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Contact:
                                                                              Tina Stanton
                                                                             312.220.1479
                                                               tina.stanton@leoburnett.com


      LEO BURNETT GROUP WINS THREE RADIO MERCURY AWARDS

             Susan Credle serves as first female judge for awards show

CHICAGO – Oct. 5, 2011 – Three brands of the Leo Burnett Group—creative
advertising agency, Leo Burnett; marketing services agency, Arc Worldwide; and
Hispanic advertising agency, Lapiz—brought home three prizes last night at the 20th
annual Radio Mercury Awards in New York City. With only nine total awards given to the
best in the industry, the Leo Burnett Group had the strongest agency presence with
winners for major brands Allstate, Symantec Norton and P&G Bounty. Leo Burnett Chief
Creative Officer Susan Credle was also on hand as the first-ever female chief judge of
the competition.


Leo Burnettʼs “Mayhem” campaign for Allstate was named the winner of the Integrated
Radio Campaign category. An audible personification of danger, Mayhemʼs radio
campaign encourages listeners to be prepared for the unexpected with Allstateʼs full
coverage insurance.


Leo Burnett Chicago and Arc Worldwide brought Symantec Nortonʼs brand purpose to
life in “Missing,” the winner of the Agency/Production category. By increasingly muting
out copy, Missing exemplifies what can happen to identities when they arenʼt protected
by Norton.


Created by Lapiz, “Madre” for Procter & Gambleʼs Bounty paper towels won in the
Spanish Language category. As a mother feeds her child, she frighteningly mutters the
names of food and the stains they can present, reminding listeners that stains can be
scary without Bounty.

The Radio Mercury Awards is the only event of its kind exclusively dedicated to radio.
Since 1992, the organization has recognized and rewarded effective and creative radio
commercials drawing entries from advertising agencies, production houses, radio
stations and educational institutions across the country. Over the last 18 years 17,000
radio commercials have competed for over $2.9 million in prizes.

About Lapiz
Lapiz is considered one of the fastest-growing multicultural marketing communication
agencies in the U.S. The agency taps into unique cultural insights to build creative
messages that connect brands with the Hispanic consumer. Over the past year, Lapiz
added U.S. Cellular, Koleston hair color and Sara Lee to a client roster that includes
Procter & Gamble, Allstate, Mazola, Nintendo, GM, and Bushʼs Beans. In December,
Lapiz was ranked the top creative Hispanic agency in the U.S. by online advertising
magazine Adictivo.

About Arc Worldwide
Arc Worldwide is the global marketing services company of the Leo Burnett Group
specializing in cross-channel activation. With expertise in digital, direct, promotion and
shopper/retail marketing, Arc develops creative solutions that measurably impact
behavior on behalf of the worldʼs leading marketers – including McDonaldʼs, The Coca-
Cola Company, Procter & Gamble, MillerCoors and many others.

About Leo Burnett Company, Inc.
Leo Burnett Worldwide (www.leoburnett.com) is one of the world's largest agency
networks and the parent company of Leo Burnett and its marketing services arm, Arc
Worldwide. Leo Burnett, a HumanKind communications company, has a simple and
singular approach: put a brand's purpose at the center of communications to truly
connect with people. Leo Burnett, one of the most awarded creative communications
companies in the world, creates "Acts, not just Ads," for some of the world's most
valuable brands including The Coca-Cola Company, Kelloggʼs, McDonald's, Hallmark,
P&G, Allstate and Nintendo.




                                            ###

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Radio Mercury Awards Release

  • 1. Contact: Tina Stanton 312.220.1479 tina.stanton@leoburnett.com LEO BURNETT GROUP WINS THREE RADIO MERCURY AWARDS Susan Credle serves as first female judge for awards show CHICAGO – Oct. 5, 2011 – Three brands of the Leo Burnett Group—creative advertising agency, Leo Burnett; marketing services agency, Arc Worldwide; and Hispanic advertising agency, Lapiz—brought home three prizes last night at the 20th annual Radio Mercury Awards in New York City. With only nine total awards given to the best in the industry, the Leo Burnett Group had the strongest agency presence with winners for major brands Allstate, Symantec Norton and P&G Bounty. Leo Burnett Chief Creative Officer Susan Credle was also on hand as the first-ever female chief judge of the competition. Leo Burnettʼs “Mayhem” campaign for Allstate was named the winner of the Integrated Radio Campaign category. An audible personification of danger, Mayhemʼs radio campaign encourages listeners to be prepared for the unexpected with Allstateʼs full coverage insurance. Leo Burnett Chicago and Arc Worldwide brought Symantec Nortonʼs brand purpose to life in “Missing,” the winner of the Agency/Production category. By increasingly muting out copy, Missing exemplifies what can happen to identities when they arenʼt protected by Norton. Created by Lapiz, “Madre” for Procter & Gambleʼs Bounty paper towels won in the Spanish Language category. As a mother feeds her child, she frighteningly mutters the names of food and the stains they can present, reminding listeners that stains can be scary without Bounty. The Radio Mercury Awards is the only event of its kind exclusively dedicated to radio. Since 1992, the organization has recognized and rewarded effective and creative radio
  • 2. commercials drawing entries from advertising agencies, production houses, radio stations and educational institutions across the country. Over the last 18 years 17,000 radio commercials have competed for over $2.9 million in prizes. About Lapiz Lapiz is considered one of the fastest-growing multicultural marketing communication agencies in the U.S. The agency taps into unique cultural insights to build creative messages that connect brands with the Hispanic consumer. Over the past year, Lapiz added U.S. Cellular, Koleston hair color and Sara Lee to a client roster that includes Procter & Gamble, Allstate, Mazola, Nintendo, GM, and Bushʼs Beans. In December, Lapiz was ranked the top creative Hispanic agency in the U.S. by online advertising magazine Adictivo. About Arc Worldwide Arc Worldwide is the global marketing services company of the Leo Burnett Group specializing in cross-channel activation. With expertise in digital, direct, promotion and shopper/retail marketing, Arc develops creative solutions that measurably impact behavior on behalf of the worldʼs leading marketers – including McDonaldʼs, The Coca- Cola Company, Procter & Gamble, MillerCoors and many others. About Leo Burnett Company, Inc. Leo Burnett Worldwide (www.leoburnett.com) is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates "Acts, not just Ads," for some of the world's most valuable brands including The Coca-Cola Company, Kelloggʼs, McDonald's, Hallmark, P&G, Allstate and Nintendo. ###