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Rules of Growth
16
Luca Barboni – lucabarboni89@gmail.com – @luca_barb89
Founder & Growth Hacker @ Growth Hound
If you want to catch up...
http://bit.ly/WTFisGrowthHacking
https://growth-hacking.zeef.com/luca.barboni
16 Things you should keep in
mind as a marketer.
16 Rules of Growth
1. No one cares about your product
16 Rules of Growth
2. No one cares about you
16 Rules of Growth
3. People hate problems
more than they like solutions
16 Rules of Growth
http://thenextweb.com/entrepreneur/2015/04/01/the-single-worst-marketing-decision-you-can-make/
“You know what the single worst marketing decision you
can make is? Starting with a product nobody wants or
nobody needs.“ - Ryan Holiday
4. Not all press is good press
16 Rules of Growth
5. Activity on the internet
is mostly mindless
16 Rules of Growth
6. No one remembers what they read
16 Rules of Growth
6. No one remembers what they read
16 Rules of Growth
7. Everyone remembers how they felt
8. The marketing tactics people
complain about are the ones that work
16 Rules of Growth
9. Everyone clicks on ads
16 Rules of Growth
9. Everyone clicks on ads
16 Rules of Growth
10. Nobody thinks they click on ads
11. Everything in this world runs
according to a system
16 Rules of Growth
16 Rules of Growth
11. Everything in this world runs
according to a system
12. Every system can be beaten
FB Graph APIs
13. People generally follow back
16 Rules of Growth
14. On the Internet, no one knows
you're a dog
16 Rules of Growth
15. Good marketers cheat
16 Rules of Growth
15. Good marketers cheat
16 Rules of Growth
16. Great marketers win
http://austenallred.com/rules-of-growth/
Do not re-invent the wheel.
Know your niche.
Test with MVPs.
Do better than everyone else.
Do better than everyone else.
THANK YOU!
let's keep in touch:
Luca Barboni
lucabarboni89@gmail.com
@luca_barb89
Growth Hound
info@growthound.com
@GrowthHound

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