mobility
Industry’s FIRST, Comprehensive, Modular
CA Management Cloud for Mobility
Enterprise Mobility
Management
Enterprise Internet
of Things
A comprehensive suite of
modular products that
manages BYOD for Device,
Applications, Content, Email
and delivers mobility
securely
7
Mobile
DevOps
A comprehensive suite of
modular products that
enables enterprise IT to
plan, deliver, manage and
secure mobile applications,
thereby enabling mobility
for all end-points
A consistent framework
with modular product
capabilities that offers
Machine-to-Machine
management for
secure IoT
© 2014 CA. All rights reserved.

8. Enterprise Mobility Management
Device
App
Content
Email
CA Mobile
Device
Management
CA Mobile
Application
Management
CA Mobile
Content
Management
CA Mobile
Email
Management
Unmanaged to
managed devices
Unmanaged to
managed applications
Any content, Any
device, Any where
Powered by
CA Smart ContainerizationTM
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© 2014 CA. All rights reserved.
Secure
native eMail

9. Mobile DevOps
■ Virtualize Back-end Services
■ Test apps and back-end
services
■ Manage APIs through portal
■ Continuous delivery
Deliver
■ Plan and design
■ Build and control
■ Manage demand
Manage
Plan
Secure
■ API Mobile Access
Gateway
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© 2014 CA. All rights reserved.
■ Manage App
Performance
■ Test against all existing
devices and networks
■ Crash Analytics
■ Mobile App Remote
Support

10. Enterprise IoT Management
Manage
Visualize
Analytics
Secure
Internet of Things
■ IoT Deployment Platform
■ IoT Security Services
■ IoT Analytics
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© 2014 CA. All rights reserved.

11. Key take aways
Security, Trust and Management paradigms for Mobility require
new enterprise models that shift current focus: from Devices to
Apps and Data
CA Technologies provide anywhere access to any app from any
device while preserving the native user experience by using
Smart Containerization
Mobility strategies are rapidly evolving; strong foundations are
required to manage Enterprise Mobility and IoT in the
enterprise
11
© 2014 CA. All rights reserved.

12. Luca Rossetti
Sr Business Technology Architect
Luca.Rossetti@ca.com
@lucaproudross
slideshare.net/LucaRoss/
it.linkedin.com/in/lucarossetti‎
ca.com

13. Smart ContainerizationTM
What is containerization?
Industry term refers to either (a) secure email client (e.g. Good, NitroDesk), (b) OS feature to create dual
persona (e.g. KNOX, BB Z10) (c) ability to wrap an app to enforce access policies
What is Smart Containerization?
Controls behavior of device, apps, content, email
Intelligently applies right restrictions based on app, content,
email sensitivity
Applies appropriate policies based on device characteristics and
context
Goes beyond security to enable performance, management,
compliance and support characteristics
Improves user experience by being less intrusive
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© 2014 CA. All rights reserved.

14. CA Mobile Device Management (CA MDM)
Key Features
• Device Diversity - Desktop and
Mobile (New: iOS7, KNOX, WP8)
• Enterprise Scale
• Rich enterprise app store
• Zero touch – 60 seconds from
“unmanaged” to “managed”
What ‘s Unique
• Integration with Client Auto, SDM
• Rich Analytics
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© 2014 CA. All rights reserved.

15. CA Mobile Application Management (CA MAM)
Required Update,
No Public Wifi
8am – 6pm Only
No Camera
Key Features
• Control when, who, where and
what apps
• Mobile SSO
No Copy/Paste
Auth Required
• Home grown app-wrapping or SDK
What is Unique
• Dynamic policy management
• Rich alerting system
Office GeoFence,
VPN-Only
• Secure app content and app locking
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© 2014 CA. All rights reserved.

16. CA Mobile Content Management (CA MCM)
Key Features
 SSO across content sources (SP, NFS, SFDC)
 Cross device content access
 Sharing while content stays in enterprise
 Policy based content protection
What is Unique
 Unparalleled user experience –mobile, web
 Content Privacy – direct to device
 Protect content – no open-in, copy/paste
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© 2014 CA. All rights reserved.

17. CA Mobile Email Management (CA MEM)
Key Features
 Secure email with device native mail client
 Content aware encryption
eMail
Control
 All endpoints – mobile, outlook and web
 Includes Data Loss Prevention
 Revoke emails after delivery
What is Unique
 Multi-factor authentication for external
users
 Retain native user experience
 Internal and external recipients
 Enable/Disable Reply, Forward
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eMail
Encryption
© 2014 CA. All rights reserved.